Datasets:

ResponseId
stringlengths
17
17
locus_score
float64
6
20
locus
stringclasses
3 values
age
stringclasses
6 values
gender
stringclasses
4 values
gender_text
float64
assigned_birth
stringclasses
3 values
assigned_birth_text
float64
religion
stringclasses
8 values
religion_text
stringclasses
1 value
political_aff
stringclasses
7 values
political_aff_text
float64
race_ethnicity
stringclasses
22 values
prim_language
stringclasses
5 values
first_language
stringclasses
6 values
first_language_text
stringclasses
1 value
highest_education
stringclasses
7 values
employment_status
stringclasses
6 values
employment_status_text
float64
current_profession
stringclasses
12 values
current_profession_text
stringclasses
4 values
income
stringclasses
7 values
marital_status
stringclasses
6 values
marital_status_text
stringclasses
2 values
family_status
stringclasses
8 values
family_status_text
stringclasses
1 value
disability_binary
stringclasses
3 values
conditional_disability
stringclasses
27 values
vaccination
stringclasses
66 values
question
stringclasses
41 values
response
stringlengths
1
675
Creative Imagination
float64
1
5
Responsibility
float64
1
5
Intellectual Curiosity
float64
1
5
Depression
float64
0.5
4.5
Emotional Volatility
float64
0.5
4.5
Trust
float64
0.5
4.5
Productiveness
float64
0.5
4.5
Conscientiousness
float64
1.27
4.55
Anxiety
float64
1
5
Respectfulness
float64
0.5
4.5
Compassion
float64
1.33
5.33
Energy Level
float64
1
5
Negative Emotionality
float64
1.17
4.67
Aesthetic Sensitivity
float64
0.5
4.5
Assertiveness
float64
0.5
4.5
Agreeableness
float64
1.27
4.36
Extraversion
float64
1.27
4.55
Organization
float64
0.67
4.67
Sociability
float64
1.33
5.33
Open-Mindedness
float64
1.17
4
topic
stringclasses
8 values
media_path
stringclasses
35 values
mental_health
stringclasses
204 values
sexual_health
stringclasses
109 values
copd
stringclasses
389 values
chronic_disease
stringclasses
127 values
hiv
stringclasses
350 values
nutrition
stringclasses
270 values
substance_abuse
stringclasses
276 values
media_type
stringclasses
3 values
target_population
stringclasses
22 values
behavior_change
stringclasses
12 values
R_3rVAvuDO0HOgRjy
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
7.0
3
5
4
2
2
2.5
2.5
3.09
4.5
0.5
4
3
2.83
3
3.5
2.18
3.45
2
4.67
3.83
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['6', '7', '8', '8']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_1h6CzQ7Q54XAAX1
8
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
6.0
4
3.5
3
2.5
1.5
2
3.5
3.27
1.5
1.5
3.33
2.5
1.83
2
3.5
2.18
2.36
3.33
1.33
3.5
Smoking and COPD
https://www.boredpanda.c…8ca8927__700.jpg
null
null
['4', '4', '7', '6']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44)
Smoking
R_1odmPslZtSRpLHa
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
Visual impairment
null
Type in every thought that came to mind viewing this material.
Good health is life
3
2.5
2
4
2.5
2
2.5
2.55
4
2
2.67
3
3.5
3.5
0.5
2.18
3.09
3.33
4.67
3
Smoking and COPD
https://physoc.onlinelib…2-gra-0001-m.jpg
null
null
['7', '4', '7', '8']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_1PFyuTMwwACCbV5
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Judaism
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
5.0
2.75
2
3
3
2.5
3.5
3.75
2.82
3
1.5
4
4
2.83
3.5
2.5
2.91
4
2
4
2.75
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['9', '8', '9', '8']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_1qpOH2JXNLnJ4WD
19
high internal locus of control
18–24
Female
null
Female
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
5.0
2.75
2.75
4
1.75
1.5
1.25
1.75
2.27
3
1.25
3.67
2.75
2.08
1.5
1.5
1.91
2.45
1.67
4
2.25
Smoking and COPD
https://kuow-prod.imgix.…lse&w=1400&h=434
null
null
['9', '9', '9', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74)
Smoking
R_1OCapMzz9MroKSH
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
1.0
2.5
4
3
1.5
2
1
2.5
3.27
3.5
1
4
4
2.33
1
2.5
1.82
4.18
1.33
4.67
2
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['9', '9', '9', '1']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_8qlvgwPikalU1Ji
17
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Prefer not to say
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely)
1.0
3
4.5
2.75
1.5
2.5
2.25
3
3.27
3
2.25
2
3
2.33
4
3
2.18
3.45
1.33
5.33
2.75
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['7', '8', '5', '5']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_1GoJTOr1nzyrVda
10
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
None of the above
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
9.0
1.5
4.5
2
1.5
4
2.5
2.5
3.64
2.5
0.5
4
3
2.67
2.5
3
2.18
3.09
4.67
4
2.5
Smoking and COPD
https://www.boredpanda.c…be1f5c5__700.jpg
null
null
['7', '7', '8', '6']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24
Smoking
R_6hFKnHaIoYOw1Ww
14
moderate internal/external locus of control
25–34
Female
null
Female
null
Prefer not to say
null
Moderate
null
Native Hawaiian/Other Pacific Islander
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
8.0
3
3
4
3.5
2.5
3.5
1.5
2.73
4
3
3.33
3
3.33
2.5
2.5
3.27
2.91
2
4
3.33
Smoking and COPD
https://www.boredpanda.c…44b7b94__700.jpg
null
null
['7', '6', '8', '8']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_5i3s5FBegdWaHTX
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
6.0
4
4
4
1.5
1.5
3.5
2.5
2.73
5
2.5
2.67
2
2.67
2.5
3.5
2.91
2.55
2
2.67
2.33
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['7', '5', '7', '8']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_1oQKGzHmvC16A4F
14
moderate internal/external locus of control
25–34
Male
null
Male
null
None of the above
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
Yes
Visual impairment
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
6.0
3.5
4
3
2.5
2.5
4
2.5
3.09
2.5
3
4
2.5
2.5
3
2.5
3.64
3.27
2
3.33
2.33
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['7', '6', '5', '7']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_2kGkAK7M14OJLbQ
19
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Libertarian
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
8.0
1.75
4
4.5
2.75
1
1.75
1.5
3.18
2.25
1.75
3.67
2.5
2
3.25
3
2.27
3.45
3
4
2.83
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['7', '8', '7', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_3wuV2FB1L8fqWsb
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
8.0
2.25
2.75
2
2.5
4.25
2.5
1
2.64
2
2.5
1.33
1.75
2.92
2.5
3
2.18
2.73
2.67
3
1.25
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['7', '9', '9', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_7yIesjRs3XO20lb
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
6.0
3.75
4.25
1.75
2.5
2.75
2
1.5
2.73
4
1
2.33
2.5
3.08
1.25
2.75
1.73
3.45
1.67
4.33
1.92
Smoking and COPD
https://theadamskilt.com…vertisement-.jpg
null
null
['9', '7', '8', '6']
null
null
null
null
Persuasive-Threat
Young Adults 18-24, Adolescent (12-17)
Smoking
R_3jwXYLYz9886fKx
12
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
Yes
Chronic illness (e.g., diabetes, heart disease)
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
6.0
2.5
2
1
3
1.5
2
3
2.55
5
2.5
4
3
3.17
1.5
1.5
2.73
3.45
3.33
4.67
1.83
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['7', '8', '7', '8']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_6r4MNpSLgFJI5zP
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
Physical disability,Visual impairment
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
1.0
2.5
3.5
3.5
1.25
3
4.5
2
3.36
1.75
3
2
1.5
2
2.25
1.5
3.27
2.27
3
3.67
2.08
Smoking and COPD
https://physoc.onlinelib…2-gra-0001-m.jpg
null
null
['9', '7', '8', '1']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_2bUAYaObshiO1UH
9
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Independent
null
Black/African American
English
English
null
Associate’s degree
Employed part-time
null
Healthcare/Medical
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
5.0
2.75
3.25
2.75
2
1.75
1.75
1.5
2.55
3
1.25
4
2.5
2.25
1.5
0.5
2.18
2.64
1.67
3.67
2
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['9', '9', '8', '7']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_1KDPL9YAQjwMzC1
16
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$75,000–$99,999
Single
null
Single, living alone
null
No
Chronic illness (e.g., diabetes, heart disease)
null
Type in every thought that came to mind viewing this material.
It a piece that reminds me to always be my self and always stay healthy.
3
4
4.25
3
3.5
2.5
1
3.27
3.5
3
5
2
3.33
3.5
1.5
3.36
2.73
3.33
3.33
2.75
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['8', '4', '6', '7']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_5lPwKN5hrMFYD5D
13
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Doctoral or professional degree
Employed full-time
null
Government/Public Service
null
$50,000–$74,999
Married
null
Single Parent with children
null
Yes
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
8.0
3
3
2
1.5
1.5
1.5
1.5
2.73
3
2.5
4
3
2
1.5
1.5
2.55
3.27
2
4
1.67
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_1pn9svtzMczsaSa
13
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
1.0
2
2
3
1.5
2.5
2.5
3.5
3.45
5
1.5
4
2
3
2.5
1.5
2.55
1.82
3.33
2.67
2
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['6', '6', '6', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_5jZKLJHO03v37SN
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
The message makes me more concerned about the health risks of untreated arthritis. - Scale: 1 (not at all) - 9 (extremely)
6.0
4
4
5
3
3.5
2.5
2.5
2.91
2
3.5
2.67
2
2.83
3.5
2.5
2.91
2
2.67
2
3
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['5', '5', '3', '5']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_2kzCHhN4m2lSYIm
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Technology/Engineering
null
Less than $25,000
Married
null
Single, living with family
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
2.0
2
4
3
3.5
2.5
3
2.5
4.18
2
3.5
1.33
3.5
2.67
2.5
1.5
2.73
3.45
4.67
4
2.67
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['8', '8', '7', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_5kXtqsK0l7mO5SV
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Islam
null
Moderate
null
White/Caucasian
English
English
null
Less than high school
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
2.0
3
1.75
3.5
1
2
2.5
2.5
3.18
3.5
2.5
5.33
3.5
2.17
2.75
2.5
3.27
3.36
4
3
2.42
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['1', '3', '5', '4']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_7Mhwn52oJGSukBq
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Doctoral or professional degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
1.0
5
2.5
2.5
4.5
3
3.25
2
1.82
3
3
2.67
2.75
3.5
1.5
1.5
3
2.82
1.33
2.67
2.5
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['9', '9', '9', '1']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_8QlrzdvdWqOMmBX
12
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Associate’s degree
Employed part-time
null
Student
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
3.0
2.5
3.25
2.75
2.5
1.5
2.25
0.75
2.27
4
1.75
3.67
2.25
2.67
1.25
2.5
2.45
3
1.67
2.67
1.83
Smoking and COPD
https://physoc.onlinelib…2-gra-0001-m.jpg
null
null
['9', '9', '9', '1']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_7m1psCSX9r21W6l
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is ignoring mental health to your overall quality of life? - Scale: 0 (not at all)-6 (extremely harmful)
5.0
3.5
3
4
2.5
2.5
3.5
3.5
3.64
2
3.5
3.33
3.5
2.33
4
3
3.45
3.27
4
2.67
3.67
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['8', '8', '8', '8']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_5lfYmgVNanPqWg4
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Technology/Engineering
null
$75,000–$99,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
3
2
4
2.5
3.5
2.5
0.5
1.64
3
4
4
1.5
3
1.5
1
3.45
2.55
0.67
4
3
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['9', '7', '6', '5']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_24132sHvGTy9uDf
16
high internal locus of control
18–24
Female
null
Female
null
Islam
null
Prefer not to say
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Retail/Hospitality/Food Service
null
Prefer not to say
Single
null
Single, living with family
null
No
Prefer not to say
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
6.0
4
3.5
3
2.5
2.5
0.5
1.5
3.18
2.75
3
2
4
2.58
2.5
1.5
1.82
2.91
3
4
2.67
Smoking and COPD
https://blogger.googleus…cigarette_05.jpg
null
null
['9', '8', '9', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_1TwaiT18rJOazzR
13
moderate internal/external locus of control
45–54
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
9.0
1.5
3.5
1.5
1
3.5
3
1
2.55
3
3
3.33
3
2.5
1.5
2
3.09
3.27
2.67
4.67
1.67
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['6', '7', '4', '2']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_5Rjd09XiuhCsl9L
19
high internal locus of control
18–24
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Self-employed
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Single
null
Single, living alone
null
No
Visual impairment
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
1.0
3.5
1.75
4
2
2.75
2.5
2.75
3.09
2.75
1.25
2.33
4.25
2.5
3
4.5
2
3.73
4
2.67
2.67
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['7', '9', '5', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_6kBciwHLBzLBLad
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Islam
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$75,000–$99,999
Single
null
Single, living alone
null
Yes
Chronic illness (e.g., diabetes, heart disease)
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
6.0
3
2
2
1.5
2.5
3.25
2
3.27
4
3
2.67
4.75
2.67
3
0.5
3
2.82
4.67
1.33
1.83
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_5CJZZ68t1pZoddF
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
2.75
2
3.75
2
2.25
1.75
1.5
1.91
2.5
2.25
1.33
4
2.25
1.5
4
1.82
3.36
1.67
2.33
3.5
Substance abuse
https://joyberryenterpri…se_cover_web.jpg
null
null
null
null
null
null
['8', '9', '8', '1']
Informational
Adolescent (12-17)
Substance Abuse
R_1EaniXyyAk8qeSa
15
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
Hispanic/Latino,White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely)
7.0
3
2
3.5
1
1.5
1.25
2.5
3
2
1.75
4.33
4.5
1.5
1.25
3
2.27
3.55
4.33
3.67
2.58
Smoking and COPD
https://www.boredpanda.c…44b7b94__700.jpg
null
null
['8', '8', '9', '3']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_1GjE2giZaCWwbYY
14
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$100,000–$149,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
2.0
2.75
3
3.75
1.5
2
2.25
1.5
2.45
3
1.5
3
3.75
2.17
2.5
3.5
2.18
3.27
1.67
3
3.33
Smoking and COPD
https://blogger.googleus…cigarette_05.jpg
null
null
['9', '7', '8', '8']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_8SvlSkUD0kYFxe5
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
What comes to my mind is the negative impact of smoking
4
3.5
3.5
3.5
4
2
3.25
3
3
2.5
3.33
2.5
3.5
3.5
3.5
2.55
2.73
2.67
2.67
3.17
Smoking and COPD
https://blogger.googleus…cigarette_05.jpg
null
null
['8', '8', '9', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_8IcMZWpgtebikQU
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Some college, no degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Single
null
Single, living with family
null
No
null
null
The message motivates me to prioritize my mental well-being and seek support when needed. - Scale: 1 (not at all) - 9 (extremely)
9.0
2.5
3
2.5
2.25
1.25
1.5
1.25
2.36
4
1.5
4
2.5
2.5
1
2.25
2.18
3
1.67
2.67
2
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['9', '9', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_1gMBaRsVdRXc5u8
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American,Hispanic/Latino
English
Spanish
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$100,000–$149,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
1.0
1
4.5
2.25
0.75
2.5
1.5
1.25
2.64
2.25
4
2
3.75
1.83
3.5
3.5
2.55
3.73
0.67
4.67
1.75
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['9', '5', '7', '5']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_33q0mjAVnb2ts09
11
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
5.0
1
2
2
3
4
3.5
1.5
2.91
4
2.5
4
1.5
3.67
4.5
2
3.27
2.18
4
4
2
Smoking and COPD
https://theadamskilt.com…vertisement-.jpg
null
null
['7', '8', '9', '6']
null
null
null
null
Persuasive-Threat
Young Adults 18-24, Adolescent (12-17)
Smoking
R_64u9KiMCyMakK9f
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
3.0
4
3
3
1.5
0.5
2.5
1
2.36
4
1.5
5
3
2
1.5
3
2.82
3.45
1.33
2.67
3.67
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['7', '7', '7', '6']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_81mqvN2lUccHWIq
11
low internal focus of control/high external locus of control
18–24
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed part-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$50,000–$74,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
5.0
2.75
3.25
3.5
2.75
2.75
2.5
2.5
2.73
1
2.25
4
2
2.17
1.5
4
2.82
2.73
1.67
1.33
2.75
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['9', '8', '7', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_5KtkE2QYxcd128h
17
high internal locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of untreated arthritis. - Scale: 1 (not at all) - 9 (extremely)
9.0
2
2
4
2.5
1.5
4.5
0.5
2.36
4
1.5
1.33
3
2.67
1.5
2.5
2.55
2.55
3.33
2.67
2.67
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['8', '4', '7', '9']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_7JEY5LTCwjApRzf
16
high internal locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
7.0
2.5
3.5
3.5
2.5
2.5
2
2.5
3.64
3
1.5
4.67
2
2.67
1.5
2.5
2.55
2.73
3.33
2
3.33
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['7', '6', '7', '5']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_2A2Mxj04J2JDejD
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely)
7.0
4
2.5
2
1.5
1.5
2.5
3.5
2.55
3.5
3.5
4.67
3
2.17
3.5
0.5
3.45
2.91
2
4
2.67
Smoking and COPD
https://theadamskilt.com…vertisement-.jpg
null
null
['6', '7', '7', '4']
null
null
null
null
Persuasive-Threat
Young Adults 18-24, Adolescent (12-17)
Smoking
R_5GKyazhpkROuS4X
16
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Arts/Entertainment
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
3.0
2.5
3
2.25
2.5
1.25
3.5
3.75
3.45
2
2.5
3.67
3.5
1.92
3.25
2.5
3.18
3.64
3
3.33
2
Substance abuse
https://joyberryenterpri…se_cover_web.jpg
null
null
null
null
null
null
['6', '6', '7', '8']
Informational
Adolescent (12-17)
Substance Abuse
R_1Entpcu5IcZaXKv
12
moderate internal/external locus of control
25–34
Female
null
Female
null
None of the above
null
Independent
null
Native Hawaiian/Other Pacific Islander
English
English
null
Associate’s degree
Employed part-time
null
Government/Public Service
null
$50,000–$74,999
Single
null
Single, living with family
null
Prefer not to say
Chronic illness (e.g., diabetes, heart disease)
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
7.0
2
2.5
3
3.5
2.5
3.5
0.5
2.55
5
4.5
4
2
3.67
3.5
1.5
4
2.18
3.33
4
2.33
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['6', '7', '7', '6']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_5gmVJozeeUzu2Z3
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
Chronic illness (e.g., diabetes, heart disease)
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
2.0
3
3
3
0.5
3.5
2.5
3.5
3.09
2
3.5
4
4
2
3.5
4.5
3.27
4
3.33
4
2.67
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['7', '5', '6', '6']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_5Y9XEjxXyWkM2xb
12
moderate internal/external locus of control
35–44
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of unsafe sexual practices - Scale: 1 (not at all) - 9 (extremely)
7.0
3.5
5
2
1.5
3.5
4
3.5
3.45
3
1.5
5.33
2
2.67
1.5
3
3.45
3.27
2
4.67
3.17
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['3', '8', '4', '4']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_5mCtjEpUK5sURaA
14
moderate internal/external locus of control
35–44
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
3.0
3
2
3.5
4
1.5
2
1.5
2.36
3
3
4
1.5
2.83
2
2.5
2.91
2.91
2
3.33
2.33
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['7', '3', '6', '4']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_3t2VZ3MyAYjSfgw
12
moderate internal/external locus of control
45–54
Female
null
Female
null
Islam
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Healthcare/Medical
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
1.0
2.75
4
2.75
1.75
2
1.25
1.5
2.91
3.25
1.5
4
2.5
2.33
1.5
1.5
2.09
3.45
2
5.33
1.83
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['9', '9', '9', '9']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_28XJ0Y1B7IoXCg1
14
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Education
null
Less than $25,000
Single
null
Single, living alone
null
No
null
['4', '6', '7', '4']
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
3.0
4.5
3.5
3.5
2.75
1.75
0.75
2
2.73
4.5
1.25
3.33
2.5
3
3
4
1.64
3.27
2
4
3.17
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_4MT0irmByWOw4f4
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to not engage in unsafe sexual behavior - Scale: 1 (not at all) - 9 (extremely)
8.0
1
4
2
2.5
3.5
2.5
2.5
3.82
2
4.5
4
3
2.67
4.5
2.5
3.64
2.55
3.33
2.67
2
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['7', '6', '7', '8']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_5DTRQICo4t82i6j
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Retail/Hospitality/Food Service
null
Less than $25,000
Single
null
Single Parent with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
2.0
3.5
3
3
1.75
2.5
4.25
2
2.82
3
2.5
3.33
2.25
2.42
3
1.5
3.36
2.36
1.67
4.33
2.33
Substance abuse
https://wgme.com/resourc…8x502720x467.jpg
null
null
null
null
null
null
['8', '5', '6', '3']
Persuasive-Efficacy
Adults (24-44)
proper medication use
R_24132sHvGTy9uDf
16
high internal locus of control
18–24
Female
null
Female
null
Islam
null
Prefer not to say
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Retail/Hospitality/Food Service
null
Prefer not to say
Single
null
Single, living with family
null
No
Prefer not to say
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
9.0
4
3.5
3
2.5
2.5
0.5
1.5
3.18
2.75
3
2
4
2.58
2.5
1.5
1.82
2.91
3
4
2.67
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['9', '9', '8', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_5MmBauKhInCGwut
19
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
9.0
2.5
3
3.25
2.25
1.75
2.25
1.75
2.36
3
1.25
2.33
3.5
2.33
1.5
1.25
1.91
2.91
1.67
2.33
2.08
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_1hbR3xwvLOg10Wv
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
7.0
3
1.75
3.5
2
3
4
3
3
2.5
2.5
3.33
3.5
2.5
4
3
3.27
3.82
4
3.33
3.33
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['7', '8', '7', '8']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_323lReaCmaFp6tT
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
7.0
3
2
1.5
1.5
3
2.5
2.5
2.73
3
1
5.33
1.5
2.5
2
2
2.73
2.73
2
3.33
2
Smoking and COPD
https://countertobacco.o…lish-360x141.jpg
null
null
['6', '8', '2', '6']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_67fXP1muteoZspW
10
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Associate’s degree
Unemployed
null
null
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely)
8.0
3
3
3
1.5
3.5
2.5
3.5
3.45
4
2.5
5.33
4
3
1.5
1.5
3.27
2.91
4.67
1.33
2.67
Smoking and COPD
https://blogger.googleus…cigarette_05.jpg
null
null
['6', '7', '8', '8']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_3wfjkV2Cu4WDcRz
11
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Islam
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
Yes
Chronic illness (e.g., diabetes, heart disease)
null
In your opinion, how harmful is leaving arthritis untreated to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
3.0
2
1.5
2
4
4
2
2
1.64
3
2
3.33
2.5
3.67
2.5
1.5
2.36
1.82
0.67
2
1.67
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['7', '7', '9', '8']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_3kOJndnKeLwMYoG
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Associate’s degree
Employed part-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
6.0
3.25
2.25
3.5
2
3.5
2.5
0.75
2.36
4.75
2.5
3.33
2.5
3.42
2.5
1.5
2.73
2.18
2.67
3.33
3.58
Sexual Health
https://placeit-img-1-p.…_thumb_stage.jpg
null
['8', '3', '7', '9']
null
null
null
null
null
Informational
Not targeted towards one group
Sexual Health
R_7MM1YcYys7iGslr
10
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Buddhism
null
Libertarian
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
Yes
Chronic illness (e.g., diabetes, heart disease),Mental health condition
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
6.0
3
2.5
2
3
3.5
3
2
2.18
4
2.5
4
1.5
3.5
3
2.5
3.09
1.82
1.33
2
1.83
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['6', '9', '8', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_1iD4pnpiUWXl2fA
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
The little boy is very cute
4
2
4
3.5
2.5
2.5
4.5
2.36
2
3.5
4
2
2.67
2.5
1.5
3.27
2.18
0.67
1.33
3
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['9', '8', '7', '8']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_1ml1eMNO5iyGEed
17
high internal locus of control
45–54
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
I need to take notes on this.
3.25
4
4.25
1.75
3
3
3
3.45
3.5
2.25
2
3
2.75
2.5
2
2.45
3.64
4
4.67
3
Substance abuse
https://wgme.com/resourc…8x502720x467.jpg
null
null
null
null
null
null
['6', '8', '3', '6']
Persuasive-Efficacy
Adults (24-44)
proper medication use
R_6oBjYAQux88PsqC
8
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
5.0
3.5
5
3
1.5
1.5
1.5
3.5
3.45
2.5
3
4
4.5
1.83
3
3
2.73
3.64
2
1.33
3
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['8', '8', '5', '5']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_3J2UFQq1kL1LMLY
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely)
4.0
4
3
4
1.5
2.5
1.5
2.5
2.73
2
2.5
4
2
2
2.5
2.5
2.55
3.27
0.67
4
2.33
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['9', '9', '7', '7']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_8ZDltAydRGXNaFY
15
moderate internal/external locus of control
18–24
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
Spanish
English
null
High school diploma or equivalent
Employed part-time
null
Healthcare/Medical
null
Less than $25,000
Single
null
Prefer not to say
null
Prefer not to say
Prefer not to say
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
1.0
3.5
2
4
3.5
2.75
4.25
3.75
3.09
2.5
2.5
3.67
4
2.92
3
3.5
3.45
3
3
1.67
4
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['8', '9', '9', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_3IcvbEdzr55VPn0
11
low internal focus of control/high external locus of control
25–34
Female
null
Prefer not to say
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
High school diploma or equivalent
Unemployed
null
Unemployed/Looking for work
null
$25,000–$49,999
Married
null
Married/Partnered, no children
null
No
Mental health condition
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
8.0
4.5
1.5
3.5
1.25
3.5
3
1.5
2.45
3.5
3
4
3.25
2.75
3
3.5
3.27
3.55
4.33
3.33
2.83
Smoking and COPD
https://washburnreview.o…84acff50bd79.jpg
null
null
['5', '4', '5', '6']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_72QFb9ynkNHyd7I
7
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Hinduism
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Single
null
Single, living with family
null
Prefer not to say
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
2.0
2.5
3
2
2.5
2.5
0.5
3.5
2.36
4
3.5
1.33
3
3
1.5
2.5
1.82
2.91
0.67
4
1.5
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['7', '7', '5', '5']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_3WAr0fMj1LGlk2k
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Buddhism
null
Conservative
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Education
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
Yes
Visual impairment
['8', '7', '9', '9']
How open are you to getting recommended vaccinations in the future? - Scale: 1 (not at all)-9 (extremely)
6.0
2
4.5
2
3
3
0.5
2
3.09
4
1.5
2
3
3.33
2.5
3.5
1.27
2.91
2
2.67
1.67
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_54c65CPCfm61xzv
14
moderate internal/external locus of control
35–44
Male
null
Male
null
Islam
null
Moderate
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
2.0
5
3
3
3
1.5
1.5
2
2.91
4.5
2
3.33
4.5
3
0.75
2.5
2.18
3.27
2
3.33
2.92
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['6', '3', '1', '8']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_18a8aYRbiWKXB97
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Associate’s degree
Employed part-time
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
4.0
2
4.75
3.5
2.75
2.75
2.5
2.5
3.64
2.75
2.5
3.67
2.5
2.75
2.25
2.5
2.82
2.27
3
2.33
1.58
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['8', '8', '8', '9']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_6hFKnHaIoYOw1Ww
14
moderate internal/external locus of control
25–34
Female
null
Female
null
Prefer not to say
null
Moderate
null
Native Hawaiian/Other Pacific Islander
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of substance abuse - Scale: 1 (not at all) - 9 (extremely)
8.0
3
3
4
3.5
2.5
3.5
1.5
2.73
4
3
3.33
3
3.33
2.5
2.5
3.27
2.91
2
4
3.33
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['5', '5', '4', '3']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_3FfeiDIoODdF1DX
15
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Self-employed
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
Yes
Visual impairment
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
1.0
2
3.5
2.75
2
1.5
2.25
1.75
2.45
3.5
2.5
3
3.75
2.33
3
2.5
2.55
3.27
1.33
3
2.08
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['7', '2', '7', '8']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_5n2tGw5UhSt0T9T
13
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Healthcare/Medical
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
9.0
3
3
3
2.5
1.5
0.5
0.5
2.36
4
1.5
5.33
3
2.67
1.5
1.5
2.18
3.27
2
4
2
Mental Health
null
['9', '9', '9', '9']
null
null
null
null
null
null
null
null
null
R_1JedX7GxzntuTZo
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
Hispanic/Latino
English
Spanish
null
Associate’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Single
null
Single, living alone
null
No
Prefer not to say
null
Type in every thought that came to mind viewing this material.
Sharing needles is poor practice
3
2
5
3.5
2.5
3.5
1.5
2
2
3.5
4
3
2.67
4.5
1.5
3.64
2.55
3.33
4
3
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['6', '7', '6', '6']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_5qr354z5HisyyWg
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
8.0
3
1.5
3
2.5
2.5
2.5
2
2.55
2
4
5.33
5
2.33
3
3.5
3.82
3.27
2.67
1.33
2.17
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['8', '7', '9', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_5y3HZd0pnfJw52F
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Education
null
$25,000–$49,999
Single
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of substance abuse - Scale: 1 (not at all) - 9 (extremely)
6.0
3
3
2.5
2.5
2.75
0.5
1.75
2.36
4
1
4
3.5
3.08
1.5
2.75
1.64
3.82
1.67
4.33
2
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['7', '6', '5', '5']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_6OidztILV9ARlmO
16
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely)
9.0
3.5
3
3.5
2
2
1.25
1.5
2.45
3.25
1.5
2.33
2.5
2.42
2.5
1.5
1.64
2.45
1.67
1.67
2.17
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['9', '8', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_1AunKjRPsPVXa6t
14
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$100,000–$149,999
Married
null
Prefer not to say
null
No
null
null
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
9.0
4
3.25
5
3
2.5
4.5
2.5
2.45
2.5
2
4
3
2.67
3.5
1.5
3.45
3.27
2
4
3.67
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['8', '7', '9', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_21yE9mBky0920HD
15
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
2.0
3.5
3.75
3.25
2
1.75
3.5
2.5
3.82
2.25
2.5
2.33
2.5
2
3.25
2.25
2.82
2.91
4.33
3
3
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['7', '7', '8', '8']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_7Yh0QE0XVMxDj5O
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
1.0
2
2.25
1
2.5
1.5
1.5
4.5
3.09
2.75
2.5
1.33
3.75
2.25
3.5
2.5
1.82
3.73
3
3.33
1.67
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['8', '9', '8', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_8qalfiKdmLWAzcf
10
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
None of the above
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
8.0
4
3.5
3
2
2
2.5
2.5
3.09
4
2.5
2.67
4
2.67
2.5
4
2.55
4
4
4.67
3.33
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['6', '6', '5', '6']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_6FIH1boNbpCa5T9
8
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian,Native American/Alaska Native
English
English
null
Less than high school
Self-employed
null
Healthcare/Medical
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
Yes
Physical disability,Chronic illness (e.g., diabetes, heart disease),Mental health condition
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
7.0
4
3
3
1.5
3.5
3.5
2.5
3.45
4
4.5
2.67
4
3
3.5
3.5
3.64
3.64
3.33
4
3.67
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['4', '4', '3', '6']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_1oBKStm5inhfsZA
16
high internal locus of control
25–34
Female
null
Female
null
None of the above
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Government/Public Service
null
$50,000–$74,999
Other (please specify)
Engaged
Other (please specify):
Engaged living with partner
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
1.0
2.25
2
3
2
2.5
3.25
2.5
2.55
1.5
2.25
3.33
4.25
2
1.5
3.75
2.91
4.09
1.33
3
1.92
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['7', '7', '8', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_3PqeXQs4DULEluQ
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Islam
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$75,000–$99,999
Single
null
Single, living alone
null
Prefer not to say
Prefer not to say
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
3.0
1
3
2
0.5
2.5
1.5
3.5
3.45
3
2.5
2
3
2
2.5
1.5
2
3.64
4.67
5.33
2
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['7', '6', '7', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_19FUChd4OY90hrP
12
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Technology/Engineering
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
Yes
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
6.0
2
3
2
1.5
2.5
0.5
3.5
3.82
4
2.5
5.33
5
2.67
3.5
2.5
2.55
4.36
3.33
4
2
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['7', '6', '5', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_6NPvMjRGYJGBGQj
15
moderate internal/external locus of control
25–34
Male
null
Male
null
Judaism
null
Moderate
null
Hispanic/Latino,White/Caucasian
English
Spanish
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
Drug intake to HELP the body system.
2.5
2.75
3.5
3.25
2.5
1.25
1.75
2.64
3
1.75
4
3.75
2.92
2.25
3
2.18
3.82
3
3
1.75
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['8', '5', '5', '6']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_1MT0uiowWSfhyVN
8
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
7.0
2
4
5
2.5
2.5
0.5
2.5
3.82
3
1.5
2.67
4
2.67
1
2.5
1.45
3.64
3.33
2.67
3.17
Smoking and COPD
https://www.boredpanda.c…771dc13__700.jpg
null
null
['8', '9', '9', '8']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_2m4skzYMdwvuMb5
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Associate’s degree
Self-employed
null
Government/Public Service
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
3.0
4
3
4.75
3.25
4.5
1.5
2
2.45
4
2.5
3.33
2.25
3.92
1
1.5
2.36
2.64
1.67
4
3.08
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['8', '9', '9', '9']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_7VfKmy6twZIXgat
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
7.0
4
4.5
2.5
1
2.5
2.5
2
3.09
5
3
4.67
1.5
2.83
1.5
1
3.27
2.55
2
4
2.17
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['7', '6', '5', '5']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_6vdmnI3CvhFZTdr
12
moderate internal/external locus of control
35–44
Female
null
Female
null
None of the above
null
Independent
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
7.0
2.5
2
3.5
2.5
3
1.5
2.5
2.91
3
4.5
1.33
3.5
2.83
2.5
2.5
2.55
3.45
2.67
5.33
2.67
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['5', '6', '7', '5']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_8wA55mcn7nUwiyJ
15
moderate internal/external locus of control
18–24
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Self-employed
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Single
null
Single, living alone
null
Yes
Chronic illness (e.g., diabetes, heart disease)
null
How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely)
4.0
2.5
1.5
3.75
1.5
3.75
3
3.5
2.73
2
1.75
2.67
3.5
2.42
1.5
1
2.45
3.27
4
4
3.08
Smoking and COPD
https://www.boredpanda.c…9916fdb__700.jpg
null
null
['5', '3', '6', '6']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_5Qg6I9AajtuIDhT
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Unemployed
null
Education
null
$50,000–$74,999
Widowed
null
Single, living alone
null
No
null
null
How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely)
4.0
3
3
3
1.5
3
1
1.5
3.09
2
2.5
4.33
2.5
2.17
2
1
2.45
2.55
3.33
2.67
2.5
Smoking and COPD
https://kuow-prod.imgix.…lse&w=1400&h=434
null
null
['6', '3', '6', '6']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74)
Smoking
R_54c65CPCfm61xzv
14
moderate internal/external locus of control
35–44
Male
null
Male
null
Islam
null
Moderate
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
3.0
5
3
3
3
1.5
1.5
2
2.91
4.5
2
3.33
4.5
3
0.75
2.5
2.18
3.27
2
3.33
2.92
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['4', '5', '6', '4']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_5lfYmgVNanPqWg4
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Technology/Engineering
null
$75,000–$99,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
1.0
3
2
4
2.5
3.5
2.5
0.5
1.64
3
4
4
1.5
3
1.5
1
3.45
2.55
0.67
4
3
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['9', '8', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_2nTvyKbjbhlcIsv
13
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
Stop aids
4
1
4
0.5
2.5
1.5
2.5
2.73
2
1.5
4
3
1.67
3.5
2.5
2.18
2.91
3.33
1.33
2.67
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['8', '6', '7', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_5fE80zD4Rf2ejnZ
15
moderate internal/external locus of control
18–24
Female
null
Female
null
Christianity
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Student
null
Student
null
$25,000–$49,999
Single
null
Single, living alone
null
Yes
Visual impairment
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
8.0
1.5
4.5
1.75
2.5
2.5
2.5
2.75
3.27
2.5
1.5
3.33
2.25
2.5
1.25
3
2.36
3.36
1.67
4.67
1.83
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['9', '8', '8', '7']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_73lxL9Ol8F6h0ul
9
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
5.0
2.5
3
1
3.5
1
2
2.5
2.18
2.5
3
3.33
3.5
2.33
3.5
2.5
2.73
3.09
1.33
4
2.17
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['2', '5', '4', '4']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_7CfKF31fb447pXr
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
Visual impairment
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
2.0
3.25
2.75
2
3.5
1.75
3.5
3.5
3
4
3.5
2.67
4
3.08
2.5
2.5
3.27
3.27
3.33
4
2.75
Smoking and COPD
https://washburnreview.o…84acff50bd79.jpg
null
null
['8', '6', '7', '8']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_7Wt9k9FtYuumgTf
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Associate’s degree
Employed part-time
null
Education
null
$75,000–$99,999
Single
null
Single, living alone
null
No
null
['5', '6', '4', '7']
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
3.0
4
1.5
4
1
2
2
2
2
5
2
4
4.5
2.67
2.5
1.5
2.55
3.45
3.33
2.67
3
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_12ihhV61DnqnPJx
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
4.0
3.25
2
4
2.5
2.5
2.5
3.5
2.36
2
2.5
4
4
2.33
2.5
2.5
2.91
3.27
2
4
2.75
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['9', '8', '6', '5']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS