Datasets:

ResponseId
stringlengths
17
17
locus_score
float64
6
20
locus
stringclasses
3 values
age
stringclasses
6 values
gender
stringclasses
4 values
gender_text
float64
assigned_birth
stringclasses
3 values
assigned_birth_text
float64
religion
stringclasses
8 values
religion_text
stringclasses
1 value
political_aff
stringclasses
7 values
political_aff_text
float64
race_ethnicity
stringclasses
22 values
prim_language
stringclasses
5 values
first_language
stringclasses
6 values
first_language_text
stringclasses
1 value
highest_education
stringclasses
7 values
employment_status
stringclasses
6 values
employment_status_text
float64
current_profession
stringclasses
12 values
current_profession_text
stringclasses
4 values
income
stringclasses
7 values
marital_status
stringclasses
6 values
marital_status_text
stringclasses
2 values
family_status
stringclasses
8 values
family_status_text
stringclasses
1 value
disability_binary
stringclasses
3 values
conditional_disability
stringclasses
27 values
vaccination
stringclasses
66 values
question
stringclasses
41 values
response
stringlengths
1
675
Creative Imagination
float64
1
5
Responsibility
float64
1
5
Intellectual Curiosity
float64
1
5
Depression
float64
0.5
4.5
Emotional Volatility
float64
0.5
4.5
Trust
float64
0.5
4.5
Productiveness
float64
0.5
4.5
Conscientiousness
float64
1.27
4.55
Anxiety
float64
1
5
Respectfulness
float64
0.5
4.5
Compassion
float64
1.33
5.33
Energy Level
float64
1
5
Negative Emotionality
float64
1.17
4.67
Aesthetic Sensitivity
float64
0.5
4.5
Assertiveness
float64
0.5
4.5
Agreeableness
float64
1.27
4.36
Extraversion
float64
1.27
4.55
Organization
float64
0.67
4.67
Sociability
float64
1.33
5.33
Open-Mindedness
float64
1.17
4
topic
stringclasses
8 values
media_path
stringclasses
35 values
mental_health
stringclasses
204 values
sexual_health
stringclasses
109 values
copd
stringclasses
389 values
chronic_disease
stringclasses
127 values
hiv
stringclasses
350 values
nutrition
stringclasses
270 values
substance_abuse
stringclasses
276 values
media_type
stringclasses
3 values
target_population
stringclasses
22 values
behavior_change
stringclasses
12 values
R_5y3HZd0pnfJw52F
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Education
null
$25,000–$49,999
Single
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
8.0
3
3
2.5
2.5
2.75
0.5
1.75
2.36
4
1
4
3.5
3.08
1.5
2.75
1.64
3.82
1.67
4.33
2
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['7', '6', '6', '5']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_7HoDqIveaMWtTIJ
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Healthcare/Medical
null
$50,000–$74,999
Single
null
Single, living alone
null
Yes
Physical disability
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
1.0
2.75
3.75
3
2.5
2.5
2.25
1.5
2.91
2
1.5
3.67
2.5
2.33
2.5
1.25
2.36
3
1.67
4
2.42
Mental Health
null
['8', '7', '8', '9']
null
null
null
null
null
null
null
null
null
R_1eQLfkbkkEYAl1q
10
low internal focus of control/high external locus of control
55–64
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
4
2
5
1.5
2
3
1
2.55
3.5
1
1.33
4.5
2.33
3.5
2.5
1.82
4.55
3.33
5.33
3.67
Smoking and COPD
https://kuow-prod.imgix.…lse&w=1400&h=434
null
null
['6', '5', '7', '2']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74)
Smoking
R_3lylKB3gbUpruM1
15
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Self-employed
null
Arts/Entertainment
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
4.0
1
3
4
4
2.5
1
2.5
2.55
1.5
2
4
4
2.67
2.5
2.5
2.18
3.64
2.67
2.67
2.67
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['5', '3', '4', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_5rtNG3tSDP8uqC5
12
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Government/Public Service
null
$50,000–$74,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
5.0
4.5
3
3
1.5
1
4.5
2.5
2.36
2
1.5
4
2
1.5
4
2
3.27
3.09
2
4
2.67
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['7', '7', '8', '5']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_6hFKnHaIoYOw1Ww
14
moderate internal/external locus of control
25–34
Female
null
Female
null
Prefer not to say
null
Moderate
null
Native Hawaiian/Other Pacific Islander
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
Smoking is directly related to cancer
3
3
4
3.5
2.5
3.5
1.5
2.73
4
3
3.33
3
3.33
2.5
2.5
3.27
2.91
2
4
3.33
Smoking and COPD
https://www.boredpanda.c…44b7b94__700.jpg
null
null
['7', '6', '8', '8']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_6O95iFOm2dLzsp6
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Islam
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Self-employed
null
Technology/Engineering
null
$75,000–$99,999
Single
null
Single, living alone
null
Yes
Chronic illness (e.g., diabetes, heart disease)
null
The message motivates me to not use substances. - Scale: 1 (not at all) - 9 (extremely)
5.0
4
4
3
4.5
1.5
2.5
3.5
3.45
4
2.5
4
4
3.33
3.5
4
2.91
3.64
3.33
3.33
3
Substance abuse
Unknown
null
null
null
null
null
null
['7', '8', '7', '8']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_7nMUZMJSFyZhpWo
13
moderate internal/external locus of control
45–54
Male
null
Male
null
None of the above
null
Liberal
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
4.0
5
2.5
2
2
2
1.5
1
2.36
1
2.5
2.67
2.5
1.67
1.5
3
2.18
2.91
2
4
2.33
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['7', '9', '3', '7']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_5n2tGw5UhSt0T9T
13
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Healthcare/Medical
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
4.0
3
3
3
2.5
1.5
0.5
0.5
2.36
4
1.5
5.33
3
2.67
1.5
1.5
2.18
3.27
2
4
2
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_5rqRsKv88dNpzt2
12
moderate internal/external locus of control
35–44
Female
null
Female
null
None of the above
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is ignoring mental health to your overall quality of life? - Scale: 0 (not at all)-6 (extremely harmful)
