Datasets:

ResponseId
stringlengths
17
17
locus_score
float64
6
20
locus
stringclasses
3 values
age
stringclasses
6 values
gender
stringclasses
4 values
gender_text
float64
assigned_birth
stringclasses
3 values
assigned_birth_text
float64
religion
stringclasses
8 values
religion_text
stringclasses
1 value
political_aff
stringclasses
7 values
political_aff_text
float64
race_ethnicity
stringclasses
22 values
prim_language
stringclasses
5 values
first_language
stringclasses
6 values
first_language_text
stringclasses
1 value
highest_education
stringclasses
7 values
employment_status
stringclasses
6 values
employment_status_text
float64
current_profession
stringclasses
12 values
current_profession_text
stringclasses
4 values
income
stringclasses
7 values
marital_status
stringclasses
6 values
marital_status_text
stringclasses
2 values
family_status
stringclasses
8 values
family_status_text
stringclasses
1 value
disability_binary
stringclasses
3 values
conditional_disability
stringclasses
27 values
vaccination
stringclasses
66 values
question
stringclasses
41 values
response
stringlengths
1
675
Creative Imagination
float64
1
5
Responsibility
float64
1
5
Intellectual Curiosity
float64
1
5
Depression
float64
0.5
4.5
Emotional Volatility
float64
0.5
4.5
Trust
float64
0.5
4.5
Productiveness
float64
0.5
4.5
Conscientiousness
float64
1.27
4.55
Anxiety
float64
1
5
Respectfulness
float64
0.5
4.5
Compassion
float64
1.33
5.33
Energy Level
float64
1
5
Negative Emotionality
float64
1.17
4.67
Aesthetic Sensitivity
float64
0.5
4.5
Assertiveness
float64
0.5
4.5
Agreeableness
float64
1.27
4.36
Extraversion
float64
1.27
4.55
Organization
float64
0.67
4.67
Sociability
float64
1.33
5.33
Open-Mindedness
float64
1.17
4
topic
stringclasses
8 values
media_path
stringclasses
35 values
mental_health
stringclasses
204 values
sexual_health
stringclasses
109 values
copd
stringclasses
389 values
chronic_disease
stringclasses
127 values
hiv
stringclasses
350 values
nutrition
stringclasses
270 values
substance_abuse
stringclasses
276 values
media_type
stringclasses
3 values
target_population
stringclasses
22 values
behavior_change
stringclasses
12 values
R_6r4MNpSLgFJI5zP
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
Physical disability,Visual impairment
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
3.0
2.5
3.5
3.5
1.25
3
4.5
2
3.36
1.75
3
2
1.5
2
2.25
1.5
3.27
2.27
3
3.67
2.08
Substance abuse
https://joyberryenterpri…se_cover_web.jpg
null
null
null
null
null
null
['9', '7', '8', '1']
Informational
Adolescent (12-17)
Substance Abuse
R_5QWZI16qxJUlfdn
14
moderate internal/external locus of control
25–34
Female
null
Female
null
Prefer not to say
null
Apolitical/Not involved in politics
null
Hispanic/Latino,Native Hawaiian/Other Pacific Islander
Spanish
Spanish
null
Bachelor’s degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
3.0
2.25
4
2
2
3
2
4
3.82
3
2
4.33
4.25
2.67
2
2
2.64
3.18
4
2.67
2.58
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['6', '5', '7', '6']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_5tFqWnn8zJj7vyx
14
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
Asian,Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$25,000–$49,999
Single
null
Single, living alone
null
No
None,Prefer not to say
null
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
4.0
1
4
1
2.5
3.5
1.5
2.5
2.55
5
3.5
4
2
3.67
3.5
2.5
2.91
2.18
1.33
2.67
1.33
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['6', '7', '5', '7']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_1gMBaRsVdRXc5u8
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American,Hispanic/Latino
English
Spanish
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$100,000–$149,999
Single
null
Single, living alone
null
No
null
null
In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
1
4.5
2.25
0.75
2.5
1.5
1.25
2.64
2.25
4
2
3.75
1.83
3.5
3.5
2.55
3.73
0.67
4.67
1.75
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['9', '5', '7', '5']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_19nxrcxabE6aVbE
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Buddhism
null
Moderate
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the importance of mental health - Scale: 1 (not at all) - 9 (extremely)
6.0
3
3.5
3.5
1.5
3
3
4
3.64
3.5
1.5
3.33
5
2.67
2
3.5
2.55
4
2.67
4
3.67
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['4', '3', '2', '2']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_28XJ0Y1B7IoXCg1
14
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Education
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
5.0
4.5
3.5
3.5
2.75
1.75
0.75
2
2.73
4.5
1.25
3.33
2.5
3
3
4
1.64
3.27
2
4
3.17
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['7', '6', '5', '4']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_87XGVVbgdCCQzYZ
14
moderate internal/external locus of control
25–34
Female
null
Female
null
Hinduism
null
Liberal
null
Black/African American
English
Spanish
null
Associate’s degree
Self-employed
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
7.0
3
2
3
3.5
2.5
4.5
2.5
2
3
2.5
5.33
2
3
1.5
1
4
2.36
2
2.67
2
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['7', '4', '6', '5']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_8lfB0vFjJrMapbS
15
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely)
5.0
2
4.5
3
2.5
2.5
3.5
1
3.64
3.5
2.5
2.67
3
2.83
1.5
3.5
2.91
4.36
4
5.33
3
Smoking and COPD
https://countertobacco.o…lish-360x141.jpg
null
null
['4', '6', '5', '5']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_7faCOGEcqL2yl6p
11
low internal focus of control/high external locus of control
18–24
Female
null
Female
null
Islam
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$100,000–$149,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
6.0
4
2.5
2.75
1.5
1.5
2
1.5
2.91
3
1
4
2
2
1.5
2
2.18
2
3.33
1.33
2.25
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['9', '9', '9', '9']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_7Kg7ASEOyP51GmO
11
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
I see that I frequently skip meals or wait too long to eat, causing me to overindulge later in the day.
3.5
2
3.5
1.5
2.5
2.5
4.5
3.09
3
3.5
2.67
2.5
2.33
3
2.5
2.91
3.45
3.33
4
2.83
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['4', '5', '9', '4']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_1tdPsOZU2k92zmN
14
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$75,000–$99,999
Single
null
Single, living with family
null
No
null
null
How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely)
6.0
2
2.5
3
3
1.5
2.25
2.5
2.55
3.5
0.5
2.67
2
2.67
2.5
2.25
1.73
2.82
2
2.67
1.33
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['7', '6', '5', '5']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_3tyY4jTkTSuevot
12
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Healthcare/Medical
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
4.0
2
3
1
3.5
1.5
2.5
2.5
2.73
3
1.5
4
3.5
2.67
1.5
1.5
2.55
3.82
0.67
5.33
1.67
Smoking and COPD
https://www.boredpanda.c…8ca8927__700.jpg
null
null
['9', '9', '8', '9']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44)
Smoking
R_7oBJ3oKuTgbccOh
16
high internal locus of control
18–24
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Arts/Entertainment
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
6.0
4
2.75
3.5
1.5
3.5
3
2.5
2.45
1.5
1.25
3.33
2.25
2.17
2
1
2.45
2.36
1.33
2.33
2.33
Smoking and COPD
https://www.boredpanda.c…771dc13__700.jpg
null
null
['9', '9', '8', '1']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_7LgTScXo6KXnbjj
11
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
2.0
4
4
3
0.5
2.5
1.5
2
2.91
3
0.5
4
4
2
1.5
2
1.82
3.09
0.67
4
3
Substance abuse
https://wgme.com/resourc…8x502720x467.jpg
null
null
null
null
null
null
['8', '5', '5', '5']
Persuasive-Efficacy
Adults (24-44)
proper medication use
R_8SvlSkUD0kYFxe5
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the importance of mental health - Scale: 1 (not at all) - 9 (extremely)
8.0
4
3.5
3.5
3.5
4
2
3.25
3
3
2.5
3.33
2.5
3.5
3.5
3.5
2.55
2.73
2.67
2.67
3.17
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['8', '9', '8', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_6P63ATbAGgLZZJ3
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$150,000 or more
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
1.0
2
3.5
1
4.5
4.5
3
2.5
3.18
5
3.5
3.33
2
4.67
3.5
0.5
3.27
2.27
1.67
3
2.33
Substance abuse
https://wgme.com/resourc…8x502720x467.jpg
null
null
null
null
null
null
['6', '7', '8', '4']
Persuasive-Efficacy
Adults (24-44)
proper medication use
R_8QFil6DRgLJy8oB
10
low internal focus of control/high external locus of control
18–24
Male
null
Male
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$75,000–$99,999
Single
null
Single, living alone
null
No
null
null
The message motivates me to not use substances. - Scale: 1 (not at all) - 9 (extremely)
5.0
2.75
3
2.75
1.5
1.5
1.25
2.5
2.36
4
1.25
2.67
2.25
2.33
2.5
2.5
1.64
3.27
2
3.67
2.33
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['9', '9', '9', '9']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_2oiQ2Arz5mw1JfD
13
moderate internal/external locus of control
45–54
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Government/Public Service
null
$75,000–$99,999
Married
null
Single, living with family
null
Yes
Hearing impairment
null
Type in every thought that came to mind viewing this material.
Mental health
2
2
2
1.5
3.5
3.5
3.5
2.73
3
2.5
4
3
2.67
1.5
1.5
3.27
2.91
3.33
2.67
2.67
Mental Health
null
['5', '6', '6', '6']
null
null
null
null
null
null
null
null
null
R_7sb83Zlu5h7O5No
19
high internal locus of control
18–24
Male
null
Male
null
None of the above
null
Independent
null
White/Caucasian
English
English
null
High school diploma or equivalent
Student
null
Student
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
Type in every thought that came to mind viewing this material.
I am in trouble, I eat junks alot, but I cant do without it
2.5
4
1.75
3.75
2
1.75
2.5
3.27
1
2.75
2.33
2.5
2.25
1
2.75
2.27
2.64
2
3.33
1.92
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['9', '9', '8', '9']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_7iAbpTdyfdD1jEd
16
high internal locus of control
18–24
Female
null
Female
null
Christianity
null
Prefer not to say
null
Black/African American
English
English
null
Some college, no degree
Student
null
Student
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
2.75
3
3.25
2.25
2.25
1.75
1.5
2.45
3
1.5
3.67
2.5
2.5
1.25
1.5
2.18
2.55
1.67
2
2.08
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_39tCkYfCcFKuDRi
14
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
3.0
4
3
3
2.5
2.5
3
3.25
2.64
3
1.5
2.67
4
2.67
1.5
2.5
2.36
4.36
2
5.33
2.33
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['9', '5', '5', '5']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_6igpxR7tBKLrEds
17
high internal locus of control
45–54
Male
null
Male
null
Christianity
null
Libertarian
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Single, living alone
null
No
null
null
Type in every thought that came to mind viewing this material.
It’s important to practice safe sex to prevent STIs and protect overall health.
4.5
3
4
2
2.5
4
3.5
3.27
2
1.5
4
4
2.17
4
3.25
3.09
4.27
2.67
4.67
3.67
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['8', '9', '9', '9']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_6PhiaxuJGjChsns
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
2.0
3
3.5
4.5
3
1.25
2.75
2.25
2.91
3.5
3.5
4
4
2.58
3.5
0.75
3.36
3.09
1.67
3.67
3.5
Smoking and COPD
https://www.boredpanda.c…771dc13__700.jpg
null
null
['6', '4', '6', '4']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_1rbMGrMEZvkX37b
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
9.0
4
3
3
1.5
1.5
2.5
1.5
2.36
3
1.5
4
3
2
1.5
1.5
2.55
3.27
0.67
4
2.33
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['9', '9', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_1ith7JMuh04D40S
13
moderate internal/external locus of control
35–44
Female
null
Prefer not to say
null
Christianity
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
Prefer not to say
null
Type in every thought that came to mind viewing this material.
Chronic diseases like heart disease, gout, and angina require careful management and lifestyle changes to prevent complications and improve quality of life.
4
4
3.5
3
2.5
2
4
4.18
2.5
2.5
4
5
2.67
1.5
1.5
2.73
4.36
4
5.33
2.5
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['8', '8', '8', '9']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_3wGwYio7uNmMEpz
9
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
9.0
3.5
4
3
1.5
2.5
2
3
3.64
5
1
2.67
2.5
3
2.5
3.5
1.82
2.55
4.67
2
2.83
Substance abuse
Unknown
null
null
null
null
null
null
['3', '4', '8', '6']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_12yOSOyWk5bplIx
9
low internal focus of control/high external locus of control
45–54
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the importance of mental health - Scale: 1 (not at all) - 9 (extremely)
6.0
2.5
3.5
4
2.5
3
3.5
2.5
2.55
2.5
3
5.33
2
2.67
2.5
2
3.82
2.36
2
1.33
2.5
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['7', '5', '6', '5']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_1mxzUaFmS7GrIIW
11
low internal focus of control/high external locus of control
18–24
Female
null
Female
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
The message motivates me to not use substances. - Scale: 1 (not at all) - 9 (extremely)
5.0
2
3.5
4
2
3
2.5
1
2.91
3.5
3
4
2
2.83
1.5
2.5
3.09
2.73
4
4.67
2.67
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['7', '8', '9', '7']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_8ozmYQmgaDRqViN
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Islam
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Unemployed
null
Education
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
The message motivates me to not use substances. - Scale: 1 (not at all) - 9 (extremely)
8.0
2.25
4.75
1.5
4.5
1.5
2
2
3.45
2.75
3
3.33
1
2.92
1.25
2
2.73
2.82
4.33
4.33
1.67
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['9', '4', '5', '2']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_317mzgfHHgikYV0
13
moderate internal/external locus of control
18–24
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Retail/Hospitality/Food Service
null
Less than $25,000
Single
null
Single, living alone
null
No
Mental health condition
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
9.0
4.75
2.25
3.75
2.25
2.75
3.5
3.75
3
2
2.5
3.67
4
2.33
4.25
3.25
3.18
4.36
1.67
4.33
3.25
Smoking and COPD
https://ash.org/wp-conte…cond-768x768.png
null
null
['9', '9', '9', '1']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_7lzPh9ARtwEK5J6
17
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Single
null
Single, living alone
null
No
null
null
Type in every thought that came to mind viewing this material.
Different means HIV can and cannot be transmitted
2.5
3
2.75
2
2
1.5
1.5
2.45
3.5
1.5
3.67
2.5
2.5
1.25
1.5
2.09
2.82
1.67
3
2
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['8', '9', '8', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_7Yh0QE0XVMxDj5O
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
9.0
2
2.25
1
2.5
1.5
1.5
4.5
3.09
2.75
2.5
1.33
3.75
2.25
3.5
2.5
1.82
3.73
3
3.33
1.67
Substance abuse
Unknown
null
null
null
null
null
null
['8', '8', '8', '8']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_6zMAsrx3w5KBwFc
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Libertarian
null
Hispanic/Latino
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
I used to overlook the importance of mental health, but I won't do it again in the future
3
3.5
3
2
2.5
2
2.5
2.73
2.5
3
4.67
3
2.33
2.5
2
3.09
2.36
1.33
1.33
2.33
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['9', '8', '8', '7']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_1BVKoMZAbZFQVZ6
14
moderate internal/external locus of control
18–24
Female
null
Female
null
None of the above
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
5.0
2
3.5
3
2
2.5
2.5
1.5
3.09
2.5
4
3.33
3
2.33
1
3
3.27
3.09
2.67
4
2.17
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['6', '6', '3', '4']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_3dAg56tWkuQLnP2
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Hinduism
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
na
2.75
3.75
3.5
2.5
1.75
2.5
1.25
3.09
2.5
3
2.67
1.5
2.25
3.5
3
2.73
2.36
3.33
3.33
3.08
Smoking and COPD
https://www.boredpanda.c…771dc13__700.jpg
null
null
['8', '5', '2', '2']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_7kIJ7tXh9OrYufZ
16
high internal locus of control
45–54
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to adopting practices that promote good mental health in the future? - Scale: 1 (not at all)-9 (extremely)
5.0
4
4
2.5
3
3
3.5
2
3.45
3
1.5
2
2.5
3
3
1.5
2.36
1.64
2.67
1.33
2.33
Mental Health
null
['2', '2', '5', '7']
null
null
null
null
null
null
null
null
null
R_1JJytcJf8N1ahMv
12
moderate internal/external locus of control
18–24
Male
null
Male
null
None of the above
null
Liberal
null
White/Caucasian
English
English
null
Associate’s degree
Employed part-time
null
Technology/Engineering
null
$75,000–$99,999
Single
null
Single, living alone
null
No
null
null
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
8.0
4.5
3.5
3.5
2.5
4
1.75
3.5
3.82
3
3.5
2.67
2.75
3.17
3.5
4
2.64
3.27
4
3.67
3
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['7', '7', '7', '9']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_5eyzkm1ypaMShB7
7
low internal focus of control/high external locus of control
55–64
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
7.0
1.5
3.5
2
3.5
2.5
3.5
3
3.09
4.5
1.5
3.33
1
3.5
2
0.5
2.73
1.82
2
2.67
2.33
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['7', '9', '5', '6']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_3nCuAJKw1CaUJyl
15
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
7.0
2.5
2.5
4.5
0.75
2
2.5
4
3.27
3.25
2
4
2.5
2
2
3
2.73
2.91
2.67
2.67
2.83
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['8', '9', '9', '9']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_6uGB6qIbCQm2JgJ
13
moderate internal/external locus of control
45–54
Female
null
Female
null
None of the above
null
Liberal
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
Yes
Hearing impairment
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
5.0
4
3
2.5
2
2
2
1.5
2
2.5
2
2.67
3
2.17
3
2
2.18
3.45
2
4
2.33
Smoking and COPD
https://washburnreview.o…84acff50bd79.jpg
null
null
['8', '7', '5', '8']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_6i4lQsvoXMlqUv5
15
moderate internal/external locus of control
25–34
Male
null
Male
null
Prefer not to say
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Single
null
Single, living with family
null
No
null
null
The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely)
8.0
3
3.5
1
1.5
2.5
2.5
2.5
3.45
3.5
0.5
4
2.5
2.5
2.5
1.5
2.18
3.27
2.67
4.67
1.67
Smoking and COPD
https://www.boredpanda.c…9916fdb__700.jpg
null
null
['7', '8', '8', '1']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_2KwHuaPKN3lTPGx
16
high internal locus of control
25–34
Prefer Not To Say
null
Prefer not to say
null
Christianity
null
Moderate
null
Black/African American
English
English
null
High school diploma or equivalent
Employed part-time
null
Healthcare/Medical
null
$100,000–$149,999
Single
null
Single, living with family
null
Yes
Mental health condition
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
3
2
2.25
4.5
4
2.5
1.5
2.64
2
1.5
1.33
4.5
3.5
2.5
2.25
1.82
3.73
3
3.33
3.42
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['8', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_810PuqqQndCihhY
9
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Married
null
Married/Partnered, no children
null
No
null
null
The message makes me more concerned about the health risks of untreated arthritis. - Scale: 1 (not at all) - 9 (extremely)
7.0
3.25
3
2
2.5
1.5
1.5
4.5
3.82
2.5
1.5
4
3
2.17
1.5
3.5
2.18
3.64
4.67
5.33
2.42
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['5', '3', '4', '4']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_6R9HzAcfawGEMYE
16
high internal locus of control
18–24
Male
null
Male
null
Christianity
null
Prefer not to say
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
3.0
2.75
3.25
3.75
2
2.75
1.25
1.5
2.55
3.25
1.25
3
2
2.67
2
3
1.73
3
1.67
3.67
2.83
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['8', '8', '7', '8']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_5PGI9P4XqotcKLB
19
high internal locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely)
7.0
2.5
2.75
2.25
2
2.25
1.5
1.5
2.73
3.5
2.5
3.33
3.5
2.58
3.25
1.25
2.36
3.09
3
3.67
2.5
Substance abuse
Unknown
null
null
null
null
null
null
['6', '7', '7', '1']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_5dphQqvVb5vKk8u
15
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Single
null
Single, living with family
null
No
null
null
How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely)
4.0
3.5
1.5
4
2.5
3.5
4
3.5
3.45
2.5
4.5
3.33
4
2.83
3.5
1.5
4
3.36
4
3
3.83
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['5', '6', '5', '6']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_3go5xjyOuaPgouY
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
['3', '3', '3', '4']
How open are you to getting recommended vaccinations in the future? - Scale: 1 (not at all)-9 (extremely)
5.0
3
3.5
4
2.5
3
0.5
1.5
3.45
3.5
3.5
2.67
5
3
2.5
1.5
2.18
3.64
4
2.67
2.67
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_3NSCBMLrmhB8b1T
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
6.0
3
3
4
3.5
2
2.5
4.5
3.45
3.5
1.5
4.67
2
3
2.5
1.5
2.73
2.91
3.33
4
2.67
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['8', '5', '8', '8']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_64tR3JbAwfDYTBf
15
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
1.0
3.25
3.5
1.75
1.5
2
4
2.25
3.27
3
1.5
3.33
2
2.17
2.5
3
2.91
2.36
3
2.67
2.33
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_7Mhwn52oJGSukBq
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Doctoral or professional degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
1.0
5
2.5
2.5
4.5
3
3.25
2
1.82
3
3
2.67
2.75
3.5
1.5
1.5
3
2.82
1.33
2.67
2.5
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['9', '9', '9', '9']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_7G8l47RXusLmgwx
15
moderate internal/external locus of control
35–44
Female
null
Female
null
Islam
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Healthcare/Medical
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
2
2
2.5
1
2.75
3
2.25
2.55
2
0.75
2.67
2.5
1.92
2.5
1
2.09
2.36
1.67
3.33
1.83
Smoking and COPD
https://www.boredpanda.c…9916fdb__700.jpg
null
null
['9', '9', '9', '1']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_67fXP1muteoZspW
10
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Associate’s degree
Unemployed
null
null
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
1.0
3
3
3
1.5
3.5
2.5
3.5
3.45
4
2.5
5.33
4
3
1.5
1.5
3.27
2.91
4.67
1.33
2.67
Smoking and COPD
https://blogger.googleus…cigarette_05.jpg
null
null
['6', '7', '8', '8']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_3paN2SuCAeYvHMW
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Education
null
$150,000 or more
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely)
6.0
3
3
3
2.5
3.5
2.5
1.5
2.36
1
3.5
2.67
2
2.33
2.5
0.5
2.91
2.18
3.33
2.67
2.33
Substance abuse
Unknown
null
null
null
null
null
null
['9', '8', '9', '9']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_6m36DcR6VquKstA
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Divorced
null
Single Parent with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
7.0
2
3
3.75
3
1.75
2.75
1.75
2.64
3
1.75
3
3
2.58
3.5
2.5
2.45
3.09
2
3.33
2.25
Smoking and COPD
https://www.boredpanda.c…771dc13__700.jpg
null
null
['7', '8', '8', '8']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_6Ddzlhu5qCYxdwC
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely)
9.0
4.25
3.5
2.25
3.5
3.5
1
1.75
3.09
2.75
1
3
2.25
3.25
4
3
1.55
2.64
3
3.33
2.83
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['9', '8', '9', '9']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_6edXZPxNLCa9NHB
14
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Some college, no degree
Unemployed
null
Unemployed/Looking for work
null
Less than $25,000
Married
null
Married/Partnered, no children
null
No
null
null
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
9.0
3
4.25
1
2.5
3.5
3
2
2.55
3
1
4
1
3
1
4.5
2.55
2.27
1.67
1.67
1.5
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['8', '9', '7', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_7lh53KW6lmTgtn8
15
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
Prefer not to say
Prefer not to say
null
The message makes me more concerned about the health risks of substance abuse - Scale: 1 (not at all) - 9 (extremely)
7.0
4.5
3.5
2.25
2.5
2.25
2.25
2
2.64
3.75
4.25
3.67
3.5
2.83
1
2
3.36
2.91
1.67
1.33
2.58
Substance abuse
https://joyberryenterpri…se_cover_web.jpg
null
null
null
null
null
null
['8', '7', '7', '5']
Informational
Adolescent (12-17)
Substance Abuse
R_60i82tez53o5Q09
12
moderate internal/external locus of control
45–54
Male
null
Male
null
Islam
null
Conservative
null
White/Caucasian
English
English
null
Doctoral or professional degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
The message makes me more concerned about the importance of mental health - Scale: 1 (not at all) - 9 (extremely)
9.0
3
4
3.25
2
0.5
2.5
1.75
3.09
2.75
1.25
3.67
3
1.75
1.5
1.25
2.36
3.27
1.67
4.33
2.25
Mental Health
null
['8', '8', '8', '7']
null
null
null
null
null
null
null
null
null
R_11Ze5CMzLE99GW0
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
Type in every thought that came to mind viewing this material.
worry
4
4
3.5
2.5
3.5
2
2.5
3.27
4.5
4.5
4.67
3.5
3.5
3
3
3.64
2.91
1.33
2.67
3
Substance abuse
Unknown
null
null
null
null
null
null
['6', '5', '6', '7']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_8hxOnvLCB4y2FS6
14
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Prefer not to say
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Arts/Entertainment
null
Prefer not to say
Single
null
Single, living alone
null
No
null
null
How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely)
1.0
2.75
3.25
2.5
2
2
2.25
1.5
2.55
4.25
1.5
3.67
2.75
2.75
2.25
2.5
2.36
2.91
1.67
2.33
1.67
Smoking and COPD
https://theadamskilt.com…vertisement-.jpg
null
null
['9', '9', '9', '1']
null
null
null
null
Persuasive-Threat
Young Adults 18-24, Adolescent (12-17)
Smoking
R_6CkLxpMTuHFR1fu
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Education
null
$150,000 or more
Married
null
Married/Partnered, no children
null
No
null
null
The message makes me more concerned about the health risks of untreated arthritis. - Scale: 1 (not at all) - 9 (extremely)
7.0
4
2
2.5
1.5
3
3
2.5
2.73
2
1
4
2
2.17
1.5
2.5
2.55
2.73
2
2
2.17
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['9', '7', '7', '8']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_5gndnaplhLok37W
17
high internal locus of control
18–24
Male
null
Male
null
Christianity
null
Apolitical/Not involved in politics
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Student
null
$75,000–$99,999
Single
null
Single, living alone
null
No
null
null
The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely)
9.0
3.5
2.5
3
2.5
2.5
1.5
2
1.91
3.75
2
3.67
3
2.92
1.5
1
2.27
3.45
1.67
5.33
2.83
Smoking and COPD
https://www.boredpanda.c…771dc13__700.jpg
null
null
['9', '9', '9', '9']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_1lKxBXI0pj2i3NY
12
moderate internal/external locus of control
25–34
Female
null
Prefer not to say
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
Prefer not to say
null
In your opinion, how harmful is leaving arthritis untreated to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
4.0
4
1.5
4
2.25
3.5
3.5
3.5
2.73
3.5
1
3.33
3.5
3.08
1
2.25
2.55
3.82
4
5
3.5
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['3', '2', '6', '5']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_5VBX4t3nKZcR9aQ
11
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
1.0
3.25
3
3.25
2.25
2
1.5
1.5
2.45
4
2.75
2.67
3
2.75
2
2
2.27
3.18
1.67
3
2.83
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['7', '6', '8', '7']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_7flzHdZGdW5RQG3
10
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Islam
null
Moderate
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
5.0
4.5
4
2
1.5
1.5
1.5
4.5
3.64
4.25
1.5
2.67
3
2.42
2.5
1.5
1.82
2.91
2.67
2.67
2.5
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['8', '5', '5', '5']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_1FnKWqKAw8TXUFH
8
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Islam
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Single Parent with children
null
No
Mental health condition
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
6.0
5
2
1.5
1
4
3
2
2.18
2.25
3
4.67
2
2.42
2.5
2
3.45
2.73
0.67
4
3.17
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['4', '7', '4', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_5CULGcw6oe4Cy9B
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Prefer not to say
null
Conservative
null
Hispanic/Latino
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
['7', '8', '8', '8']
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
8.0
4
2.5
5
3
2
1.5
2.5
2.55
2
1.5
4
3.5
2.33
4.5
1.5
2.18
3.09
2
2.67
4
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_72DXCFzx695D2pK
16
high internal locus of control
25–34
Female
null
Female
null
None of the above
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
9.0
2.5
4.5
2.5
2.5
2
2.5
1
2.64
3.5
2.5
2.67
2
2.67
3
2.5
2.55
2.91
1.67
4
3.17
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['8', '7', '2', '8']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_325uB0l4PgMeAZX
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Islam
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
Hearing impairment
null
In your opinion, how harmful is leaving arthritis untreated to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
5.0
3.75
1.5
2
1.5
0.5
2.5
2
2.73
3
3
1.33
4
1.67
2.5
0.5
2.36
2.73
3.33
2
1.92
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['9', '1', '6', '2']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_78ldp5lpkLigpsB
15
moderate internal/external locus of control
45–54
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
9.0
3
4
3.5
2.5
2
2
1.5
3.64
4
2.5
3.33
3
2.83
3.5
2.5
2.55
2.55
4
2.67
2.17
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['3', '7', '4', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_5rtNG3tSDP8uqC5
12
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Government/Public Service
null
$50,000–$74,999
Single
null
Single, living with family
null
No
null
null
The message motivates me to not use substances. - Scale: 1 (not at all) - 9 (extremely)
3.0
4.5
3
3
1.5
1
4.5
2.5
2.36
2
1.5
4
2
1.5
4
2
3.27
3.09
2
4
2.67
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['9', '7', '4', '5']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_1sNIwz2BakE4XrX
18
high internal locus of control
35–44
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
I know Someone who smokes, I'm worried about his health. I'm motivated to encourage him to quit smoking.
2.25
3
2.5
2
2
1.75
1.5
2.45
2.25
1.5
3
2.5
2.08
4
3
2
3.55
1.67
3.67
2.42
Smoking and COPD
https://kuow-prod.imgix.…lse&w=1400&h=434
null
null
['9', '9', '9', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74)
Smoking
R_1X8Wtw5iZqnbc9r
18
high internal locus of control
65 or older
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Married
null
Married/Partnered, no children
null
No
null
null
The message makes me more concerned about the health risks of poor eating habits - Scale: 1 (not at all) - 9 (extremely)
3.0
2
3.75
2
4
3
3.25
3
3.36
4
4
4
3
3.67
4.25
1.75
3.73
2.64
1.33
2
2.42
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['9', '8', '8', '7']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_3p4Q5xsQz8kBKGk
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Independent
null
Asian,Black/African American,Hispanic/Latino
English
English
null
Some college, no degree
Self-employed
null
Healthcare/Medical
null
$25,000–$49,999
Married
null
Single Parent with children
null
Yes
Physical disability,Mental health condition
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
5.0
4
4
3
2.5
3.5
1.5
1.5
2.73
1
2.5
2.67
3
2.33
2.5
2.5
2.18
2.55
3.33
2.67
3.33
Smoking and COPD
https://countertobacco.o…lish-360x141.jpg
null
null
['4', '5', '5', '5']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_1m2nqsT4Jp9amLy
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Associate’s degree
Employed part-time
null
Arts/Entertainment
null
Prefer not to say
Single
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
3.0
4.5
2
4
2.75
1.5
4
2.75
2.73
3
1.5
3.67
4
2.42
2.5
1.5
3
3.18
3
2.33
2.83
Mental Health
null
['8', '8', '8', '8']
null
null
null
null
null
null
null
null
null
R_6P63ATbAGgLZZJ3
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$150,000 or more
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
3.0
2
3.5
1
4.5
4.5
3
2.5
3.18
5
3.5
3.33
2
4.67
3.5
0.5
3.27
2.27
1.67
3
2.33
Substance abuse
https://wgme.com/resourc…8x502720x467.jpg
null
null
null
null
null
null
['6', '7', '8', '4']
Persuasive-Efficacy
Adults (24-44)
proper medication use
R_1gp6Dg2r9fWRnue
12
moderate internal/external locus of control
25–34
Female
null
Female
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
7.0
3
2.5
2.5
3
2.5
0.5
1.5
2.91
2
3
4
1
2.5
2.5
1.5
2.36
2.91
3.33
5.33
2.17
Smoking and COPD
https://physoc.onlinelib…2-gra-0001-m.jpg
null
null
['8', '6', '9', '7']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_20sZPpc66vhHlN7
9
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
Yes
Visual impairment
null
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
6.0
2.5
3
5
2.5
2.5
3.5
3.5
3.09
4.5
2
4.33
4
3.17
2.5
2.5
3.18
3.27
3.33
4
3.17
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['4', '6', '9', '6']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_678LEF0F4UXxkg5
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
9.0
3
3
3
1.5
1.5
1.5
1.5
2.73
3
1.5
4
3
2
1.5
1.5
2.18
3.27
2
4
2
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['9', '9', '9', '9']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_58TjSmI3iUgi3s0
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Apolitical/Not involved in politics
null
Hispanic/Latino,Native American/Alaska Native
Spanish
Spanish
null
Some college, no degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
5.0
3
4.5
2
2
3.5
2
2.5
3.64
4
2.5
4
3
3.17
3
2.5
2.73
3.36
2
4.33
2.17
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['6', '5', '6', '6']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_1YKvg0q8H7rtgOe
18
high internal locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
3.0
2.5
3
2.25
3
2
1.5
3.75
3
3.25
1.25
3.33
3.25
2.75
1.5
2.5
1.91
3.45
1.33
3.67
1.75
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['4', '6', '8', '8']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_7oBJ3oKuTgbccOh
16
high internal locus of control
18–24
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Arts/Entertainment
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
4.0
4
2.75
3.5
1.5
3.5
3
2.5
2.45
1.5
1.25
3.33
2.25
2.17
2
1
2.45
2.36
1.33
2.33
2.33
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_810PuqqQndCihhY
9
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
5.0
3.25
3
2
2.5
1.5
1.5
4.5
3.82
2.5
1.5
4
3
2.17
1.5
3.5
2.18
3.64
4.67
5.33
2.42
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['5', '3', '4', '4']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_7JllYq8yJtcadON
11
low internal focus of control/high external locus of control
18–24
Male
null
Male
null
Christianity
null
Conservative
null
Native American/Alaska Native
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
7.0
3
1.5
3
3.5
2
2
3.5
3.27
3
3
1.33
2
2.83
3.5
3
2.18
2
3.33
1.33
2
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['7', '9', '9', '4']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_6ZTUJyoZd3qRweN
10
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
Spanish
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
6.0
3
3
2.5
1.75
2
3
2
2.18
3
3.25
4
3
2.25
3.5
3.5
3.36
3.36
2
4.33
3.17
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['8', '8', '8', '8']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_1IazvoJ75vgyBnc
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Islam
null
Liberal
null
Hispanic/Latino
English
English
null
Bachelor’s degree
Employed part-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
Yes
Physical disability,Chronic illness (e.g., diabetes, heart disease)
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
7.0
2
2
2.5
1.5
1.5
3
4
2.91
3.25
3.5
3.33
2.5
2.08
2.5
2
3.27
2.36
3.33
3.33
2.17
Smoking and COPD
https://physoc.onlinelib…2-gra-0001-m.jpg
null
null
['5', '6', '6', '4']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_2ykqfDgwTU5EgJk
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Associate’s degree
Unemployed
null
Education
null
$50,000–$74,999
Divorced
null
Single, living with family
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
2.0
3
3
4
2.5
2.5
3.5
4.5
3.09
1
1.5
2.67
3
2
1.5
3.5
2.55
2.91
2
2.67
3
Smoking and COPD
https://www.boredpanda.c…9916fdb__700.jpg
null
null
['7', '8', '8', '8']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_7fvKLNBeX7CFmOB
11
low internal focus of control/high external locus of control
55–64
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
7.0
3
3
4
1.5
2
3
0.5
2.73
2
3.5
4
2.5
1.83
2.5
1.5
3.45
2.73
3.33
2.67
2.67
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['3', '7', '3', '3']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_5qptiLE5YehEhCQ
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Single, living with family
null
No
null
null
The message motivates me to prioritize my mental well-being and seek support when needed. - Scale: 1 (not at all) - 9 (extremely)
7.0
2
3
3
0.5
1.5
2.5
3
2.55
4
1.5
2.67
4
2
2.5
2.5
2.18
4.36
2
5.33
2.67
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['8', '9', '7', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_3EuSGrb56SBbLVe
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
7.0
2
4
3
2.5
3.5
2.5
1.5
3.27
3
3.5
2.67
3.5
3
2.5
2.5
2.91
4
2.67
4.67
3.33
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['6', '8', '8', '6']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_7AmN47z2orUm8RH
12
moderate internal/external locus of control
45–54
Male
null
Male
null
Christianity
null
Liberal
null
Hispanic/Latino,White/Caucasian
English
English
null
Doctoral or professional degree
Employed full-time
null
Healthcare/Medical
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
Visual impairment,None
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
7.0
2.5
2.5
4
3
2.5
2.5
2
2.18
3
3
3.33
2.25
2.83
2
1
2.91
2.82
1.33
4
2.33
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['8', '7', '4', '8']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_3wSOyOxZvJKOTLL
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
6.0
3
2.5
3
1.5
1.5
1.5
2.5
2.55
5
4.5
4
2
2.67
3.5
2.5
3.27
2.55
3.33
4
3.33
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['7', '8', '8', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_668ynWLLbvBLhAw
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Buddhism
null
Liberal
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
5.0
3.5
3.5
3.5
3
3.5
1.5
3.5
3.45
3.25
1
4.67
3.5
3.25
3
3.5
2.18
3.27
4
3.33
2.83
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['3', '4', '8', '8']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_668ynWLLbvBLhAw
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Buddhism
null
Liberal
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
4.0
3.5
3.5
3.5
3
3.5
1.5
3.5
3.45
3.25
1
4.67
3.5
3.25
3
3.5
2.18
3.27
4
3.33
2.83
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['3', '4', '8', '8']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_3FxJDW7Y7nq2E0z
17
high internal locus of control
25–34
Female
null
Female
null
Islam
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is unsafe sexual behavior to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
4
3
1
2.5
2.5
2
3.5
2.73
4
2.5
4
3.5
3
1.5
1.5
2.73
3.82
2
5.33
1.67
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['5', '3', '4', '7']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_7eCrTENY5iiNtsl
18
high internal locus of control
35–44
Female
null
Female
null
Christianity
null
Independent
null
Black/African American
English
English
null
Associate’s degree
Employed part-time
null
Education
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
7.0
3.5
2
3
2.25
2.25
2
2.75
2.09
4.5
2
3.67
2.5
3
0.5
2.5
2.45
3.36
0.67
3.67
2.83
Smoking and COPD
https://blogger.googleus…cigarette_05.jpg
null
null
['9', '8', '9', '8']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_5CBe5Rf0b4imORf
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
Eating a lot amount of good can lead to obsesity
3
1
4
3.5
2.5
3.5
3.5
3.45
2
3.5
4
3
2.67
3.5
3.5
3.64
3.82
4.67
3.33
3.67
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_8snWIYOwpCiI1tQ
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
2.0
2
2.75
4
2.5
2.5
2.5
2
2.82
2
1.5
2.67
2
2.33
3
1.5
2.18
2.18
3.33
1.33
2.83
Smoking and COPD
https://theadamskilt.com…vertisement-.jpg
null
null
['8', '8', '9', '9']
null
null
null
null
Persuasive-Threat
Young Adults 18-24, Adolescent (12-17)
Smoking
R_1NFIZxO5MpUqu4D
11
low internal focus of control/high external locus of control
18–24
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
Type in every thought that came to mind viewing this material.
Weight gain: Eating junk food causes me to gain weight, affecting my physical health and self-confidence.
3
1.5
2
2
4.5
3
0.5
2.36
3
0.5
4
3.5
3.17
3
3.5
2.36
3.82
4
2.67
2.5
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['7', '9', '7', '8']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_3DNBdVeoUst3l05
14
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Some college, no degree
Employed part-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Single
null
Single, living with family
null
No
null
null
In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
5.0
3.5
2.75
3
2
1.5
3.5
2.75
3.36
1.75
2
3.67
3.75
1.75
1.5
3
3
3.91
3
4.67
2.17
Substance abuse
https://joyberryenterpri…se_cover_web.jpg
null
null
null
null
null
null
['6', '8', '6', '8']
Informational
Adolescent (12-17)
Substance Abuse