Datasets:

ResponseId
stringlengths
17
17
locus_score
float64
6
20
locus
stringclasses
3 values
age
stringclasses
6 values
gender
stringclasses
4 values
gender_text
float64
assigned_birth
stringclasses
3 values
assigned_birth_text
float64
religion
stringclasses
8 values
religion_text
stringclasses
1 value
political_aff
stringclasses
7 values
political_aff_text
float64
race_ethnicity
stringclasses
22 values
prim_language
stringclasses
5 values
first_language
stringclasses
6 values
first_language_text
stringclasses
1 value
highest_education
stringclasses
7 values
employment_status
stringclasses
6 values
employment_status_text
float64
current_profession
stringclasses
12 values
current_profession_text
stringclasses
4 values
income
stringclasses
7 values
marital_status
stringclasses
6 values
marital_status_text
stringclasses
2 values
family_status
stringclasses
8 values
family_status_text
stringclasses
1 value
disability_binary
stringclasses
3 values
conditional_disability
stringclasses
27 values
vaccination
stringclasses
66 values
question
stringclasses
41 values
response
stringlengths
1
675
Creative Imagination
float64
1
5
Responsibility
float64
1
5
Intellectual Curiosity
float64
1
5
Depression
float64
0.5
4.5
Emotional Volatility
float64
0.5
4.5
Trust
float64
0.5
4.5
Productiveness
float64
0.5
4.5
Conscientiousness
float64
1.27
4.55
Anxiety
float64
1
5
Respectfulness
float64
0.5
4.5
Compassion
float64
1.33
5.33
Energy Level
float64
1
5
Negative Emotionality
float64
1.17
4.67
Aesthetic Sensitivity
float64
0.5
4.5
Assertiveness
float64
0.5
4.5
Agreeableness
float64
1.27
4.36
Extraversion
float64
1.27
4.55
Organization
float64
0.67
4.67
Sociability
float64
1.33
5.33
Open-Mindedness
float64
1.17
4
topic
stringclasses
8 values
media_path
stringclasses
35 values
mental_health
stringclasses
204 values
sexual_health
stringclasses
109 values
copd
stringclasses
389 values
chronic_disease
stringclasses
127 values
hiv
stringclasses
350 values
nutrition
stringclasses
270 values
substance_abuse
stringclasses
276 values
media_type
stringclasses
3 values
target_population
stringclasses
22 values
behavior_change
stringclasses
12 values
R_3Mxtqs7buaTQoZ2
15
moderate internal/external locus of control
35–44
Female
null
Female
null
Judaism
null
Liberal
null
White/Caucasian
English
English
null
Less than high school
Employed part-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
I feel motivated to take action after viewing this.
3
3.25
3.25
4
2.5
1
2.5
3.09
3.5
2
4
4
3.33
3.5
2.5
2.18
4
3
4
2.25
Substance abuse
Unknown
null
null
null
null
null
null
['6', '8', '4', '7']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_6Vz3WrrJA4uMmiM
14
moderate internal/external locus of control
25–34
Male
null
Male
null
Hinduism
null
Libertarian
null
White/Caucasian
English
English
null
Less than high school
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
5.0
4
4.5
3
1.5
0.5
3.5
3
4.55
2
3
4
2
1.33
2
1.5
3.45
2.91
4.67
4
2.17
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['9', '4', '5', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_14AY1M3RokyfPXH
13
moderate internal/external locus of control
18–24
Female
null
Female
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Healthcare/Medical
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
The message makes me more concerned about the importance of mental health - Scale: 1 (not at all) - 9 (extremely)
8.0
2
4
2.5
3.5
2
1.5
1.5
2.55
3
1.5
3.33
2
2.83
3.5
3
2
2.36
1.33
2.67
1.83
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['8', '8', '7', '7']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_8b0Ij0XUfUaP8OL
14
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
High school diploma or equivalent
Self-employed
null
Business/Finance
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
5.0
1.5
3
2
3.5
2.5
3
2.5
2.36
3.75
4.5
2.67
3.5
3.25
3
3.5
3.45
3.27
2
3.33
2.67
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['6', '8', '7', '6']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_1aPhBsdGhjZQRzP
20
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is ignoring mental health to your overall quality of life? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
2.5
3.25
2.5
2
2
1.25
1.5
2.55
3
1.5
3.33
2.5
2.33
1.25
1.5
1.91
2.82
1.67
3.67
1.92
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['9', '9', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_1FrLjSQNehFUWZM
8
low internal focus of control/high external locus of control
45–54
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
7.0
3.5
3.5
3.5
1
3.5
0.5
1
2.91
3
2.5
4
2.5
2.5
2
2.5
2.18
3.27
2.67
3.33
2.83
Substance abuse
Unknown
null
null
null
null
null
null
['9', '4', '9', '3']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_6giQVyxetB0mt7S
12
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Technology/Engineering
null
Less than $25,000
Divorced
null
Single Parent with children
null
No
Visual impairment,Mental health condition
null
In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful)
5.0
2
2
2
2.5
4.5
3.5
3.5
2.36
2
3.25
2.67
2
3
2.5
2.5
3.18
2.91
2
2.67
1.67
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['8', '9', '6', '8']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_7uBBsWkTlBv1uuc
15
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
Black/African American
English
English
null
Associate’s degree
Employed full-time
null
Arts/Entertainment
null
$75,000–$99,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
8.0
2
3.5
3.25
2.5
2.25
1.5
2
2.27
2.5
1.25
3.33
2
2.42
2.25
1.5
1.91
2.36
1.67
4.67
2.83
Smoking and COPD
https://www.boredpanda.c…44b7b94__700.jpg
null
null
['9', '8', '9', '1']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_32QYEqvg0bpRUEQ
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Single
null
Single, living alone
null
No
null
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
8.0
2
3
4
2.5
3.5
3.5
4.25
3.64
3.75
0.5
3.67
1
3.25
4.25
2.5
2.45
2.27
4.33
1.67
3.08
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['8', '8', '8', '8']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_6tuDKQlwvAWf6Fz
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to not ignore arthritis symptoms. - Scale: 1 (not at all) - 9 (extremely)
7.0
3.5
1
3.5
2.5
3
0.5
3
2.55
4
3
4.67
4.5
3.17
3
3
2.55
4
2
4
3.5
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['3', '5', '4', '5']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_8fyfQbDsSOMl1DB
9
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed part-time
null
Education
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
9.0
2
2.5
3
2.5
1.5
0.5
0.5
2.18
2
2.5
2.67
2
2
0.5
1.5
1.82
2.91
2
4
2
Smoking and COPD
https://www.boredpanda.c…8ca8927__700.jpg
null
null
['3', '2', '3', '3']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44)
Smoking
R_3rZ1cnlIUtilhdr
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
Chronic illness (e.g., diabetes, heart disease)
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
5.0
2
3.5
5
1.5
2
2
2.5
3.09
3
3.5
5.33
4
2.17
1.5
1.5
3.45
3.64
4
4
3.67
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['7', '5', '8', '7']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_1sWp4QoGcPhDZxD
12
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
1.0
4
3
3
1.5
0.5
1.5
1.5
2.55
2
2.75
4
2.75
1.33
1.5
1.5
2.64
3.18
2
4
2.33
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['7', '8', '4', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_1pm3qW255qbgGi4
12
moderate internal/external locus of control
18–24
Male
null
Male
null
Judaism
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Single
null
Single, living with family
null
No
null
null
How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely)
9.0
2.25
1.5
2.25
3
3.75
3.25
1.25
1.91
2.5
3.5
3.67
4.25
3.08
2.25
0.75
3.45
3
1.33
3
1.92
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['7', '8', '9', '9']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_1mxzUaFmS7GrIIW
11
low internal focus of control/high external locus of control
18–24
Female
null
Female
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
7.0
2
3.5
4
2
3
2.5
1
2.91
3.5
3
4
2
2.83
1.5
2.5
3.09
2.73
4
4.67
2.67
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['6', '4', '4', '6']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_6Ve8ZUKyrOXVXtj
16
high internal locus of control
18–24
Female
null
Female
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
Yes
Hearing impairment
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
4.0
2.5
3
2.5
2
2.5
1.25
1.5
2.45
2.75
1.75
3.67
2.75
2.42
2.25
3.5
2.09
3.45
1.67
3
2.25
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['8', '8', '8', '8']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_87XGVVbgdCCQzYZ
14
moderate internal/external locus of control
25–34
Female
null
Female
null
Hinduism
null
Liberal
null
Black/African American
English
Spanish
null
Associate’s degree
Self-employed
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
2.0
3
2
3
3.5
2.5
4.5
2.5
2
3
2.5
5.33
2
3
1.5
1
4
2.36
2
2.67
2
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['7', '4', '6', '5']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_6c7XwEvYOKw57rm
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to prioritize my mental well-being and seek support when needed. - Scale: 1 (not at all) - 9 (extremely)
8.0
2.75
3
2.75
2.5
2.25
1.5
1.5
2.45
3.25
1.5
3.67
2.25
2.67
1.25
1.5
2.09
2.36
1.67
3
1.92
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['9', '9', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_3Sv0PCV2qPoyHMl
14
moderate internal/external locus of control
25–34
Female
null
Female
null
None of the above
null
Libertarian
null
Black/African American
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
Yes
Hearing impairment
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
5.0
2.5
2
3
3
2
2.5
2.5
2
1.5
3.5
4
2.5
2.17
2
3.5
3.27
3.45
2
5.33
2.67
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['8', '5', '5', '5']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_57kuDz9ifq9C7Nw
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Prefer not to say
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to not engage in unsafe sexual behavior - Scale: 1 (not at all) - 9 (extremely)
7.0
3
4
1.5
4.5
1.5
3.5
3
3.45
4
2.5
2.67
4
3.33
4.5
3
2.91
3.82
2.67
4
2.5
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['7', '8', '7', '8']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_3VgephNAOUeb2LJ
11
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
Yes
Chronic illness (e.g., diabetes, heart disease)
null
Type in every thought that came to mind viewing this material.
This image is a powerful anti-smoking advertisement that sends a clear message about the dangers of tobacco.
1
3.5
2
2.5
4.5
2.5
2.5
2.73
4.5
2.5
2.67
1.5
3.83
1.5
1.5
2.55
1.64
1.33
2.67
2.33
Smoking and COPD
https://ash.org/wp-conte…cond-768x768.png
null
null
['7', '7', '8', '8']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_3gkjSeXfBclz5iG
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
None of the above
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
4.0
3
3.5
3.5
2.5
3
4
1.5
2.36
2
2.5
4
2.5
2.5
1.5
0.5
3.45
2.55
2.67
3.33
2.83
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['6', '8', '4', '5']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_57TFlATOAe5lpSl
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Buddhism
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Government/Public Service
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
3.0
3
3.5
1.25
1.5
2.75
2
1
2.18
4
3
3.33
3
2.75
2
1.5
2.73
2.36
1.33
2
2.25
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['8', '5', '7', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_5gndnaplhLok37W
17
high internal locus of control
18–24
Male
null
Male
null
Christianity
null
Apolitical/Not involved in politics
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Student
null
$75,000–$99,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
5.0
3.5
2.5
3
2.5
2.5
1.5
2
1.91
3.75
2
3.67
3
2.92
1.5
1
2.27
3.45
1.67
5.33
2.83
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['9', '9', '9', '9']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_1AEA8vzTOOvxuXD
12
moderate internal/external locus of control
35–44
Female
null
Female
null
Prefer not to say
null
Conservative
null
Hispanic/Latino
English
English
null
Master’s degree
Employed full-time
null
Arts/Entertainment
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
9.0
4.5
2.5
3
2
1.5
1.5
2
2.55
4
2
2.67
3.5
2.5
2
3
2
3.27
2.67
2.67
2.33
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['9', '8', '8', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_5GkrXreHMKPdz4M
16
high internal locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
1.0
2
2
3
2.25
2
1.25
3
2.09
2
1.75
3.33
2.75
2.08
2.25
3
2
2.91
1.67
2.33
1.42
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_51cnwXuIev5KEmt
16
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
8.0
2.75
3
3
2
2.25
1.5
1.25
2.36
3
1.5
3.67
3.5
2.42
2.25
1.75
2.09
2.73
1.67
1.67
1.67
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['9', '9', '9', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_2V4qzprRfkS6Fx4
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Some college, no degree
Employed full-time
null
Education
null
$50,000–$74,999
Single
null
Single, living with family
null
No
null
null
How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely)
4.0
3
4
4.5
2.5
2.5
2.5
4.5
3.82
2
3.5
2.67
2
2.33
2
1.5
2.91
2.55
3.33
2.67
2.33
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['5', '5', '5', '5']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_3ISgvT7lRAEesxP
12
moderate internal/external locus of control
45–54
Female
null
Female
null
Islam
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
1.0
2.75
3
3
2
2
1
1.5
2.36
2.75
1.75
3.67
3
2.25
1
1.5
2
3.27
1.33
4
2.08
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_3cUJY65T5z8Qd6q
12
moderate internal/external locus of control
25–34
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
4.0
4
4
4
0.5
2.5
3
3.5
4.55
3
3.5
2.67
1.5
2
1
3
3.09
2.55
4.67
2.67
2.83
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['8', '8', '8', '9']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_3JwoRuFtqUYtlbb
9
low internal focus of control/high external locus of control
18–24
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Associate’s degree
Employed part-time
null
Business/Finance
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
6.0
3
2.5
1.5
2
1.5
2.25
1.5
3.27
3
2.5
4
3.5
2.17
2
1.5
2.82
3.55
4.67
4.33
2.67
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['6', '5', '4', '1']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_7McHdPfE5qAqf97
10
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
Hispanic/Latino
English
Spanish
null
Master’s degree
Self-employed
null
Retail/Hospitality/Food Service
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
Chronic illness (e.g., diabetes, heart disease)
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
4.0
3
4
1
4.5
2.5
0.5
1.5
3.09
3
2.5
2.67
4
3.33
1.5
2.5
1.82
3.64
2
5.33
2.67
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['6', '9', '8', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_5kODexcHpSsJ7eW
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
9.0
2.5
4
1
4.5
2.5
2.5
2.5
3.09
4
3.5
4
2
3.67
3.5
1.5
3.27
1.82
2
2.67
1.83
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['4', '2', '5', '3']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_5ftEMMaezHmDEid
12
moderate internal/external locus of control
35–44
Female
null
Female
null
Buddhism
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
3
2.5
3.5
2.5
2.75
3
1.5
2.82
2
3.25
4
2
2.42
2.5
3
3.36
2.09
3
1.67
2.5
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_7CEjPR5yATjF21M
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
Prefer not to say
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
5.0
4
3.5
2
1.5
2.5
3.5
3.5
2.91
4
0.5
2.67
4
2.67
3.5
2.5
2.18
3.27
2
4
2
Smoking and COPD
https://www.boredpanda.c…44b7b94__700.jpg
null
null
['6', '7', '6', '7']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_14AY1M3RokyfPXH
13
moderate internal/external locus of control
18–24
Female
null
Female
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Healthcare/Medical
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
4.0
2
4
2.5
3.5
2
1.5
1.5
2.55
3
1.5
3.33
2
2.83
3.5
3
2
2.36
1.33
2.67
1.83
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['7', '8', '8', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_2rJbknt43Tiirro
19
high internal locus of control
25–34
Male
null
Male
null
None of the above
null
Apolitical/Not involved in politics
null
Black/African American
English
English
null
Master’s degree
Self-employed
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
1.0
3.25
4
4.5
3.25
2.5
1.75
1.75
2.73
2.75
1.75
3.33
3.5
2.83
1.75
2.5
2.18
3
1.67
2.33
2.67
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_53fpjZ3cnbcXB1h
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
6.0
4
3
4
2.5
2.5
1.5
1.5
3.45
3
2.5
5.33
2
2.67
2.5
2.5
2.91
2.91
4.67
2.67
2.33
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['8', '9', '8', '8']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_3EuR8KuqjHOuGCB
14
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Associate’s degree
Employed part-time
null
Education
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
3.0
3
2.25
4
3
1.75
1.75
3
2.27
3.25
2
5
2.5
2.67
3.75
1.5
2.73
2.55
2
2
2.42
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_6JbiLxrFuqLgWqJ
9
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Islam
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
Paying attention to sexual health is not only about personal health, but also affects the overall health of your partner and community.
2
3
2
3
2.5
2.5
3.5
2.91
2
1
3.33
3
2.5
1.5
1.5
2.18
2.55
2.67
4
2.67
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['6', '5', '8', '7']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_12yOSOyWk5bplIx
9
low internal focus of control/high external locus of control
45–54
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
8.0
2.5
3.5
4
2.5
3
3.5
2.5
2.55
2.5
3
5.33
2
2.67
2.5
2
3.82
2.36
2
1.33
2.5
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['7', '5', '6', '5']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_7erpNxI9XMPqYRH
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Judaism
null
Libertarian
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
9.0
2.5
2
4.75
3.5
2
3
0.5
2.55
3
1.5
5.33
3.5
2.83
1.5
2.5
3.09
2.36
4
1.33
2.75
Smoking and COPD
https://countertobacco.o…lish-360x141.jpg
null
null
['8', '9', '9', '8']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_3Vt3QofBTNClbml
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Judaism
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Government/Public Service
null
$100,000–$149,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
9.0
4
3
4.75
3.5
2.5
3.5
3.5
3.09
2
3.5
4
3
2.67
1.5
3
3.64
3.27
0.67
3.33
2.92
Smoking and COPD
https://ash.org/wp-conte…cond-768x768.png
null
null
['9', '9', '9', '1']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_7m1psCSX9r21W6l
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
5.0
3.5
3
4
2.5
2.5
3.5
3.5
3.64
2
3.5
3.33
3.5
2.33
4
3
3.45
3.27
4
2.67
3.67
Smoking and COPD
https://physoc.onlinelib…2-gra-0001-m.jpg
null
null
['8', '8', '8', '3']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_6qUyRXlON2sIoYl
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
Black/African American
English
English
null
High school diploma or equivalent
Employed part-time
null
Business/Finance
null
$50,000–$74,999
Single
null
Single, living with family
null
No
null
null
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
2.0
4
2.75
3.25
1
2
1.75
2.5
2.64
3
1.5
1.33
3.75
2
1.25
3.5
1.55
3.18
2
2.67
3.17
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '7', '2', '3']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_1h6CzQ7Q54XAAX1
8
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
8.0
4
3.5
3
2.5
1.5
2
3.5
3.27
1.5
1.5
3.33
2.5
1.83
2
3.5
2.18
2.36
3.33
1.33
3.5
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['7', '8', '4', '8']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_3HacY01QLHDIBax
17
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
6.0
3.5
3.5
3
2
3
3
1
3.09
3
2.5
4
3.5
2.67
3.5
3
3.09
3.64
3.33
4
3.17
Smoking and COPD
https://ash.org/wp-conte…cond-768x768.png
null
null
['6', '7', '8', '9']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_6dmbWSgQKOU1yLK
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Islam
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$150,000 or more
Single
null
Single, living alone
null
No
null
null
The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely)
5.0
4
4
3
3.5
3.5
2.5
2.5
2.73
4
3.5
2.67
3
3.67
3.5
1.5
2.91
2.91
2
2.67
2.33
Smoking and COPD
https://www.boredpanda.c…da5dd3d__700.jpg
null
null
['7', '6', '7', '6']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_806nWcpzoNWTQuG
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$150,000 or more
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
The message motivates me to not use substances. - Scale: 1 (not at all) - 9 (extremely)
6.0
4
4
3
2.5
2.5
3.5
2.5
2.73
2
3.5
2.67
1
2.33
2.5
1.5
3.27
2.55
2
4
2
Substance abuse
https://wgme.com/resourc…8x502720x467.jpg
null
null
null
null
null
null
['9', '6', '7', '7']
Persuasive-Efficacy
Adults (24-44)
proper medication use
R_7KVhr97F3jbEaot
9
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is leaving arthritis untreated to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
5.0
4
2
3
3.5
1
2.5
2.5
2.55
3
2
5.33
4
2.5
2
2.5
3.09
3.27
1.33
4
3.83
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['7', '7', '4', '3']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_7U4n8Rm6xhiCG48
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is ignoring mental health to your overall quality of life? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
2
4
2.5
1.5
2
1.5
1.5
3.45
2.5
2.5
2
3
2
2.5
3.5
2
3.09
3.33
3.33
1.17
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['6', '4', '6', '8']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_2QQuuAoT7lvNG8f
17
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
7.0
3.5
3
3.75
2.25
3.25
2
1.25
2.55
2
1.75
3.33
2.25
2.5
1
2.5
2.27
2.82
1.67
3.33
2.92
Smoking and COPD
https://ash.org/wp-conte…cond-768x768.png
null
null
['9', '9', '9', '1']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_1EaniXyyAk8qeSa
15
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
Hispanic/Latino,White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
2.0
3
2
3.5
1
1.5
1.25
2.5
3
2
1.75
4.33
4.5
1.5
1.25
3
2.27
3.55
4.33
3.67
2.58
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['8', '9', '7', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_6K7qWQBk1tJlABn
12
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Doctoral or professional degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Married
null
Married/Partnered, no children
null
No
Hearing impairment
null
How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely)
4.0
4
1
3
4
2.5
3
1.5
2
2
0.5
5.33
3
2.83
1.5
2.5
2.73
3.09
2
2
2.33
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['9', '8', '6', '8']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_10B1zWQJlXzq7Qt
10
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
Native Hawaiian/Other Pacific Islander
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
The message motivates me to not use substances. - Scale: 1 (not at all) - 9 (extremely)
9.0
3
3.5
2.5
1
3.5
1.5
1.5
2.91
3.5
2.5
3.33
3.5
2.67
1.5
2
2.36
2.91
2
2.67
3.17
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['8', '9', '9', '8']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_7nMUZMJSFyZhpWo
13
moderate internal/external locus of control
45–54
Male
null
Male
null
None of the above
null
Liberal
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
5.0
5
2.5
2
2
2
1.5
1
2.36
1
2.5
2.67
2.5
1.67
1.5
3
2.18
2.91
2
4
2.33
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['7', '9', '3', '7']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_6ZTUJyoZd3qRweN
10
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
Spanish
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
8.0
3
3
2.5
1.75
2
3
2
2.18
3
3.25
4
3
2.25
3.5
3.5
3.36
3.36
2
4.33
3.17
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '4', '3', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_1k0WDeTX0Tg2eQN
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely)
7.0
4
2.5
4
2.5
2.5
2
2.25
2.91
4.25
3.5
4.67
4.5
3.08
2
2.5
3.27
3.73
3
3.67
2.83
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['7', '7', '8', '7']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_33BAcLlQKJotC7D
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
5.0
1
3
4
2.5
2.5
3.5
2.5
3.09
4
0.5
2.67
4
3
2.5
2.5
2.18
3.27
2
4
2.67
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['5', '8', '7', '6']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_1hySC2a0f3sz6KN
16
high internal locus of control
35–44
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
9.0
2.5
3.25
2
3.25
2.5
3.25
1.75
2.45
3
2.75
2
2.5
2.92
2
2
2.73
2
1.67
2
2
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['8', '9', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_4gO7SNqLqqTqA2P
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Buddhism
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
Yes
Chronic illness (e.g., diabetes, heart disease)
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
5.0
3
2.5
2.5
3
4
3
2
2.55
3.5
1.5
3.33
3
3.5
1
2
2.55
3.09
2.67
5.33
2.67
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['7', '3', '4', '5']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_5foGGN2KDunMoLT
15
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
Native American/Alaska Native
English
English
null
Bachelor’s degree
Employed part-time
null
Retail/Hospitality/Food Service
null
Prefer not to say
Single
null
Single, living with family
null
Prefer not to say
Prefer not to say
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
7.0
3.5
2.75
3.75
2
1.75
2.5
2
2.82
3
1.75
2.67
2.5
2.25
1.5
1
2.27
3.27
2
5.33
3.42
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['6', '5', '4', '3']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_1rGgB0CGoEU4E6q
17
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Single
null
Single, living alone
null
No
null
null
In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
4.0
3
5
1.75
0.5
2
2.5
3.5
3.45
3
2.5
2.67
4
1.83
1
2.75
2.55
3.73
2
3.33
1.75
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['6', '5', '6', '6']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_8IcMZWpgtebikQU
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Some college, no degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
3.0
2.5
3
2.5
2.25
1.25
1.5
1.25
2.36
4
1.5
4
2.5
2.5
1
2.25
2.18
3
1.67
2.67
2
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['9', '9', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_1fMKhWxuVE5tdvP
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Apolitical/Not involved in politics
null
Black/African American
English
English
null
High school diploma or equivalent
Student
null
Education
null
Less than $25,000
Single
null
Single, living with family
null
No
Visual impairment
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
7.0
2
3
3
1.5
2.5
2.5
4.5
3.27
3.75
2.5
5
3
2.58
3
1
3.18
3.09
2.67
4
3.17
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['3', '3', '3', '2']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_3gkjSeXfBclz5iG
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
None of the above
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
['7', '4', '4', '2']
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
6.0
3
3.5
3.5
2.5
3
4
1.5
2.36
2
2.5
4
2.5
2.5
1.5
0.5
3.45
2.55
2.67
3.33
2.83
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_2OE65GCAzqxQlmM
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
Black/African American
English
English
null
High school diploma or equivalent
Self-employed
null
Business/Finance
null
Less than $25,000
Single
null
Single, living alone
null
Prefer not to say
Prefer not to say
null
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
5.0
2.5
3.5
4
2.5
1.5
1.25
1.5
3.27
3
2.5
2.67
3
2.33
1.5
2.5
2.09
3.27
3.33
2.67
2.83
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['7', '6', '6', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_3Mxtqs7buaTQoZ2
15
moderate internal/external locus of control
35–44
Female
null
Female
null
Judaism
null
Liberal
null
White/Caucasian
English
English
null
Less than high school
Employed part-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
4.0
3
3.25
3.25
4
2.5
1
2.5
3.09
3.5
2
4
4
3.33
3.5
2.5
2.18
4
3
4
2.25
Smoking and COPD
https://www.boredpanda.c…9916fdb__700.jpg
null
null
['6', '1', '4', '9']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_3C5naRd6KxUZkhH
17
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
1.0
1.75
3
2.5
3.25
1.5
1.75
1.75
2.64
3.5
2.25
2.67
3.5
2.75
1.5
1.75
2.18
3.45
2
4.33
2.75
Substance abuse
Unknown
null
null
null
null
null
null
['8', '7', '9', '8']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_1aPhBsdGhjZQRzP
20
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
1.0
2.5
3.25
2.5
2
2
1.25
1.5
2.55
3
1.5
3.33
2.5
2.33
1.25
1.5
1.91
2.82
1.67
3.67
1.92
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['9', '9', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_1xMqFXiqlpEAMTC
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Islam
null
Liberal
null
Black/African American
English
English
null
Associate’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
9.0
3
4
2.5
0.5
1.5
2.5
1.5
3.45
3.5
4
2
2
1.83
1.5
2
2.91
3.09
3.33
5.33
2.83
Smoking and COPD
https://kuow-prod.imgix.…lse&w=1400&h=434
null
null
['8', '7', '8', '7']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74)
Smoking
R_3t2VZ3MyAYjSfgw
12
moderate internal/external locus of control
45–54
Female
null
Female
null
Islam
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Healthcare/Medical
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
1.0
2.75
4
2.75
1.75
2
1.25
1.5
2.91
3.25
1.5
4
2.5
2.33
1.5
1.5
2.09
3.45
2
5.33
1.83
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['9', '9', '9', '9']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_64HtZcf4CNb4v0q
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
Asian,Hispanic/Latino
English
English
null
Some college, no degree
Self-employed
null
Education
null
$25,000–$49,999
Married
null
Married/Partnered, no children
null
Yes
Chronic illness (e.g., diabetes, heart disease),Hearing impairment
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
6.0
3
4.5
4
3.5
2.5
2.5
3.5
4
3
3.5
2.67
3
3
2.5
4.5
2.91
2.91
4.67
1.33
4
Smoking and COPD
https://theadamskilt.com…vertisement-.jpg
null
null
['5', '5', '6', '6']
null
null
null
null
Persuasive-Threat
Young Adults 18-24, Adolescent (12-17)
Smoking
R_2dDZp1Y2R6G2v6Y
16
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
High school diploma or equivalent
Employed full-time
null
Education
null
Less than $25,000
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
Type in every thought that came to mind viewing this material.
Interesting
2.25
2.5
2.75
2
2
4.25
2
2.55
2.75
1.5
3.67
4.5
2.25
2.25
2.5
3.09
3.36
2
3.67
2.75
Sexual Health
https://placeit-img-1-p.…_thumb_stage.jpg
null
['5', '5', '6', '5']
null
null
null
null
null
Informational
Not targeted towards one group
Sexual Health
R_3XuymZK7eUK42bv
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Libertarian
null
Asian,Black/African American,Hispanic/Latino
English
English
null
Some college, no degree
Employed part-time
null
Student
null
$25,000–$49,999
Single
null
Single, living alone
null
Yes
Physical disability,Visual impairment,Mental health condition
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
7.0
3
4.5
4
1.5
3.25
1.75
2
3.82
3
3.25
4
3
2.58
2.5
3.5
2.91
2.91
3.33
2.67
2.67
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['3', '5', '6', '6']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_16aUZVU7kzU8JPo
15
moderate internal/external locus of control
35–44
Female
null
Female
null
None of the above
null
Liberal
null
White/Caucasian
English
English
null
Less than high school
Employed part-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
3.0
2.5
3.5
4.5
2.5
2
2.5
2
2.55
4
2.5
5.33
3.5
2.83
2.5
2
3.27
3.45
1.33
3.33
3.33
Substance abuse
Unknown
null
null
null
null
null
null
['3', '3', '1', '8']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_1U31TqjYtyaLTO3
14
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Some college, no degree
Employed part-time
null
Student
null
$25,000–$49,999
Single
null
Single, living with family
null
No
Visual impairment
null
The message makes me more concerned about the health risks of poor eating habits - Scale: 1 (not at all) - 9 (extremely)
7.0
1.75
3.25
2.75
3.5
2.75
1.75
1.5
2.55
4.25
1.5
3.67
2.25
3.5
1.25
2.5
2.18
2.36
1.67
1.67
1.75
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['9', '8', '9', '9']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_3ErQnUCOFMZ0BAy
9
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
The video contrasts the pressures of modern life with the importance of mental wellness, prompting reflection on how we prioritize our mental health amidst daily challenges.
1.5
2.5
2
2
1.5
2.5
3
2.55
2.5
1.5
3.33
2
2
4.5
0.5
2.36
2.18
1.33
2.67
2.17
Mental Health
null
['5', '4', '5', '8']
null
null
null
null
null
null
null
null
null
R_5zFfm1oxxRxH7rj
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
English
Spanish
null
Master’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
5.0
3
3
3
1.5
1.5
1.5
1.5
2.73
3
1.5
4
3
2
1.5
1.5
2.18
3.27
2
4
2
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['9', '9', '9', '9']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_3aYieVYHouuL8yd
18
high internal locus of control
35–44
Male
null
Male
null
None of the above
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
9.0
3.5
4
2.75
2
2
2.5
3.5
4
2
4
4
2.5
2
3.5
2
3.45
2.18
4
2.67
2.08
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '8', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_11Ze5CMzLE99GW0
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
3.0
4
4
3.5
2.5
3.5
2
2.5
3.27
4.5
4.5
4.67
3.5
3.5
3
3
3.64
2.91
1.33
2.67
3
Smoking and COPD
https://theadamskilt.com…vertisement-.jpg
null
null
['5', '6', '4', '6']
null
null
null
null
Persuasive-Threat
Young Adults 18-24, Adolescent (12-17)
Smoking
R_7QbJCIwlzr7gBBj
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Islam
null
Conservative
null
Black/African American
English
Arabic
null
Bachelor’s degree
Unemployed
null
Education
null
Prefer not to say
Single
null
Single, living alone
null
No
Prefer not to say
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
5.0
2.5
4.5
2
1.5
1
3
2.5
2.82
4.5
1.75
4.33
3
2.33
3.5
2
2.91
3.55
1.67
4.33
2.5
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['7', '6', '4', '3']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_7jKxnhiSKkXK0X7
17
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
1.0
3
3.25
2.5
3.5
4.5
1.75
1
2.73
4
1.5
3.33
2.75
4
3.25
1
2.09
2.64
3.67
2.67
1.92
Smoking and COPD
https://countertobacco.o…lish-360x141.jpg
null
null
['8', '7', '7', '3']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_6bK0boV7ff5zEnU
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Judaism
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$75,000–$99,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
5.0
3
2
4
2
0.5
3
3
2.18
4
1.5
4
1
2.17
3.5
2
2.73
2.36
2
4
3
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['9', '8', '8', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_14q8IaiVD9lLg5z
10
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
6.0
1
2
2
2.5
2
3
4.5
3.09
3
3
5.33
2.5
2.5
0.5
2
3.64
3.27
3.33
4
2
Smoking and COPD
https://www.boredpanda.c…be1f5c5__700.jpg
null
null
['7', '7', '9', '9']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24
Smoking
R_1Rd7bhTMEjg3kE9
16
high internal locus of control
35–44
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
6.0
2.5
3
2.25
2
2.5
1.75
1.5
2.45
3.5
1.5
3
2.5
2.67
3
1.75
2
2.64
1.67
3.33
1.92
Smoking and COPD
https://www.boredpanda.c…be1f5c5__700.jpg
null
null
['9', '9', '9', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24
Smoking
R_14AY1M3RokyfPXH
13
moderate internal/external locus of control
18–24
Female
null
Female
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Healthcare/Medical
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
7.0
2
4
2.5
3.5
2
1.5
1.5
2.55
3
1.5
3.33
2
2.83
3.5
3
2
2.36
1.33
2.67
1.83
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['7', '8', '8', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_6PgK5h7OO4bJn0b
15
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely)
9.0
2.75
3
2.75
2.5
2
1.5
1.5
2.45
3.5
1.5
2.33
2.25
2.67
1.25
1.5
1.73
2.64
1.67
3.33
1.92
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_165Yl8QBUaWkask
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
Community impact: Drug abuse can cause increased crime and public safety issues in the community.
2
3.5
1
3
2.5
1.5
3
3.27
4
3.5
4.67
4
3.17
3.5
2
3.09
4.18
1.33
5.33
1.67
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['5', '6', '8', '7']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_5QXH2l0TaOwbukx
14
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$150,000 or more
Single
null
Single, living alone
null
No
Visual impairment
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
2.0
2.5
3.5
3.25
1.5
1.5
3
3.5
3.45
4.5
3.5
3.33
2.75
2.5
2.25
4
3.27
3.36
4
4
2.67
Substance abuse
Unknown
null
null
null
null
null
null
['7', '8', '8', '3']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_6m36DcR6VquKstA
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Divorced
null
Single Parent with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
9.0
2
3
3.75
3
1.75
2.75
1.75
2.64
3
1.75
3
3
2.58
3.5
2.5
2.45
3.09
2
3.33
2.25
Smoking and COPD
https://www.boredpanda.c…771dc13__700.jpg
null
null
['7', '8', '8', '8']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_1FnKWqKAw8TXUFH
8
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Islam
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Single Parent with children
null
No
Mental health condition
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
3.0
5
2
1.5
1
4
3
2
2.18
2.25
3
4.67
2
2.42
2.5
2
3.45
2.73
0.67
4
3.17
Smoking and COPD
https://www.boredpanda.c…771dc13__700.jpg
null
null
['2', '5', '5', '6']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_6scXR7yvtbVdVw7
10
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely)
7.0
4
5
1
4
3.5
1.5
1.5
4.18
3
2.5
4
3
3.5
1.5
2.5
2.55
3.09
4.67
4.67
2.33
Smoking and COPD
https://www.boredpanda.c…9916fdb__700.jpg
null
null
['8', '8', '7', '7']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_37pMZCURjn86gqV
11
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Widowed
null
Single Parent with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
6.0
4
4
2.5
2.5
4
1.75
3.5
3.27
2.5
2.5
3
3.25
3
1.5
3.5
2.36
3.18
1.33
3.33
2.5
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_5xVJikTi45QZ9Pe
9
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Judaism
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$25,000–$49,999
Divorced
null
Single Parent with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
7.0
2.25
4
2.75
2
2.5
2.75
2.25
3.73
2
1.25
4.67
4
2.17
3.5
3.5
2.73
3.64
4
4
2.5
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['7', '7', '8', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_2oN420y06NxVtip
12
moderate internal/external locus of control
18–24
Female
null
Female
null
Christianity
null
Liberal
null
Asian,Black/African American,Hispanic/Latino
English
English
null
Some college, no degree
Self-employed
null
Education
null
$25,000–$49,999
Single
null
Single, living with family
null
Yes
Physical disability,Chronic illness (e.g., diabetes, heart disease),Hearing impairment,Mental health condition
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
6.0
3
3
2
3.5
2.5
3.5
1.5
2.73
4
2.5
4
5
3.33
4.5
3.5
3.27
4
2
1.33
2
Substance abuse
https://wgme.com/resourc…8x502720x467.jpg
null
null
null
null
null
null
['4', '4', '4', '4']
Persuasive-Efficacy
Adults (24-44)
proper medication use
R_2TLsHvnstL8JAmp
14
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
Yes
Physical disability,Visual impairment,Mental health condition
null
How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely)
6.0
3.5
4
2
2
1.5
1.5
1.5
3.45
3
3
2
5
2.17
0.5
0.5
2.18
3.27
3.33
2.67
2.17
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['8', '4', '4', '3']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_8X5M8yJSGVXdY3I
14
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Some college, no degree
Employed part-time
null
Unemployed/Looking for work
null
$25,000–$49,999
Single
null
Single, living alone
null
No
null
null
The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely)
5.0
1
2
1.5
1
2.5
4.5
2.5
2.36
2
2
2.67
2
1.83
2.5
1.5
3.09
2.91
3.33
4
2.5
Smoking and COPD
https://theadamskilt.com…vertisement-.jpg
null
null
['5', '8', '7', '3']
null
null
null
null
Persuasive-Threat
Young Adults 18-24, Adolescent (12-17)
Smoking
R_72yeaqeocnzyaQP
14
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$75,000–$99,999
Married
null
Single, living with family
null
No
null
null
In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful)
1.0
3
2
3
1.5
4.5
2.5
3.5
2.73
3
4.5
2.67
3
3
1.5
0.5
3.27
2.91
3.33
4
2.67
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['9', '8', '8', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_142ueWKQ8GXJ08q
12
moderate internal/external locus of control
35–44
Female
null
Female
null
Judaism
null
Independent
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Education
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
['7', '9', '9', '9']
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
7.0
3
3
3
1.5
1.5
1.5
1.5
2.73
3
1.5
4
3
2
1.5
1.5
2.18
3.27
2
4
2
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies