Datasets:

ResponseId
stringlengths
17
17
locus_score
float64
6
20
locus
stringclasses
3 values
age
stringclasses
6 values
gender
stringclasses
4 values
gender_text
float64
assigned_birth
stringclasses
3 values
assigned_birth_text
float64
religion
stringclasses
8 values
religion_text
stringclasses
1 value
political_aff
stringclasses
7 values
political_aff_text
float64
race_ethnicity
stringclasses
22 values
prim_language
stringclasses
5 values
first_language
stringclasses
6 values
first_language_text
stringclasses
1 value
highest_education
stringclasses
7 values
employment_status
stringclasses
6 values
employment_status_text
float64
current_profession
stringclasses
12 values
current_profession_text
stringclasses
4 values
income
stringclasses
7 values
marital_status
stringclasses
6 values
marital_status_text
stringclasses
2 values
family_status
stringclasses
8 values
family_status_text
stringclasses
1 value
disability_binary
stringclasses
3 values
conditional_disability
stringclasses
27 values
vaccination
stringclasses
66 values
question
stringclasses
41 values
response
stringlengths
1
675
Creative Imagination
float64
1
5
Responsibility
float64
1
5
Intellectual Curiosity
float64
1
5
Depression
float64
0.5
4.5
Emotional Volatility
float64
0.5
4.5
Trust
float64
0.5
4.5
Productiveness
float64
0.5
4.5
Conscientiousness
float64
1.27
4.55
Anxiety
float64
1
5
Respectfulness
float64
0.5
4.5
Compassion
float64
1.33
5.33
Energy Level
float64
1
5
Negative Emotionality
float64
1.17
4.67
Aesthetic Sensitivity
float64
0.5
4.5
Assertiveness
float64
0.5
4.5
Agreeableness
float64
1.27
4.36
Extraversion
float64
1.27
4.55
Organization
float64
0.67
4.67
Sociability
float64
1.33
5.33
Open-Mindedness
float64
1.17
4
topic
stringclasses
8 values
media_path
stringclasses
35 values
mental_health
stringclasses
204 values
sexual_health
stringclasses
109 values
copd
stringclasses
389 values
chronic_disease
stringclasses
127 values
hiv
stringclasses
350 values
nutrition
stringclasses
270 values
substance_abuse
stringclasses
276 values
media_type
stringclasses
3 values
target_population
stringclasses
22 values
behavior_change
stringclasses
12 values
R_6IxTq9syfgoGKAN
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
This ia very precise and informative u 1
2.5
3
3.25
1
2.5
1.5
2
3.09
1.5
2
2
3.75
1.67
2.5
2
1.82
3.73
2.67
4
2.25
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['8', '8', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_6PhiaxuJGjChsns
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
4.0
3
3.5
4.5
3
1.25
2.75
2.25
2.91
3.5
3.5
4
4
2.58
3.5
0.75
3.36
3.09
1.67
3.67
3.5
Substance abuse
https://wgme.com/resourc…8x502720x467.jpg
null
null
null
null
null
null
['7', '8', '8', '6']
Persuasive-Efficacy
Adults (24-44)
proper medication use
R_5dLz4L8SRzQBBFJ
14
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
5.0
2.75
2.75
3
1.5
2.5
2.5
1.25
2.36
4
1.75
3.67
3.5
2.67
2
3.5
2.55
4
1.33
4.67
2.42
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['8', '8', '7', '7']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_5y3HZd0pnfJw52F
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Education
null
$25,000–$49,999
Single
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
9.0
3
3
2.5
2.5
2.75
0.5
1.75
2.36
4
1
4
3.5
3.08
1.5
2.75
1.64
3.82
1.67
4.33
2
Smoking and COPD
https://www.boredpanda.c…da5dd3d__700.jpg
null
null
['5', '6', '6', '6']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_6IXkO6T1apLY1NM
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
Hispanic/Latino,White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
5.0
3.25
1.5
4.25
2.25
2.25
3.5
3
3.36
3
2.75
3.33
4.5
2.5
3.5
2
3.18
4
4.33
4
3.5
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['9', '8', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_5VBX4t3nKZcR9aQ
11
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
1.0
3.25
3
3.25
2.25
2
1.5
1.5
2.45
4
2.75
2.67
3
2.75
2
2
2.27
3.18
1.67
3
2.83
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['8', '8', '9', '8']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_3PhpuGXDFNY3zVd
14
moderate internal/external locus of control
35–44
Female
null
Female
null
Buddhism
null
Moderate
null
White/Caucasian
English
English
null
Less than high school
Employed part-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
3.0
4.25
3.25
3
2.75
2.5
3
2
3.09
3.75
3.25
1.33
3.5
3
1.75
3.5
2.64
2.73
3.67
1.33
2.67
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['6', '3', '8', '2']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_5E1JCrEReIRflN7
12
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Doctoral or professional degree
Self-employed
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
Yes
Hearing impairment
null
Type in every thought that came to mind viewing this material.
Mental health
3
3
3
1.5
1.5
1.5
1.5
2.73
3
1.5
4
3
2
1.5
1.5
2.18
3.27
2
4
2
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['9', '9', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_6D84eGG2H1Yx2lr
14
moderate internal/external locus of control
35–44
Female
null
Female
null
Buddhism
null
Conservative
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed part-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
2.0
3
4
3
3.5
3
2.5
2.5
3.64
2.5
3.5
1.33
5
3
2.5
1.5
2.55
4
2.67
4
3
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['3', '3', '6', '3']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_2Y8L0soSxG12Pvv
14
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Prefer not to say
null
Black/African American
English
Spanish
null
Some college, no degree
Unemployed
null
Unemployed/Looking for work
null
$25,000–$49,999
Single
null
Married/Partnered, no children
null
No
Prefer not to say
null
In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
4.0
3.75
2.5
2
1.5
2
0.5
3.5
2.55
2
1.5
2.67
1
1.83
1.5
1.5
1.45
2.36
2
3.33
1.92
Smoking and COPD
https://www.boredpanda.c…44b7b94__700.jpg
null
null
['5', '4', '5', '9']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_1KDPL9YAQjwMzC1
16
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$75,000–$99,999
Single
null
Single, living alone
null
No
Chronic illness (e.g., diabetes, heart disease)
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
2.0
3
4
4.25
3
3.5
2.5
1
3.27
3.5
3
5
2
3.33
3.5
1.5
3.36
2.73
3.33
3.33
2.75
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['8', '4', '6', '7']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_7Wt9k9FtYuumgTf
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Associate’s degree
Employed part-time
null
Education
null
$75,000–$99,999
Single
null
Single, living alone
null
No
null
['5', '6', '4', '7']
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
3.0
4
1.5
4
1
2
2
2
2
5
2
4
4.5
2.67
2.5
1.5
2.55
3.45
3.33
2.67
3
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_3cUJY65T5z8Qd6q
12
moderate internal/external locus of control
25–34
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is leaving arthritis untreated to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
4
4
4
0.5
2.5
3
3.5
4.55
3
3.5
2.67
1.5
2
1
3
3.09
2.55
4.67
2.67
2.83
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['7', '7', '8', '8']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_7ByXANgzuHcM07t
14
moderate internal/external locus of control
18–24
Female
null
Female
null
Prefer not to say
null
Apolitical/Not involved in politics
null
Black/African American
English
English
null
Bachelor’s degree
Student
null
Student
null
Prefer not to say
Single
null
Single, living alone
null
No
Mental health condition
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
6.0
2
1
2
1.5
3
4.5
2.5
3
3
3
4
3
2.5
3
2.5
3.82
2.73
4.33
3.33
2.17
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['9', '8', '9', '9']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_6FEZduT4j0RSSkI
13
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Liberal
null
Black/African American,Hispanic/Latino
English
English
null
Associate’s degree
Employed full-time
null
Arts/Entertainment
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
3.0
2
2.5
3
1.75
3
4
3
3.45
4
3.25
4
3
2.92
3.5
3.25
3.73
2.82
4.67
2.67
3
Substance abuse
https://joyberryenterpri…se_cover_web.jpg
null
null
null
null
null
null
['8', '7', '7', '6']
Informational
Adolescent (12-17)
Substance Abuse
R_6oSbI3bcWSy8VqW
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
None of the above
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
5.0
3
3
4
2.5
2.5
3
2
3.27
4
0.5
4
2
3
3.5
2
2.36
2.36
3.33
4
3.33
Substance abuse
Unknown
null
null
null
null
null
null
['6', '9', '6', '7']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_5dLz4L8SRzQBBFJ
14
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
7.0
2.75
2.75
3
1.5
2.5
2.5
1.25
2.36
4
1.75
3.67
3.5
2.67
2
3.5
2.55
4
1.33
4.67
2.42
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['8', '8', '7', '7']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_2KwHuaPKN3lTPGx
16
high internal locus of control
25–34
Prefer Not To Say
null
Prefer not to say
null
Christianity
null
Moderate
null
Black/African American
English
English
null
High school diploma or equivalent
Employed part-time
null
Healthcare/Medical
null
$100,000–$149,999
Single
null
Single, living with family
null
Yes
Mental health condition
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
2.0
3
2
2.25
4.5
4
2.5
1.5
2.64
2
1.5
1.33
4.5
3.5
2.5
2.25
1.82
3.73
3
3.33
3.42
Smoking and COPD
https://theadamskilt.com…vertisement-.jpg
null
null
['8', '9', '9', '1']
null
null
null
null
Persuasive-Threat
Young Adults 18-24, Adolescent (12-17)
Smoking
R_1EaniXyyAk8qeSa
15
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
Hispanic/Latino,White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
2.0
3
2
3.5
1
1.5
1.25
2.5
3
2
1.75
4.33
4.5
1.5
1.25
3
2.27
3.55
4.33
3.67
2.58
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['8', '9', '7', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_7En8M7VqtHERnfz
13
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Student
null
Student
null
$75,000–$99,999
Single
null
Single, living alone
null
No
Mental health condition
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
1.0
1.75
4
3
1.5
2
3.5
3
3.64
3
2
4
4.75
2.17
0.75
2.75
3.09
3.82
2
2
2.5
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['9', '9', '9', '9']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_7ijViGxxVp07sIe
13
moderate internal/external locus of control
45–54
Female
null
Female
null
Christianity
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Some college, no degree
Self-employed
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Widowed
null
Single Parent with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
6.0
2.5
3.75
2.75
2.5
2
1.5
1.5
3.09
3.5
1.5
3
3.25
2.67
4
3
1.91
2.91
3
3
2.42
Substance abuse
Unknown
null
null
null
null
null
null
['9', '9', '9', '1']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_5nUdpb4v8qouzvZ
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Student
null
Student
null
$50,000–$74,999
Single
null
Single, living with family
null
Prefer not to say
Prefer not to say
null
In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful)
1.0
3.5
3.5
4.25
2.5
2.5
2.25
4
3.64
3
3
2.67
3
2.67
3.5
3
2.64
3.09
4
2.67
3.58
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['7', '8', '9', '7']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_7eKgkXmV0FSP6SZ
15
moderate internal/external locus of control
45–54
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
7.0
4
4
3.5
1.5
2.5
1
2.5
3.45
1
2.5
4
3
1.67
0.5
1.5
2.36
2.55
2
4
3.5
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['5', '6', '3', '3']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_7m1psCSX9r21W6l
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
2.0
3.5
3
4
2.5
2.5
3.5
3.5
3.64
2
3.5
3.33
3.5
2.33
4
3
3.45
3.27
4
2.67
3.67
Smoking and COPD
https://physoc.onlinelib…2-gra-0001-m.jpg
null
null
['8', '8', '8', '3']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_1JIXEdQnSL3Y1NY
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely)
7.0
3.5
3
3
2.5
3.5
3
4
3.64
2
3.5
4
4.5
2.67
2.5
3.5
3.45
4
3.33
3.33
2.83
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['8', '8', '9', '8']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_6giQVyxetB0mt7S
12
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Technology/Engineering
null
Less than $25,000
Divorced
null
Single Parent with children
null
No
Visual impairment,Mental health condition
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
8.0
2
2
2
2.5
4.5
3.5
3.5
2.36
2
3.25
2.67
2
3
2.5
2.5
3.18
2.91
2
2.67
1.67
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['9', '5', '8', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_5Rjd09XiuhCsl9L
19
high internal locus of control
18–24
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Self-employed
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Single
null
Single, living alone
null
No
Visual impairment
null
How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely)
9.0
3.5
1.75
4
2
2.75
2.5
2.75
3.09
2.75
1.25
2.33
4.25
2.5
3
4.5
2
3.73
4
2.67
2.67
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['7', '9', '5', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_79cxm03kk1l0IB3
15
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Business/Finance
null
$100,000–$149,999
Single
null
Single, living alone
null
No
null
null
Type in every thought that came to mind viewing this material.
poverty in America is not a lack of food but poor eating habit
3.5
3
4.25
2.5
3.5
3.5
4
2.73
3
3.25
3.33
3.75
3
2.5
3
3.36
3
1.33
2.67
2.92
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_28XJ0Y1B7IoXCg1
14
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Education
null
Less than $25,000
Single
null
Single, living alone
null
No
null
['4', '6', '7', '4']
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
7.0
4.5
3.5
3.5
2.75
1.75
0.75
2
2.73
4.5
1.25
3.33
2.5
3
3
4
1.64
3.27
2
4
3.17
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_5LFGxDhGJBKZoXH
11
low internal focus of control/high external locus of control
45–54
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
5.0
4
3.5
2
4.5
2
3.5
3.5
3.27
2.5
2.5
2
5
3
2.5
2.5
2.73
3.82
3.33
4.67
2.33
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['6', '3', '6', '7']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_79cxm03kk1l0IB3
15
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Business/Finance
null
$100,000–$149,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
2.0
3.5
3
4.25
2.5
3.5
3.5
4
2.73
3
3.25
3.33
3.75
3
2.5
3
3.36
3
1.33
2.67
2.92
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['8', '8', '7', '6']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_3G0axWtMsRyHPLX
8
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
Chronic illness (e.g., diabetes, heart disease)
null
How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely)
9.0
2.5
2.5
2.5
2.5
1.5
2
2
2.91
3.5
2.75
3.33
2
2.5
4.5
2
2.64
2.73
2.67
4
2.67
Smoking and COPD
https://washburnreview.o…84acff50bd79.jpg
null
null
['8', '7', '8', '9']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_3KpaynUtL94tzdP
9
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
Energy Levels: Junk food is often lacking in nutrients, causing me to feel tired and weak, affecting my performance at work and in life.
3.5
3.5
3
3.5
1
1.5
3
3.45
3.5
1.5
2.67
2.5
2.67
2.5
4
1.82
3.64
3.33
4
1.83
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['3', '5', '9', '5']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_3tyY4jTkTSuevot
12
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Healthcare/Medical
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
Worried
2
3
1
3.5
1.5
2.5
2.5
2.73
3
1.5
4
3.5
2.67
1.5
1.5
2.55
3.82
0.67
5.33
1.67
Smoking and COPD
https://www.boredpanda.c…8ca8927__700.jpg
null
null
['9', '9', '8', '9']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44)
Smoking
R_3IvojJqDvVoTw8V
11
low internal focus of control/high external locus of control
18–24
Female
null
Female
null
Christianity
null
Libertarian
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Single
null
Single, living with family
null
No
null
null
The message motivates me to not use substances. - Scale: 1 (not at all) - 9 (extremely)
5.0
2
4.5
3
3.5
0.5
2.5
2.5
3.64
3
2
2
4
2.33
1.5
3
2.18
4.18
2
5.33
2.33
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['7', '9', '2', '7']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_5ErUMKUXm1wgVoU
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Some college, no degree
Student
null
Student
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
9.0
3.75
3.75
2.75
2.75
2.5
1.75
1
2.73
2.75
1.5
3.67
2.75
2.67
1.25
2.25
2.18
3
1.67
3
2.42
Substance abuse
https://wgme.com/resourc…8x502720x467.jpg
null
null
null
null
null
null
['9', '5', '9', '1']
Persuasive-Efficacy
Adults (24-44)
proper medication use
R_73lxL9Ol8F6h0ul
9
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely)
7.0
2.5
3
1
3.5
1
2
2.5
2.18
2.5
3
3.33
3.5
2.33
3.5
2.5
2.73
3.09
1.33
4
2.17
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['7', '4', '4', '6']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_1qpOH2JXNLnJ4WD
19
high internal locus of control
18–24
Female
null
Female
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Single
null
Single, living alone
null
No
null
null
The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely)
5.0
2.75
2.75
4
1.75
1.5
1.25
1.75
2.27
3
1.25
3.67
2.75
2.08
1.5
1.5
1.91
2.45
1.67
4
2.25
Smoking and COPD
https://kuow-prod.imgix.…lse&w=1400&h=434
null
null
['9', '9', '9', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74)
Smoking
R_7rIQyopTwuiS1Gl
8
low internal focus of control/high external locus of control
18–24
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Single
null
Single, living with family
null
Yes
Physical disability
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
1.0
2.75
2.75
1.5
3
4
1.25
2.25
2.09
2.75
1.5
3.67
2.75
3.25
1.25
1.25
2
2.82
1.67
3
1.5
Smoking and COPD
https://www.boredpanda.c…da5dd3d__700.jpg
null
null
['9', '9', '9', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_6QLp0ePnysMntnb
17
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Single Parent with children
null
No
null
null
Type in every thought that came to mind viewing this material.
Poor people in other parts of the world are malnourished and poor people in America are well fed
2.5
3
3.5
2
2.5
1.5
1.5
2.45
3.75
1.5
3.33
2.5
2.75
1.25
1.5
2
2.55
1.67
2.67
2.25
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_3EzAjrO0RvM4QWM
16
high internal locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
8.0
2.5
3.25
2.25
2.25
2
1.75
1.5
2.45
4
1.5
3.67
2.75
2.75
2
1.5
2.18
2.64
1.33
2.67
1.58
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['6', '9', '8', '9']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_7ClJlo73QyqyVfX
8
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Government/Public Service
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely)
8.0
3
4
2
1.5
2.5
1.5
1.5
3.09
1
1.5
3.33
2
1.67
2.5
3.5
2
2.73
2
3.33
1.33
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['8', '9', '8', '9']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_8ilELyAufGkmSYu
14
moderate internal/external locus of control
35–44
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
7.0
3
3
2
2.5
2.5
2
1.5
3.27
3
4
2.67
3
2.67
1.5
1
2.91
2.73
4
2.67
2.33
Substance abuse
Unknown
null
null
null
null
null
null
['8', '6', '7', '5']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_3R4n0p4xuKpi82d
16
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
3
3
2.75
2
1.75
1.25
1.5
2.45
3
1.5
3.67
2.5
2.25
2.25
2.25
2
3.36
1.67
4
1.67
Smoking and COPD
https://physoc.onlinelib…2-gra-0001-m.jpg
null
null
['9', '9', '9', '9']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_8n91iSReVmQhtKh
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
3.0
2
2.5
2
3
4
2.5
3
2.36
3
4.5
4
2
3.33
3.5
4.5
3.64
2.91
2
2.67
2.67
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['6', '5', '4', '6']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_5L5MTxBrlxP4UUj
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Prefer not to say
null
Prefer not to say
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
1.0
4
3
3
2.25
2.5
3
3
3.45
3
2.75
2
4
2.58
1.75
3
2.64
4
2.67
3.33
2.75
Smoking and COPD
https://www.boredpanda.c…be1f5c5__700.jpg
null
null
['8', '9', '9', '3']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24
Smoking
R_6c7XwEvYOKw57rm
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
3.0
2.75
3
2.75
2.5
2.25
1.5
1.5
2.45
3.25
1.5
3.67
2.25
2.67
1.25
1.5
2.09
2.36
1.67
3
1.92
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['8', '8', '9', '9']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_6zMAsrx3w5KBwFc
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Libertarian
null
Hispanic/Latino
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
8.0
3
3.5
3
2
2.5
2
2.5
2.73
2.5
3
4.67
3
2.33
2.5
2
3.09
2.36
1.33
1.33
2.33
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['9', '8', '9', '6']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_2MrjgOJIrxhW0Xi
13
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
3.0
2.25
2.5
2
1
2.25
3.5
1.5
2
3
2
5
2.5
2.08
2.5
1.5
3.36
2.36
1.33
2.67
2.08
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['9', '8', '9', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_1Vs6nEQvpfeL1bk
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Other (please specify):
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is ignoring mental health to your overall quality of life? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
4
3.25
3.5
2.25
1.75
2.5
1.75
3
4.25
1.5
3.67
3.25
2.75
2.5
2.5
2.45
3.64
3
4.33
3
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['9', '8', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_1FnKWqKAw8TXUFH
8
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Islam
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Single Parent with children
null
No
Mental health condition
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
4.0
5
2
1.5
1
4
3
2
2.18
2.25
3
4.67
2
2.42
2.5
2
3.45
2.73
0.67
4
3.17
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['3', '6', '6', '1']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_34G0pLzRgu4t7Xj
17
high internal locus of control
18–24
Female
null
Female
null
Prefer not to say
null
Conservative
null
Black/African American
English
English
null
High school diploma or equivalent
Student
null
Student
null
Less than $25,000
Single
null
Single, living with family
null
No
Visual impairment
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
8.0
2.75
2.5
1.75
4
2
1.25
1.5
1.73
4
2
3
2.25
3.33
1.25
0.5
2
3
1.67
5.33
1.92
Smoking and COPD
https://www.boredpanda.c…da5dd3d__700.jpg
null
null
['9', '9', '9', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_5hM4L7NrQA4iYLg
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
Chronic illness (e.g., diabetes, heart disease)
null
How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely)
9.0
3.5
3.5
4
2.5
3
4.25
3.25
3.73
3
2.25
4
4
2.83
2.5
3
3.45
2.91
3.33
2
3.5
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['7', '6', '7', '6']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_7MM1YcYys7iGslr
10
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Buddhism
null
Libertarian
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
Yes
Chronic illness (e.g., diabetes, heart disease),Mental health condition
null
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
7.0
3
2.5
2
3
3.5
3
2
2.18
4
2.5
4
1.5
3.5
3
2.5
3.09
1.82
1.33
2
1.83
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['8', '7', '8', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_3ISgvT7lRAEesxP
12
moderate internal/external locus of control
45–54
Female
null
Female
null
Islam
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
1.0
2.75
3
3
2
2
1
1.5
2.36
2.75
1.75
3.67
3
2.25
1
1.5
2
3.27
1.33
4
2.08
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_3wuV2FB1L8fqWsb
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
1.0
2.25
2.75
2
2.5
4.25
2.5
1
2.64
2
2.5
1.33
1.75
2.92
2.5
3
2.18
2.73
2.67
3
1.25
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['7', '9', '9', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_7Q4lklAzQRzch7X
14
moderate internal/external locus of control
45–54
Male
null
Male
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
7.0
2
3
3
2.5
1.5
3.5
2.5
3.09
2
3.5
2.67
3
2
3.5
3.5
3.27
2.91
2
2.67
2.33
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['6', '2', '5', '6']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_2m4skzYMdwvuMb5
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Associate’s degree
Self-employed
null
Government/Public Service
null
Less than $25,000
Single
null
Single, living alone
null
No
null
['8', '9', '8', '8']
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
4.0
4
3
4.75
3.25
4.5
1.5
2
2.45
4
2.5
3.33
2.25
3.92
1
1.5
2.36
2.64
1.67
4
3.08
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_5L4OXclzoCuzFIC
10
low internal focus of control/high external locus of control
45–54
Female
null
Female
null
Christianity
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to not ignore arthritis symptoms. - Scale: 1 (not at all) - 9 (extremely)
5.0
3
3
3
0.5
3.5
1.5
3.5
2.91
2.5
2.5
4
3
2.17
0.5
2.5
2.55
2.55
2.67
2.67
3
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['4', '3', '7', '5']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_8CwaKM8vGdTQYyW
17
high internal locus of control
18–24
Female
null
Female
null
Christianity
null
Conservative
null
Other (please specify)
English
English
null
Bachelor’s degree
Student
null
Education
null
Prefer not to say
Single
null
Single, living with family
null
No
null
null
In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
2.75
2.25
3.75
2
2.75
1.25
1.5
2.18
3.5
1.5
3
2.5
2.75
2.25
1.75
1.82
2.82
1.67
4
1.92
Substance abuse
Unknown
null
null
null
null
null
null
['9', '9', '9', '1']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_7iwhi388vHNRhdq
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Apolitical/Not involved in politics
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Education
null
$75,000–$99,999
Married
null
Married/Partnered, no children
null
No
null
null
The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely)
9.0
2.75
3
2.5
3.25
2.75
2.25
1.25
2.36
3.5
1.75
3.67
2.25
3.17
2.25
2.75
2.45
3.09
1.67
4
1.5
Smoking and COPD
https://www.boredpanda.c…da5dd3d__700.jpg
null
null
['9', '9', '8', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_1ith7JMuh04D40S
13
moderate internal/external locus of control
35–44
Female
null
Prefer not to say
null
Christianity
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
Prefer not to say
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
4.0
4
4
3.5
3
2.5
2
4
4.18
2.5
2.5
4
5
2.67
1.5
1.5
2.73
4.36
4
5.33
2.5
Smoking and COPD
https://www.boredpanda.c…da5dd3d__700.jpg
null
null
['8', '6', '7', '7']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_6Vz3WrrJA4uMmiM
14
moderate internal/external locus of control
25–34
Male
null
Male
null
Hinduism
null
Libertarian
null
White/Caucasian
English
English
null
Less than high school
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
5.0
4
4.5
3
1.5
0.5
3.5
3
4.55
2
3
4
2
1.33
2
1.5
3.45
2.91
4.67
4
2.17
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['9', '4', '5', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_7J3BkfYWe7TYCjL
12
moderate internal/external locus of control
45–54
Female
null
Female
null
Islam
null
Conservative
null
White/Caucasian
English
English
null
Doctoral or professional degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
1.0
3.75
2
3
2
3.5
2.5
1.5
2.36
3
2.5
4
3
2.83
1.25
1.5
2.91
2.91
2
2.67
2.33
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['9', '9', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_3fZIOSICwbua59v
11
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Master’s degree
Employed part-time
null
Education
null
Less than $25,000
Separated
null
Single Parent with children
null
No
Mental health condition
null
The message makes me more concerned about the health risks of untreated arthritis. - Scale: 1 (not at all) - 9 (extremely)
9.0
4
2
4
0.5
2.5
2.5
1.5
2.36
3
1.5
1.33
1
2
3.5
3.5
1.82
2.55
2
1.33
3.33
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['9', '8', '8', '9']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_62yyJwPGlceVJF4
10
low internal focus of control/high external locus of control
45–54
Female
null
Female
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
Yes
Mental health condition
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
5.0
2.5
1
3
2
4.5
2.5
2.5
1.27
2
2
4.67
3
2.83
2.5
0.5
2.91
2.55
0.67
2.67
1.5
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['8', '5', '6', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_6EaRB0Lo6cWdK29
15
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Education
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
2.0
2.5
3.5
2.25
4
1.25
2.5
1.75
3.09
1.75
1.5
2.33
3
2.33
2.25
2.5
2.09
3
3
3
2
Smoking and COPD
https://ash.org/wp-conte…cond-768x768.png
null
null
['9', '9', '9', '1']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_6XgPqYPGnkWI2gT
12
moderate internal/external locus of control
35–44
Female
null
Female
null
Islam
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
8.0
1.5
3.5
1
1.5
1
1.5
2.5
2.91
3.5
2.5
3.33
3
2
3
2.5
2.36
3.09
3.33
4.67
2.33
Mental Health
null
['4', '3', '4', '4']
null
null
null
null
null
null
null
null
null
R_1sNIwz2BakE4XrX
18
high internal locus of control
35–44
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely)
9.0
2.25
3
2.5
2
2
1.75
1.5
2.45
2.25
1.5
3
2.5
2.08
4
3
2
3.55
1.67
3.67
2.42
Smoking and COPD
https://kuow-prod.imgix.…lse&w=1400&h=434
null
null
['9', '9', '9', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74)
Smoking
R_3KdOxJpAfyeOcHb
12
moderate internal/external locus of control
35–44
Female
null
Female
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
6.0
3
5
5
3
2.5
2.5
2.5
3.27
3.5
2
2.67
3
3
3
2.5
2.36
3.09
2.67
3.33
2.83
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['5', '6', '8', '6']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_2KYDEFuMCNvMjz9
11
low internal focus of control/high external locus of control
18–24
Male
null
Male
null
Christianity
null
Independent
null
Hispanic/Latino
English
English
null
Bachelor’s degree
Unemployed
null
Education
null
$50,000–$74,999
Single
null
Single Parent with children
null
Prefer not to say
Mental health condition
null
How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely)
7.0
3.5
2.5
3.5
1.5
3
2.5
1.75
2.18
2.5
2.25
4.33
3.75
2.33
1
2.75
2.91
3.18
1.67
1.67
2.5
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['6', '3', '5', '5']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_8rRg9SoguStsCOJ
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Healthcare/Medical
null
$50,000–$74,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
5.0
1.75
3.5
3.25
2.25
1.75
2.25
2.25
2.91
3.75
1.25
3.33
2.25
2.58
2
2.5
2.18
3.27
1.67
4.33
2.33
Substance abuse
https://wgme.com/resourc…8x502720x467.jpg
null
null
null
null
null
null
['3', '4', '2', '6']
Persuasive-Efficacy
Adults (24-44)
proper medication use
R_8sc6axCHQ00ADgl
18
high internal locus of control
18–24
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Self-employed
null
Business/Finance
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
8.0
3
3.5
3
2.25
3.25
1
1.75
2.55
4
2.5
2.67
3.5
3.17
4
1.5
2
2.73
1.67
2.67
3.17
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_124iw4SkO8rMQ7i
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
5.0
1.5
2.5
4
0.5
2.5
4.5
4
3.27
3.5
2.75
3.33
4
2.17
2
4.5
3.55
3.45
2.67
2
3
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_63ow1M45z64QEMN
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Other (please specify):
Information technology
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
1.0
2
4.25
3
3.25
1.5
1.5
2
2.91
4
1.75
2.33
2.5
2.92
3
2.5
1.82
3.27
1.67
4.67
2.5
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['9', '8', '9', '7']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_2BbnAABE5KhHrAh
12
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
5.0
3
2
2
3
1.5
1.5
3.5
2.73
3
2.5
4
2
2.5
1.5
0.5
2.55
1.82
0.67
1.33
1.67
Substance abuse
https://joyberryenterpri…se_cover_web.jpg
null
null
null
null
null
null
['6', '5', '4', '6']
Informational
Adolescent (12-17)
Substance Abuse
R_1dgxQOjjrSrWXZ0
9
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$150,000 or more
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
6.0
4
3
4
3.5
2.5
2.5
2.5
3.09
4
1.5
4
2
3.33
2.5
2.5
2.55
2.18
2
2.67
3.67
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['8', '6', '8', '8']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_8XevSpxQGxWMqQh
15
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Moderate
null
Hispanic/Latino
English
English
null
Bachelor’s degree
Employed part-time
null
Technology/Engineering
null
Less than $25,000
Single
null
Single, living with family
null
Yes
Visual impairment
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
3.5
3
3
1
1.5
2.5
0.5
2.64
4.5
3.25
4
3
2.33
3
2.5
3.18
3.82
3
4.67
3
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['7', '5', '7', '7']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_8lrB5jipIYmRffh
18
high internal locus of control
25–34
Male
null
Male
null
None of the above
null
Apolitical/Not involved in politics
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
2.5
4
2.75
2
2.5
3
1.75
3.09
3.5
1
3.67
2
2.67
3
3
2.45
3.09
3
4
2.42
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['9', '9', '9', '8']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_2oiQ2Arz5mw1JfD
13
moderate internal/external locus of control
45–54
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Government/Public Service
null
$75,000–$99,999
Married
null
Single, living with family
null
Yes
Hearing impairment
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
9.0
2
2
2
1.5
3.5
3.5
3.5
2.73
3
2.5
4
3
2.67
1.5
1.5
3.27
2.91
3.33
2.67
2.67
Substance abuse
https://wgme.com/resourc…8x502720x467.jpg
null
null
null
null
null
null
['5', '6', '6', '5']
Persuasive-Efficacy
Adults (24-44)
proper medication use
R_5LMx9TqNSpZ47gr
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Unemployed/Looking for work
null
$75,000–$99,999
Married
null
Single, living alone
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
1.0
4
2
3
2.5
2.5
2.25
3.25
2.09
2.5
1.75
2
2
2.5
1
1.75
2
3
1.33
4
2.5
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['9', '9', '9', '8']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_7BXGdmJaTpXxPYZ
15
moderate internal/external locus of control
45–54
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Healthcare/Medical
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
2.0
2.5
4
3
3
1.25
1.75
1.25
3
3.75
2.5
3
3.25
2.67
4.25
1.5
2.36
2.91
2.67
3.67
2.42
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['6', '8', '8', '9']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_3kHSHj4I4nd7Gkk
18
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Libertarian
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
7.0
2.5
3.75
2.5
1
2.5
1.25
1.5
2.64
3
1.5
3.33
2.25
2.17
1.25
0.5
1.91
2.73
1.33
4.33
1.75
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_5cjwI2mqYyB8LBS
13
moderate internal/external locus of control
18–24
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Retail/Hospitality/Food Service
null
Less than $25,000
Single
null
Single, living with family
null
No
null
['8', '7', '6', '6']
Type in every thought that came to mind viewing this material.
Very informative.
1
4
1.5
2
4
1.5
2.5
2.36
4
2
4.67
1
3.33
2
2.25
2.55
2.27
0.67
2.67
1.33
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_3l3NjiAM0JHXf1e
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
4.0
3
2
3
2.5
2.5
3.5
3.5
2.73
5
1.5
2.67
4
3.33
4.5
1.5
2.55
2.55
3.33
2.67
3
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['4', '4', '5', '5']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_6JKGRQejMfT95Qt
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
7.0
3
2
2
1.5
3.5
3.5
3.5
2.73
1
1.5
2.67
3
2
3.5
2.5
2.55
3.27
3.33
2.67
2.33
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['7', '8', '6', '6']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_2i3f5B1K2VDsGtq
12
moderate internal/external locus of control
18–24
Female
null
Female
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Healthcare/Medical
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
4.5
3.25
2.5
3
1.5
3.25
1.75
2.45
3.5
1.75
3.67
2
2.67
3
3.5
2.82
2.36
1.67
2
2.5
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['8', '8', '8', '9']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_3D58rVL8hHf0zex
9
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Islam
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
8.0
1
2
2
3.5
3.5
4
3
2.91
4
1.5
4
1
3.67
2
1.5
3.09
2.55
3.33
4
1.83
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['8', '3', '9', '5']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_5CJZZ68t1pZoddF
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Single
null
Single, living alone
null
No
null
null
How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely)
1.0
2.75
2
3.75
2
2.25
1.75
1.5
1.91
2.5
2.25
1.33
4
2.25
1.5
4
1.82
3.36
1.67
2.33
3.5
Substance abuse
https://joyberryenterpri…se_cover_web.jpg
null
null
null
null
null
null
['8', '9', '8', '1']
Informational
Adolescent (12-17)
Substance Abuse
R_3lWwtpxw6HfTlle
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Judaism
null
Independent
null
Black/African American
English
English
null
Master’s degree
Self-employed
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
8.0
3
3
3
1.5
1.5
1.5
1.5
2.73
3
1.5
4
3
2
1.5
1.5
2.18
3.27
2
4
2
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['9', '9', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_57TFlATOAe5lpSl
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Buddhism
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Government/Public Service
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
5.0
3
3.5
1.25
1.5
2.75
2
1
2.18
4
3
3.33
3
2.75
2
1.5
2.73
2.36
1.33
2
2.25
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['8', '5', '7', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_5vJG1J7f8IysOHv
13
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
5.0
2
1
3
2.5
3.5
4.5
2.5
2.36
2
1.5
2.67
2
2.67
1.5
2.5
2.91
2.18
2
2.67
2.33
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['8', '9', '6', '8']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_3go5xjyOuaPgouY
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
7.0
3
3.5
4
2.5
3
0.5
1.5
3.45
3.5
3.5
2.67
5
3
2.5
1.5
2.18
3.64
4
2.67
2.67
Mental Health
null
['6', '8', '4', '4']
null
null
null
null
null
null
null
null
null
R_64HtZcf4CNb4v0q
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
Asian,Hispanic/Latino
English
English
null
Some college, no degree
Self-employed
null
Education
null
$25,000–$49,999
Married
null
Married/Partnered, no children
null
Yes
Chronic illness (e.g., diabetes, heart disease),Hearing impairment
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
4.0
3
4.5
4
3.5
2.5
2.5
3.5
4
3
3.5
2.67
3
3
2.5
4.5
2.91
2.91
4.67
1.33
4
Substance abuse
https://joyberryenterpri…se_cover_web.jpg
null
null
null
null
null
null
['6', '6', '6', '6']
Informational
Adolescent (12-17)
Substance Abuse
R_5L5MTxBrlxP4UUj
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Prefer not to say
null
Prefer not to say
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
1.0
4
3
3
2.25
2.5
3
3
3.45
3
2.75
2
4
2.58
1.75
3
2.64
4
2.67
3.33
2.75
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['9', '9', '9', '1']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_3go5xjyOuaPgouY
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
The video effectively highlights the importance of seeking help and breaking the stigma surrounding mental health issues.
3
3.5
4
2.5
3
0.5
1.5
3.45
3.5
3.5
2.67
5
3
2.5
1.5
2.18
3.64
4
2.67
2.67
Mental Health
null
['6', '8', '4', '4']
null
null
null
null
null
null
null
null
null
R_8b0Ij0XUfUaP8OL
14
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
High school diploma or equivalent
Self-employed
null
Business/Finance
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
5.0
1.5
3
2
3.5
2.5
3
2.5
2.36
3.75
4.5
2.67
3.5
3.25
3
3.5
3.45
3.27
2
3.33
2.67
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['6', '8', '7', '6']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_7qyPYGlMwqsFzGH
17
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Doctoral or professional degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$150,000 or more
Married
null
Single, living with family
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
3.0
2
3.25
3.5
3.5
2.25
2.25
1.25
2.45
3.5
1.5
2.33
2.25
3.08
1.5
2
2
2.64
1.67
2
3.17
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['7', '4', '8', '8']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_6qs10E2hfdzMJYr
14
moderate internal/external locus of control
35–44
Female
null
Female
null
Hinduism
null
Libertarian
null
White/Caucasian
English
English
null
Associate’s degree
Employed part-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
3.0
4
2.5
2.5
3
2.75
2
2.25
2.27
2.25
2.5
4.67
3
2.67
3.5
2.5
2.91
3
1.33
1.67
2.83
Smoking and COPD
https://www.boredpanda.c…da5dd3d__700.jpg
null
null
['2', '3', '3', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_2QQuuAoT7lvNG8f
17
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
Just by taking the precautions, it's quite easy to stay HIV free
3.5
3
3.75
2.25
3.25
2
1.25
2.55
2
1.75
3.33
2.25
2.5
1
2.5
2.27
2.82
1.67
3.33
2.92
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies