Datasets:

ResponseId
stringlengths
17
17
locus_score
float64
6
20
locus
stringclasses
3 values
age
stringclasses
6 values
gender
stringclasses
4 values
gender_text
float64
assigned_birth
stringclasses
3 values
assigned_birth_text
float64
religion
stringclasses
8 values
religion_text
stringclasses
1 value
political_aff
stringclasses
7 values
political_aff_text
float64
race_ethnicity
stringclasses
22 values
prim_language
stringclasses
5 values
first_language
stringclasses
6 values
first_language_text
stringclasses
1 value
highest_education
stringclasses
7 values
employment_status
stringclasses
6 values
employment_status_text
float64
current_profession
stringclasses
12 values
current_profession_text
stringclasses
4 values
income
stringclasses
7 values
marital_status
stringclasses
6 values
marital_status_text
stringclasses
2 values
family_status
stringclasses
8 values
family_status_text
stringclasses
1 value
disability_binary
stringclasses
3 values
conditional_disability
stringclasses
27 values
vaccination
stringclasses
66 values
question
stringclasses
41 values
response
stringlengths
1
675
Creative Imagination
float64
1
5
Responsibility
float64
1
5
Intellectual Curiosity
float64
1
5
Depression
float64
0.5
4.5
Emotional Volatility
float64
0.5
4.5
Trust
float64
0.5
4.5
Productiveness
float64
0.5
4.5
Conscientiousness
float64
1.27
4.55
Anxiety
float64
1
5
Respectfulness
float64
0.5
4.5
Compassion
float64
1.33
5.33
Energy Level
float64
1
5
Negative Emotionality
float64
1.17
4.67
Aesthetic Sensitivity
float64
0.5
4.5
Assertiveness
float64
0.5
4.5
Agreeableness
float64
1.27
4.36
Extraversion
float64
1.27
4.55
Organization
float64
0.67
4.67
Sociability
float64
1.33
5.33
Open-Mindedness
float64
1.17
4
topic
stringclasses
8 values
media_path
stringclasses
35 values
mental_health
stringclasses
204 values
sexual_health
stringclasses
109 values
copd
stringclasses
389 values
chronic_disease
stringclasses
127 values
hiv
stringclasses
350 values
nutrition
stringclasses
270 values
substance_abuse
stringclasses
276 values
media_type
stringclasses
3 values
target_population
stringclasses
22 values
behavior_change
stringclasses
12 values
R_82KB8J1FqhUYT97
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Doctoral or professional degree
Employed full-time
null
Healthcare/Medical
null
$150,000 or more
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
9.0
4
3
2
0.5
2.5
4.5
2.5
3.09
3
3.5
2.67
3
2
0.5
1.5
3.64
3.27
2
4
2.33
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_5APqehbIJRwmnhD
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Hinduism
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
Chronic cough and mucus production.
3.25
3.75
4.5
2
2
3
3.25
3.82
3.5
3.5
4
1.75
2.5
2
3.25
3.45
2.36
4
1.33
2.92
Smoking and COPD
https://kuow-prod.imgix.…lse&w=1400&h=434
null
null
['6', '6', '8', '5']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74)
Smoking
R_7fjZwffBI7wdwtY
13
moderate internal/external locus of control
35–44
Male
null
Male
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
2.0
2.25
2.5
3.5
1.25
1
2.5
1.25
2
3
4
3.67
3.5
1.75
2.5
1.25
3.36
3
1.67
2.67
2.08
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['6', '2', '3', '8']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_5ijOCmV2Pw97sGB
10
low internal focus of control/high external locus of control
18–24
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Single
null
Married/Partnered, with children
null
No
null
null
How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely)
7.0
2
2
4
3
1.5
3
1.5
2.73
3
3
2.67
3
2.5
4.5
2.5
2.91
2.55
3.33
2.67
3
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['7', '7', '4', '7']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_1uuGP5PPjVnKmJP
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely)
9.0
3
2
4.5
2
3.5
3
2.5
3.09
3.5
4.5
4
2
3
1.75
2.5
3.82
2.36
3.33
3.33
3.42
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['4', '5', '4', '4']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_7m1psCSX9r21W6l
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
5.0
3.5
3
4
2.5
2.5
3.5
3.5
3.64
2
3.5
3.33
3.5
2.33
4
3
3.45
3.27
4
2.67
3.67
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['8', '8', '8', '8']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_8qalfiKdmLWAzcf
10
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
None of the above
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
Type in every thought that came to mind viewing this material.
Discomfort
4
3.5
3
2
2
2.5
2.5
3.09
4
2.5
2.67
4
2.67
2.5
4
2.55
4
4
4.67
3.33
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['6', '6', '5', '6']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_6Ddzlhu5qCYxdwC
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
4.25
3.5
2.25
3.5
3.5
1
1.75
3.09
2.75
1
3
2.25
3.25
4
3
1.55
2.64
3
3.33
2.83
Mental Health
null
['8', '9', '9', '9']
null
null
null
null
null
null
null
null
null
R_8QFil6DRgLJy8oB
10
low internal focus of control/high external locus of control
18–24
Male
null
Male
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$75,000–$99,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
2.0
2.75
3
2.75
1.5
1.5
1.25
2.5
2.36
4
1.25
2.67
2.25
2.33
2.5
2.5
1.64
3.27
2
3.67
2.33
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_6PhiaxuJGjChsns
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
7.0
3
3.5
4.5
3
1.25
2.75
2.25
2.91
3.5
3.5
4
4
2.58
3.5
0.75
3.36
3.09
1.67
3.67
3.5
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['8', '8', '8', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_39tCkYfCcFKuDRi
14
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
6.0
4
3
3
2.5
2.5
3
3.25
2.64
3
1.5
2.67
4
2.67
1.5
2.5
2.36
4.36
2
5.33
2.33
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['9', '4', '3', '3']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_19iCkFxZHBh5JGK
9
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
Yes
Mental health condition
['8', '9', '6', '8']
How open are you to getting recommended vaccinations in the future? - Scale: 1 (not at all)-9 (extremely)
7.0
1.5
2
2
0.5
3.5
3.5
2.5
2.36
2.5
2.5
4
2
2.17
2
1.5
3.27
2.91
3.33
4
1.67
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_2dDZp1Y2R6G2v6Y
16
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
High school diploma or equivalent
Employed full-time
null
Education
null
Less than $25,000
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
7.0
2.25
2.5
2.75
2
2
4.25
2
2.55
2.75
1.5
3.67
4.5
2.25
2.25
2.5
3.09
3.36
2
3.67
2.75
Smoking and COPD
https://www.boredpanda.c…be1f5c5__700.jpg
null
null
['4', '4', '4', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24
Smoking
R_7yIesjRs3XO20lb
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
2.0
3.75
4.25
1.75
2.5
2.75
2
1.5
2.73
4
1
2.33
2.5
3.08
1.25
2.75
1.73
3.45
1.67
4.33
1.92
Smoking and COPD
https://theadamskilt.com…vertisement-.jpg
null
null
['9', '7', '8', '6']
null
null
null
null
Persuasive-Threat
Young Adults 18-24, Adolescent (12-17)
Smoking
R_2oiQ2Arz5mw1JfD
13
moderate internal/external locus of control
45–54
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Government/Public Service
null
$75,000–$99,999
Married
null
Single, living with family
null
Yes
Hearing impairment
null
In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
4.0
2
2
2
1.5
3.5
3.5
3.5
2.73
3
2.5
4
3
2.67
1.5
1.5
3.27
2.91
3.33
2.67
2.67
Substance abuse
https://wgme.com/resourc…8x502720x467.jpg
null
null
null
null
null
null
['5', '6', '6', '5']
Persuasive-Efficacy
Adults (24-44)
proper medication use
R_5jZKLJHO03v37SN
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
7.0
4
4
5
3
3.5
2.5
2.5
2.91
2
3.5
2.67
2
2.83
3.5
2.5
2.91
2
2.67
2
3
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['5', '5', '3', '5']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_1fMKhWxuVE5tdvP
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Apolitical/Not involved in politics
null
Black/African American
English
English
null
High school diploma or equivalent
Student
null
Education
null
Less than $25,000
Single
null
Single, living with family
null
No
Visual impairment
null
The message makes me more concerned about the health risks of poor eating habits - Scale: 1 (not at all) - 9 (extremely)
7.0
2
3
3
1.5
2.5
2.5
4.5
3.27
3.75
2.5
5
3
2.58
3
1
3.18
3.09
2.67
4
3.17
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['3', '3', '3', '2']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_5Jn27S3I8gGIo1b
13
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$150,000 or more
Married
null
Married/Partnered, with children
null
Yes
Mental health condition
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
4.0
2
3
3
2.5
2.5
2.5
3.5
3.45
3
2.5
2.67
3
2.67
2.5
3.5
2.55
2.91
4.67
2.67
2.67
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['8', '8', '6', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_7cvlZ1DgFP0zOrG
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Self-employed
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
5.0
2
3
2
2.5
2.5
1.5
3.5
3.27
2
1.5
4
4
2.33
3.5
4.5
2.18
4
4
4
2.67
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['8', '9', '8', '8']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_2dDZp1Y2R6G2v6Y
16
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
High school diploma or equivalent
Employed full-time
null
Education
null
Less than $25,000
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
6.0
2.25
2.5
2.75
2
2
4.25
2
2.55
2.75
1.5
3.67
4.5
2.25
2.25
2.5
3.09
3.36
2
3.67
2.75
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['1', '5', '5', '4']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_7WCfDVWgIFHaCfn
17
high internal locus of control
35–44
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to not use substances. - Scale: 1 (not at all) - 9 (extremely)
9.0
2.5
3
4.25
2
2
1.75
1.5
2.45
2.75
1.5
3.33
2.5
2.25
2.5
3.75
2.09
3.36
1.67
3.33
2.75
Substance abuse
Unknown
null
null
null
null
null
null
['9', '9', '9', '1']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_3zd4JB8EO1CCA5U
14
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
I feel a sense of urgency to educate others about the dangers of drug abuse and its impact on individuals and families.
1
2.5
4
2.5
2.5
3.5
1.5
2.91
2
3
3.33
3
2.33
1.5
2.5
3.27
3.64
3.33
4
2.33
Substance abuse
Unknown
null
null
null
null
null
null
['4', '4', '6', '6']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_7eNrq2VR1VPGK9H
9
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Master’s degree
Self-employed
null
Healthcare/Medical
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
Yes
Mental health condition
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
5.0
3
3
3.75
1.75
2.5
1.25
1
2.64
3.25
2
3
1
2.5
1.5
3
2
2.36
2.33
2.67
2.25
Substance abuse
https://joyberryenterpri…se_cover_web.jpg
null
null
null
null
null
null
['6', '8', '8', '9']
Informational
Adolescent (12-17)
Substance Abuse
R_6r4MNpSLgFJI5zP
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
Physical disability,Visual impairment
null
How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely)
1.0
2.5
3.5
3.5
1.25
3
4.5
2
3.36
1.75
3
2
1.5
2
2.25
1.5
3.27
2.27
3
3.67
2.08
Substance abuse
https://joyberryenterpri…se_cover_web.jpg
null
null
null
null
null
null
['9', '7', '8', '1']
Informational
Adolescent (12-17)
Substance Abuse
R_8Cy84Fs13bAj8RW
13
moderate internal/external locus of control
35–44
Male
null
Male
null
Islam
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Education
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
Yes
Physical disability,Chronic illness (e.g., diabetes, heart disease),Visual impairment,Hearing impairment,Mental health condition
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
5.0
2.5
2.5
3
2.5
1.5
3
1.5
2.18
3.5
3.5
4
2.5
2.5
2.25
2.5
3.45
2.36
2
2.67
2.92
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['5', '5', '6', '6']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_5Fez12ha5FrHAHv
18
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
1.0
2.5
3
2.75
2.25
1
2.5
1.25
2.36
4.25
1.5
3.33
3.25
2.5
2.25
1.5
2.36
3.09
1.67
3.67
1.67
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_3KUTKFlN0riSsMo
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
4.0
3
2.5
5
0.5
0.5
1
2.5
2.36
3
2.5
3.33
5
1.33
1
2.5
2.18
3.82
1.33
2
2.83
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['9', '9', '8', '8']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_3Pb3HuJkEQPI3ns
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
It made me want to quit smoking
2.5
2
2.5
1
3
2.5
1.5
2.45
3
1.75
5
2.5
2.33
2.75
1.25
2.91
2.73
3
3.67
2.08
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['8', '8', '8', '8']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_3C9Oe5K8mwTqccB
16
high internal locus of control
25–34
Non-Binary/Third Gender
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Other (please specify)
Co-habiting with my partner
Married/Partnered, no children
null
No
null
['7', '7', '6', '8']
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
3.0
3.5
2.75
2.5
1.75
3.5
3.25
3.5
3.27
5
1.5
3.33
3.75
3.42
1
0.5
2.64
2.45
1.67
1.33
2.17
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_1gXH1qaOHW0mk8z
16
high internal locus of control
18–24
Female
null
Female
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Associate’s degree
Self-employed
null
Arts/Entertainment
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
2.0
2.5
3
2.5
2
2.25
2.5
0.75
2.18
3.75
2.25
2.67
2.75
2.67
2.5
2.25
2.45
2.64
1.67
1.67
1.5
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['8', '8', '3', '2']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_3JwoRuFtqUYtlbb
9
low internal focus of control/high external locus of control
18–24
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Associate’s degree
Employed part-time
null
Business/Finance
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely)
7.0
3
2.5
1.5
2
1.5
2.25
1.5
3.27
3
2.5
4
3.5
2.17
2
1.5
2.82
3.55
4.67
4.33
2.67
Smoking and COPD
https://www.boredpanda.c…8ca8927__700.jpg
null
null
['6', '5', '4', '8']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44)
Smoking
R_6lnUp4OjGSkkhWR
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
['7', '8', '7', '7']
In your opinion, how harmful is skipping vaccinations to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
4.0
3
2
2.75
2.5
1.5
1.5
4.25
3
3
2.5
2.67
3
2.33
2.5
2.5
2.18
3.27
3.33
2.67
2.92
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_6PUAR3CpDrPWxxn
14
moderate internal/external locus of control
25–34
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Less than high school
Employed full-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
2.0
2
3
3.5
3.5
4.5
3.5
2.5
2.91
4
3.5
5.33
1.5
4
3.5
2.5
4
2
2.67
2.67
1.83
Smoking and COPD
https://www.boredpanda.c…8ca8927__700.jpg
null
null
['7', '7', '8', '5']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44)
Smoking
R_3xLUJ6lGCVq2htX
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
9.0
2
4
2
2
2
2
2.5
4.18
3.5
4
4
3
2.5
2
3
3.27
2.55
4.67
2
1.5
Smoking and COPD
https://www.boredpanda.c…771dc13__700.jpg
null
null
['6', '5', '5', '8']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_78VhKBSNKsHhfI5
15
moderate internal/external locus of control
18–24
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Some college, no degree
Student
null
Student
null
$50,000–$74,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
1.0
1.75
3
3.5
2
2.5
3.75
2.5
3.55
2
1.25
3.67
2.75
2.17
4
3.25
2.82
3.55
4.33
3.67
2.92
Smoking and COPD
https://www.boredpanda.c…be1f5c5__700.jpg
null
null
['9', '8', '9', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24
Smoking
R_3fndLcXg4pIlqOl
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
2.0
4
3.5
4.5
1.5
2.5
3.5
1.75
3.18
4
1.5
2.67
1
2.67
3.5
2.5
2.55
2
2.67
3.33
2.83
Smoking and COPD
https://countertobacco.o…lish-360x141.jpg
null
null
['6', '1', '7', '6']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_5i3s5FBegdWaHTX
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
Type in every thought that came to mind viewing this material.
none
4
4
4
1.5
1.5
3.5
2.5
2.73
5
2.5
2.67
2
2.67
2.5
3.5
2.91
2.55
2
2.67
2.33
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['7', '5', '7', '8']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_1AEA8vzTOOvxuXD
12
moderate internal/external locus of control
35–44
Female
null
Female
null
Prefer not to say
null
Conservative
null
Hispanic/Latino
English
English
null
Master’s degree
Employed full-time
null
Arts/Entertainment
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
8.0
4.5
2.5
3
2
1.5
1.5
2
2.55
4
2
2.67
3.5
2.5
2
3
2
3.27
2.67
2.67
2.33
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['8', '8', '8', '8']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_34G0pLzRgu4t7Xj
17
high internal locus of control
18–24
Female
null
Female
null
Prefer not to say
null
Conservative
null
Black/African American
English
English
null
High school diploma or equivalent
Student
null
Student
null
Less than $25,000
Single
null
Single, living with family
null
No
Visual impairment
null
The message motivates me to prioritize my mental well-being and seek support when needed. - Scale: 1 (not at all) - 9 (extremely)
9.0
2.75
2.5
1.75
4
2
1.25
1.5
1.73
4
2
3
2.25
3.33
1.25
0.5
2
3
1.67
5.33
1.92
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['8', '9', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_5dLz4L8SRzQBBFJ
14
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
1.0
2.75
2.75
3
1.5
2.5
2.5
1.25
2.36
4
1.75
3.67
3.5
2.67
2
3.5
2.55
4
1.33
4.67
2.42
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['7', '7', '7', '8']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_7qeCRXq3wg5TVAB
11
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
Yes
Chronic illness (e.g., diabetes, heart disease),Mental health condition
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
6.0
2
3
1
1
2
3.5
1.5
2.36
4
2
4
2
2.33
1
2.5
3.09
2.55
0.67
4
1.83
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['8', '7', '8', '8']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_7elaUxpQfyPAYPn
13
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
Finding healthy alternatives to my favorite comfort foods would be beneficial.`
3.5
1.5
3
2.75
2.25
2.5
3
2.73
3.25
3
2.33
3.25
2.75
3
3.5
2.64
3.55
3.33
3.33
2.67
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['7', '4', '5', '6']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_7mxfMJHbO2wb88p
14
moderate internal/external locus of control
18–24
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Associate’s degree
Employed part-time
null
Business/Finance
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
6.0
3.75
3.75
3
2.5
2.5
3.5
1.25
2.73
3.75
1.75
3.67
3
2.92
3.75
4
2.91
3.64
1.33
4.67
2.83
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['5', '4', '2', '1']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_3960H4lPPUi38QP
14
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Libertarian
null
Asian
English
English
null
Associate’s degree
Unemployed
null
null
null
$50,000–$74,999
Married
null
Single, living with family
null
Prefer not to say
Prefer not to say
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
2.0
3.5
3
3
1.5
3.5
2.5
2.5
3.09
3
1
4
4
2.67
2
2.5
2.36
3.27
2
4
3.33
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['7', '9', '8', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_564QdDglrBg4zrh
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
1.0
3
2.75
5
3
2.5
1.25
2.75
2.64
3
2.5
2.67
2.5
2.83
2.25
2.25
2.09
3.09
1.67
3
2.42
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_1biFdPo8y0gHN6N
17
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Prefer not to say
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
1.0
2
4
3.5
4
2
2.5
2
2.82
2
1
3.33
2.5
2.67
3.5
1.5
2.18
2.36
3
1.33
2.5
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_11dsMy0hSs2iiOa
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Islam
null
Libertarian
null
Black/African American
English
English
null
Bachelor’s degree
Unemployed
null
Unemployed/Looking for work
null
Less than $25,000
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
1.0
2.25
3.5
2
3
4.5
4.5
3.5
3.45
4
1
2.67
2.5
3.83
0.5
2.5
2.73
2.91
4
3.33
1.92
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['9', '9', '9', '9']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_5mTuohRy76bp8Y1
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Business/Finance
null
$50,000–$74,999
Single
null
Single, living with family
null
Yes
Physical disability
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
9.0
1.5
3
3.5
1.5
3
2
3.5
3.64
3
3.5
2
3
2.5
3
3
2.55
3.27
4
3.33
2.17
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['8', '8', '8', '7']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_5rBqCeE7Kf1WCHI
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is leaving arthritis untreated to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
3
3
5
0.5
2.5
2.25
3.5
2.64
3
1.5
2.67
1.5
2
1.5
1.5
2.09
2.64
1.67
3.67
2.67
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['9', '9', '9', '9']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_6X7wZ4XsMyqUUJH
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Independent
null
Black/African American
English
English
null
Associate’s degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Multi-generation family (e.g., with parents, grandparents, or extended family)
null
No
Mental health condition
null
The message makes me more concerned about the health risks of untreated arthritis. - Scale: 1 (not at all) - 9 (extremely)
9.0
2.75
3.25
3
3.75
2.75
1.5
3.75
3.45
2
1.5
4
3.25
2.83
2.25
3
2.18
3.36
4
4.67
2.5
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['6', '6', '6', '7']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_8rRg9SoguStsCOJ
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Healthcare/Medical
null
$50,000–$74,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
3.0
1.75
3.5
3.25
2.25
1.75
2.25
2.25
2.91
3.75
1.25
3.33
2.25
2.58
2
2.5
2.18
3.27
1.67
4.33
2.33
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['5', '3', '3', '6']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_19iCkFxZHBh5JGK
9
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
Yes
Mental health condition
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
5.0
1.5
2
2
0.5
3.5
3.5
2.5
2.36
2.5
2.5
4
2
2.17
2
1.5
3.27
2.91
3.33
4
1.67
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['4', '5', '7', '7']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_5mmBtu6SaNe14RS
16
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Single
null
Single Parent with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
1.0
2.75
3
3
2.5
2
1.75
1.5
2.45
2.75
1.5
3.67
2.5
2.42
1.25
1.5
2.18
2.91
1.67
4
2
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_3lylKB3gbUpruM1
15
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Self-employed
null
Arts/Entertainment
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
4.0
1
3
4
4
2.5
1
2.5
2.55
1.5
2
4
4
2.67
2.5
2.5
2.18
3.64
2.67
2.67
2.67
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['4', '7', '4', '7']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_3upiVjiO47Gq2eR
16
high internal locus of control
35–44
Male
null
Male
null
None of the above
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to not use substances. - Scale: 1 (not at all) - 9 (extremely)
9.0
3.5
3
3.25
1.5
2
2
3.5
3.64
3
2.5
4
3
2.17
2.5
2.25
2.73
2.64
4
3.33
2.58
Substance abuse
https://joyberryenterpri…se_cover_web.jpg
null
null
null
null
null
null
['8', '9', '8', '7']
Informational
Adolescent (12-17)
Substance Abuse
R_6ZzaS73oeyKZMeR
14
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Healthcare/Medical
null
$150,000 or more
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely)
9.0
3.5
2
2
2.5
1.5
2.5
3
1.82
3
2
5.33
2
2.33
1.5
2.5
3.09
2.91
0.67
2.67
1.83
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['9', '7', '5', '2']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_1nENTVKAyoH2Bk5
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Apolitical/Not involved in politics
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Single
null
Single, living alone
null
No
Mental health condition
null
The message motivates me to not ignore arthritis symptoms. - Scale: 1 (not at all) - 9 (extremely)
9.0
4
2
4
2.5
3.5
1
1.5
2.73
2
1.5
4
2.5
2.67
4
3.5
2
3.18
3.33
3
3.17
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['7', '8', '6', '9']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_111vzKhwKr0O7fU
11
low internal focus of control/high external locus of control
25–34
Male
null
Female
null
Islam
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
8.0
2
2.75
4.25
1.5
1.25
1.5
3
3.18
2.5
2
4
1.5
1.75
3.5
1.5
2.36
2.36
2
2.67
2.75
Smoking and COPD
https://www.boredpanda.c…771dc13__700.jpg
null
null
['9', '1', '3', '6']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_10UGhdGalvoBvup
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Some college, no degree
Self-employed
null
Business/Finance
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
6.0
2.25
3.5
3
2
1.5
3.5
2.5
2.73
2.5
4.5
4
2
2
4.5
2
4
2.73
2.67
2.67
2.75
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['6', '5', '4', '7']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_8XC2OMoOnzEa8wx
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Some college, no degree
Self-employed
null
Business/Finance
null
Less than $25,000
Single
null
Single, living with family
null
Yes
Physical disability
null
The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely)
3.0
3.5
3.5
4
3
2.5
2
2.5
3.27
4
3
3.67
2
3.17
2.5
2.5
2.82
2.91
2
2.67
3.5
Smoking and COPD
https://www.boredpanda.c…da5dd3d__700.jpg
null
null
['3', '2', '5', '4']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_5qptiLE5YehEhCQ
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Single, living with family
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
6.0
2
3
3
0.5
1.5
2.5
3
2.55
4
1.5
2.67
4
2
2.5
2.5
2.18
4.36
2
5.33
2.67
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['7', '8', '8', '6']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_1D882YAaN7nVL6Z
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Associate’s degree
Employed part-time
null
Retail/Hospitality/Food Service
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
Yes
Chronic illness (e.g., diabetes, heart disease)
null
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
7.0
4
3
1
2
1.5
4.5
1.5
2.73
2
2.5
5.33
3
1.83
3.5
2.5
4
2.73
2
3.33
2.33
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['7', '6', '8', '5']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_62yyJwPGlceVJF4
10
low internal focus of control/high external locus of control
45–54
Female
null
Female
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
Yes
Mental health condition
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
5.0
2.5
1
3
2
4.5
2.5
2.5
1.27
2
2
4.67
3
2.83
2.5
0.5
2.91
2.55
0.67
2.67
1.5
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['8', '5', '6', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_3V3bVdjZXMQy5q9
10
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Education
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
4.0
3
3
2
3.5
2.5
4
3.5
3.09
3
1.5
4
4
3
2.5
4.5
3.09
4
3.33
4
2
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '8', '9', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_34idsnnAStqHH33
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
6.0
1
3.5
1.5
2
1
1
2
2.91
1.5
1.5
2.67
3
1.5
2.5
3
1.64
2.73
1.33
2.67
1.83
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['9', '8', '8', '8']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_111vzKhwKr0O7fU
11
low internal focus of control/high external locus of control
25–34
Male
null
Female
null
Islam
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
Type in every thought that came to mind viewing this material.
Nothing
2
2.75
4.25
1.5
1.25
1.5
3
3.18
2.5
2
4
1.5
1.75
3.5
1.5
2.36
2.36
2
2.67
2.75
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['4', '5', '7', '8']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_1qpOH2JXNLnJ4WD
19
high internal locus of control
18–24
Female
null
Female
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Single
null
Single, living alone
null
No
null
null
The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely)
5.0
2.75
2.75
4
1.75
1.5
1.25
1.75
2.27
3
1.25
3.67
2.75
2.08
1.5
1.5
1.91
2.45
1.67
4
2.25
Smoking and COPD
https://kuow-prod.imgix.…lse&w=1400&h=434
null
null
['9', '9', '9', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74)
Smoking
R_8XevSpxQGxWMqQh
15
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Moderate
null
Hispanic/Latino
English
English
null
Bachelor’s degree
Employed part-time
null
Technology/Engineering
null
Less than $25,000
Single
null
Single, living with family
null
Yes
Visual impairment
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
5.0
3.5
3
3
1
1.5
2.5
0.5
2.64
4.5
3.25
4
3
2.33
3
2.5
3.18
3.82
3
4.67
3
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['7', '5', '7', '7']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_34G0pLzRgu4t7Xj
17
high internal locus of control
18–24
Female
null
Female
null
Prefer not to say
null
Conservative
null
Black/African American
English
English
null
High school diploma or equivalent
Student
null
Student
null
Less than $25,000
Single
null
Single, living with family
null
No
Visual impairment
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
2.0
2.75
2.5
1.75
4
2
1.25
1.5
1.73
4
2
3
2.25
3.33
1.25
0.5
2
3
1.67
5.33
1.92
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['9', '9', '9', '1']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_1qsqarWwFSh3WFn
15
moderate internal/external locus of control
25–34
Female
null
Female
null
Islam
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
6.0
2.5
4
3.25
2.25
3.25
2
1.5
2.82
2.5
1.75
2
3.5
2.67
3
1.25
1.91
3.36
1.67
4
2.25
Mental Health
null
['9', '9', '9', '9']
null
null
null
null
null
null
null
null
null
R_7fkCLJIPLS7Purb
15
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Prefer not to say
null
Black/African American
English
English
null
Bachelor’s degree
Student
null
Student
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
8.0
2
3.25
3.5
2.25
2
1.25
3.25
3
3.75
0.75
3.67
2.25
2.67
1.25
1.75
1.73
3.27
3
5.33
1.92
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['8', '8', '8', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_2i3f5B1K2VDsGtq
12
moderate internal/external locus of control
18–24
Female
null
Female
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Healthcare/Medical
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
8.0
4.5
3.25
2.5
3
1.5
3.25
1.75
2.45
3.5
1.75
3.67
2
2.67
3
3.5
2.82
2.36
1.67
2
2.5
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['9', '9', '7', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_8s0zYW6m3iHxWe1
14
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Single
null
Single, living alone
null
No
null
['7', '8', '9', '8']
How open are you to getting recommended vaccinations in the future? - Scale: 1 (not at all)-9 (extremely)
9.0
1
2.75
3.75
2
3.5
0.5
2
2.36
4
1.75
3.67
1.75
3.17
2.25
1
1.82
2.36
1.67
3
2
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_7qri8tNOTEODzDi
13
moderate internal/external locus of control
25–34
Male
null
Male
null
None of the above
null
Conservative
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
Decreased work and study performance: Lack of concentration and memory loss affect the efficiency of work and study.
3
3.5
3
3.5
2.5
3.5
1.5
2
2.5
3
5.33
2.5
2.83
3.5
3.5
3.82
3.09
1.33
4
2
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['4', '6', '4', '6']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_5aQPsFhAJl2upT8
14
moderate internal/external locus of control
25–34
Male
null
Male
null
Islam
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
4.0
4
2.5
2.5
1.5
3
2
2.5
3.09
4
2
3.33
3.5
2.83
2.5
1.5
2.36
2.91
2.67
4.67
2.5
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['4', '7', '5', '3']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_64u9KiMCyMakK9f
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely)
9.0
4
3
3
1.5
0.5
2.5
1
2.36
4
1.5
5
3
2
1.5
3
2.82
3.45
1.33
2.67
3.67
Smoking and COPD
https://www.boredpanda.c…be1f5c5__700.jpg
null
null
['9', '4', '5', '6']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24
Smoking
R_142ueWKQ8GXJ08q
12
moderate internal/external locus of control
35–44
Female
null
Female
null
Judaism
null
Independent
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Education
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
['7', '9', '9', '9']
How open are you to getting recommended vaccinations in the future? - Scale: 1 (not at all)-9 (extremely)
9.0
3
3
3
1.5
1.5
1.5
1.5
2.73
3
1.5
4
3
2
1.5
1.5
2.18
3.27
2
4
2
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_6iewywaad5B3yG2
16
high internal locus of control
35–44
Male
null
Male
null
Buddhism
null
Conservative
null
White/Caucasian
English
English
null
Less than high school
Employed full-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
5.0
3.5
3.25
2.5
2
2.75
1.75
4
3
4.5
3.5
4
2
3.08
2.5
2
3
3.09
2
4
2.67
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['4', '5', '2', '3']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_7kIJ7tXh9OrYufZ
16
high internal locus of control
45–54
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
5.0
4
4
2.5
3
3
3.5
2
3.45
3
1.5
2
2.5
3
3
1.5
2.36
1.64
2.67
1.33
2.33
Smoking and COPD
https://www.boredpanda.c…be1f5c5__700.jpg
null
null
['7', '8', '7', '5']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24
Smoking
R_1oBKStm5inhfsZA
16
high internal locus of control
25–34
Female
null
Female
null
None of the above
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Government/Public Service
null
$50,000–$74,999
Other (please specify)
Engaged
Other (please specify):
Engaged living with partner
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
2.0
2.25
2
3
2
2.5
3.25
2.5
2.55
1.5
2.25
3.33
4.25
2
1.5
3.75
2.91
4.09
1.33
3
1.92
Substance abuse
Unknown
null
null
null
null
null
null
['6', '6', '6', '5']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_6ZTUJyoZd3qRweN
10
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
Spanish
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
5.0
3
3
2.5
1.75
2
3
2
2.18
3
3.25
4
3
2.25
3.5
3.5
3.36
3.36
2
4.33
3.17
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['9', '9', '8', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_7QhkOrBoQ2yVb1k
13
moderate internal/external locus of control
18–24
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
Type in every thought that came to mind viewing this material.
Smoking not only worsens the symptoms of COPD, but can also lead to other respiratory diseases such as emphysema and chronic bronchitis.
3
2.5
4
3.5
3
1
1.5
3.27
3.5
1.5
2.67
2
3.33
0.5
2
1.64
2.18
4.67
3.33
2.67
Smoking and COPD
https://www.boredpanda.c…771dc13__700.jpg
null
null
['9', '8', '9', '8']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_2QQuuAoT7lvNG8f
17
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
3.5
3
3.75
2.25
3.25
2
1.25
2.55
2
1.75
3.33
2.25
2.5
1
2.5
2.27
2.82
1.67
3.33
2.92
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_7V1uo9mZDznwSJK
9
low internal focus of control/high external locus of control
55–64
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
5.0
1.5
4
3
3
1.5
2
2.5
3.82
3
3.5
2.67
2
2.5
3
2.5
2.73
3.27
3.33
4
2.33
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['4', '6', '5', '5']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_7m1psCSX9r21W6l
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
1.0
3.5
3
4
2.5
2.5
3.5
3.5
3.64
2
3.5
3.33
3.5
2.33
4
3
3.45
3.27
4
2.67
3.67
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['8', '8', '8', '8']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_7w1xsOjSGgfRfzj
13
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Associate’s degree
Student
null
Student
null
$50,000–$74,999
Single
null
Single, living alone
null
No
Prefer not to say
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
5.0
1.5
3
3
4.5
2.5
3.5
2.5
2.73
4
2.5
2.67
2
3.67
3.5
2.5
2.91
3.45
3.33
4.67
2.17
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['7', '5', '6', '6']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_3hu8h9yMwXVQtH7
20
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
3.0
3
3
2.25
3
2
2.75
1.5
2.82
2.5
2.5
3
2.5
2.5
2.5
2.5
2.73
2.82
3
3
2.42
Smoking and COPD
https://ash.org/wp-conte…cond-768x768.png
null
null
['7', '7', '8', '1']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_1AEA8vzTOOvxuXD
12
moderate internal/external locus of control
35–44
Female
null
Female
null
Prefer not to say
null
Conservative
null
Hispanic/Latino
English
English
null
Master’s degree
Employed full-time
null
Arts/Entertainment
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
7.0
4.5
2.5
3
2
1.5
1.5
2
2.55
4
2
2.67
3.5
2.5
2
3
2
3.27
2.67
2.67
2.33
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['8', '8', '8', '8']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_3KUTKFlN0riSsMo
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of poor eating habits - Scale: 1 (not at all) - 9 (extremely)
3.0
3
2.5
5
0.5
0.5
1
2.5
2.36
3
2.5
3.33
5
1.33
1
2.5
2.18
3.82
1.33
2
2.83
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['9', '9', '8', '8']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_57ThFL1NUzBWQlb
17
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Single
null
Single, living alone
null
No
null
null
Type in every thought that came to mind viewing this material.
The negative effect of smoking is something to be worried about
3
3
2.75
2
2
2.75
3.25
3.27
3.75
2.5
3.33
2.25
2.58
2.5
1.25
2.82
2.45
1.67
2.33
2.25
Smoking and COPD
https://countertobacco.o…lish-360x141.jpg
null
null
['8', '9', '9', '8']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_5aQPsFhAJl2upT8
14
moderate internal/external locus of control
25–34
Male
null
Male
null
Islam
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
6.0
4
2.5
2.5
1.5
3
2
2.5
3.09
4
2
3.33
3.5
2.83
2.5
1.5
2.36
2.91
2.67
4.67
2.5
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['5', '7', '7', '8']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_5MmBauKhInCGwut
19
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
2.5
3
3.25
2.25
1.75
2.25
1.75
2.36
3
1.25
2.33
3.5
2.33
1.5
1.25
1.91
2.91
1.67
2.33
2.08
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_12SCIppzNds1fmC
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Prefer not to say
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to adopting practices that promote good mental health in the future? - Scale: 1 (not at all)-9 (extremely)
9.0
3.5
3.5
2
2.5
1.5
2
2
3.09
2.5
3
4
2.5
2.17
3
1.5
2.91
2.91
3.33
3.33
1.67
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['8', '7', '8', '7']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_2q4V9o9HB67bUWe
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$25,000–$49,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
3.0
3.25
2
3.5
3
3
1.25
3.75
3.45
2
1.5
3.33
2.25
2.67
1.25
2
1.91
3
4.33
3.33
2.5
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['9', '9', '9', '1']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_3MMZl2clE3kxUhU
16
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
7.0
4.25
3.5
3.5
3
1.5
2.5
2.5
2.82
3.5
2.5
3
4.25
2.67
4
2.5
2.64
3.18
1.67
2
3.42
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['9', '9', '8', '7']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_14h2cvsGap5ZjTH
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
7.0
4
2
3
1.5
2.5
3
2.5
2.55
4
1
2
3.5
2.67
2.5
2
2
3.09
4
4.67
2.67
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['4', '4', '8', '4']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_60i82tez53o5Q09
12
moderate internal/external locus of control
45–54
Male
null
Male
null
Islam
null
Conservative
null
White/Caucasian
English
English
null
Doctoral or professional degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
3
4
3.25
2
0.5
2.5
1.75
3.09
2.75
1.25
3.67
3
1.75
1.5
1.25
2.36
3.27
1.67
4.33
2.25
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '8', '8', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_6PYuRqgCrlgvyIl
10
low internal focus of control/high external locus of control
55–64
Female
null
Female
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely)
7.0
2.5
4.5
3
2
3
3.5
4
3.45
4.5
2
2
3.5
3.17
2
2
2.55
3.45
2
3.33
2.33
Smoking and COPD
https://physoc.onlinelib…2-gra-0001-m.jpg
null
null
['8', '8', '5', '8']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_1PUFheNqN3Qd5sY
19
high internal locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
['7', '8', '8', '9']
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
2.0
2.5
3
2.25
2.25
2
1.25
1.5
2.36
2.75
1.75
3
2.5
2.33
1.5
1.5
1.91
2.45
1.33
2.33
1.75
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_31HBQSnscKAZAqt
14
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Master’s degree
Employed part-time
null
Healthcare/Medical
null
$25,000–$49,999
Separated
null
Single Parent with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
7.0
2
3
3
1.5
0.5
1.5
1.5
2.73
5
0.5
4
4
2.33
2.5
4.5
1.82
4.36
2
5.33
2.67
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['9', '8', '8', '8']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health