Datasets:

ResponseId
stringlengths
17
17
locus_score
float64
6
20
locus
stringclasses
3 values
age
stringclasses
6 values
gender
stringclasses
4 values
gender_text
float64
assigned_birth
stringclasses
3 values
assigned_birth_text
float64
religion
stringclasses
8 values
religion_text
stringclasses
1 value
political_aff
stringclasses
7 values
political_aff_text
float64
race_ethnicity
stringclasses
22 values
prim_language
stringclasses
5 values
first_language
stringclasses
6 values
first_language_text
stringclasses
1 value
highest_education
stringclasses
7 values
employment_status
stringclasses
6 values
employment_status_text
float64
current_profession
stringclasses
12 values
current_profession_text
stringclasses
4 values
income
stringclasses
7 values
marital_status
stringclasses
6 values
marital_status_text
stringclasses
2 values
family_status
stringclasses
8 values
family_status_text
stringclasses
1 value
disability_binary
stringclasses
3 values
conditional_disability
stringclasses
27 values
vaccination
stringclasses
66 values
question
stringclasses
41 values
response
stringlengths
1
675
Creative Imagination
float64
1
5
Responsibility
float64
1
5
Intellectual Curiosity
float64
1
5
Depression
float64
0.5
4.5
Emotional Volatility
float64
0.5
4.5
Trust
float64
0.5
4.5
Productiveness
float64
0.5
4.5
Conscientiousness
float64
1.27
4.55
Anxiety
float64
1
5
Respectfulness
float64
0.5
4.5
Compassion
float64
1.33
5.33
Energy Level
float64
1
5
Negative Emotionality
float64
1.17
4.67
Aesthetic Sensitivity
float64
0.5
4.5
Assertiveness
float64
0.5
4.5
Agreeableness
float64
1.27
4.36
Extraversion
float64
1.27
4.55
Organization
float64
0.67
4.67
Sociability
float64
1.33
5.33
Open-Mindedness
float64
1.17
4
topic
stringclasses
8 values
media_path
stringclasses
35 values
mental_health
stringclasses
204 values
sexual_health
stringclasses
109 values
copd
stringclasses
389 values
chronic_disease
stringclasses
127 values
hiv
stringclasses
350 values
nutrition
stringclasses
270 values
substance_abuse
stringclasses
276 values
media_type
stringclasses
3 values
target_population
stringclasses
22 values
behavior_change
stringclasses
12 values
R_51mMyvGzejMko1G
15
moderate internal/external locus of control
25–34
Female
null
Female
null
Islam
null
Independent
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
6.0
2
4.5
3
2
2
2.5
1.5
3.45
3.5
2.5
4
4
2.5
2.5
2.5
2.91
2.55
2.67
1.33
1.67
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['4', '5', '8', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_8XevSpxQGxWMqQh
15
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Moderate
null
Hispanic/Latino
English
English
null
Bachelor’s degree
Employed part-time
null
Technology/Engineering
null
Less than $25,000
Single
null
Single, living with family
null
Yes
Visual impairment
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
2.0
3.5
3
3
1
1.5
2.5
0.5
2.64
4.5
3.25
4
3
2.33
3
2.5
3.18
3.82
3
4.67
3
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['7', '5', '7', '7']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_5pnzPaBY0CIUqDh
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
Prefer not to say
null
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
4.0
3
2
3.75
2.5
3.5
2.5
3.25
3.36
2.25
3.5
4
2.5
2.75
0.5
2.75
3.27
2.82
4
2.67
3.25
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['6', '7', '7', '6']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_1OH4ONSq6bUfXep
18
high internal locus of control
18–24
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
Prefer not to say
Single
null
Single, living alone
null
No
null
null
How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely)
5.0
2.25
2
3.25
2
1.75
1.5
1.5
2.09
3.5
1.25
2.33
3.5
2.42
2.25
2.5
1.64
3.45
1.67
3.33
2.58
Substance abuse
Unknown
null
null
null
null
null
null
['5', '5', '8', '5']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_7Pij5tioTlRhx0B
15
moderate internal/external locus of control
35–44
Female
null
Female
null
Hinduism
null
Libertarian
null
White/Caucasian
English
English
null
Associate’s degree
Employed part-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
4.0
4.5
4
1
2.5
2.5
3
2.5
3.64
2
2.5
2.67
5
2.33
2
2.5
2.73
4.18
2.67
3.33
2.67
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['8', '1', '4', '7']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_3NzjFetB9aind1r
13
moderate internal/external locus of control
35–44
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
4.0
3.5
3.5
3
3
1.5
2.5
3
3.45
1
1.5
4
4
1.83
1.5
1.5
2.55
3.64
2
4
3.17
Smoking and COPD
https://washburnreview.o…84acff50bd79.jpg
null
null
['5', '4', '6', '7']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_10B1zWQJlXzq7Qt
10
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
Native Hawaiian/Other Pacific Islander
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
9.0
3
3.5
2.5
1
3.5
1.5
1.5
2.91
3.5
2.5
3.33
3.5
2.67
1.5
2
2.36
2.91
2
2.67
3.17
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['8', '7', '7', '7']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_2INtEjc0WLxLdKU
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Student
null
$100,000–$149,999
Married
null
Single, living alone
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
3.0
3
4
2.75
1.5
2
1.5
1.5
3.27
4
1.5
3.33
1.5
2.5
2.75
1.5
2
1.82
4
3.33
2.17
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['6', '5', '5', '6']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_1mxzUaFmS7GrIIW
11
low internal focus of control/high external locus of control
18–24
Female
null
Female
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
The message makes me more concerned about the health risks of poor eating habits - Scale: 1 (not at all) - 9 (extremely)
6.0
2
3.5
4
2
3
2.5
1
2.91
3.5
3
4
2
2.83
1.5
2.5
3.09
2.73
4
4.67
2.67
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['6', '4', '4', '6']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_5pnzPaBY0CIUqDh
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
Prefer not to say
null
null
The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely)
6.0
3
2
3.75
2.5
3.5
2.5
3.25
3.36
2.25
3.5
4
2.5
2.75
0.5
2.75
3.27
2.82
4
2.67
3.25
Smoking and COPD
https://theadamskilt.com…vertisement-.jpg
null
null
['7', '6', '7', '6']
null
null
null
null
Persuasive-Threat
Young Adults 18-24, Adolescent (12-17)
Smoking
R_7VBFatjNNX9o9Ox
13
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Associate’s degree
Student
null
Student
null
$25,000–$49,999
Single
null
Single, living with family
null
Yes
Physical disability
null
Type in every thought that came to mind viewing this material.
Sex
1.5
3.5
4
0.5
2
2.5
3
3.45
4
3
5.33
3.5
2.17
3
2
3.45
2.55
3.33
1.33
2.33
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['4', '1', '3', '8']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_34idsnnAStqHH33
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to not ignore arthritis symptoms. - Scale: 1 (not at all) - 9 (extremely)
6.0
1
3.5
1.5
2
1
1
2
2.91
1.5
1.5
2.67
3
1.5
2.5
3
1.64
2.73
1.33
2.67
1.83
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['7', '6', '5', '8']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_6Vz3WrrJA4uMmiM
14
moderate internal/external locus of control
25–34
Male
null
Male
null
Hinduism
null
Libertarian
null
White/Caucasian
English
English
null
Less than high school
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
2.0
4
4.5
3
1.5
0.5
3.5
3
4.55
2
3
4
2
1.33
2
1.5
3.45
2.91
4.67
4
2.17
Substance abuse
https://wgme.com/resourc…8x502720x467.jpg
null
null
null
null
null
null
['3', '7', '7', '4']
Persuasive-Efficacy
Adults (24-44)
proper medication use
R_6Rr3xEpH6U4O4Wd
10
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely)
7.0
4
4.5
2
3.5
3
2.5
1
3.45
2.5
3
3.33
3
3
1.5
1.5
2.91
3.27
3.33
4
2
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['6', '6', '8', '5']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_1DCq3B7NGThe9Re
18
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Self-employed
null
Business/Finance
null
$50,000–$74,999
Single
null
Single, living with family
null
No
Prefer not to say
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
3.0
4
3
2.75
3
1.5
2
3
3.09
1.5
2.5
3.33
3.5
2
0.75
1.5
2.55
3.64
1.33
4.67
2.5
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['8', '8', '8', '7']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_17DUzveWMbYQoyR
13
moderate internal/external locus of control
35–44
Female
null
Female
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to adopting practices that promote good mental health in the future? - Scale: 1 (not at all)-9 (extremely)
6.0
2
3.5
3
3.5
4
2.5
2.5
2.91
2.5
2
4
5
3.33
4
1.5
2.73
3.64
3.33
2.67
1.83
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['8', '5', '8', '5']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_1IorsnE0Uh5Mbus
7
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
2.0
3
3
1.5
3
2
2.5
1.5
3
1
1.5
1.33
3.5
2
3.5
1.5
1.82
3.45
3
4
2.17
Smoking and COPD
https://ash.org/wp-conte…cond-768x768.png
null
null
['9', '9', '8', '7']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_5ScVVKovkOk5gkx
15
moderate internal/external locus of control
18–24
Male
null
Male
null
None of the above
null
Liberal
null
Black/African American
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
6.0
3
3
4
3.5
2.5
2.5
2.5
3.09
3
3.5
2.67
2
3
1.5
2.5
2.91
2
2
2
2.33
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['5', '7', '6', '8']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_3IJF20yAnqGvOQ9
14
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
Having a great mental health is very significant.
2.5
4.25
3.5
1.75
2
2.5
2.75
3.18
1.5
2.25
3.67
3
1.75
1
1
2.73
2.45
1.67
3
2.83
Mental Health
null
['5', '8', '7', '8']
null
null
null
null
null
null
null
null
null
R_3gSxw0u68N78t16
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
6.0
2
3.5
3
2.5
2.5
1.5
1.5
3.09
3
2
4.67
2
2.67
2
1.25
2.55
2.09
4
2
2.5
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['5', '8', '6', '7']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_1PBH0NHHT3eXS1k
6
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Prefer not to say
null
Apolitical/Not involved in politics
null
Black/African American
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
6.0
3
3
1.75
3.5
3.5
2
2.5
2.18
4
2
2.67
1.5
3.67
2.25
2.25
2.18
1.91
1.33
2.67
2.5
Smoking and COPD
https://countertobacco.o…lish-360x141.jpg
null
null
['7', '4', '6', '5']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_8JKPlA1Lpfcz0Ur
17
high internal locus of control
25–34
Prefer Not To Say
null
Prefer not to say
null
Prefer not to say
null
Prefer not to say
null
White/Caucasian
English
English
null
Bachelor’s degree
Self-employed
null
Business/Finance
null
Prefer not to say
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
9.0
2.5
3.25
2.75
1.5
2
3.25
2.25
2.91
3
0.75
2.33
2.25
2.17
3
1.25
2.09
2.73
2
3.33
1.92
Mental Health
null
['7', '8', '9', '9']
null
null
null
null
null
null
null
null
null
R_7KxqdQBesMYfPLr
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
2.0
4
4
4
3
1.5
2.5
1.5
3.09
2.5
1.5
2.67
2.5
2.33
3
2.5
2.18
3.09
2
2.67
3.17
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['6', '2', '3', '2']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_2duhXeLfhIrB4Br
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Arts/Entertainment
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
1.0
4
3
4
1.5
2.5
3.5
2
3.27
2
1.5
4
2
2
2.5
2.5
2.91
3.27
3.33
4
3.67
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['8', '5', '6', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_5dLz4L8SRzQBBFJ
14
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
1.0
2.75
2.75
3
1.5
2.5
2.5
1.25
2.36
4
1.75
3.67
3.5
2.67
2
3.5
2.55
4
1.33
4.67
2.42
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['8', '8', '7', '7']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_6fyyofEKztWJYGt
15
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Apolitical/Not involved in politics
null
Black/African American
English
English
null
Associate’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Single
null
Single, living with family
null
No
null
null
In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
3.25
3.75
2.25
0.75
1.5
3.5
2.75
3.55
4.75
2.5
4.67
3.75
2.33
3.25
1.5
3.45
2.55
3
3
2.75
Smoking and COPD
https://www.boredpanda.c…da5dd3d__700.jpg
null
null
['9', '9', '8', '9']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_6IlP4e2iKkHz3a2
14
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Associate’s degree
Employed part-time
null
Education
null
Less than $25,000
Married
null
Married/Partnered, no children
null
Prefer not to say
Prefer not to say
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
6.0
3.5
3
2.5
2.75
1.25
2.5
2
2.82
4
1.5
4.33
5
2.67
3.25
4
2.64
4.36
3
4.67
2.75
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['5', '4', '2', '4']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_5kXtqsK0l7mO5SV
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Islam
null
Moderate
null
White/Caucasian
English
English
null
Less than high school
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
2.0
3
1.75
3.5
1
2
2.5
2.5
3.18
3.5
2.5
5.33
3.5
2.17
2.75
2.5
3.27
3.36
4
3
2.42
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['1', '3', '5', '4']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_73pAqDU0QjxRxPb
9
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Education
null
$25,000–$49,999
Married
null
Married/Partnered, no children
null
No
null
null
The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely)
7.0
4
3
3
3.5
1.5
3
1.5
2.36
3
3.5
5.33
5
2.67
4.5
3.5
3.82
3.64
0.67
2.67
2.67
Smoking and COPD
https://blogger.googleus…cigarette_05.jpg
null
null
['7', '8', '6', '7']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_3dutKDTsASZODKB
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Associate’s degree
Employed part-time
null
Business/Finance
null
Less than $25,000
Single
null
Single, living alone
null
Prefer not to say
Prefer not to say
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
6.0
3
3.25
3.5
1.25
2.5
2
1.75
2.73
3.5
1.5
4.33
4
2.42
2
2.5
2.45
4
1.33
4
3.33
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['6', '5', '4', '3']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_50O7EjVWqQCkJwo
14
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
1.0
2.75
2.75
3
2.5
2.5
2.5
2.25
2.64
2
1.25
4
3
2.33
1.25
3.25
2.45
3.18
1.67
4
2
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['7', '8', '7', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_34G0pLzRgu4t7Xj
17
high internal locus of control
18–24
Female
null
Female
null
Prefer not to say
null
Conservative
null
Black/African American
English
English
null
High school diploma or equivalent
Student
null
Student
null
Less than $25,000
Single
null
Single, living with family
null
No
Visual impairment
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
9.0
2.75
2.5
1.75
4
2
1.25
1.5
1.73
4
2
3
2.25
3.33
1.25
0.5
2
3
1.67
5.33
1.92
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_6wnxGzboG8bXOLf
16
high internal locus of control
35–44
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
1.0
2.5
2.75
4.25
2.5
3
1.25
1.25
3.18
3.25
1.5
3.67
3
2.92
1.25
2
2
2.82
4.33
3
3
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['6', '6', '8', '9']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_3wyKkzuZuqKbXKd
10
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
None of the above
null
Apolitical/Not involved in politics
null
Native American/Alaska Native
English
English
null
Some college, no degree
Unemployed
null
Unemployed/Looking for work
null
$25,000–$49,999
Single
null
Single, living alone
null
No
Mental health condition
null
The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely)
6.0
4
3.5
2.75
1
4
2
2.5
2.55
4.5
1
1.33
2.75
3.17
2.25
3
1.45
3.45
2
4.33
2.5
Smoking and COPD
https://physoc.onlinelib…2-gra-0001-m.jpg
null
null
['8', '2', '6', '7']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_62QHfRi70if9k9M
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Libertarian
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Education
null
$150,000 or more
Married
null
Married/Partnered, no children
null
No
Hearing impairment,Mental health condition
null
How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely)
9.0
4
2
2
2.5
2.5
2
3
2.36
3
1.5
4
3
2.67
1.5
1.5
2.36
2.55
1.33
1.33
3.33
Substance abuse
Unknown
null
null
null
null
null
null
['8', '9', '9', '6']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_3PhpuGXDFNY3zVd
14
moderate internal/external locus of control
35–44
Female
null
Female
null
Buddhism
null
Moderate
null
White/Caucasian
English
English
null
Less than high school
Employed part-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to not use substances. - Scale: 1 (not at all) - 9 (extremely)
2.0
4.25
3.25
3
2.75
2.5
3
2
3.09
3.75
3.25
1.33
3.5
3
1.75
3.5
2.64
2.73
3.67
1.33
2.67
Substance abuse
Unknown
null
null
null
null
null
null
['9', '5', '2', '7']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_5KtkE2QYxcd128h
17
high internal locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely)
5.0
2
2
4
2.5
1.5
4.5
0.5
2.36
4
1.5
1.33
3
2.67
1.5
2.5
2.55
2.55
3.33
2.67
2.67
Smoking and COPD
https://washburnreview.o…84acff50bd79.jpg
null
null
['7', '6', '8', '4']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_1hbR3xwvLOg10Wv
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to not use substances. - Scale: 1 (not at all) - 9 (extremely)
8.0
3
1.75
3.5
2
3
4
3
3
2.5
2.5
3.33
3.5
2.5
4
3
3.27
3.82
4
3.33
3.33
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['7', '8', '7', '8']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_3WAr0fMj1LGlk2k
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Buddhism
null
Conservative
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Education
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
Yes
Visual impairment
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
5.0
2
4.5
2
3
3
0.5
2
3.09
4
1.5
2
3
3.33
2.5
3.5
1.27
2.91
2
2.67
1.67
Sexual Health
https://placeit-img-1-p.…_thumb_stage.jpg
null
['9', '7', '8', '9']
null
null
null
null
null
Informational
Not targeted towards one group
Sexual Health
R_5fa7GaAHV7uQK9S
14
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$25,000–$49,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
7.0
2
3
2
3.5
1.5
3.5
1.5
2.18
2
3.5
4
4
2.33
2.5
3
3.64
3.64
1.33
3.33
2
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['8', '8', '8', '8']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_7XT35YFkKqz9cxX
18
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$25,000–$49,999
Single
null
Single, living with family
null
No
Visual impairment
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
6.0
2
3.5
4
2.5
2
3
3.5
3.18
2.5
4
2
3.5
2.33
2.5
3.5
3.09
2.91
3
2
2.67
Smoking and COPD
https://washburnreview.o…84acff50bd79.jpg
null
null
['7', '6', '6', '4']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_3I9MzRUwAKQ5cn1
14
moderate internal/external locus of control
55–64
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is ignoring mental health to your overall quality of life? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
4
3
4
2.5
1
1.5
1.5
2.55
3
2
4.67
4.5
2.17
2.5
1.5
2.55
3.82
2.67
4
3
Mental Health
null
['7', '8', '4', '3']
null
null
null
null
null
null
null
null
null
R_7KTPYg94K6m5pXG
18
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Government/Public Service
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
5.0
1.5
2.5
3.25
2.25
2.75
1.5
1.25
2.64
3.5
3
1.33
3.25
2.83
0.5
2.5
2
3
2.67
4
2.58
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['9', '9', '8', '9']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_7P6icYV1nE37UYw
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Libertarian
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Married
null
Married/Partnered, no children
null
No
null
null
The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely)
8.0
4
3
4
3.5
4.5
3.5
4
2.91
3
2.5
2
1
3.67
1.5
3.5
2.73
1.82
2
1.33
3.33
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['9', '9', '8', '9']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_7RgdRIWQywE5wu3
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Libertarian
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
9.0
2.5
3
3.5
2.5
2.5
3
2.5
3.09
2
2.5
2
1.5
2.33
3.5
2
2.55
2
2
3.33
2
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['5', '5', '8', '4']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_5ijOCmV2Pw97sGB
10
low internal focus of control/high external locus of control
18–24
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Single
null
Married/Partnered, with children
null
No
null
null
The message motivates me to not engage in unsafe sexual behavior - Scale: 1 (not at all) - 9 (extremely)
6.0
2
2
4
3
1.5
3
1.5
2.73
3
3
2.67
3
2.5
4.5
2.5
2.91
2.55
3.33
2.67
3
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['4', '7', '9', '4']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_72QFb9ynkNHyd7I
7
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Hinduism
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Single
null
Single, living with family
null
Prefer not to say
null
null
The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely)
8.0
2.5
3
2
2.5
2.5
0.5
3.5
2.36
4
3.5
1.33
3
3
1.5
2.5
1.82
2.91
0.67
4
1.5
Smoking and COPD
https://www.boredpanda.c…9916fdb__700.jpg
null
null
['7', '8', '9', '6']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_78OLhLFXGVlkstl
13
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Healthcare/Medical
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
Yes
Physical disability,Chronic illness (e.g., diabetes, heart disease),Visual impairment,Hearing impairment,Mental health condition
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
9.0
5
2
5
1.5
2.5
1.5
2.5
2.36
4
1.5
2.67
3
2.67
1.5
1.5
1.82
3.27
0.67
4
3.33
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['9', '9', '9', '9']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_3WlKrFKP84PrGaB
14
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful)
2.0
3
3
2.5
1.5
1.75
1.75
1
2.64
2.75
2.25
4
3.25
2
2
2.5
2.55
4
2.33
5
3
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['1', '4', '5', '4']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_1Entpcu5IcZaXKv
12
moderate internal/external locus of control
25–34
Female
null
Female
null
None of the above
null
Independent
null
Native Hawaiian/Other Pacific Islander
English
English
null
Associate’s degree
Employed part-time
null
Government/Public Service
null
$50,000–$74,999
Single
null
Single, living with family
null
Prefer not to say
Chronic illness (e.g., diabetes, heart disease)
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
4.0
2
2.5
3
3.5
2.5
3.5
0.5
2.55
5
4.5
4
2
3.67
3.5
1.5
4
2.18
3.33
4
2.33
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['6', '7', '7', '6']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_7CqYRc7gcKHpjS6
8
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Single
null
Single, living alone
null
No
Mental health condition
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
1.0
3
4
1.5
2.5
1.5
1.5
1
2.91
2.5
2.5
4
1
2.17
3
2
2.55
1.27
2
1.33
2.33
Smoking and COPD
https://countertobacco.o…lish-360x141.jpg
null
null
['6', '7', '6', '7']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_5lKCsCrWwDxxg8S
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Libertarian
null
White/Caucasian
English
English
null
Associate’s degree
Self-employed
null
Arts/Entertainment
null
$50,000–$74,999
Single
null
Single, living with family
null
Prefer not to say
null
null
Type in every thought that came to mind viewing this material.
Mental health
3
4
2
3.5
3.5
1.5
1.5
3.09
4
3.5
2.67
3.5
3.67
2.5
4.5
2.55
3.45
2
2.67
2
Mental Health
null
['6', '7', '7', '7']
null
null
null
null
null
null
null
null
null
R_6u1SpAftgdQA0eJ
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is unsafe sexual behavior to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
2.5
3
2.5
2
1.75
1.5
1.5
2.45
3.5
1.5
3.33
2.5
2.42
1.25
1.75
2
2.91
1.67
3.67
1.92
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['9', '9', '9', '9']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_7kIJ7tXh9OrYufZ
16
high internal locus of control
45–54
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
7.0
4
4
2.5
3
3
3.5
2
3.45
3
1.5
2
2.5
3
3
1.5
2.36
1.64
2.67
1.33
2.33
Smoking and COPD
https://www.boredpanda.c…be1f5c5__700.jpg
null
null
['7', '8', '7', '5']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24
Smoking
R_5vH0AYKdWWpG6mB
12
moderate internal/external locus of control
25–34
Male
null
Male
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Government/Public Service
null
$75,000–$99,999
Married
null
Married/Partnered, no children
null
No
null
null
In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
4.0
3
2.5
4
1.5
2.5
1.5
1.5
1.82
3.5
1
4
3.5
2.5
3
4.5
2
3.64
2
3.33
3.5
Smoking and COPD
https://theadamskilt.com…vertisement-.jpg
null
null
['6', '5', '6', '7']
null
null
null
null
Persuasive-Threat
Young Adults 18-24, Adolescent (12-17)
Smoking
R_1tbsqtzybGBhIZ2
15
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Other (please specify):
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of poor eating habits - Scale: 1 (not at all) - 9 (extremely)
9.0
3
4
3
2.25
2.5
2.25
2.5
3
4
1.5
3.33
4.25
2.92
1.5
4
2.27
3.64
1.67
3
2.33
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['8', '7', '9', '9']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_2YSpQNsoC1kCCpK
12
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Government/Public Service
null
Prefer not to say
Single
null
Single, living with family
null
No
Prefer not to say
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
6.0
3.5
3
3
1.5
1.5
1.5
1.5
2.73
3
1.5
4
3
2
1.5
1.5
2.18
3.09
2
3.33
2.17
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['4', '4', '3', '3']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_1mP0DxbRBzCBNEM
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
Physical disability,Visual impairment,Hearing impairment,None
null
Type in every thought that came to mind viewing this material.
it has limited medical uses but a high potential for abuse.
2
2
4
2.5
3
2.5
1.5
2.55
4.5
1
1.33
4.5
3.33
3.5
1.5
1.64
3.82
2.67
4
3.33
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['4', '6', '7', '3']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_5ISQ0nqulw4NZ3i
18
high internal locus of control
35–44
Male
null
Male
null
None of the above
null
Liberal
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Separated
null
Single Parent with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
2
3.5
2.75
2.25
2.5
1
1.5
2.64
2.75
2
2.33
2.25
2.5
2
1.5
1.73
2.27
1.67
2
2.42
Mental Health
null
['6', '6', '7', '8']
null
null
null
null
null
null
null
null
null
R_3nCuAJKw1CaUJyl
15
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
6.0
2.5
2.5
4.5
0.75
2
2.5
4
3.27
3.25
2
4
2.5
2
2
3
2.73
2.91
2.67
2.67
2.83
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['8', '9', '9', '9']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_32DrSkWZAaNCoRX
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
7.0
1.5
4.5
3
2.5
1.5
2.5
2.5
2.55
1.5
1.5
4
4.5
1.83
3
1.5
2.55
3.45
0.67
2.67
2.67
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['4', '7', '9', '5']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_7mf7j4LK3bej8DH
16
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
2.5
3
2.25
3
2.25
2
1.5
2.45
3.5
3.25
3.33
2.25
2.92
2.5
1.5
2.82
2.55
1.67
3
2.08
Smoking and COPD
https://www.boredpanda.c…771dc13__700.jpg
null
null
['6', '7', '8', '1']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_3RbToLq4kGyCF0Z
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Buddhism
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
6.0
2
4
4
3
3.5
1
2.5
3.09
4.5
3
3.33
3
3.67
3.5
2.5
2.36
3.64
0.67
4
2
Sexual Health
https://placeit-img-1-p.…_thumb_stage.jpg
null
['6', '8', '4', '4']
null
null
null
null
null
Informational
Not targeted towards one group
Sexual Health
R_3dAPttLEC7f6eQZ
16
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
Sharing needles and personal blades are harmful. AIDs has no cure.
2
3.5
2
2.5
3
1.5
1
2.18
2.5
1.75
3.33
2.25
2.67
1.5
1
2.09
2.09
1.33
1.33
1.67
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['9', '8', '9', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_6qDKf9UmtGkF69m
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
6.0
3
4.5
2.5
2.5
2.5
1
3.75
4.36
3
1.5
3.67
3.5
2.67
2
4.5
1.91
3.64
4.33
3.33
2.67
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['8', '9', '7', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_5fE80zD4Rf2ejnZ
15
moderate internal/external locus of control
18–24
Female
null
Female
null
Christianity
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Student
null
Student
null
$25,000–$49,999
Single
null
Single, living alone
null
Yes
Visual impairment
null
Type in every thought that came to mind viewing this material.
The view makes me more worried about my health concerning disease
1.5
4.5
1.75
2.5
2.5
2.5
2.75
3.27
2.5
1.5
3.33
2.25
2.5
1.25
3
2.36
3.36
1.67
4.67
1.83
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['9', '8', '8', '7']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_5kODexcHpSsJ7eW
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
5.0
2.5
4
1
4.5
2.5
2.5
2.5
3.09
4
3.5
4
2
3.67
3.5
1.5
3.27
1.82
2
2.67
1.83
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['2', '8', '7', '8']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_19W42EXpBTDwPyV
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Associate’s degree
Employed part-time
null
Education
null
Less than $25,000
Single
null
Single, living alone
null
Yes
Chronic illness (e.g., diabetes, heart disease)
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
7.0
2.5
2.5
2.5
2.75
2
3.5
1.5
2.91
4
2.5
4
5
2.92
3.75
2
3.27
4.18
3.33
4
2.92
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['5', '4', '3', '2']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_7fkCLJIPLS7Purb
15
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Prefer not to say
null
Black/African American
English
English
null
Bachelor’s degree
Student
null
Student
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely)
5.0
2
3.25
3.5
2.25
2
1.25
3.25
3
3.75
0.75
3.67
2.25
2.67
1.25
1.75
1.73
3.27
3
5.33
1.92
Smoking and COPD
https://www.boredpanda.c…771dc13__700.jpg
null
null
['8', '8', '8', '2']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_6lnUp4OjGSkkhWR
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
1.0
3
2
2.75
2.5
1.5
1.5
4.25
3
3
2.5
2.67
3
2.33
2.5
2.5
2.18
3.27
3.33
2.67
2.92
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['8', '8', '7', '8']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_1Entpcu5IcZaXKv
12
moderate internal/external locus of control
25–34
Female
null
Female
null
None of the above
null
Independent
null
Native Hawaiian/Other Pacific Islander
English
English
null
Associate’s degree
Employed part-time
null
Government/Public Service
null
$50,000–$74,999
Single
null
Single, living with family
null
Prefer not to say
Chronic illness (e.g., diabetes, heart disease)
null
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
8.0
2
2.5
3
3.5
2.5
3.5
0.5
2.55
5
4.5
4
2
3.67
3.5
1.5
4
2.18
3.33
4
2.33
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['6', '7', '7', '6']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_6V3Ft7hN3exQTsj
14
moderate internal/external locus of control
35–44
Female
null
Female
null
Hinduism
null
Moderate
null
White/Caucasian
English
English
null
Associate’s degree
Employed part-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
3.0
1.5
2.5
2.5
2
2
2
2.5
2.91
2.5
1.5
4
4.5
2.17
4
3
2.36
4.36
2
4
2.17
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['2', '5', '4', '6']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_1OCapMzz9MroKSH
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
3.0
2.5
4
3
1.5
2
1
2.5
3.27
3.5
1
4
4
2.33
1
2.5
1.82
4.18
1.33
4.67
2
Smoking and COPD
https://www.boredpanda.c…9916fdb__700.jpg
null
null
['9', '9', '9', '1']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_7qC0nWA7GxhNqiE
10
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
2.0
5
2.5
2
3.5
1.5
2
1
2.36
3.5
2.5
2
4
2.83
2
3
2.18
3.64
2
3.33
2.5
Smoking and COPD
https://washburnreview.o…84acff50bd79.jpg
null
null
['4', '6', '3', '8']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_5I3lqvZwrpaai43
15
moderate internal/external locus of control
45–54
Female
null
Female
null
None of the above
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely)
8.0
3
3
2
1.5
3
1
2.5
3.27
4.5
2.5
2.67
3
3
1.5
2.5
2
2.36
4
2
1.67
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['3', '3', '3', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_5Ez4drt5LdLsW9Y
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
None of the above
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is ignoring mental health to your overall quality of life? - Scale: 0 (not at all)-6 (extremely harmful)
5.0
3.5
4
2
1
0.5
1.5
1.5
3.64
4.5
0.5
4.67
3
2
2
1
2
3.09
4
4
2.67
Mental Health
null
['6', '9', '8', '8']
null
null
null
null
null
null
null
null
null
R_3V3bVdjZXMQy5q9
10
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Education
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
4.0
3
3
2
3.5
2.5
4
3.5
3.09
3
1.5
4
4
3
2.5
4.5
3.09
4
3.33
4
2
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['9', '8', '8', '7']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_7ajNFHUoUo1uJbj
9
low internal focus of control/high external locus of control
18–24
Female
null
Female
null
Christianity
null
Moderate
null
Asian
English
English
null
Associate’s degree
Unemployed
null
Unemployed/Looking for work
null
Prefer not to say
Single
null
Single Parent with children
null
No
null
null
The message makes me more concerned about the health risks of unsafe sexual practices - Scale: 1 (not at all) - 9 (extremely)
4.0
3
3.5
3
3
2.5
1.5
2.5
3.45
3
3.5
3.33
2.5
2.83
2.5
2
2.73
2.18
2.67
2.67
2.33
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['8', '9', '9', '9']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_6edXZPxNLCa9NHB
14
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Some college, no degree
Unemployed
null
Unemployed/Looking for work
null
Less than $25,000
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
4.0
3
4.25
1
2.5
3.5
3
2
2.55
3
1
4
1
3
1
4.5
2.55
2.27
1.67
1.67
1.5
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['7', '7', '8', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_6a0FBgKseyLcPkt
9
low internal focus of control/high external locus of control
45–54
Male
null
Male
null
Christianity
null
Libertarian
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to not use substances. - Scale: 1 (not at all) - 9 (extremely)
7.0
2.5
3.5
3
3.5
0.5
2
3
4
2
3
2.67
1.5
2
2.5
1.5
2.55
2.73
4
4
2.17
Substance abuse
https://wgme.com/resourc…8x502720x467.jpg
null
null
null
null
null
null
['6', '3', '7', '5']
Persuasive-Efficacy
Adults (24-44)
proper medication use
R_3IvojJqDvVoTw8V
11
low internal focus of control/high external locus of control
18–24
Female
null
Female
null
Christianity
null
Libertarian
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Single
null
Single, living with family
null
No
null
null
In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
5.0
2
4.5
3
3.5
0.5
2.5
2.5
3.64
3
2
2
4
2.33
1.5
3
2.18
4.18
2
5.33
2.33
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['7', '9', '2', '7']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_18zxZRja41Vcyu5
16
high internal locus of control
25–34
Male
null
Male
null
None of the above
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
Visual impairment
['7', '8', '7', '7']
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
3.75
3.25
3
0.75
2.5
3.25
1.75
2.64
3.5
1.25
2
1.75
2.25
0.5
3
2.18
2
1.67
1.67
2.58
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_3ESTleuSzXTTsfy
16
high internal locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
['8', '6', '9', '8']
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
9.0
3
4.25
1.5
2.25
2.5
1.5
1.25
2.91
3.5
3
3.33
3.5
2.75
4
4.5
2.55
3.64
2
3.33
2
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_6oBjYAQux88PsqC
8
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
The message conveys that mental health is just as important as physical health, reminding viewers to pay attention to their emotional needs.
3.5
5
3
1.5
1.5
1.5
3.5
3.45
2.5
3
4
4.5
1.83
3
3
2.73
3.64
2
1.33
3
Mental Health
null
['5', '6', '4', '5']
null
null
null
null
null
null
null
null
null
R_7mf7j4LK3bej8DH
16
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
I need to stop sharing needles with people
2.5
3
2.25
3
2.25
2
1.5
2.45
3.5
3.25
3.33
2.25
2.92
2.5
1.5
2.82
2.55
1.67
3
2.08
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['5', '7', '8', '8']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_2Y8L0soSxG12Pvv
14
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Prefer not to say
null
Black/African American
English
Spanish
null
Some college, no degree
Unemployed
null
Unemployed/Looking for work
null
$25,000–$49,999
Single
null
Married/Partnered, no children
null
No
Prefer not to say
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
8.0
3.75
2.5
2
1.5
2
0.5
3.5
2.55
2
1.5
2.67
1
1.83
1.5
1.5
1.45
2.36
2
3.33
1.92
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['7', '5', '4', '8']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_3go5xjyOuaPgouY
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to adopting practices that promote good mental health in the future? - Scale: 1 (not at all)-9 (extremely)
7.0
3
3.5
4
2.5
3
0.5
1.5
3.45
3.5
3.5
2.67
5
3
2.5
1.5
2.18
3.64
4
2.67
2.67
Mental Health
null
['6', '8', '4', '4']
null
null
null
null
null
null
null
null
null
R_1ctqJSnLo8E7zdn
12
moderate internal/external locus of control
45–54
Female
null
Female
null
Islam
null
Conservative
null
White/Caucasian
English
English
null
Doctoral or professional degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
1.0
4.75
3
3
2
1.5
2.5
0.75
2.27
3
1.5
5.33
3
2.17
0.5
1.5
2.91
3.27
2
4
2.92
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_325uB0l4PgMeAZX
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Islam
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
Hearing impairment
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
6.0
3.75
1.5
2
1.5
0.5
2.5
2
2.73
3
3
1.33
4
1.67
2.5
0.5
2.36
2.73
3.33
2
1.92
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['9', '1', '6', '2']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_4luznjutFgSySKD
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Retail/Hospitality/Food Service
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
6.0
3
4
2.5
0.5
3.5
1.5
0.5
2.91
2
0.5
2
3
2
3.5
4.5
1.27
3.45
2.67
3.33
3.17
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['5', '7', '8', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_8Cy84Fs13bAj8RW
13
moderate internal/external locus of control
35–44
Male
null
Male
null
Islam
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Education
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
Yes
Physical disability,Chronic illness (e.g., diabetes, heart disease),Visual impairment,Hearing impairment,Mental health condition
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
5.0
2.5
2.5
3
2.5
1.5
3
1.5
2.18
3.5
3.5
4
2.5
2.5
2.25
2.5
3.45
2.36
2
2.67
2.92
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['5', '5', '6', '6']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_1OMzxEdYpwJ64e9
14
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Associate’s degree
Employed full-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely)
5.0
3.5
4
2
2
3.5
2.5
1
2.18
2
2
4
3.5
2.5
4
2.5
2.73
3.82
0.67
4
2.67
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['4', '9', '5', '7']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_5fZvS7WgqGlknyD
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Libertarian
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
7.0
2
3
3
2.5
1.5
2.5
3.5
2.73
3
1.5
2.67
3
2.33
1.5
1.5
2.18
2.91
2
2.67
1.67
Mental Health
null
['8', '6', '7', '7']
null
null
null
null
null
null
null
null
null
R_6i4lQsvoXMlqUv5
15
moderate internal/external locus of control
25–34
Male
null
Male
null
Prefer not to say
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Single
null
Single, living with family
null
No
null
null
How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely)
1.0
3
3.5
1
1.5
2.5
2.5
2.5
3.45
3.5
0.5
4
2.5
2.5
2.5
1.5
2.18
3.27
2.67
4.67
1.67
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['6', '7', '7', '5']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_4JJtJsdhbJyNBMB
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Prefer not to say
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Government/Public Service
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
8.0
3
3.75
2.5
1
2.5
3
1.5
3.64
1.5
3
3.33
3
1.67
3.5
1
3.09
2.09
4.33
1.67
3.17
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['8', '8', '4', '9']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_7jZ3v6RjttNgwGW
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
1.0
4
4
2
2.5
4.5
1.5
4.25
3.36
3
1.5
1.33
3
3.33
2.5
2.5
1.45
3.27
2
2.67
2.33
Smoking and COPD
https://blogger.googleus…cigarette_05.jpg
null
null
['8', '8', '9', '9']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_5eyzkm1ypaMShB7
7
low internal focus of control/high external locus of control
55–64
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
7.0
1.5
3.5
2
3.5
2.5
3.5
3
3.09
4.5
1.5
3.33
1
3.5
2
0.5
2.73
1.82
2
2.67
2.33
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['8', '5', '8', '3']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_5D8sx007fcAdSKb
19
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
1.0
2.5
3
2.5
2
3
1.5
2.5
3.18
3.75
3.5
3.67
3.5
2.92
2.5
2.5
2.82
3.36
3
3
2.17
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['9', '9', '9', '9']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_1NmeNPBoyTCAiid
9
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Single
null
Single, living alone
null
No
null
null
Type in every thought that came to mind viewing this material.
People who take drugs are likely to contract AIDS
3
3
1.5
2.5
3.25
2.5
3
2.73
2.5
3.5
3
4.25
2.75
4
2
3
3.64
1.33
4.33
2.33
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['6', '7', '5', '6']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_84nEh0Z242OAfc5
14
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Business/Finance
null
Less than $25,000
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
5.0
5
5
4
3.5
2
1.5
2.5
4
4.5
3
2.67
2
3.33
2.5
3
2.36
3.27
2.67
4.67
3
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['8', '9', '9', '8']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse