Datasets:

ResponseId
stringlengths
17
17
locus_score
float64
6
20
locus
stringclasses
3 values
age
stringclasses
6 values
gender
stringclasses
4 values
gender_text
float64
assigned_birth
stringclasses
3 values
assigned_birth_text
float64
religion
stringclasses
8 values
religion_text
stringclasses
1 value
political_aff
stringclasses
7 values
political_aff_text
float64
race_ethnicity
stringclasses
22 values
prim_language
stringclasses
5 values
first_language
stringclasses
6 values
first_language_text
stringclasses
1 value
highest_education
stringclasses
7 values
employment_status
stringclasses
6 values
employment_status_text
float64
current_profession
stringclasses
12 values
current_profession_text
stringclasses
4 values
income
stringclasses
7 values
marital_status
stringclasses
6 values
marital_status_text
stringclasses
2 values
family_status
stringclasses
8 values
family_status_text
stringclasses
1 value
disability_binary
stringclasses
3 values
conditional_disability
stringclasses
27 values
vaccination
stringclasses
66 values
question
stringclasses
41 values
response
stringlengths
1
675
Creative Imagination
float64
1
5
Responsibility
float64
1
5
Intellectual Curiosity
float64
1
5
Depression
float64
0.5
4.5
Emotional Volatility
float64
0.5
4.5
Trust
float64
0.5
4.5
Productiveness
float64
0.5
4.5
Conscientiousness
float64
1.27
4.55
Anxiety
float64
1
5
Respectfulness
float64
0.5
4.5
Compassion
float64
1.33
5.33
Energy Level
float64
1
5
Negative Emotionality
float64
1.17
4.67
Aesthetic Sensitivity
float64
0.5
4.5
Assertiveness
float64
0.5
4.5
Agreeableness
float64
1.27
4.36
Extraversion
float64
1.27
4.55
Organization
float64
0.67
4.67
Sociability
float64
1.33
5.33
Open-Mindedness
float64
1.17
4
topic
stringclasses
8 values
media_path
stringclasses
35 values
mental_health
stringclasses
204 values
sexual_health
stringclasses
109 values
copd
stringclasses
389 values
chronic_disease
stringclasses
127 values
hiv
stringclasses
350 values
nutrition
stringclasses
270 values
substance_abuse
stringclasses
276 values
media_type
stringclasses
3 values
target_population
stringclasses
22 values
behavior_change
stringclasses
12 values
R_3xLUJ6lGCVq2htX
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of unsafe sexual practices - Scale: 1 (not at all) - 9 (extremely)
6.0
2
4
2
2
2
2
2.5
4.18
3.5
4
4
3
2.5
2
3
3.27
2.55
4.67
2
1.5
Sexual Health
https://placeit-img-1-p.…_thumb_stage.jpg
null
['5', '4', '9', '5']
null
null
null
null
null
Informational
Not targeted towards one group
Sexual Health
R_3ISgvT7lRAEesxP
12
moderate internal/external locus of control
45–54
Female
null
Female
null
Islam
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
1.0
2.75
3
3
2
2
1
1.5
2.36
2.75
1.75
3.67
3
2.25
1
1.5
2
3.27
1.33
4
2.08
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['9', '9', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_7QhkOrBoQ2yVb1k
13
moderate internal/external locus of control
18–24
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
5.0
3
2.5
4
3.5
3
1
1.5
3.27
3.5
1.5
2.67
2
3.33
0.5
2
1.64
2.18
4.67
3.33
2.67
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['4', '7', '9', '5']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_5liYpYaTrUlxE5M
16
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Self-employed
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely)
7.0
3.5
2.5
3
2.5
3
2.5
1
2.55
3
1.5
5.33
3
2.83
2.5
3
2.91
3.27
2.67
2
2.5
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['7', '4', '6', '6']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_57ThFL1NUzBWQlb
17
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Single
null
Single, living alone
null
No
null
null
In your opinion, how harmful is unsafe sexual behavior to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
3
3
2.75
2
2
2.75
3.25
3.27
3.75
2.5
3.33
2.25
2.58
2.5
1.25
2.82
2.45
1.67
2.33
2.25
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['8', '8', '7', '7']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_40OARg94C72qJtC
18
high internal locus of control
18–24
Female
null
Female
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
6.0
2.5
3
2.75
2.5
2.5
1.25
2.25
2.18
3
1.5
3.67
2.25
2.67
1
1.5
2
2.64
1.67
3.33
1.92
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_6SatFjpdgo44P4J
9
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
3.0
2.5
2.5
4
2
3.5
2.5
3.5
3.45
3.5
3
4.67
4.5
3
2.5
3.5
3.27
4.55
4
5.33
2.83
Smoking and COPD
https://www.boredpanda.c…da5dd3d__700.jpg
null
null
['7', '8', '7', '8']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_3jlaAqsugoNVCID
10
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
Asian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
4.0
4
3
4.75
3.25
2
2.25
2.25
2.91
2
2
2.33
2.75
2.42
3.25
2.5
2.18
3.09
3
2.33
3
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['7', '6', '8', '8']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_5Ez4drt5LdLsW9Y
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
None of the above
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
6.0
3.5
4
2
1
0.5
1.5
1.5
3.64
4.5
0.5
4.67
3
2
2
1
2
3.09
4
4
2.67
Substance abuse
https://joyberryenterpri…se_cover_web.jpg
null
null
null
null
null
null
['6', '8', '7', '6']
Informational
Adolescent (12-17)
Substance Abuse
R_6oBjYAQux88PsqC
8
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is ignoring mental health to your overall quality of life? - Scale: 0 (not at all)-6 (extremely harmful)
4.0
3.5
5
3
1.5
1.5
1.5
3.5
3.45
2.5
3
4
4.5
1.83
3
3
2.73
3.64
2
1.33
3
Mental Health
null
['5', '6', '4', '5']
null
null
null
null
null
null
null
null
null
R_1QDB1PACZx5fJ3E
9
low internal focus of control/high external locus of control
18–24
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Technology/Engineering
null
$50,000–$74,999
Single
null
Single, living with family
null
No
Chronic illness (e.g., diabetes, heart disease)
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
5.0
2
5
3.5
3.5
4.5
3.5
2.5
4.18
3
2.5
2.67
1
3.67
2.5
3.5
2.91
2.91
3.33
2.67
2.83
Smoking and COPD
https://ash.org/wp-conte…cond-768x768.png
null
null
['7', '8', '9', '1']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_6R9HzAcfawGEMYE
16
high internal locus of control
18–24
Male
null
Male
null
Christianity
null
Prefer not to say
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
3.0
2.75
3.25
3.75
2
2.75
1.25
1.5
2.55
3.25
1.25
3
2
2.67
2
3
1.73
3
1.67
3.67
2.83
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['8', '8', '7', '8']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_6F5oWwa1oh7gRuF
12
moderate internal/external locus of control
35–44
Female
null
Female
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Self-employed
null
Business/Finance
null
$75,000–$99,999
Married
null
Single, living with family
null
No
Mental health condition
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
3.0
2.5
3
5
2
2.5
2.75
2
2.91
2.5
2
4
3
2.33
2
2.75
2.82
2.45
2
2
3
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['5', '6', '4', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_1AunKjRPsPVXa6t
14
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$100,000–$149,999
Married
null
Prefer not to say
null
No
null
null
How open are you to adopting practices that promote good mental health in the future? - Scale: 1 (not at all)-9 (extremely)
4.0
4
3.25
5
3
2.5
4.5
2.5
2.45
2.5
2
4
3
2.67
3.5
1.5
3.45
3.27
2
4
3.67
Mental Health
null
['8', '7', '8', '7']
null
null
null
null
null
null
null
null
null
R_1dJPe0ubsTXbPx6
16
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Prefer not to say
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Arts/Entertainment
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
3.0
2.75
3
2.5
2
3
1.5
1.5
2.27
4.75
1.5
3.67
2.75
3.25
1.25
3.5
2.09
2.91
1.67
3
1.83
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_7QhkOrBoQ2yVb1k
13
moderate internal/external locus of control
18–24
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
3
2.5
4
3.5
3
1
1.5
3.27
3.5
1.5
2.67
2
3.33
0.5
2
1.64
2.18
4.67
3.33
2.67
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['7', '7', '8', '8']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_5Ez4drt5LdLsW9Y
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
None of the above
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
6.0
3.5
4
2
1
0.5
1.5
1.5
3.64
4.5
0.5
4.67
3
2
2
1
2
3.09
4
4
2.67
Mental Health
null
['6', '9', '8', '8']
null
null
null
null
null
null
null
null
null
R_8lrB5jipIYmRffh
18
high internal locus of control
25–34
Male
null
Male
null
None of the above
null
Apolitical/Not involved in politics
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely)
9.0
2.5
4
2.75
2
2.5
3
1.75
3.09
3.5
1
3.67
2
2.67
3
3
2.45
3.09
3
4
2.42
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_5pgLCmvpXc3JtHE
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Independent
null
Black/African American
English
English
null
High school diploma or equivalent
Self-employed
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
Less than $25,000
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
6.0
3.25
3.75
2.5
2.5
3.5
1.5
1.5
2.73
2.75
1.5
2.67
3.5
2.92
1.25
1.5
1.82
3.36
1.67
4.33
2.33
Sexual Health
https://placeit-img-1-p.…_thumb_stage.jpg
null
['9', '9', '9', '9']
null
null
null
null
null
Informational
Not targeted towards one group
Sexual Health
R_165Yl8QBUaWkask
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
5.0
2
3.5
1
3
2.5
1.5
3
3.27
4
3.5
4.67
4
3.17
3.5
2
3.09
4.18
1.33
5.33
1.67
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['7', '9', '5', '5']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_3ISgvT7lRAEesxP
12
moderate internal/external locus of control
45–54
Female
null
Female
null
Islam
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
2.75
3
3
2
2
1
1.5
2.36
2.75
1.75
3.67
3
2.25
1
1.5
2
3.27
1.33
4
2.08
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_3jwXYLYz9886fKx
12
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
Yes
Chronic illness (e.g., diabetes, heart disease)
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
7.0
2.5
2
1
3
1.5
2
3
2.55
5
2.5
4
3
3.17
1.5
1.5
2.73
3.45
3.33
4.67
1.83
Smoking and COPD
https://www.boredpanda.c…9916fdb__700.jpg
null
null
['7', '8', '7', '5']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_6FRykZUG7XMJVjr
18
high internal locus of control
18–24
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
1.0
2.25
3.5
2.25
3.5
2
1.5
1.5
2.64
4
1.5
3.67
2.5
3.17
2.25
2.5
2.09
3.27
1.67
3.33
1.58
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_5kODexcHpSsJ7eW
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
7.0
2.5
4
1
4.5
2.5
2.5
2.5
3.09
4
3.5
4
2
3.67
3.5
1.5
3.27
1.82
2
2.67
1.83
Smoking and COPD
https://www.boredpanda.c…da5dd3d__700.jpg
null
null
['4', '8', '2', '3']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_1E1eISWRPRgK3lb
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Healthcare/Medical
null
$150,000 or more
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
9.0
3
3
2
3.5
2.5
2.5
1.5
2
4
3.5
2.67
4
3.33
2.5
1.5
2.91
3.09
2
2
1.33
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['8', '7', '8', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_3HMRLXiFg8Msr3z
9
low internal focus of control/high external locus of control
18–24
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Married
null
Married/Partnered, no children
null
No
null
null
The message motivates me to not ignore arthritis symptoms. - Scale: 1 (not at all) - 9 (extremely)
7.0
3.5
2.5
2
3
2
2
2
2.91
2
2.5
3.33
2.5
2.33
2.5
3.5
2.55
2.73
2.67
2.67
2.33
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['8', '4', '8', '3']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_5SIazCM8leLs0S3
9
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely)
7.0
4
4
3.5
3
1.5
2
2
3.27
4.5
2
2.67
3
3
1.5
2
2.18
3.45
2
4
2.5
Smoking and COPD
https://www.boredpanda.c…44b7b94__700.jpg
null
null
['6', '6', '6', '8']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_7ByXANgzuHcM07t
14
moderate internal/external locus of control
18–24
Female
null
Female
null
Prefer not to say
null
Apolitical/Not involved in politics
null
Black/African American
English
English
null
Bachelor’s degree
Student
null
Student
null
Prefer not to say
Single
null
Single, living alone
null
No
Mental health condition
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
2.0
2
1
2
1.5
3
4.5
2.5
3
3
3
4
3
2.5
3
2.5
3.82
2.73
4.33
3.33
2.17
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['8', '8', '7', '9']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_5zFfm1oxxRxH7rj
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
English
Spanish
null
Master’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
8.0
3
3
3
1.5
1.5
1.5
1.5
2.73
3
1.5
4
3
2
1.5
1.5
2.18
3.27
2
4
2
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['9', '9', '9', '9']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_7MhurdbeuslHDp5
14
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Education
null
$100,000–$149,999
Married
null
Single, living with family
null
No
null
null
In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
4.0
2.5
3
2.5
2.5
3
3.5
3.25
3.36
4
2.5
2.67
3.5
3.17
4
4.5
2.91
3.09
4.67
1.33
2.5
Smoking and COPD
https://www.boredpanda.c…be1f5c5__700.jpg
null
null
['7', '8', '7', '8']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24
Smoking
R_325uB0l4PgMeAZX
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Islam
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
Hearing impairment
null
Type in every thought that came to mind viewing this material.
Drugs abuse
3.75
1.5
2
1.5
0.5
2.5
2
2.73
3
3
1.33
4
1.67
2.5
0.5
2.36
2.73
3.33
2
1.92
Substance abuse
Unknown
null
null
null
null
null
null
['3', '7', '3', '7']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_5rNngO26KdYIWI9
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Government/Public Service
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of unsafe sexual practices - Scale: 1 (not at all) - 9 (extremely)
4.0
2.75
2.5
3.5
2
2.5
4
3
3.27
2.25
2.25
4
3.5
2.25
2.75
2
3.36
3.27
2.67
2.67
2
Sexual Health
https://placeit-img-1-p.…_thumb_stage.jpg
null
['2', '2', '5', '1']
null
null
null
null
null
Informational
Not targeted towards one group
Sexual Health
R_3MMZl2clE3kxUhU
16
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
2.0
4.25
3.5
3.5
3
1.5
2.5
2.5
2.82
3.5
2.5
3
4.25
2.67
4
2.5
2.64
3.18
1.67
2
3.42
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['9', '9', '8', '7']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_52X77QMLeZGKIl7
15
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
5.0
3.5
3
4
2.5
2.5
3.5
3.5
3.64
2.5
3.5
3.33
3.5
2.5
4
3
3.45
3.45
4
3.33
3.67
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['8', '8', '8', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_6igpxR7tBKLrEds
17
high internal locus of control
45–54
Male
null
Male
null
Christianity
null
Libertarian
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Single, living alone
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
2.0
4.5
3
4
2
2.5
4
3.5
3.27
2
1.5
4
4
2.17
4
3.25
3.09
4.27
2.67
4.67
3.67
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['8', '9', '9', '9']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_6TIoa0ZAGPNUHHb
17
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
High school diploma or equivalent
Self-employed
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
Less than $25,000
Single
null
Single Parent with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
1.0
3
3.25
2.5
3.25
2.75
1.5
1.5
2.55
3.75
1.25
4.67
3.5
3.25
1.25
1
2.27
2.73
1.67
2.67
1.92
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['9', '8', '9', '8']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_1gp6Dg2r9fWRnue
12
moderate internal/external locus of control
25–34
Female
null
Female
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
3
2.5
2.5
3
2.5
0.5
1.5
2.91
2
3
4
1
2.5
2.5
1.5
2.36
2.91
3.33
5.33
2.17
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['9', '6', '6', '7']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_1eQLfkbkkEYAl1q
10
low internal focus of control/high external locus of control
55–64
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely)
5.0
4
2
5
1.5
2
3
1
2.55
3.5
1
1.33
4.5
2.33
3.5
2.5
1.82
4.55
3.33
5.33
3.67
Smoking and COPD
https://kuow-prod.imgix.…lse&w=1400&h=434
null
null
['6', '5', '7', '2']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74)
Smoking
R_7RgdRIWQywE5wu3
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Libertarian
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
5.0
2.5
3
3.5
2.5
2.5
3
2.5
3.09
2
2.5
2
1.5
2.33
3.5
2
2.55
2
2
3.33
2
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['8', '7', '5', '3']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_7erpNxI9XMPqYRH
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Judaism
null
Libertarian
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
9.0
2.5
2
4.75
3.5
2
3
0.5
2.55
3
1.5
5.33
3.5
2.83
1.5
2.5
3.09
2.36
4
1.33
2.75
Smoking and COPD
https://countertobacco.o…lish-360x141.jpg
null
null
['8', '9', '9', '8']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_5jZKLJHO03v37SN
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
8.0
4
4
5
3
3.5
2.5
2.5
2.91
2
3.5
2.67
2
2.83
3.5
2.5
2.91
2
2.67
2
3
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['5', '5', '3', '5']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_3upiVjiO47Gq2eR
16
high internal locus of control
35–44
Male
null
Male
null
None of the above
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely)
7.0
3.5
3
3.25
1.5
2
2
3.5
3.64
3
2.5
4
3
2.17
2.5
2.25
2.73
2.64
4
3.33
2.58
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['7', '8', '8', '9']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_7AmN47z2orUm8RH
12
moderate internal/external locus of control
45–54
Male
null
Male
null
Christianity
null
Liberal
null
Hispanic/Latino,White/Caucasian
English
English
null
Doctoral or professional degree
Employed full-time
null
Healthcare/Medical
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
Visual impairment,None
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
2.0
2.5
2.5
4
3
2.5
2.5
2
2.18
3
3
3.33
2.25
2.83
2
1
2.91
2.82
1.33
4
2.33
Smoking and COPD
https://washburnreview.o…84acff50bd79.jpg
null
null
['5', '4', '4', '7']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_3KUTKFlN0riSsMo
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
1.0
3
2.5
5
0.5
0.5
1
2.5
2.36
3
2.5
3.33
5
1.33
1
2.5
2.18
3.82
1.33
2
2.83
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['9', '9', '8', '8']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_2xKKqOAef8VhDBT
13
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
7.0
4
2
2
3.5
1.5
1.5
1.5
2.73
5
2.5
4
3
3.33
2.5
2.5
2.55
2.91
3.33
4
3
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['7', '6', '8', '8']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_5PGI9P4XqotcKLB
19
high internal locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to prioritize my mental well-being and seek support when needed. - Scale: 1 (not at all) - 9 (extremely)
6.0
2.5
2.75
2.25
2
2.25
1.5
1.5
2.73
3.5
2.5
3.33
3.5
2.58
3.25
1.25
2.36
3.09
3
3.67
2.5
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['6', '6', '8', '8']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_6IlP4e2iKkHz3a2
14
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Associate’s degree
Employed part-time
null
Education
null
Less than $25,000
Married
null
Married/Partnered, no children
null
Prefer not to say
Prefer not to say
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
5.0
3.5
3
2.5
2.75
1.25
2.5
2
2.82
4
1.5
4.33
5
2.67
3.25
4
2.64
4.36
3
4.67
2.75
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['7', '5', '4', '3']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_77rSTUNeVoqYdP3
7
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Married
null
Single, living with family
null
No
Prefer not to say
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
2.0
3
3.5
4
1.5
3.5
1.5
3.5
3.27
2.5
1.5
4
2
2.5
4.5
3.5
2.18
2.91
2
4
2.67
Smoking and COPD
https://www.boredpanda.c…771dc13__700.jpg
null
null
['7', '6', '7', '7']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_7AYq0qJ5Pth3mj7
14
moderate internal/external locus of control
55–64
Female
null
Prefer not to say
null
None of the above
null
Prefer not to say
null
Black/African American
Arabic
English
null
High school diploma or equivalent
Unemployed
null
Business/Finance
null
Less than $25,000
Divorced
null
Multi-generation family (e.g., with parents, grandparents, or extended family)
null
Prefer not to say
Hearing impairment
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
3.0
2.25
3.75
4.25
1.5
2
3
1.75
2.91
4.25
2.75
3
2
2.58
1.75
1.75
2.91
3.27
1.33
5
2.75
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['6', '5', '2', '2']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_81uU8mG13AB8lNF
13
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Student
null
Education
null
Less than $25,000
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
4.0
2.5
2
3.5
2
3
2
3
3.09
2
1.25
3
4.75
2.33
4
4.5
2
3.73
4
2
2.83
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_6EuVHdehoVmccUZ
19
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Master’s degree
Self-employed
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
Yes
Mental health condition
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
8.0
2.5
4.25
3.25
3
3.5
2.25
2.5
3.18
3.75
1.75
3.33
2.25
3.42
1.25
2.75
2.36
3.27
2
4.67
2.17
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['5', '9', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_5rNngO26KdYIWI9
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Government/Public Service
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
5.0
2.75
2.5
3.5
2
2.5
4
3
3.27
2.25
2.25
4
3.5
2.25
2.75
2
3.36
3.27
2.67
2.67
2
Smoking and COPD
https://blogger.googleus…cigarette_05.jpg
null
null
['2', '3', '9', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_3WAr0fMj1LGlk2k
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Buddhism
null
Conservative
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Education
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
Yes
Visual impairment
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
6.0
2
4.5
2
3
3
0.5
2
3.09
4
1.5
2
3
3.33
2.5
3.5
1.27
2.91
2
2.67
1.67
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['7', '7', '8', '8']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_7elaUxpQfyPAYPn
13
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely)
4.0
3.5
1.5
3
2.75
2.25
2.5
3
2.73
3.25
3
2.33
3.25
2.75
3
3.5
2.64
3.55
3.33
3.33
2.67
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['7', '4', '5', '6']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_3EuSGrb56SBbLVe
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
Skin symptoms (such as excessive sweating from salt) may not be taken seriously, but they are also a clear feature of cystic fibrosis.
2
4
3
2.5
3.5
2.5
1.5
3.27
3
3.5
2.67
3.5
3
2.5
2.5
2.91
4
2.67
4.67
3.33
Smoking and COPD
https://theadamskilt.com…vertisement-.jpg
null
null
['6', '7', '6', '5']
null
null
null
null
Persuasive-Threat
Young Adults 18-24, Adolescent (12-17)
Smoking
R_2A2Mxj04J2JDejD
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
6.0
4
2.5
2
1.5
1.5
2.5
3.5
2.55
3.5
3.5
4.67
3
2.17
3.5
0.5
3.45
2.91
2
4
2.67
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['9', '5', '6', '5']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_6Yuca2N6aEDGuLn
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
6.0
1.5
3
3
3.5
2
1.5
2.5
3.45
4
4.5
1.33
1
3.17
1.5
3.5
2.55
2.55
3.33
4
2.5
Substance abuse
Unknown
null
null
null
null
null
null
['6', '8', '8', '8']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_7oL1y8EJNLZT0Hs
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely)
7.0
2.75
3
1.75
2.75
2.5
4.25
2.5
3.18
3.75
1.75
4.67
1.75
3
2
2.25
3.45
2.36
3
4
2
Smoking and COPD
https://ash.org/wp-conte…cond-768x768.png
null
null
['6', '8', '8', '8']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_323lReaCmaFp6tT
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is leaving arthritis untreated to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
3
2
1.5
1.5
3
2.5
2.5
2.73
3
1
5.33
1.5
2.5
2
2
2.73
2.73
2
3.33
2
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['5', '4', '5', '6']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_81uU8mG13AB8lNF
13
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Student
null
Education
null
Less than $25,000
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
2.0
2.5
2
3.5
2
3
2
3
3.09
2
1.25
3
4.75
2.33
4
4.5
2
3.73
4
2
2.83
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['9', '9', '9', '9']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_3L0EStAC9EXnBGH
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
Black/African American
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
5.0
2
4.5
4
1.5
2
1.5
2.5
3.82
4
1.5
5.33
3
2.5
1.5
1.5
2.55
2.91
2.67
2.67
2.67
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['7', '7', '6', '3']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_6EFvY17DP7DQz3r
13
moderate internal/external locus of control
18–24
Female
null
Female
null
Christianity
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Self-employed
null
Healthcare/Medical
null
Less than $25,000
Single
null
Single, living alone
null
Yes
Mental health condition
null
In your opinion, how harmful is ignoring mental health to your overall quality of life? - Scale: 0 (not at all)-6 (extremely harmful)
4.0
3.5
3.5
4.25
3
1.5
2.25
2
2.91
2.5
4
4.67
1.5
2.33
0.5
2.5
3.55
1.73
1.33
1.67
3.25
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['9', '7', '6', '5']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_7NYRKG0ovhs6cdb
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Married
null
Single, living with family
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
6.0
3
2
3
2.5
2.5
3.5
3.5
2.73
4
1.5
4
2
3
3.5
2.5
2.91
2.55
3.33
4
2.67
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['9', '8', '8', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_1X8Wtw5iZqnbc9r
18
high internal locus of control
65 or older
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
2.0
2
3.75
2
4
3
3.25
3
3.36
4
4
4
3
3.67
4.25
1.75
3.73
2.64
1.33
2
2.42
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['9', '8', '8', '7']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_5fZvS7WgqGlknyD
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Libertarian
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
9.0
2
3
3
2.5
1.5
2.5
3.5
2.73
3
1.5
2.67
3
2.33
1.5
1.5
2.18
2.91
2
2.67
1.67
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['6', '6', '8', '8']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_53c6YPwzx6n2Hv3
17
high internal locus of control
18–24
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Some college, no degree
Employed part-time
null
Student
null
$100,000–$149,999
Single
null
Single, living alone
null
No
Visual impairment
null
How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely)
9.0
2.75
5
1
4.5
4
2.25
3
4
3
2.5
5.33
1.5
3.83
1.25
2
3.18
2.55
3.33
2.67
1.33
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['7', '8', '7', '1']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_6hy8OuAxyzZTU0U
14
moderate internal/external locus of control
25–34
Female
null
Female
null
None of the above
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely)
6.0
3
4
4
3.5
2.5
2.5
2.5
4.18
3
4.5
2.67
4
3
2
2.5
3.27
3.27
4.67
4
3.5
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['6', '4', '4', '5']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_63s49WDXHmXfdFM
16
high internal locus of control
35–44
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
7.0
3.5
3
4
2.5
3.5
2
1.5
3.09
4
1.5
5.33
4.5
3.33
2.5
1.5
2.73
3.64
3.33
3.33
2.83
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['5', '7', '8', '5']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_142ueWKQ8GXJ08q
12
moderate internal/external locus of control
35–44
Female
null
Female
null
Judaism
null
Independent
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Education
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely)
9.0
3
3
3
1.5
1.5
1.5
1.5
2.73
3
1.5
4
3
2
1.5
1.5
2.18
3.27
2
4
2
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_7oL1y8EJNLZT0Hs
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
8.0
2.75
3
1.75
2.75
2.5
4.25
2.5
3.18
3.75
1.75
4.67
1.75
3
2
2.25
3.45
2.36
3
4
2
Smoking and COPD
https://ash.org/wp-conte…cond-768x768.png
null
null
['6', '8', '8', '8']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_1OCapMzz9MroKSH
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
4.0
2.5
4
3
1.5
2
1
2.5
3.27
3.5
1
4
4
2.33
1
2.5
1.82
4.18
1.33
4.67
2
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['9', '9', '9', '1']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_5y3HZd0pnfJw52F
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Education
null
$25,000–$49,999
Single
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
Cigarettes ( damage of the lungs )
3
3
2.5
2.5
2.75
0.5
1.75
2.36
4
1
4
3.5
3.08
1.5
2.75
1.64
3.82
1.67
4.33
2
Smoking and COPD
https://www.boredpanda.c…da5dd3d__700.jpg
null
null
['5', '6', '6', '6']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_12bP9GlvcERRL3G
9
low internal focus of control/high external locus of control
45–54
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
5.0
3
4
3.5
1.5
3
1
1
3.27
3
1.5
1.33
3.5
2.5
2.5
2.5
1.27
3.45
3.33
2.67
1.83
Mental Health
null
['8', '3', '3', '3']
null
null
null
null
null
null
null
null
null
R_1OIXeJS3kqnSOwM
10
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
3.0
3
3.5
2
2.5
3
3
3
2.73
3.5
2
3.33
1.5
3
1
2.5
2.73
2
2
2.67
2.17
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['9', '8', '6', '3']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_7KVFfS1pWOcGUfm
14
moderate internal/external locus of control
25–34
Male
null
Male
null
Islam
null
Independent
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
2.5
3.25
2.5
2
1.5
1.5
1.5
2.55
3
1.25
3.33
2.75
2.17
1.25
1.25
1.91
2.82
1.67
3
1.92
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['9', '9', '9', '9']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_3pLlvZyPfBlbDKV
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
1.0
2.5
3
3.5
2
2.5
2.25
2.25
2.55
4.5
1.25
3.33
2.25
3
3.25
0.75
2.18
2.55
3
4
2.92
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_1AfpDcySobmV7SF
14
moderate internal/external locus of control
18–24
Female
null
Female
null
Christianity
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
9.0
3.5
4
4
2.25
3.5
1.5
1.75
3.18
3
2.25
3.67
4
2.92
1.5
2
2.36
3.18
3.33
1.67
2.83
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['5', '7', '6', '5']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_4hDPQxWgkEMg7TJ
14
moderate internal/external locus of control
25–34
Female
null
Female
null
Hinduism
null
Prefer not to say
null
Asian
English
English
null
Master’s degree
Student
null
Student
null
Prefer not to say
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
1.0
2.5
4
2.5
2.5
2.5
2.5
2
2.91
3.5
2.5
4
2
2.83
1.25
3
2.91
2.73
3.33
2.67
2.08
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['9', '9', '9', '9']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_6olajnCVFLgUTLP
14
moderate internal/external locus of control
35–44
Male
null
Male
null
Islam
null
Independent
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful)
5.0
2.5
4.5
2
2.5
2.5
1.5
2
3.82
3.5
4.5
4
2.5
2.83
2.5
1
3.27
3.27
3.33
5.33
1.83
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['2', '2', '9', '2']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_80qlYUspLCqQ48m
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Technology/Engineering
null
Less than $25,000
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
7.0
4.5
1.75
4
2
2
2
1.25
2.73
4
2.5
4.67
4.25
2.67
0.5
2
2.91
3.18
4
2.67
3.17
Smoking and COPD
https://countertobacco.o…lish-360x141.jpg
null
null
['4', '3', '2', '2']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_1mP0DxbRBzCBNEM
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
Physical disability,Visual impairment,Hearing impairment,None
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
4.0
2
2
4
2.5
3
2.5
1.5
2.55
4.5
1
1.33
4.5
3.33
3.5
1.5
1.64
3.82
2.67
4
3.33
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['4', '6', '7', '3']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_31HBQSnscKAZAqt
14
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Master’s degree
Employed part-time
null
Healthcare/Medical
null
$25,000–$49,999
Separated
null
Single Parent with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
6.0
2
3
3
1.5
0.5
1.5
1.5
2.73
5
0.5
4
4
2.33
2.5
4.5
1.82
4.36
2
5.33
2.67
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['9', '8', '9', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_3hFJWcipHcoRyRB
17
high internal locus of control
35–44
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
Prefer not to say
Visual impairment
null
How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely)
5.0
3
2.5
3.5
4.5
3.5
2.5
2.5
3.64
3.5
2.5
2.67
3
3.83
3
3
2.55
2.82
4.67
1.67
3.67
Smoking and COPD
https://www.boredpanda.c…be1f5c5__700.jpg
null
null
['4', '4', '2', '3']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24
Smoking
R_71dOkJgjw3pjyZE
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Islam
null
Apolitical/Not involved in politics
null
Native American/Alaska Native
English
Arabic
null
Associate’s degree
Student
null
Business/Finance
null
Less than $25,000
Single
null
Single, living with family
null
No
Visual impairment
null
How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely)
5.0
3.5
3.5
2.25
2
2.5
2.5
2.5
2.55
1.5
2.5
4
4.25
2
1.5
2
2.91
4.09
2
4.67
1.92
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['4', '4', '5', '7']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_3IcvbEdzr55VPn0
11
low internal focus of control/high external locus of control
25–34
Female
null
Prefer not to say
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
High school diploma or equivalent
Unemployed
null
Unemployed/Looking for work
null
$25,000–$49,999
Married
null
Married/Partnered, no children
null
No
Mental health condition
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
9.0
4.5
1.5
3.5
1.25
3.5
3
1.5
2.45
3.5
3
4
3.25
2.75
3
3.5
3.27
3.55
4.33
3.33
2.83
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['7', '6', '8', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_3kp644OKLWWtWIx
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Doctoral or professional degree
Self-employed
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the importance of mental health - Scale: 1 (not at all) - 9 (extremely)
8.0
3
2
3
3.5
1.5
2.5
2.5
2.73
3
0.5
2.67
4
2.67
1.5
1.5
1.82
3.64
2
4
2
Mental Health
null
['9', '9', '9', '9']
null
null
null
null
null
null
null
null
null
R_3QYgQZ3QKdl1VGR
10
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
1.0
3.5
4.25
1
1.5
3
2.5
3
3.64
4
3
1.33
4.5
2.83
3.5
3.75
2.36
4.55
3
4.33
1.83
Smoking and COPD
https://washburnreview.o…84acff50bd79.jpg
null
null
['9', '6', '8', '7']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_1gXH1qaOHW0mk8z
16
high internal locus of control
18–24
Female
null
Female
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Associate’s degree
Self-employed
null
Arts/Entertainment
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
1.0
2.5
3
2.5
2
2.25
2.5
0.75
2.18
3.75
2.25
2.67
2.75
2.67
2.5
2.25
2.45
2.64
1.67
1.67
1.5
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['8', '8', '3', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_12ihhV61DnqnPJx
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
3.0
3.25
2
4
2.5
2.5
2.5
3.5
2.36
2
2.5
4
4
2.33
2.5
2.5
2.91
3.27
2
4
2.75
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['9', '8', '6', '5']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_5Fez12ha5FrHAHv
18
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
9.0
2.5
3
2.75
2.25
1
2.5
1.25
2.36
4.25
1.5
3.33
3.25
2.5
2.25
1.5
2.36
3.09
1.67
3.67
1.67
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_6mQwk37YBg08vuF
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Education
null
$75,000–$99,999
Married
null
Married/Partnered, no children
null
No
Mental health condition
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
6.0
3
3.5
4
1.5
3.5
0.5
1.5
2.36
3
2
2
1
2.67
1.5
1.5
1.45
2.36
1.33
3.33
2.33
Substance abuse
Unknown
null
null
null
null
null
null
['9', '8', '9', '9']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_5fa7GaAHV7uQK9S
14
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$25,000–$49,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
2.0
2
3
2
3.5
1.5
3.5
1.5
2.18
2
3.5
4
4
2.33
2.5
3
3.64
3.64
1.33
3.33
2
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['8', '8', '8', '8']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_7Ppow0uIH1XnEeb
10
low internal focus of control/high external locus of control
18–24
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Associate’s degree
Employed part-time
null
Business/Finance
null
Less than $25,000
Single
null
Single, living alone
null
No
Chronic illness (e.g., diabetes, heart disease)
null
The message makes me more concerned about the health risks of untreated arthritis. - Scale: 1 (not at all) - 9 (extremely)
6.0
2.5
2.5
4
2.5
1.5
2.5
1.5
1.45
4
4.5
2.67
3
2.67
2.5
2.5
3.27
2.55
0.67
2.67
3.17
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['4', '3', '3', '3']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_3gXU9GPZWvfmVu9
10
low internal focus of control/high external locus of control
18–24
Female
null
Female
null
None of the above
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely)
7.0
3
4
3
2.5
2
3.5
2
3.64
2.5
3.5
2
2
2.33
2.5
2
3.09
2.55
3.33
2
3
Smoking and COPD
https://www.boredpanda.c…9916fdb__700.jpg
null
null
['6', '5', '8', '4']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_1QhHAWUdeUr8rRe
14
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Education
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
8.0
1.5
2.5
3.75
1.5
2
3
2.25
2.45
4.5
3
2.67
1.5
2.67
2.5
1.5
2.91
2.55
0.67
3.33
2.75
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['9', '5', '3', '5']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_2PTQo2Zre78sf6C
14
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Master’s degree
Employed part-time
null
Education
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
Yes
Chronic illness (e.g., diabetes, heart disease)
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
4.0
2.5
3.5
2.5
1.5
1.75
0.5
1.25
2.55
1.75
1.5
3.67
3
1.67
1.5
2
1.73
3.18
1.67
4.33
1.83
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['5', '7', '3', '8']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_7f3rA7ZYH8JIQld
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Islam
null
Libertarian
null
Hispanic/Latino
English
English
null
Associate’s degree
Self-employed
null
Arts/Entertainment
null
Prefer not to say
Single
null
Single, living with family
null
No
null
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
7.0
2
3.5
5
1.5
4.5
2.5
3.5
2.73
2
2.5
2.67
2.5
2.67
1
1.5
2.55
2.91
1.33
3.33
2.83
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['8', '8', '8', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_7Ppow0uIH1XnEeb
10
low internal focus of control/high external locus of control
18–24
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Associate’s degree
Employed part-time
null
Business/Finance
null
Less than $25,000
Single
null
Single, living alone
null
No
Chronic illness (e.g., diabetes, heart disease)
['4', '4', '4', '3']
How open are you to getting recommended vaccinations in the future? - Scale: 1 (not at all)-9 (extremely)
5.0
2.5
2.5
4
2.5
1.5
2.5
1.5
1.45
4
4.5
2.67
3
2.67
2.5
2.5
3.27
2.55
0.67
2.67
3.17
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_5lPwKN5hrMFYD5D
13
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Doctoral or professional degree
Employed full-time
null
Government/Public Service
null
$50,000–$74,999
Married
null
Single Parent with children
null
Yes
null
null
Type in every thought that came to mind viewing this material.
How to prevent chickenpox
3
3
2
1.5
1.5
1.5
1.5
2.73
3
2.5
4
3
2
1.5
1.5
2.55
3.27
2
4
1.67
Smoking and COPD
https://www.boredpanda.c…44b7b94__700.jpg
null
null
['9', '9', '9', '9']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_6Q5dO3NEVDRXzFQ
16
high internal locus of control
35–44
Female
null
Female
null
Christianity
null
Prefer not to say
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Healthcare/Medical
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the importance of mental health - Scale: 1 (not at all) - 9 (extremely)
9.0
2.5
2.75
3.5
1.5
1.75
2.75
2.75
3
4
2.5
3.67
1.75
2.42
2
1
2.91
2.64
3
5.33
3.17
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['8', '7', '9', '8']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health