5.0
3
2.5
3
1.5
3.5
2.5
3
2.73
3
2
4
3.5
2.67
2.5
2
2.73
2.91
2
1.33
3.33
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['8', '7', '8', '7']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_5WSrtZgjVy4nwkN
14
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Single
null
Single, living alone
null
No
Chronic illness (e.g., diabetes, heart disease)
null
In your opinion, how harmful is unsafe sexual behavior to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
3
3
1
4.5
1.5
3.5
3.5
3.09
4
3.5
2.67
4
3.33
3.5
2.5
3.27
4.36
3.33
5.33
2.67
Sexual Health
https://placeit-img-1-p.…_thumb_stage.jpg
null
['3', '5', '6', '7']
null
null
null
null
null
Informational
Not targeted towards one group
Sexual Health
R_6kO1E9gWWKug5CC
15
moderate internal/external locus of control
45–54
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
Yes
Chronic illness (e.g., diabetes, heart disease)
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
7.0
4.5
3
4
2.5
2
2
2
2.91
4
2
3.33
2.5
2.83
1.5
4
2.36
2.91
2
2.67
2.83
Smoking and COPD
https://www.boredpanda.c…8ca8927__700.jpg
null
null
['5', '7', '5', '8']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44)
Smoking
R_8oQtcTNotWHpaal
16
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
1.5
3
2.5
2.25
2
1.75
2.5
3
3.25
2.25
3.67
2.75
2.5
3.25
0.5
2.45
2.27
3
2
2.08
Smoking and COPD
https://www.boredpanda.c…9916fdb__700.jpg
null
null
['9', '9', '9', '1']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_3OMYuB9gXQrXkaS
12
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
7.0
3
3
3
1.5
1.5
1.5
2.5
3.09
3
1.5
4
3
2
1.5
1.5
2.18
3.27
2
4
2
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_3CRc8bL3hHlpj5D
17
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Associate’s degree
Employed part-time
null
Student
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to prioritize my mental well-being and seek support when needed. - Scale: 1 (not at all) - 9 (extremely)
7.0
2.5
4
2.5
3
3
0.75
1.5
2.82
3.25
1.5
3.33
1.75
3.08
1.25
2.5
1.73
2.73
1.67
3
1.92
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['9', '9', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_269GEdwsS84R1rG
11
low internal focus of control/high external locus of control
18–24
Male
null
Male
null
Christianity
null
Moderate
null
Asian
English
English
null
Bachelor’s degree
Employed part-time
null
Healthcare/Medical
null
Less than $25,000
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
1.0
3
4
2
2
2.5
2.25
3
3.36
2.5
1
3
2.5
2.33
3.5
1.5
2
2.91
2.33
3.33
2
Smoking and COPD
https://kuow-prod.imgix.…lse&w=1400&h=434
null
null
['3', '2', '1', '3']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74)
Smoking
R_5s5gOGFirxQd5kJ
11
low internal focus of control/high external locus of control
18–24
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Some college, no degree
Employed part-time
null
Business/Finance
null
$100,000–$149,999
Single
null
Single, living with family
null
No
null
null
The message makes me more concerned about the health risks of poor eating habits - Scale: 1 (not at all) - 9 (extremely)
6.0
3
1.5
3.5
3.75
3
3
2
1.55
3.5
1.5
2.67
3.5
3.42
0.5
4.5
2.36
3.27
1.67
2
3.17
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['7', '8', '6', '8']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_7aUwc1QAxLGEuGJ
15
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
I thought of various ways I can improve my mental health
4
2.5
3.25
2
4.5
2.25
1
2.55
2
1.5
3.33
3.5
2.83
1.5
3
2.27
3.64
2.67
4
2.75
Mental Health
null
['7', '8', '8', '9']
null
null
null
null
null
null
null
null
null
R_3aKAucOYaf2ZJc1
12
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Doctoral or professional degree
Employed full-time
null
Government/Public Service
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
9.0
3
3
3
1.5
1.5
1.5
1.5
2.73
3
1.5
4
3
2
1.5
1.5
2.18
3.27
2
4
2
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['9', '9', '9', '9']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_3DAxgF499SYAMVm
18
high internal locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Healthcare/Medical
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely)
9.0
2.5
4.5
4
2.5
3.5
4
3
3.73
3
3
3.33
2.5
3
1.25
3
3.45
2.18
4.33
1.33
2.92
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['7', '8', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_3d4KAQ4oKUjPUrf
12
moderate internal/external locus of control
25–34
Prefer Not To Say
null
Prefer not to say
null
Prefer not to say
null
Prefer not to say
null
White/Caucasian
English
English
null
Bachelor’s degree
Self-employed
null
Business/Finance
null
Prefer not to say
Single
null
Single, living alone
null
No
null
null
In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
3
3.25
3.5
2
2.25
1.25
1.75
2.55
3.5
1.5
2.67
2.25
2.58
3.5
2.5
1.73
3.18
2
3.33
2.83
Smoking and COPD
https://physoc.onlinelib…2-gra-0001-m.jpg
null
null
['9', '9', '9', '8']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_6X1mMc4jE1TT6Wg
14
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Student
null
Student
null
Prefer not to say
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
1.0
3.5
3
2.75
1.5
1
2.5
1.5
2.82
3.75
4
4.33
2
2.08
2.5
2.5
3.55
2.91
2.33
2.67
3.75
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['9', '7', '9', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_7jZ3v6RjttNgwGW
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
3.0
4
4
2
2.5
4.5
1.5
4.25
3.36
3
1.5
1.33
3
3.33
2.5
2.5
1.45
3.27
2
2.67
2.33
Smoking and COPD
https://blogger.googleus…cigarette_05.jpg
null
null
['8', '8', '9', '9']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_6sTHqQv6j4lt4IC
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$25,000–$49,999
Single
null
Single, living alone
null
No
null
null
Type in every thought that came to mind viewing this material.
Cigarette
4
3
2.5
1.5
3.5
1.25
2.5
2.55
2.5
3.25
3.67
1.25
2.5
2.5
1.25
2.64
2.09
2.67
3
3.17
Smoking and COPD
https://www.boredpanda.c…da5dd3d__700.jpg
null
null
['9', '1', '7', '5']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_3XLp6whjWYx62Od
13
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Prefer not to say
null
Native American/Alaska Native
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
2.0
2.5
4
2.5
2.5
1.5
1.5
1.75
2.82
2
1.75
4
2
2
1.5
1.75
2.27
2.64
1.33
2.67
2.33
Substance abuse
https://wgme.com/resourc…8x502720x467.jpg
null
null
null
null
null
null
['6', '6', '5', '8']
Persuasive-Efficacy
Adults (24-44)
proper medication use
R_3nV6c9ncEc7gisU
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
High school diploma or equivalent
Unemployed
null
Student
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely)
9.0
3.5
2
3.5
1.5
2.5
4
2.5
2.18
4.5
2.5
1.33
3
2.83
2.5
3.5
2.73
2.91
2.67
2.67
2.67
Smoking and COPD
https://physoc.onlinelib…2-gra-0001-m.jpg
null
null
['6', '5', '5', '4']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_102FpuewYOT1Jfj
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Less than high school
Unemployed
null
Student
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
4.0
2
2.5
3.25
0.75
1.75
3.5
1
2.55
2.5
1
3
3
1.67
2.75
2.5
2.45
3.64
2.67
4
2.67
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['3', '2', '1', '1']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_52X77QMLeZGKIl7
15
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
7.0
3.5
3
4
2.5
2.5
3.5
3.5
3.64
2.5
3.5
3.33
3.5
2.5
4
3
3.45
3.45
4
3.33
3.67
Smoking and COPD
https://theadamskilt.com…vertisement-.jpg
null
null
['8', '8', '8', '4']
null
null
null
null
Persuasive-Threat
Young Adults 18-24, Adolescent (12-17)
Smoking
R_5foGGN2KDunMoLT
15
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
Native American/Alaska Native
English
English
null
Bachelor’s degree
Employed part-time
null
Retail/Hospitality/Food Service
null
Prefer not to say
Single
null
Single, living with family
null
Prefer not to say
Prefer not to say
null
The message motivates me to not engage in unsafe sexual behavior - Scale: 1 (not at all) - 9 (extremely)
7.0
3.5
2.75
3.75
2
1.75
2.5
2
2.82
3
1.75
2.67
2.5
2.25
1.5
1
2.27
3.27
2
5.33
3.42
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['6', '5', '4', '3']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_5YQ54PgmVmqeBdD
9
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Hinduism
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Single
null
Single, living with family
null
Yes
Hearing impairment,Mental health condition
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
9.0
2
3
1.5
0.5
3
3.5
1.5
2
4
1.5
2.33
2
2.5
2.5
2
2.45
2.36
2
4
2.17
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['9', '8', '9', '9']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_8V09S05XwMGYOv7
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
2.0
3
2.5
3
3.5
3.5
2.5
1.5
2.18
3
3.5
4
3
3.33
3.5
2.5
3.27
2.55
3.33
2.67
3.33
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['6', '5', '7', '5']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_6CCU5s5HovWugol
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
Spanish
English
null
Associate’s degree
Employed part-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
4.0
3
2.5
3.75
2
3
3.75
3.5
2.91
2.5
1.25
5
3
2.5
2.25
2.75
3.18
3.09
1.33
3
2
Smoking and COPD
https://kuow-prod.imgix.…lse&w=1400&h=434
null
null
['5', '8', '7', '2']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74)
Smoking
R_2polkXzpV5yLGPv
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
5.0
3.5
4
3.5
2.25
3
2.5
2.25
3.18
2.5
1.5
4.67
3.5
2.58
2
1.5
2.73
3.45
2.67
4
2.17
Smoking and COPD
https://theadamskilt.com…vertisement-.jpg
null
null
['5', '5', '4', '5']
null
null
null
null
Persuasive-Threat
Young Adults 18-24, Adolescent (12-17)
Smoking
R_5qptiLE5YehEhCQ
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Single, living with family
null
No
null
null
How open are you to adopting practices that promote good mental health in the future? - Scale: 1 (not at all)-9 (extremely)
7.0
2
3
3
0.5
1.5
2.5
3
2.55
4
1.5
2.67
4
2
2.5
2.5
2.18
4.36
2
5.33
2.67
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['8', '9', '7', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_4MT0irmByWOw4f4
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is unsafe sexual behavior to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
5.0
1
4
2
2.5
3.5
2.5
2.5
3.82
2
4.5
4
3
2.67
4.5
2.5
3.64
2.55
3.33
2.67
2
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['7', '6', '7', '8']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_2oiQ2Arz5mw1JfD
13
moderate internal/external locus of control
45–54
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Government/Public Service
null
$75,000–$99,999
Married
null
Single, living with family
null
Yes
Hearing impairment
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
6.0
2
2
2
1.5
3.5
3.5
3.5
2.73
3
2.5
4
3
2.67
1.5
1.5
3.27
2.91
3.33
2.67
2.67
Smoking and COPD
https://www.boredpanda.c…44b7b94__700.jpg
null
null
['8', '8', '9', '8']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_1q8txJBF1asVNgU
13
moderate internal/external locus of control
18–24
Female
null
Female
null
None of the above
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
5.0
3.5
2
4.5
2.5
1
2.5
3
1.82
2.5
3.5
3.33
3
2
2.5
1.5
3.09
2.73
0.67
2
3.33
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['4', '3', '6', '4']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_8EuQgZiVOX74fGt
9
low internal focus of control/high external locus of control
18–24
Male
null
Male
null
Christianity
null
Independent
null
Black/African American
English
English
null
Some college, no degree
Employed part-time
null
Student
null
$25,000–$49,999
Single
null
Single, living with family
null
No
Prefer not to say
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
2.0
4
2
3
2.25
1.5
2.5
1.5
2.36
2
2
2.67
4
1.92
2.25
1.5
2.36
3.45
3.33
3.33
2.08
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['4', '5', '5', '2']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_2KYDEFuMCNvMjz9
11
low internal focus of control/high external locus of control
18–24
Male
null
Male
null
Christianity
null
Independent
null
Hispanic/Latino
English
English
null
Bachelor’s degree
Unemployed
null
Education
null
$50,000–$74,999
Single
null
Single Parent with children
null
Prefer not to say
Mental health condition
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
8.0
3.5
2.5
3.5
1.5
3
2.5
1.75
2.18
2.5
2.25
4.33
3.75
2.33
1
2.75
2.91
3.18
1.67
1.67
2.5
Mental Health
null
['5', '5', '9', '6']
null
null
null
null
null
null
null
null
null
R_4JJtJsdhbJyNBMB
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Prefer not to say
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Government/Public Service
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
9.0
3
3.75
2.5
1
2.5
3
1.5
3.64
1.5
3
3.33
3
1.67
3.5
1
3.09
2.09
4.33
1.67
3.17
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['8', '9', '8', '9']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_3DAxgF499SYAMVm
18
high internal locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Healthcare/Medical
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
1.0
2.5
4.5
4
2.5
3.5
4
3
3.73
3
3
3.33
2.5
3
1.25
3
3.45
2.18
4.33
1.33
2.92
Smoking and COPD
https://washburnreview.o…84acff50bd79.jpg
null
null
['7', '8', '9', '9']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_2U0jonmeM1IKLWX
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Some college, no degree
Employed part-time
null
Retail/Hospitality/Food Service
null
$75,000–$99,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
1.0
3
2
3
3.75
3.5
3.25
3.25
2.91
2
3.25
3.67
4
3.08
2.25
2.5
3.36
4
1.67
4
3.08
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['7', '8', '6', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_6rxujV27WJFlGUD
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$100,000–$149,999
Single
null
Single, living alone
null
No
null
null
Type in every thought that came to mind viewing this material.
HIV is real
2
3
1
2.5
2.5
2.5
2.5
2.36
5
2.5
4
3
3.33
1.5
2.5
2.91
3.64
2
4
1.67
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['6', '4', '4', '6']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_5CN3tp3IBoic5gD
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$75,000–$99,999
Married
null
Married/Partnered, no children
null
No
null
null
How open are you to adopting practices that promote good mental health in the future? - Scale: 1 (not at all)-9 (extremely)
6.0
4
2
2
4.5
2.5
3.5
0.5
2.36
4
2.75
4
2
3.67
2.5
0.5
3.36
2.55
3.33
4
2.33
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['9', '8', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_78ldp5lpkLigpsB
15
moderate internal/external locus of control
45–54
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
7.0
3
4
3.5
2.5
2
2
1.5
3.64
4
2.5
3.33
3
2.83
3.5
2.5
2.55
2.55
4
2.67
2.17
Substance abuse
https://wgme.com/resourc…8x502720x467.jpg
null
null
null
null
null
null
['4', '5', '3', '5']
Persuasive-Efficacy
Adults (24-44)
proper medication use
R_7AYq0qJ5Pth3mj7
14
moderate internal/external locus of control
55–64
Female
null
Prefer not to say
null
None of the above
null
Prefer not to say
null
Black/African American
Arabic
English
null
High school diploma or equivalent
Unemployed
null
Business/Finance
null
Less than $25,000
Divorced
null
Multi-generation family (e.g., with parents, grandparents, or extended family)
null
Prefer not to say
Hearing impairment
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
3.0
2.25
3.75
4.25
1.5
2
3
1.75
2.91
4.25
2.75
3
2
2.58
1.75
1.75
2.91
3.27
1.33
5
2.75
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['6', '5', '2', '2']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_1JyDJ3msTIHnqMc
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Hinduism
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
6.0
2.5
5
4.5
1.5
1.5
2.5
3
3.27
4
2
2.67
3
2.33
1.5
1.5
2.36
2.55
2
1.33
2.33
Smoking and COPD
https://www.boredpanda.c…9916fdb__700.jpg
null
null
['8', '6', '6', '5']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_6uGB6qIbCQm2JgJ
13
moderate internal/external locus of control
45–54
Female
null
Female
null
None of the above
null
Liberal
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
Yes
Hearing impairment
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
7.0
4
3
2.5
2
2
2
1.5
2
2.5
2
2.67
3
2.17
3
2
2.18
3.45
2
4
2.33
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['4', '7', '9', '3']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_3HacY01QLHDIBax
17
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
5.0
3.5
3.5
3
2
3
3
1
3.09
3
2.5
4
3.5
2.67
3.5
3
3.09
3.64
3.33
4
3.17
Smoking and COPD
https://ash.org/wp-conte…cond-768x768.png
null
null
['6', '7', '8', '9']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_871cCjdzzaNGnOJ
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Islam
null
Moderate
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Single, living with family
null
Yes
Physical disability
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
3.0
2.5
4
3
2
3
2.25
1.75
3
3.5
2
3.33
2.5
2.83
1.75
1.75
2.45
2.64
2
2.67
2.08
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['2', '1', '2', '3']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_7Wt9k9FtYuumgTf
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Associate’s degree
Employed part-time
null
Education
null
$75,000–$99,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
8.0
4
1.5
4
1
2
2
2
2
5
2
4
4.5
2.67
2.5
1.5
2.55
3.45
3.33
2.67
3
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['9', '7', '6', '8']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_1tWTgJn4CNkxJdv
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Apolitical/Not involved in politics
null
Asian,White/Caucasian,Native American/Alaska Native
English
English
null
Associate’s degree
Student
null
Education
null
Less than $25,000
Married
null
Single, living with family
null
Yes
Physical disability,Hearing impairment,Mental health condition
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
7.0
4
4
3
3.5
4.5
4.5
2.5
3.09
5
1.5
2.67
3
4.33
4.5
4.5
2.91
3.64
3.33
4
3.33
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['5', '5', '4', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_1nimbBZ8vb9Zcm5
14
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
Yes
Visual impairment,Mental health condition
null
The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely)
7.0
4
4
2
1.5
3
2.5
3.5
3.45
3
3
4
4
2.5
0.5
2.5
3.09
2.91
3.33
1.33
2.33
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['8', '9', '7', '9']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_5ijOCmV2Pw97sGB
10
low internal focus of control/high external locus of control
18–24
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Single
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
Reflecting on how to spread accurate HIV knowledge to others and help eliminate misunderstandings and stigma.
2
2
4
3
1.5
3
1.5
2.73
3
3
2.67
3
2.5
4.5
2.5
2.91
2.55
3.33
2.67
3
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['8', '9', '8', '6']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_7uBBsWkTlBv1uuc
15
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
Black/African American
English
English
null
Associate’s degree
Employed full-time
null
Arts/Entertainment
null
$75,000–$99,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
4.0
2
3.5
3.25
2.5
2.25
1.5
2
2.27
2.5
1.25
3.33
2
2.42
2.25
1.5
1.91
2.36
1.67
4.67
2.83
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['8', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_2m4skzYMdwvuMb5
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Associate’s degree
Self-employed
null
Government/Public Service
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
8.0
4
3
4.75
3.25
4.5
1.5
2
2.45
4
2.5
3.33
2.25
3.92
1
1.5
2.36
2.64
1.67
4
3.08
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['8', '9', '9', '9']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_564QdDglrBg4zrh
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
9.0
3
2.75
5
3
2.5
1.25
2.75
2.64
3
2.5
2.67
2.5
2.83
2.25
2.25
2.09
3.09
1.67
3
2.42
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['9', '9', '9', '9']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_3nNG1vS9XN3aE07
16
high internal locus of control
35–44
Male
null
Male
null
Hinduism
null
Liberal
null
White/Caucasian
English
English
null
Less than high school
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
3.0
2
3.25
3
4
1.5
3
2
2.27
3.5
2
4.67
3.5
3
1.75
1
3.09
2.73
2
3.33
1.75
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['7', '5', '4', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_6r0Tjx9h4cQ0yT1
13
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Prefer not to say
null
Black/African American
English
English
null
Associate’s degree
Unemployed
null
Student
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
9.0
4
2
4
1.5
1.5
2.5
4.5
3.09
3
2.5
4
3
2
1.5
3
2.91
2.91
3.33
3.33
3.33
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['8', '8', '7', '6']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_732lOvWnufmsjkl
14
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
Prefer not to say
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
4.0
2
2
4.5
1.5
2
4.5
3.5
2.73
4
1.5
4
3
2.5
2.5
2.5
3.27
2.91
3.33
1.33
3.17
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['6', '7', '7', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_1gbRUPNBJh6VXI4
17
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
9.0
2
2.5
3.5
2.5
2.75
2.25
1.5
2.27
3
1.25
2.33
2.25
2.75
2.25
1.5
1.91
2.45
1.67
2.67
2.25
Smoking and COPD
https://washburnreview.o…84acff50bd79.jpg
null
null
['9', '2', '8', '8']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_3XLp6whjWYx62Od
13
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Prefer not to say
null
Native American/Alaska Native
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
7.0
2.5
4
2.5
2.5
1.5
1.5
1.75
2.82
2
1.75
4
2
2
1.5
1.75
2.27
2.64
1.33
2.67
2.33
Smoking and COPD
https://kuow-prod.imgix.…lse&w=1400&h=434
null
null
['8', '8', '7', '4']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74)
Smoking
R_40OARg94C72qJtC
18
high internal locus of control
18–24
Female
null
Female
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
2.5
3
2.75
2.5
2.5
1.25
2.25
2.18
3
1.5
3.67
2.25
2.67
1
1.5
2
2.64
1.67
3.33
1.92
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_1gXH1qaOHW0mk8z
16
high internal locus of control
18–24
Female
null
Female
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Associate’s degree
Self-employed
null
Arts/Entertainment
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely)
8.0
2.5
3
2.5
2
2.25
2.5
0.75
2.18
3.75
2.25
2.67
2.75
2.67
2.5
2.25
2.45
2.64
1.67
1.67
1.5
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['8', '8', '3', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_78Y8d349bMgtJ52
9
low internal focus of control/high external locus of control
18–24
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$100,000–$149,999
Single
null
Single, living alone
null
Yes
Visual impairment
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
6.0
2
4
3
2.5
2.5
3.25
3
2.73
3.25
2
1.33
2.5
2.75
1
2.25
2.27
2.64
1.33
2
2.17
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['5', '6', '7', '5']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_5ErUMKUXm1wgVoU
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Some college, no degree
Student
null
Student
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely)
9.0
3.75
3.75
2.75
2.75
2.5
1.75
1
2.73
2.75
1.5
3.67
2.75
2.67
1.25
2.25
2.18
3
1.67
3
2.42
Substance abuse
https://wgme.com/resourc…8x502720x467.jpg
null
null
null
null
null
null
['9', '5', '9', '1']
Persuasive-Efficacy
Adults (24-44)
proper medication use
R_7LgTScXo6KXnbjj
11
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
3.0
4
4
3
0.5
2.5
1.5
2
2.91
3
0.5
4
4
2
1.5
2
1.82
3.09
0.67
4
3
Substance abuse
https://wgme.com/resourc…8x502720x467.jpg
null
null
null
null
null
null
['8', '5', '5', '5']
Persuasive-Efficacy
Adults (24-44)
proper medication use
R_5tohzdLdbkgkEQV
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely)
9.0
2.5
3
3
3.5
3.5
3
3
2.91
4
2
4.67
4
3.67
3.5
3.5
3.09
3.64
2
4
2.5
Smoking and COPD
https://www.boredpanda.c…44b7b94__700.jpg
null
null
['7', '6', '7', '8']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_3MWz96gUMDOCo5i
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
Prefer not to say
null
Type in every thought that came to mind viewing this material.
Make sure to my vaccination seeious
2
3
2.5
2.5
2.5
2.25
1.5
2.55
3.5
2
2
4
2.83
4.5
2.5
2.09
3.45
1.33
4.67
2.17
Smoking and COPD
https://ash.org/wp-conte…cond-768x768.png
null
null
['9', '9', '9', '8']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_5D8sx007fcAdSKb
19
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Single
null
Single, living alone
null
No
null
null
How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely)
9.0
2.5
3
2.5
2
3
1.5
2.5
3.18
3.75
3.5
3.67
3.5
2.92
2.5
2.5
2.82
3.36
3
3
2.17
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['9', '9', '9', '9']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_8QlrzdvdWqOMmBX
12
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Associate’s degree
Employed part-time
null
Student
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
2.5
3.25
2.75
2.5
1.5
2.25
0.75
2.27
4
1.75
3.67
2.25
2.67
1.25
2.5
2.45
3
1.67
2.67
1.83
Smoking and COPD
https://physoc.onlinelib…2-gra-0001-m.jpg
null
null
['9', '9', '9', '1']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_7yU6SmhCbCHXLB7
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Judaism
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Government/Public Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
I prioritize my health and well-being.
2
3
2
2
2.5
2
2.5
2.73
2.25
1.5
3.67
3.25
2.25
2
2.25
2.27
3.36
0.67
4.33
2.5
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['8', '7', '1', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_66I8d8tj1oX5c4x
9
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
Black/African American
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
6.0
4
3
3
2.5
1.5
2.5
3
2.91
2
1.5
3.33
1
2
2.5
3
2.36
2.55
3.33
4.67
2
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['9', '7', '5', '7']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_2PBXSmM5OZJWaJV
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Libertarian
null
White/Caucasian
Spanish
English
null
Doctoral or professional degree
Employed full-time
null
Healthcare/Medical
null
$50,000–$74,999
Single
null
Single, living alone
null
No
Visual impairment
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
7.0
2
5
3
3
2.5
3
3.5
4
5
4.5
3.33
3
3.5
3.5
2.5
3.64
3.27
4
5.33
2.33
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['7', '8', '8', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_62At3ukhmYQALdf
14
moderate internal/external locus of control
18–24
Female
null
Female
null
None of the above
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
5.0
2.5
2.5
1
4
4.5
1.5
1.5
2.55
4
4
4.67
3
4.17
3
1
3.27
3.45
3.33
5.33
1.67
Substance abuse
https://wgme.com/resourc…8x502720x467.jpg
null
null
null
null
null
null
['3', '7', '6', '4']
Persuasive-Efficacy
Adults (24-44)
proper medication use
R_6sdiG3V1cwa0HUy
18
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Single, living with family
null
No
null
null
In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
2.5
3
3.25
2.5
2
2.5
1.5
2.45
4.25
1.5
3
2.5
2.92
2.25
3
2.27
3
1.67
3
1.83
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['8', '9', '9', '1']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_7eKgkXmV0FSP6SZ
15
moderate internal/external locus of control
45–54
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
7.0
4
4
3.5
1.5
2.5
1
2.5
3.45
1
2.5
4
3
1.67
0.5
1.5
2.36
2.55
2
4
3.5
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['5', '6', '3', '3']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_1OCapMzz9MroKSH
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
How open are you to managing arthritis through recommended treatments in the future? - Scale: 1 (not at all)-9 (extremely)
9.0
2.5
4
3
1.5
2
1
2.5
3.27
3.5
1
4
4
2.33
1
2.5
1.82
4.18
1.33
4.67
2
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['9', '8', '9', '8']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_6zMAsrx3w5KBwFc
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Libertarian
null
Hispanic/Latino
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
3
3.5
3
2
2.5
2
2.5
2.73
2.5
3
4.67
3
2.33
2.5
2
3.09
2.36
1.33
1.33
2.33
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['9', '9', '8', '8']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_4Kv2oSAarDHX3QR
12
moderate internal/external locus of control
55–64
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
5.0
3.5
4
3.5
4
1.5
3
2.5
2.55
3
2
4.67
3.5
2.83
1.5
1.5
3.09
3.64
1.33
4.67
3
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['6', '8', '5', '4']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_6CkLxpMTuHFR1fu
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Education
null
$150,000 or more
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
9.0
4
2
2.5
1.5
3
3
2.5
2.73
2
1
4
2
2.17
1.5
2.5
2.55
2.73
2
2
2.17
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['8', '9', '8', '6']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_3C9Oe5K8mwTqccB
16
high internal locus of control
25–34
Non-Binary/Third Gender
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Other (please specify)
Co-habiting with my partner
Married/Partnered, no children
null
No
null
['7', '7', '6', '8']
In your opinion, how harmful is skipping vaccinations to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
5.0
3.5
2.75
2.5
1.75
3.5
3.25
3.5
3.27
5
1.5
3.33
3.75
3.42
1
0.5
2.64
2.45
1.67
1.33
2.17
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_3fHnVUbUbF6AdkC
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely)
8.0
2
3
2
1.5
2.5
4.5
2
2.55
3
1.5
4
2
2.33
3
3.5
3.27
2.18
0.67
1.33
1.83
Smoking and COPD
https://ash.org/wp-conte…cond-768x768.png
null
null
['9', '9', '9', '9']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_3jwXYLYz9886fKx
12
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
Yes
Chronic illness (e.g., diabetes, heart disease)
null
How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely)
8.0
2.5
2
1
3
1.5
2
3
2.55
5
2.5
4
3
3.17
1.5
1.5
2.73
3.45
3.33
4.67
1.83
Substance abuse
https://joyberryenterpri…se_cover_web.jpg
null
null
null
null
null
null
['7', '4', '8', '7']
Informational
Adolescent (12-17)
Substance Abuse
R_5i3s5FBegdWaHTX
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
The message makes me more concerned about the health risks of substance abuse - Scale: 1 (not at all) - 9 (extremely)
7.0
4
4
4
1.5
1.5
3.5
2.5
2.73
5
2.5
2.67
2
2.67
2.5
3.5
2.91
2.55
2
2.67
2.33
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['7', '5', '6', '7']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_8V09S05XwMGYOv7
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
5.0
3
2.5
3
3.5
3.5
2.5
1.5
2.18
3
3.5
4
3
3.33
3.5
2.5
3.27
2.55
3.33
2.67
3.33
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['6', '5', '7', '5']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_5jHEPr69yKAaUkG
15
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Associate’s degree
Employed part-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
8.0
3.75
2.25
3.25
2.75
2.5
3.25
1.25
2.27
1.5
0.75
3.33
3.75
2.25
1.75
3.25
2.36
3.55
1.67
1.67
2.42
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_7hsiwWSAxg5jQxH
12
moderate internal/external locus of control
25–34
Male
null
Male
null
None of the above
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$75,000–$99,999
Single
null
Single, living alone
null
No
null
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
3.0
5
3.5
3
1.5
4.5
3.5
2.5
3.09
4
1.5
2.67
1
3.33
3.5
3.5
2.55
2.18
1.33
2.67
2.67
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['5', '7', '5', '7']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_6i5rbAP86snkFxc
16
high internal locus of control
25–34
Female
null
Female
null
Islam
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Arts/Entertainment
null
$75,000–$99,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
9.0
4.5
3.25
2.75
3.5
3.5
3.25
2.75
2.82
2
2.5
3.67
2.75
3
1.25
3
3.09
3.64
1.67
5
2.83
Substance abuse
Unknown
null
null
null
null
null
null
['9', '9', '9', '7']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_3XuymZK7eUK42bv
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Libertarian
null
Asian,Black/African American,Hispanic/Latino
English
English
null
Some college, no degree
Employed part-time
null
Student
null
$25,000–$49,999
Single
null
Single, living alone
null
Yes
Physical disability,Visual impairment,Mental health condition
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
5.0
3
4.5
4
1.5
3.25
1.75
2
3.82
3
3.25
4
3
2.58
2.5
3.5
2.91
2.91
3.33
2.67
2.67
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['3', '5', '6', '6']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_6i5rbAP86snkFxc
16
high internal locus of control
25–34
Female
null
Female
null
Islam
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Arts/Entertainment
null
$75,000–$99,999
Married
null
Married/Partnered, no children
null
No
null
null
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
9.0
4.5
3.25
2.75
3.5
3.5
3.25
2.75
2.82
2
2.5
3.67
2.75
3
1.25
3
3.09
3.64
1.67
5
2.83
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_5aIG5woIEUkRDiM
10
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Associate’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
4.0
2.5
3
3
3
3.5
3
2
2.91
2
2.5
3.33
3
2.83
3.5
1
2.91
2.91
4.67
3.33
2.83
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['8', '2', '2', '6']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_8ncRQ8fWnQSNlxR
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
Hispanic/Latino
English
French
null
Some college, no degree
Employed part-time
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
6.0
1.5
2
3
0.5
0.5
4.5
2.5
1.82
3
1.5
2.67
3
1.33
2.5
3.5
2.91
3.09
1.33
3.33
1.83
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['5', '5', '3', '3']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_7f9lBSH60aOMAlt
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Other (please specify)
Agnostic
Apolitical/Not involved in politics
null
Native Hawaiian/Other Pacific Islander
English
English
null
Bachelor’s degree
Employed full-time
null
Other (please specify):
Logistics
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
Visual impairment
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
1.0
3.5
3.5
2.25
3.5
2
1.5
1.5
2.82
2
2
2.67
1.5
2.5
2.5
2
2
3.09
1.67
4.67
2.42
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['9', '9', '9', '9']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_6P63ATbAGgLZZJ3
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$150,000 or more
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
2
3.5
1
4.5
4.5
3
2.5
3.18
5
3.5
3.33
2
4.67
3.5
0.5
3.27
2.27
1.67
3
2.33
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['5', '6', '5', '4']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_8SvlSkUD0kYFxe5
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
4.0
4
3.5
3.5
3.5
4
2
3.25
3
3
2.5
3.33
2.5
3.5
3.5
3.5
2.55
2.73
2.67
2.67
3.17
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['8', '9', '7', '8']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_6rIxqLar1490Kvh
16
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
6.0
2.5
3
4
2
2.5
2.5
1.5
2.45
2.5
1.5
3
2.5
2.33
2.25
1.25
2.27
2.45
1.67
2
2.75
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['9', '8', '8', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_4S3oo7FshNPMLa2
11
low internal focus of control/high external locus of control
18–24
Male
null
Male
null
Buddhism
null
Conservative
null
Black/African American
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
4.0
2
4
4
2
3.5
4.5
3.5
3.82
4
2.5
4
3
3.17
2.5
2
3.64
2.73
4.67
2.67
3
Mental Health
null
['7', '5', '6', '3']
null
null
null
null
null
null
null
null
null
R_3wyKkzuZuqKbXKd
10
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
None of the above
null
Apolitical/Not involved in politics
null
Native American/Alaska Native
English
English
null
Some college, no degree
Unemployed
null
Unemployed/Looking for work
null
$25,000–$49,999
Single
null
Single, living alone
null
No
Mental health condition
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
6.0
4
3.5
2.75
1
4
2
2.5
2.55
4.5
1
1.33
2.75
3.17
2.25
3
1.45
3.45
2
4.33
2.5
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['7', '8', '5', '9']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_1TwaiT18rJOazzR
13
moderate internal/external locus of control
45–54
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
5.0
1.5
3.5
1.5
1
3.5
3
1
2.55
3
3
3.33
3
2.5
1.5
2
3.09
3.27
2.67
4.67
1.67
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['2', '2', '8', '6']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition