Datasets:

ResponseId
stringlengths
17
17
locus_score
float64
6
20
locus
stringclasses
3 values
age
stringclasses
6 values
gender
stringclasses
4 values
gender_text
float64
assigned_birth
stringclasses
3 values
assigned_birth_text
float64
religion
stringclasses
8 values
religion_text
stringclasses
1 value
political_aff
stringclasses
7 values
political_aff_text
float64
race_ethnicity
stringclasses
22 values
prim_language
stringclasses
5 values
first_language
stringclasses
6 values
first_language_text
stringclasses
1 value
highest_education
stringclasses
7 values
employment_status
stringclasses
6 values
employment_status_text
float64
current_profession
stringclasses
12 values
current_profession_text
stringclasses
4 values
income
stringclasses
7 values
marital_status
stringclasses
6 values
marital_status_text
stringclasses
2 values
family_status
stringclasses
8 values
family_status_text
stringclasses
1 value
disability_binary
stringclasses
3 values
conditional_disability
stringclasses
27 values
vaccination
stringclasses
66 values
question
stringclasses
41 values
response
stringlengths
1
675
Creative Imagination
float64
1
5
Responsibility
float64
1
5
Intellectual Curiosity
float64
1
5
Depression
float64
0.5
4.5
Emotional Volatility
float64
0.5
4.5
Trust
float64
0.5
4.5
Productiveness
float64
0.5
4.5
Conscientiousness
float64
1.27
4.55
Anxiety
float64
1
5
Respectfulness
float64
0.5
4.5
Compassion
float64
1.33
5.33
Energy Level
float64
1
5
Negative Emotionality
float64
1.17
4.67
Aesthetic Sensitivity
float64
0.5
4.5
Assertiveness
float64
0.5
4.5
Agreeableness
float64
1.27
4.36
Extraversion
float64
1.27
4.55
Organization
float64
0.67
4.67
Sociability
float64
1.33
5.33
Open-Mindedness
float64
1.17
4
topic
stringclasses
8 values
media_path
stringclasses
35 values
mental_health
stringclasses
204 values
sexual_health
stringclasses
109 values
copd
stringclasses
389 values
chronic_disease
stringclasses
127 values
hiv
stringclasses
350 values
nutrition
stringclasses
270 values
substance_abuse
stringclasses
276 values
media_type
stringclasses
3 values
target_population
stringclasses
22 values
behavior_change
stringclasses
12 values
R_1JPajgD5pYQ1Lhr
16
high internal locus of control
45–54
Female
null
Female
null
Christianity
null
Moderate
null
Native American/Alaska Native
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
5.0
4.25
2.25
2.75
2.75
2
2
1.5
2.55
2.5
1.5
3.33
3.5
2.42
1.75
2.5
2.18
3
3
1.67
2.25
Smoking and COPD
https://physoc.onlinelib…2-gra-0001-m.jpg
null
null
['8', '7', '8', '7']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_6a0FBgKseyLcPkt
9
low internal focus of control/high external locus of control
45–54
Male
null
Male
null
Christianity
null
Libertarian
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
3.0
2.5
3.5
3
3.5
0.5
2
3
4
2
3
2.67
1.5
2
2.5
1.5
2.55
2.73
4
4
2.17
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['2', '6', '5', '6']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_7En8M7VqtHERnfz
13
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Student
null
Student
null
$75,000–$99,999
Single
null
Single, living alone
null
No
Mental health condition
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
8.0
1.75
4
3
1.5
2
3.5
3
3.64
3
2
4
4.75
2.17
0.75
2.75
3.09
3.82
2
2
2.5
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['9', '9', '9', '9']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_6Rr3xEpH6U4O4Wd
10
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
Increasing access to antiretroviral therapy can help those living with HIV manage their health and reduce the viral load, thereby lowering the risk of transmission.
4
4.5
2
3.5
3
2.5
1
3.45
2.5
3
3.33
3
3
1.5
1.5
2.91
3.27
3.33
4
2
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['9', '7', '7', '6']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_7ClJlo73QyqyVfX
8
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Government/Public Service
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
9.0
3
4
2
1.5
2.5
1.5
1.5
3.09
1
1.5
3.33
2
1.67
2.5
3.5
2
2.73
2
3.33
1.33
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['8', '9', '8', '9']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_6FIH1boNbpCa5T9
8
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian,Native American/Alaska Native
English
English
null
Less than high school
Self-employed
null
Healthcare/Medical
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
Yes
Physical disability,Chronic illness (e.g., diabetes, heart disease),Mental health condition
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
7.0
4
3
3
1.5
3.5
3.5
2.5
3.45
4
4.5
2.67
4
3
3.5
3.5
3.64
3.64
3.33
4
3.67
Smoking and COPD
https://ash.org/wp-conte…cond-768x768.png
null
null
['7', '3', '4', '9']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_3dM5V9j1jYuDBDz
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Associate’s degree
Employed full-time
null
Technology/Engineering
null
$25,000–$49,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
2
3.75
1.5
3.5
3
1.5
1.75
2.55
3.5
3
5.33
1
3.33
2.5
3.5
3.09
2.55
0.67
4
1.5
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['9', '8', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_624szpUs7MG7vbv
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Prefer not to say
null
Native American/Alaska Native
English
English
null
Bachelor’s degree
Employed part-time
null
Technology/Engineering
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
Type in every thought that came to mind viewing this material.
Avoid unprotected sex
2
3
1.75
1.5
2.5
1.5
2.25
2.27
3.75
1
5.33
3.75
2.58
0.5
0.5
2.36
2.82
2
2.67
1.58
Sexual Health
https://placeit-img-1-p.…_thumb_stage.jpg
null
['7', '6', '8', '8']
null
null
null
null
null
Informational
Not targeted towards one group
Sexual Health
R_1EQq4ZfGp87LXpa
14
moderate internal/external locus of control
35–44
Female
null
Female
null
Buddhism
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
Job loss or decreased work performance
3
3
2.5
2
4
2
3
3.64
4.5
3
2.67
3.5
3.5
3
2.5
2.55
3.09
3.33
4
3
Substance abuse
https://joyberryenterpri…se_cover_web.jpg
null
null
null
null
null
null
['9', '4', '2', '6']
Informational
Adolescent (12-17)
Substance Abuse
R_3dM5V9j1jYuDBDz
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Associate’s degree
Employed full-time
null
Technology/Engineering
null
$25,000–$49,999
Single
null
Single, living alone
null
No
null
null
In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful)
4.0
2
3.75
1.5
3.5
3
1.5
1.75
2.55
3.5
3
5.33
1
3.33
2.5
3.5
3.09
2.55
0.67
4
1.5
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['9', '8', '9', '9']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_7ifgeguGkYzJT9j
13
moderate internal/external locus of control
35–44
Male
null
Male
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
6.0
2
2.5
3
1.5
2
2.5
1.5
2.36
3.5
2
4
2.5
2.33
2
4
2.73
2.73
1.33
2
2.5
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['9', '8', '4', '7']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_1TZyRbo7YiCogGx
9
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Libertarian
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
5.0
2
2.5
1.5
2.5
2
2.5
1
1.82
2.5
3.5
4
3
2.33
2.5
3
3.27
2.73
1.33
2.67
1.83
Smoking and COPD
https://www.boredpanda.c…8ca8927__700.jpg
null
null
['7', '5', '6', '5']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44)
Smoking
R_6lWV7X9eIbivT3w
10
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
4.5
3
2.5
3
1
2
3.5
2.73
3
2.5
4
3
2.33
2.5
2
2.73
3.64
2
4.67
3.33
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['6', '7', '5', '5']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_34edT1jiwgmte13
16
high internal locus of control
18–24
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Retail/Hospitality/Food Service
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
3.75
2.25
2.5
3
1.5
2.5
2
2.45
3
3.5
4
3.5
2.5
3.25
2.75
3.27
3.64
2.67
3.67
2.33
Substance abuse
https://wgme.com/resourc…8x502720x467.jpg
null
null
null
null
null
null
['8', '8', '8', '1']
Persuasive-Efficacy
Adults (24-44)
proper medication use
R_6gQIEd9c8Le617b
9
low internal focus of control/high external locus of control
18–24
Female
null
Female
null
None of the above
null
Conservative
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
9.0
5
4
3
2.5
2.5
2.5
0.5
2.73
3
1
2
4
2.67
4.5
2
1.82
3.82
2
4
3
Substance abuse
https://joyberryenterpri…se_cover_web.jpg
null
null
null
null
null
null
['6', '5', '9', '6']
Informational
Adolescent (12-17)
Substance Abuse
R_6ZzaS73oeyKZMeR
14
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Healthcare/Medical
null
$150,000 or more
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
7.0
3.5
2
2
2.5
1.5
2.5
3
1.82
3
2
5.33
2
2.33
1.5
2.5
3.09
2.91
0.67
2.67
1.83
Mental Health
null
['8', '9', '8', '8']
null
null
null
null
null
null
null
null
null
R_6VgvbooaqTlug4c
14
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
3.0
4.5
3.5
2.5
3
2.25
0.5
2
2.91
2
2
4.67
3
2.42
3
0.5
2.18
2.73
1.33
3.33
2.83
Smoking and COPD
https://washburnreview.o…84acff50bd79.jpg
null
null
['8', '8', '8', '2']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_3widIAw0gjkCwZk
11
low internal focus of control/high external locus of control
45–54
Male
null
Male
null
Christianity
null
Moderate
null
Native American/Alaska Native
English
English
null
Associate’s degree
Employed part-time
null
Technology/Engineering
null
$25,000–$49,999
Married
null
Single Parent with children
null
No
Chronic illness (e.g., diabetes, heart disease)
['6', '5', '7', '8']
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
1.0
2.5
4
2.5
3.5
3.5
2.25
3.25
2.91
3.5
1.75
4
2
3.5
3.25
4
2.55
3
1.67
3.67
1.75
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_8ncRQ8fWnQSNlxR
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
Hispanic/Latino
English
French
null
Some college, no degree
Employed part-time
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
['6', '5', '4', '6']
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
4.0
1.5
2
3
0.5
0.5
4.5
2.5
1.82
3
1.5
2.67
3
1.33
2.5
3.5
2.91
3.09
1.33
3.33
1.83
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_7jZ3v6RjttNgwGW
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
1.0
4
4
2
2.5
4.5
1.5
4.25
3.36
3
1.5
1.33
3
3.33
2.5
2.5
1.45
3.27
2
2.67
2.33
Substance abuse
https://joyberryenterpri…se_cover_web.jpg
null
null
null
null
null
null
['8', '8', '8', '8']
Informational
Adolescent (12-17)
Substance Abuse
R_7ajNFHUoUo1uJbj
9
low internal focus of control/high external locus of control
18–24
Female
null
Female
null
Christianity
null
Moderate
null
Asian
English
English
null
Associate’s degree
Unemployed
null
Unemployed/Looking for work
null
Prefer not to say
Single
null
Single Parent with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
3.0
3
3.5
3
3
2.5
1.5
2.5
3.45
3
3.5
3.33
2.5
2.83
2.5
2
2.73
2.18
2.67
2.67
2.33
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['8', '9', '9', '9']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_6ewVDWdZnLfWP9k
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Prefer not to say
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
5.0
2
3.5
4
2.5
3.5
3.5
4.5
2.91
2
4.5
2.67
3
2.67
4.5
2.5
3.64
3.27
0.67
2.67
3
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['7', '6', '7', '6']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_624szpUs7MG7vbv
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Prefer not to say
null
Native American/Alaska Native
English
English
null
Bachelor’s degree
Employed part-time
null
Technology/Engineering
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
The message motivates me to not engage in unsafe sexual behavior - Scale: 1 (not at all) - 9 (extremely)
9.0
2
3
1.75
1.5
2.5
1.5
2.25
2.27
3.75
1
5.33
3.75
2.58
0.5
0.5
2.36
2.82
2
2.67
1.58
Sexual Health
https://placeit-img-1-p.…_thumb_stage.jpg
null
['7', '6', '8', '8']
null
null
null
null
null
Informational
Not targeted towards one group
Sexual Health
R_2MGwd3hW3iGKOWi
10
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Divorced
null
Single Parent with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
2.0
4
5
3
1.5
1.5
1.25
1.5
3.36
2.75
1.5
3.67
2.5
1.92
2.25
1.5
2
2.82
1.67
3
2.08
Smoking and COPD
https://www.boredpanda.c…8ca8927__700.jpg
null
null
['8', '8', '8', '8']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44)
Smoking
R_1N7ZvAr2YcQ82Xn
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Some college, no degree
Employed part-time
null
Retail/Hospitality/Food Service
null
Less than $25,000
Single
null
Single, living with family
null
No
null
null
How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely)
1.0
3
2.75
4
1.5
1
3.25
2.5
3.45
4
1.5
4.33
4
2.17
3
3
2.91
3.82
4.33
5.33
3.83
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['7', '9', '8', '8']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_564QdDglrBg4zrh
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely)
9.0
3
2.75
5
3
2.5
1.25
2.75
2.64
3
2.5
2.67
2.5
2.83
2.25
2.25
2.09
3.09
1.67
3
2.42
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_7jlFev4aeTB9gft
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Libertarian
null
Hispanic/Latino
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
6.0
3
3
4
4.5
2.5
2.5
2
2.55
2.5
2.5
4
3
3.17
1.5
1.5
2.91
3.27
0.67
4
3.33
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['3', '8', '5', '3']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_8GcX8LUDNg640Sf
16
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
1.75
3
2.5
3.25
2.75
2
1.5
2.45
2.5
1.75
3.67
2.5
2.83
3
1.5
2.36
2.55
1.67
3.33
2.25
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_3shZIAKvVZzsk7v
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
6.0
4.25
1.5
3
3.5
2.5
3.5
3.5
2.45
3.5
2.75
4.33
1.5
3.17
2.5
2.5
3.45
2.36
1.67
2.67
3.08
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['8', '7', '7', '7']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_8fyfQbDsSOMl1DB
9
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed part-time
null
Education
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
2.0
2
2.5
3
2.5
1.5
0.5
0.5
2.18
2
2.5
2.67
2
2
0.5
1.5
1.82
2.91
2
4
2
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['4', '1', '4', '3']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_3fndLcXg4pIlqOl
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
2.0
4
3.5
4.5
1.5
2.5
3.5
1.75
3.18
4
1.5
2.67
1
2.67
3.5
2.5
2.55
2
2.67
3.33
2.83
Smoking and COPD
https://countertobacco.o…lish-360x141.jpg
null
null
['6', '1', '7', '6']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_5ScVVKovkOk5gkx
15
moderate internal/external locus of control
18–24
Male
null
Male
null
None of the above
null
Liberal
null
Black/African American
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
9.0
3
3
4
3.5
2.5
2.5
2.5
3.09
3
3.5
2.67
2
3
1.5
2.5
2.91
2
2
2
2.33
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['7', '4', '8', '4']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_5vH0AYKdWWpG6mB
12
moderate internal/external locus of control
25–34
Male
null
Male
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Government/Public Service
null
$75,000–$99,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
1.0
3
2.5
4
1.5
2.5
1.5
1.5
1.82
3.5
1
4
3.5
2.5
3
4.5
2
3.64
2
3.33
3.5
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['6', '5', '6', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_72z7IIITzU2Udhw
12
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely)
8.0
3
3.25
2.25
2
1.5
2
1
2.91
2
1
4
2.75
1.83
1.25
1.5
2.18
3.18
3
4
1.83
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['8', '8', '9', '8']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_6DHld7Q7mrjMTqp
15
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
6.0
3.25
3.5
3.5
1.5
2.5
2.5
2.5
3.18
3.75
2
3.67
1.75
2.58
1.25
2.25
2.64
2.55
4.33
2.67
2.5
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['8', '7', '5', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_5SCaIJKV605KeKg
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Islam
null
Liberal
null
Asian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely)
6.0
3
2
3
3.5
3.5
1.5
1.5
2.36
3
4.5
4
4
3.33
2.5
3
3.27
3.45
2
4
3
Smoking and COPD
https://www.boredpanda.c…771dc13__700.jpg
null
null
['5', '8', '9', '9']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_5Qg6I9AajtuIDhT
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Unemployed
null
Education
null
$50,000–$74,999
Widowed
null
Single, living alone
null
No
null
null
The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely)
7.0
3
3
3
1.5
3
1
1.5
3.09
2
2.5
4.33
2.5
2.17
2
1
2.45
2.55
3.33
2.67
2.5
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['5', '7', '7', '8']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_5exYvB75Iotnt2e
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
9.0
3.5
4
3.5
3.5
3.5
1
1.5
2.55
4
1.5
3.33
2
3.67
1
3.5
1.82
3.45
1.33
4.67
2.5
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['7', '8', '9', '1']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_8ilELyAufGkmSYu
14
moderate internal/external locus of control
35–44
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
2.0
3
3
2
2.5
2.5
2
1.5
3.27
3
4
2.67
3
2.67
1.5
1
2.91
2.73
4
2.67
2.33
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['8', '5', '5', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_2xKKqOAef8VhDBT
13
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
6.0
4
2
2
3.5
1.5
1.5
1.5
2.73
5
2.5
4
3
3.33
2.5
2.5
2.55
2.91
3.33
4
3
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['6', '8', '8', '6']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_1VecxLGUgpVxgYc
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
Chronic illness (e.g., diabetes, heart disease)
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
5.0
3.5
3.5
4
2.5
3
4.25
3.25
3.73
3
2.25
4
4
2.83
2.5
3
3.45
2.91
3.33
2
3.5
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['7', '7', '8', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_3hu8h9yMwXVQtH7
20
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
4.0
3
3
2.25
3
2
2.75
1.5
2.82
2.5
2.5
3
2.5
2.5
2.5
2.5
2.73
2.82
3
3
2.42
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['8', '9', '8', '8']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_3paN2SuCAeYvHMW
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Education
null
$150,000 or more
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
6.0
3
3
3
2.5
3.5
2.5
1.5
2.36
1
3.5
2.67
2
2.33
2.5
0.5
2.91
2.18
3.33
2.67
2.33
Substance abuse
Unknown
null
null
null
null
null
null
['9', '8', '9', '9']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_1hxnRXbDLO3lBDW
8
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Hinduism
null
Moderate
null
Black/African American
French
French
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Widowed
null
Single, living with family
null
Yes
Visual impairment
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
4.0
3.5
3
2.5
2.5
2.5
2.5
1.5
2.18
4.5
1
4.67
4
3.17
1.5
3.5
2.55
3.82
2.67
3.33
2.33
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['4', '5', '6', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_5fa7GaAHV7uQK9S
14
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$25,000–$49,999
Single
null
Single, living alone
null
No
null
['8', '7', '7', '7']
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
2
3
2
3.5
1.5
3.5
1.5
2.18
2
3.5
4
4
2.33
2.5
3
3.64
3.64
1.33
3.33
2
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_7IdgiTGcTC06sEq
15
moderate internal/external locus of control
35–44
Female
null
Female
null
Islam
null
Libertarian
null
White/Caucasian
English
English
null
Less than high school
Employed part-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
3.0
3.5
5
2
2.5
2.75
3
1.75
3.64
2
3.5
3.67
3
2.42
1
2
3.36
3.09
3.67
2.67
2
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['5', '8', '4', '2']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_5fvoDKOUMvZnkbH
12
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Master’s degree
Self-employed
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
Yes
Hearing impairment
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
9.0
3
3
3
1.5
1.5
1.5
1.5
2.73
3
2.5
4
2
2
1.5
2.5
2.55
3.27
2
4
2
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_3kp644OKLWWtWIx
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Doctoral or professional degree
Self-employed
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
Mental health
3
2
3
3.5
1.5
2.5
2.5
2.73
3
0.5
2.67
4
2.67
1.5
1.5
1.82
3.64
2
4
2
Mental Health
null
['9', '9', '9', '9']
null
null
null
null
null
null
null
null
null
R_1d2N5XlemiQVHd7
20
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Government/Public Service
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
1.0
2.5
3
1.75
2
2
2.25
1.5
2.45
3.75
1.5
3.33
2.5
2.58
2.25
2.5
2.27
2.82
1.67
3
1.33
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['9', '9', '8', '2']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_5nUdpb4v8qouzvZ
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Student
null
Student
null
$50,000–$74,999
Single
null
Single, living with family
null
Prefer not to say
Prefer not to say
null
The message motivates me to not use substances. - Scale: 1 (not at all) - 9 (extremely)
8.0
3.5
3.5
4.25
2.5
2.5
2.25
4
3.64
3
3
2.67
3
2.67
3.5
3
2.64
3.09
4
2.67
3.58
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['7', '8', '7', '7']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_8CwaKM8vGdTQYyW
17
high internal locus of control
18–24
Female
null
Female
null
Christianity
null
Conservative
null
Other (please specify)
English
English
null
Bachelor’s degree
Student
null
Education
null
Prefer not to say
Single
null
Single, living with family
null
No
null
null
Type in every thought that came to mind viewing this material.
Liable to die young
2.75
2.25
3.75
2
2.75
1.25
1.5
2.18
3.5
1.5
3
2.5
2.75
2.25
1.75
1.82
2.82
1.67
4
1.92
Smoking and COPD
https://blogger.googleus…cigarette_05.jpg
null
null
['9', '9', '9', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_8xXIMkLw47KSTgD
10
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Doctoral or professional degree
Employed part-time
null
Technology/Engineering
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
6.0
1.25
4.5
2.5
2.5
2
1
2.5
3.27
2
3.5
2.67
3
2.17
3.25
1.5
2.36
2.18
0.67
2.67
2
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['5', '4', '6', '8']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_3OnOi53jain0Hnz
15
moderate internal/external locus of control
25–34
Male
null
Prefer not to say
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Technology/Engineering
null
$25,000–$49,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
2.0
3
3
1.75
2.25
3.5
2.5
1.5
2.82
3
1.5
2.67
1.75
2.92
0.5
2.5
2.18
2.82
3
5.33
1.92
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_7V1uo9mZDznwSJK
9
low internal focus of control/high external locus of control
55–64
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
5.0
1.5
4
3
3
1.5
2
2.5
3.82
3
3.5
2.67
2
2.5
3
2.5
2.73
3.27
3.33
4
2.33
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['4', '6', '5', '5']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_77Juol4u5hPFN3F
16
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
4.0
1.5
4
2
3.5
2
1.5
1.5
2.55
3.5
1.5
3
5
3
2
2
1.91
4
1.33
3.33
2.33
Smoking and COPD
https://www.boredpanda.c…da5dd3d__700.jpg
null
null
['8', '7', '7', '2']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_6aEcP8aKBgJmVGx
15
moderate internal/external locus of control
45–54
Female
null
Female
null
None of the above
null
Liberal
null
Native American/Alaska Native
English
English
null
Associate’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
6.0
2
2.5
4
1.5
3
1.5
2.5
3.09
3
2.5
4
3
2.5
0.5
0.5
2.55
2.55
2.67
2.67
3
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['3', '4', '5', '2']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_5BtA0p19kNWJK4t
17
high internal locus of control
35–44
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is ignoring mental health to your overall quality of life? - Scale: 0 (not at all)-6 (extremely harmful)
5.0
3
3
1.75
2.5
2.25
1.5
1.5
2.45
3.75
1.5
3.67
2.25
2.83
1.25
1.25
2.09
2.45
1.67
3
1.67
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['9', '8', '8', '7']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_1g0CXeu5Y90iWwD
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Islam
null
Apolitical/Not involved in politics
null
Black/African American
English
English
null
Associate’s degree
Unemployed
null
Unemployed/Looking for work
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
7.0
3.5
4
2.5
2.5
2.5
1.5
2
3.09
2.25
3
3.33
2.5
2.42
2.5
1.5
2.55
2.73
1.33
2.67
2.33
Substance abuse
Unknown
null
null
null
null
null
null
['9', '9', '9', '1']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_5YQ54PgmVmqeBdD
9
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Hinduism
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Single
null
Single, living with family
null
Yes
Hearing impairment,Mental health condition
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
6.0
2
3
1.5
0.5
3
3.5
1.5
2
4
1.5
2.33
2
2.5
2.5
2
2.45
2.36
2
4
2.17
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['8', '9', '9', '9']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_3mDIQVFrcvQVh0W
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Some college, no degree
Student
null
Student
null
$75,000–$99,999
Single
null
Single, living with family
null
No
null
null
In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
2.0
3
3
2
1.5
3.5
4.5
2.5
3.45
2
2.5
4
4
2.33
2.5
3.5
3.64
3.64
3.33
4
2.67
Substance abuse
https://joyberryenterpri…se_cover_web.jpg
null
null
null
null
null
null
['5', '6', '6', '7']
Informational
Adolescent (12-17)
Substance Abuse
R_1ctqJSnLo8E7zdn
12
moderate internal/external locus of control
45–54
Female
null
Female
null
Islam
null
Conservative
null
White/Caucasian
English
English
null
Doctoral or professional degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely)
9.0
4.75
3
3
2
1.5
2.5
0.75
2.27
3
1.5
5.33
3
2.17
0.5
1.5
2.91
3.27
2
4
2.92
Smoking and COPD
https://www.boredpanda.c…9916fdb__700.jpg
null
null
['9', '9', '9', '9']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_1LHEvuqKCrbHl0d
15
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Education
null
$25,000–$49,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
5.0
2
3
2.75
2.5
3
1.75
2.5
2.91
3.5
1.5
4.33
3.5
3
3
2
2.36
3.09
2.67
3.33
2.75
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['7', '8', '8', '2']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_72QFb9ynkNHyd7I
7
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Hinduism
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Single
null
Single, living with family
null
Prefer not to say
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
2.0
2.5
3
2
2.5
2.5
0.5
3.5
2.36
4
3.5
1.33
3
3
1.5
2.5
1.82
2.91
0.67
4
1.5
Smoking and COPD
https://www.boredpanda.c…9916fdb__700.jpg
null
null
['7', '8', '9', '6']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_7yU6SmhCbCHXLB7
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Judaism
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Government/Public Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
4.0
2
3
2
2
2.5
2
2.5
2.73
2.25
1.5
3.67
3.25
2.25
2
2.25
2.27
3.36
0.67
4.33
2.5
Smoking and COPD
https://www.boredpanda.c…771dc13__700.jpg
null
null
['1', '8', '7', '5']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_5LZb2rXmXf772qB
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Libertarian
null
Black/African American,Hispanic/Latino
English
English
null
Less than high school
Self-employed
null
Government/Public Service
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
Yes
Physical disability,Visual impairment,Mental health condition
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
4.0
2
4
1
2.5
3.5
3.5
3
3.64
3
4.5
2.67
4
3
2.5
3.5
3.64
3.64
2
4
1.33
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['3', '4', '4', '4']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_1OMzxEdYpwJ64e9
14
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Associate’s degree
Employed full-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
5.0
3.5
4
2
2
3.5
2.5
1
2.18
2
2
4
3.5
2.5
4
2.5
2.73
3.82
0.67
4
2.67
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['2', '5', '8', '4']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_1hySC2a0f3sz6KN
16
high internal locus of control
35–44
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
2.0
2.5
3.25
2
3.25
2.5
3.25
1.75
2.45
3
2.75
2
2.5
2.92
2
2
2.73
2
1.67
2
2
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['8', '8', '9', '9']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_11oOAv27tSKUHQJ
18
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
Black/African American
English
English
null
High school diploma or equivalent
Self-employed
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
Yes
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
9.0
2.5
3.25
2.75
2
1.75
2.5
1.5
2.55
3.25
1.5
3.33
2.75
2.33
3.25
2.75
2.36
2.91
1.67
4
2
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['9', '9', '9', '1']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_1kmO7pabGAPHOBS
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Technology/Engineering
null
$75,000–$99,999
Single
null
Single, living with family
null
No
Prefer not to say
null
The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely)
6.0
3.5
2
3
0.5
2.5
1.5
3.5
3.09
1
1.5
1.33
2
1.33
2.5
3.5
1.45
3.27
2
5.33
3.17
Smoking and COPD
https://www.boredpanda.c…da5dd3d__700.jpg
null
null
['5', '5', '8', '5']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_3xLUJ6lGCVq2htX
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
8.0
2
4
2
2
2
2
2.5
4.18
3.5
4
4
3
2.5
2
3
3.27
2.55
4.67
2
1.5
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['4', '7', '7', '7']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_1AEA8vzTOOvxuXD
12
moderate internal/external locus of control
35–44
Female
null
Female
null
Prefer not to say
null
Conservative
null
Hispanic/Latino
English
English
null
Master’s degree
Employed full-time
null
Arts/Entertainment
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
Drug abuse must be stopped and should be addressed by everyone
4.5
2.5
3
2
1.5
1.5
2
2.55
4
2
2.67
3.5
2.5
2
3
2
3.27
2.67
2.67
2.33
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['8', '8', '7', '6']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_6fyyofEKztWJYGt
15
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Apolitical/Not involved in politics
null
Black/African American
English
English
null
Associate’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
7.0
3.25
3.75
2.25
0.75
1.5
3.5
2.75
3.55
4.75
2.5
4.67
3.75
2.33
3.25
1.5
3.45
2.55
3
3
2.75
Smoking and COPD
https://www.boredpanda.c…da5dd3d__700.jpg
null
null
['9', '9', '8', '9']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_217T5QhQXL5X44N
16
high internal locus of control
35–44
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
Chronic illness (e.g., diabetes, heart disease)
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
8.0
4
2.5
3.5
2
2
2
2.5
3.27
3.5
3.75
4.67
4.25
2.5
2
3
3.36
3.55
4
2.67
2.33
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_6wnxGzboG8bXOLf
16
high internal locus of control
35–44
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful)
1.0
2.5
2.75
4.25
2.5
3
1.25
1.25
3.18
3.25
1.5
3.67
3
2.92
1.25
2
2
2.82
4.33
3
3
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['6', '6', '8', '9']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_3D58rVL8hHf0zex
9
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Islam
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
7.0
1
2
2
3.5
3.5
4
3
2.91
4
1.5
4
1
3.67
2
1.5
3.09
2.55
3.33
4
1.83
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['7', '7', '5', '7']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_5CN3tp3IBoic5gD
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$75,000–$99,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
4.0
4
2
2
4.5
2.5
3.5
0.5
2.36
4
2.75
4
2
3.67
2.5
0.5
3.36
2.55
3.33
4
2.33
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['9', '8', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_1LHEvuqKCrbHl0d
15
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Education
null
$25,000–$49,999
Single
null
Single, living alone
null
No
null
null
How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely)
1.0
2
3
2.75
2.5
3
1.75
2.5
2.91
3.5
1.5
4.33
3.5
3
3
2
2.36
3.09
2.67
3.33
2.75
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['7', '8', '8', '2']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_7lK9yWGZHf4jkHL
15
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Associate’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Divorced
null
Single Parent with children
null
Yes
Visual impairment,Mental health condition
null
Type in every thought that came to mind viewing this material.
Accepting me for myself and being thoughtful of others
3
3
3
3.5
2.5
2.5
3.5
3.27
3.5
3.5
4.67
4
3.17
3
3.25
3.45
3.82
4
3
2.83
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['7', '6', '7', '6']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_17DUzveWMbYQoyR
13
moderate internal/external locus of control
35–44
Female
null
Female
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
2
3.5
3
3.5
4
2.5
2.5
2.91
2.5
2
4
5
3.33
4
1.5
2.73
3.64
3.33
2.67
1.83
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['3', '6', '6', '5']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_6XgPqYPGnkWI2gT
12
moderate internal/external locus of control
35–44
Female
null
Female
null
Islam
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
1.5
3.5
1
1.5
1
1.5
2.5
2.91
3.5
2.5
3.33
3
2
3
2.5
2.36
3.09
3.33
4.67
2.33
Substance abuse
https://wgme.com/resourc…8x502720x467.jpg
null
null
null
null
null
null
['7', '8', '6', '7']
Persuasive-Efficacy
Adults (24-44)
proper medication use
R_5CJblsOiw6bzldr
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
8.0
3
3
3
3.5
0.5
1.5
1.5
2.73
4.5
2.5
4
1
2.83
3.5
2.5
2.55
2.18
2
4
2.67
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['7', '7', '7', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_5LjOqgr6T1Nftkr
19
high internal locus of control
18–24
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
High school diploma or equivalent
Employed part-time
null
Student
null
$50,000–$74,999
Single
null
Single, living with family
null
No
null
null
How open are you to managing arthritis through recommended treatments in the future? - Scale: 1 (not at all)-9 (extremely)
9.0
3.25
3.25
2.25
1.25
2.25
3.25
1.75
2.36
3
1.25
3
2.5
2.17
2
1.75
2.45
2.45
1.33
2.67
2.5
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['9', '9', '9', '9']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_1OMzxEdYpwJ64e9
14
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Associate’s degree
Employed full-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
7.0
3.5
4
2
2
3.5
2.5
1
2.18
2
2
4
3.5
2.5
4
2.5
2.73
3.82
0.67
4
2.67
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['5', '2', '7', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_5spRdqKZ6rVdVdU
12
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Retail/Hospitality/Food Service
null
Less than $25,000
Single
null
Single, living with family
null
No
Visual impairment
null
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
7.0
1.5
2.5
3.25
2.5
3.5
2.5
1
1.82
2
3.5
2.67
4.75
2.67
3
1.75
2.91
3.82
1.33
4
3.08
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['8', '9', '8', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_6tyeC3qjsVGpqi6
16
high internal locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Education
null
$50,000–$74,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
1.0
2.5
3
2.75
2.5
2.25
2.75
1.5
2.27
4
1.75
2
2.25
2.92
2.25
2.25
2.18
2.91
1.67
3.33
1.5
Smoking and COPD
https://www.boredpanda.c…44b7b94__700.jpg
null
null
['9', '9', '9', '2']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_5hrW1H6IOkgnFMa
20
high internal locus of control
25–34
Prefer Not To Say
null
Prefer not to say
null
Prefer not to say
null
Prefer not to say
null
White/Caucasian
English
English
null
Bachelor’s degree
Self-employed
null
Business/Finance
null
Prefer not to say
Single
null
Prefer not to say
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
3.0
2
3
2.5
1.5
2
2
2.25
2.27
4
2.5
4
3.5
2.5
2.5
2
2.73
3.27
2
2.67
2.5
Smoking and COPD
https://washburnreview.o…84acff50bd79.jpg
null
null
['8', '8', '9', '2']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_7yIesjRs3XO20lb
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of unsafe sexual practices - Scale: 1 (not at all) - 9 (extremely)
7.0
3.75
4.25
1.75
2.5
2.75
2
1.5
2.73
4
1
2.33
2.5
3.08
1.25
2.75
1.73
3.45
1.67
4.33
1.92
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['8', '8', '9', '9']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_3dM5V9j1jYuDBDz
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Associate’s degree
Employed full-time
null
Technology/Engineering
null
$25,000–$49,999
Single
null
Single, living alone
null
No
null
null
How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely)
7.0
2
3.75
1.5
3.5
3
1.5
1.75
2.55
3.5
3
5.33
1
3.33
2.5
3.5
3.09
2.55
0.67
4
1.5
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['9', '8', '9', '9']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_5cjwI2mqYyB8LBS
13
moderate internal/external locus of control
18–24
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Retail/Hospitality/Food Service
null
Less than $25,000
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
8.0
1
4
1.5
2
4
1.5
2.5
2.36
4
2
4.67
1
3.33
2
2.25
2.55
2.27
0.67
2.67
1.33
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['9', '9', '8', '8']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_3L0EStAC9EXnBGH
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
Black/African American
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
5.0
2
4.5
4
1.5
2
1.5
2.5
3.82
4
1.5
5.33
3
2.5
1.5
1.5
2.55
2.91
2.67
2.67
2.67
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['7', '7', '6', '3']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_2dDZp1Y2R6G2v6Y
16
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
High school diploma or equivalent
Employed full-time
null
Education
null
Less than $25,000
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
Type in every thought that came to mind viewing this material.
Very dangerous
2.25
2.5
2.75
2
2
4.25
2
2.55
2.75
1.5
3.67
4.5
2.25
2.25
2.5
3.09
3.36
2
3.67
2.75
Smoking and COPD
https://www.boredpanda.c…be1f5c5__700.jpg
null
null
['4', '4', '4', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24
Smoking
R_3aYieVYHouuL8yd
18
high internal locus of control
35–44
Male
null
Male
null
None of the above
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
1.0
3.5
4
2.75
2
2
2.5
3.5
4
2
4
4
2.5
2
3.5
2
3.45
2.18
4
2.67
2.08
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '8', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_8GcX8LUDNg640Sf
16
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
1.75
3
2.5
3.25
2.75
2
1.5
2.45
2.5
1.75
3.67
2.5
2.83
3
1.5
2.36
2.55
1.67
3.33
2.25
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['9', '9', '9', '9']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_3wyKkzuZuqKbXKd
10
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
None of the above
null
Apolitical/Not involved in politics
null
Native American/Alaska Native
English
English
null
Some college, no degree
Unemployed
null
Unemployed/Looking for work
null
$25,000–$49,999
Single
null
Single, living alone
null
No
Mental health condition
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
5.0
4
3.5
2.75
1
4
2
2.5
2.55
4.5
1
1.33
2.75
3.17
2.25
3
1.45
3.45
2
4.33
2.5
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['7', '8', '5', '9']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_6ZTUJyoZd3qRweN
10
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
Spanish
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
Type in every thought that came to mind viewing this material.
Risk factors of causes of cardiovascular disease
3
3
2.5
1.75
2
3
2
2.18
3
3.25
4
3
2.25
3.5
3.5
3.36
3.36
2
4.33
3.17
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['8', '8', '8', '8']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_8InLxXNcpCPdf8q
16
high internal locus of control
18–24
Male
null
Male
null
Islam
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
1.0
1.5
3.25
3
2.5
1.5
2
1.5
2
2
1.5
3.33
2.25
2
1.25
2
2.18
2.64
1.67
3.33
2.25
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['9', '5', '5', '5']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_6Q5dO3NEVDRXzFQ
16
high internal locus of control
35–44
Female
null
Female
null
Christianity
null
Prefer not to say
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Healthcare/Medical
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
5.0
2.5
2.75
3.5
1.5
1.75
2.75
2.75
3
4
2.5
3.67
1.75
2.42
2
1
2.91
2.64
3
5.33
3.17
Substance abuse
Unknown
null
null
null
null
null
null
['8', '7', '9', '8']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_6thJBTMHCdl2IOB
13
moderate internal/external locus of control
35–44
Female
null
Female
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to prioritize my mental well-being and seek support when needed. - Scale: 1 (not at all) - 9 (extremely)
4.0
2
1.5
2
3
2.5
2.5
2.5
2.55
5
1.5
4
4
3.5
3
1.5
2.55
3.27
2
2.67
2.5
Mental Health
null
['8', '9', '9', '7']
null
null
null
null
null
null
null
null
null
R_7JllYq8yJtcadON
11
low internal focus of control/high external locus of control
18–24
Male
null
Male
null
Christianity
null
Conservative
null
Native American/Alaska Native
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
7.0
3
1.5
3
3.5
2
2
3.5
3.27
3
3
1.33
2
2.83
3.5
3
2.18
2
3.33
1.33
2
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['8', '7', '6', '6']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_7KVFfS1pWOcGUfm
14
moderate internal/external locus of control
25–34
Male
null
Male
null
Islam
null
Independent
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
1.0
2.5
3.25
2.5
2
1.5
1.5
1.5
2.55
3
1.25
3.33
2.75
2.17
1.25
1.25
1.91
2.82
1.67
3
1.92
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition