Datasets:

ResponseId
stringlengths
17
17
locus_score
float64
6
20
locus
stringclasses
3 values
age
stringclasses
6 values
gender
stringclasses
4 values
gender_text
float64
assigned_birth
stringclasses
3 values
assigned_birth_text
float64
religion
stringclasses
8 values
religion_text
stringclasses
1 value
political_aff
stringclasses
7 values
political_aff_text
float64
race_ethnicity
stringclasses
22 values
prim_language
stringclasses
5 values
first_language
stringclasses
6 values
first_language_text
stringclasses
1 value
highest_education
stringclasses
7 values
employment_status
stringclasses
6 values
employment_status_text
float64
current_profession
stringclasses
12 values
current_profession_text
stringclasses
4 values
income
stringclasses
7 values
marital_status
stringclasses
6 values
marital_status_text
stringclasses
2 values
family_status
stringclasses
8 values
family_status_text
stringclasses
1 value
disability_binary
stringclasses
3 values
conditional_disability
stringclasses
27 values
vaccination
stringclasses
66 values
question
stringclasses
41 values
response
stringlengths
1
675
Creative Imagination
float64
1
5
Responsibility
float64
1
5
Intellectual Curiosity
float64
1
5
Depression
float64
0.5
4.5
Emotional Volatility
float64
0.5
4.5
Trust
float64
0.5
4.5
Productiveness
float64
0.5
4.5
Conscientiousness
float64
1.27
4.55
Anxiety
float64
1
5
Respectfulness
float64
0.5
4.5
Compassion
float64
1.33
5.33
Energy Level
float64
1
5
Negative Emotionality
float64
1.17
4.67
Aesthetic Sensitivity
float64
0.5
4.5
Assertiveness
float64
0.5
4.5
Agreeableness
float64
1.27
4.36
Extraversion
float64
1.27
4.55
Organization
float64
0.67
4.67
Sociability
float64
1.33
5.33
Open-Mindedness
float64
1.17
4
topic
stringclasses
8 values
media_path
stringclasses
35 values
mental_health
stringclasses
204 values
sexual_health
stringclasses
109 values
copd
stringclasses
389 values
chronic_disease
stringclasses
127 values
hiv
stringclasses
350 values
nutrition
stringclasses
270 values
substance_abuse
stringclasses
276 values
media_type
stringclasses
3 values
target_population
stringclasses
22 values
behavior_change
stringclasses
12 values
R_678LEF0F4UXxkg5
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
9.0
3
3
3
1.5
1.5
1.5
1.5
2.73
3
1.5
4
3
2
1.5
1.5
2.18
3.27
2
4
2
Smoking and COPD
https://ash.org/wp-conte…cond-768x768.png
null
null
['9', '9', '9', '9']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_6igpxR7tBKLrEds
17
high internal locus of control
45–54
Male
null
Male
null
Christianity
null
Libertarian
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Single, living alone
null
No
null
null
In your opinion, how harmful is ignoring mental health to your overall quality of life? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
4.5
3
4
2
2.5
4
3.5
3.27
2
1.5
4
4
2.17
4
3.25
3.09
4.27
2.67
4.67
3.67
Mental Health
null
['8', '9', '9', '8']
null
null
null
null
null
null
null
null
null
R_5Ez4drt5LdLsW9Y
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
None of the above
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of poor eating habits - Scale: 1 (not at all) - 9 (extremely)
6.0
3.5
4
2
1
0.5
1.5
1.5
3.64
4.5
0.5
4.67
3
2
2
1
2
3.09
4
4
2.67
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['7', '6', '7', '4']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_65R7TskFAsfU4yY
11
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Education
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
5.0
2
2.25
3
2.25
0.75
0.5
2.5
2.64
2.75
1.75
4
2
1.92
3.5
1.5
1.91
2.82
2
3.67
1.67
Mental Health
null
['9', '8', '8', '7']
null
null
null
null
null
null
null
null
null
R_8ncRQ8fWnQSNlxR
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
Hispanic/Latino
English
French
null
Some college, no degree
Employed part-time
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
4.0
1.5
2
3
0.5
0.5
4.5
2.5
1.82
3
1.5
2.67
3
1.33
2.5
3.5
2.91
3.09
1.33
3.33
1.83
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['7', '4', '4', '4']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_7Mhwn52oJGSukBq
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Doctoral or professional degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of untreated arthritis. - Scale: 1 (not at all) - 9 (extremely)
9.0
5
2.5
2.5
4.5
3
3.25
2
1.82
3
3
2.67
2.75
3.5
1.5
1.5
3
2.82
1.33
2.67
2.5
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['9', '9', '9', '9']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_5CBe5Rf0b4imORf
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
1.0
3
1
4
3.5
2.5
3.5
3.5
3.45
2
3.5
4
3
2.67
3.5
3.5
3.64
3.82
4.67
3.33
3.67
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_5APqehbIJRwmnhD
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Hinduism
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
2.0
3.25
3.75
4.5
2
2
3
3.25
3.82
3.5
3.5
4
1.75
2.5
2
3.25
3.45
2.36
4
1.33
2.92
Smoking and COPD
https://kuow-prod.imgix.…lse&w=1400&h=434
null
null
['6', '6', '8', '5']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74)
Smoking
R_3MmnCrfdWIVkYzU
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Independent
null
Black/African American
English
English
null
Master’s degree
Self-employed
null
Healthcare/Medical
null
$25,000–$49,999
Single
null
Single, living with family
null
Yes
Hearing impairment
null
How open are you to managing arthritis through recommended treatments in the future? - Scale: 1 (not at all)-9 (extremely)
9.0
4
3
3
1.5
2.5
1.5
1.5
2.73
3
1.5
4
3
2.33
1.5
1.5
2.18
3.27
2
4
2.33
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['9', '9', '9', '9']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_5vH0AYKdWWpG6mB
12
moderate internal/external locus of control
25–34
Male
null
Male
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Government/Public Service
null
$75,000–$99,999
Married
null
Married/Partnered, no children
null
No
null
null
The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely)
6.0
3
2.5
4
1.5
2.5
1.5
1.5
1.82
3.5
1
4
3.5
2.5
3
4.5
2
3.64
2
3.33
3.5
Smoking and COPD
https://theadamskilt.com…vertisement-.jpg
null
null
['6', '5', '6', '7']
null
null
null
null
Persuasive-Threat
Young Adults 18-24, Adolescent (12-17)
Smoking
R_50O7EjVWqQCkJwo
14
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
1.0
2.75
2.75
3
2.5
2.5
2.5
2.25
2.64
2
1.25
4
3
2.33
1.25
3.25
2.45
3.18
1.67
4
2
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['9', '9', '8', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_1QMoGiitDY4YkE3
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American,Hispanic/Latino
English
English
null
High school diploma or equivalent
Employed part-time
null
Business/Finance
null
Less than $25,000
Single
null
Single, living with family
null
Yes
Physical disability,Visual impairment,Mental health condition
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
6.0
4
3.5
1
4.5
3.5
3.5
2
2
4
2
2
4
4
2.5
2
2.55
2.91
0.67
3.33
2.67
Sexual Health
https://placeit-img-1-p.…_thumb_stage.jpg
null
['3', '3', '2', '1']
null
null
null
null
null
Informational
Not targeted towards one group
Sexual Health
R_2MGwd3hW3iGKOWi
10
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Divorced
null
Single Parent with children
null
No
null
null
The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely)
8.0
4
5
3
1.5
1.5
1.25
1.5
3.36
2.75
1.5
3.67
2.5
1.92
2.25
1.5
2
2.82
1.67
3
2.08
Smoking and COPD
https://www.boredpanda.c…8ca8927__700.jpg
null
null
['8', '8', '8', '8']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44)
Smoking
R_5AM8W6lHZiMoTyy
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
2
3
2
1.5
1.5
2
3.5
3.45
4
3.5
2.67
2
2.33
2.5
3.5
2.73
2.55
4.67
2.67
2.33
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['8', '7', '9', '5']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_6IlP4e2iKkHz3a2
14
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Associate’s degree
Employed part-time
null
Education
null
Less than $25,000
Married
null
Married/Partnered, no children
null
Prefer not to say
Prefer not to say
null
The message motivates me to not engage in unsafe sexual behavior - Scale: 1 (not at all) - 9 (extremely)
5.0
3.5
3
2.5
2.75
1.25
2.5
2
2.82
4
1.5
4.33
5
2.67
3.25
4
2.64
4.36
3
4.67
2.75
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['7', '5', '4', '3']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_1n3l1GBkaq8kZim
10
low internal focus of control/high external locus of control
18–24
Female
null
Female
null
None of the above
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
Type in every thought that came to mind viewing this material.
None.
4
3.5
1
3.5
3
1.5
2
2.73
2.5
1.5
4.67
3
3
1
2
2.36
3.64
3.33
4.67
2.17
Smoking and COPD
https://www.boredpanda.c…da5dd3d__700.jpg
null
null
['5', '7', '5', '3']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_4MT0irmByWOw4f4
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
6.0
1
4
2
2.5
3.5
2.5
2.5
3.82
2
4.5
4
3
2.67
4.5
2.5
3.64
2.55
3.33
2.67
2
Substance abuse
https://joyberryenterpri…se_cover_web.jpg
null
null
null
null
null
null
['8', '8', '9', '8']
Informational
Adolescent (12-17)
Substance Abuse
R_3aYieVYHouuL8yd
18
high internal locus of control
35–44
Male
null
Male
null
None of the above
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to maintaining consistent HIV care and prevention practices in the future? - Scale: 1 (not at all)-9 (extremely)
9.0
3.5
4
2.75
2
2
2.5
3.5
4
2
4
4
2.5
2
3.5
2
3.45
2.18
4
2.67
2.08
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '8', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_6ayOsOy5OcF3MhQ
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$150,000 or more
Married
null
Single Parent with children
null
Yes
null
null
The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely)
8.0
2
5
4
2.5
1.5
1.5
3.5
3.45
3
2.5
2.67
1
2.33
0.5
3.5
2.18
1.82
2
1.33
3
Smoking and COPD
https://www.boredpanda.c…8ca8927__700.jpg
null
null
['6', '8', '6', '7']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44)
Smoking
R_7pnXxF3AtAe9f7L
13
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Some college, no degree
Student
null
Student
null
$100,000–$149,999
Single
null
Single, living with family
null
No
Prefer not to say
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
6.0
3
4
2
2.5
3.5
2.5
3.5
4.18
4
2.5
2.67
2
3.33
4.5
2.5
2.55
2.18
3.33
2.67
2.67
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['8', '9', '7', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_1rbMGrMEZvkX37b
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
4
3
3
1.5
1.5
2.5
1.5
2.36
3
1.5
4
3
2
1.5
1.5
2.55
3.27
0.67
4
2.33
Smoking and COPD
https://countertobacco.o…lish-360x141.jpg
null
null
['9', '9', '9', '9']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_2YSpQNsoC1kCCpK
12
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Government/Public Service
null
Prefer not to say
Single
null
Single, living with family
null
No
Prefer not to say
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
5.0
3.5
3
3
1.5
1.5
1.5
1.5
2.73
3
1.5
4
3
2
1.5
1.5
2.18
3.09
2
3.33
2.17
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['4', '4', '3', '3']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_5xVJikTi45QZ9Pe
9
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Judaism
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$25,000–$49,999
Divorced
null
Single Parent with children
null
No
null
null
Type in every thought that came to mind viewing this material.
My thoughts are how mental stability is necessary in our day to day lives.
2.25
4
2.75
2
2.5
2.75
2.25
3.73
2
1.25
4.67
4
2.17
3.5
3.5
2.73
3.64
4
4
2.5
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['7', '8', '8', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_2dDZp1Y2R6G2v6Y
16
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
High school diploma or equivalent
Employed full-time
null
Education
null
Less than $25,000
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely)
8.0
2.25
2.5
2.75
2
2
4.25
2
2.55
2.75
1.5
3.67
4.5
2.25
2.25
2.5
3.09
3.36
2
3.67
2.75
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['1', '5', '5', '4']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_1uDkUdXB4Q9N8bM
16
high internal locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of unsafe sexual practices - Scale: 1 (not at all) - 9 (extremely)
6.0
4.5
4
3
2.5
2
1.5
3.5
3.82
4
1
1.33
4
2.83
0.5
2.5
1.27
2.91
4.67
2.67
2.83
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['8', '6', '4', '7']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_3qee5X6u34ETr2H
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
None of the above
null
Moderate
null
Black/African American
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
8.0
4
3
2
2.5
3
2.5
1.5
3.09
3
3
2.67
3
2.83
1.5
2
2.73
2.91
3.33
3.33
2
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['6', '6', '8', '4']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_6CkLxpMTuHFR1fu
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Education
null
$150,000 or more
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
6.0
4
2
2.5
1.5
3
3
2.5
2.73
2
1
4
2
2.17
1.5
2.5
2.55
2.73
2
2
2.17
Smoking and COPD
https://washburnreview.o…84acff50bd79.jpg
null
null
['9', '7', '5', '9']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_5hM4L7NrQA4iYLg
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
Chronic illness (e.g., diabetes, heart disease)
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
7.0
3.5
3.5
4
2.5
3
4.25
3.25
3.73
3
2.25
4
4
2.83
2.5
3
3.45
2.91
3.33
2
3.5
Mental Health
null
['7', '8', '9', '8']
null
null
null
null
null
null
null
null
null
R_6igpxR7tBKLrEds
17
high internal locus of control
45–54
Male
null
Male
null
Christianity
null
Libertarian
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Single, living alone
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
3.0
4.5
3
4
2
2.5
4
3.5
3.27
2
1.5
4
4
2.17
4
3.25
3.09
4.27
2.67
4.67
3.67
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['9', '9', '9', '9']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_18a8aYRbiWKXB97
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Associate’s degree
Employed part-time
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
6.0
2
4.75
3.5
2.75
2.75
2.5
2.5
3.64
2.75
2.5
3.67
2.5
2.75
2.25
2.5
2.82
2.27
3
2.33
1.58
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['8', '8', '8', '9']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_5O5ocoMdft9IfHr
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
Native American/Alaska Native
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Single
null
Single, living with family
null
Prefer not to say
Prefer not to say
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
2.0
3
1
3
3.5
3.5
1.5
3.5
3.09
2
2
4
3
3
2.5
1.5
2.36
2.55
3.33
1.33
3
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['8', '6', '8', '6']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_564QdDglrBg4zrh
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
5.0
3
2.75
5
3
2.5
1.25
2.75
2.64
3
2.5
2.67
2.5
2.83
2.25
2.25
2.09
3.09
1.67
3
2.42
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['9', '9', '9', '9']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_52X77QMLeZGKIl7
15
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
3.0
3.5
3
4
2.5
2.5
3.5
3.5
3.64
2.5
3.5
3.33
3.5
2.5
4
3
3.45
3.45
4
3.33
3.67
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['8', '8', '9', '8']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_7Vkicy0g3WO16XV
14
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
9.0
3
4.5
3
2
1.5
1.5
3
2.91
3
3.5
3.33
2
2.17
2.5
2
2.73
2
1.33
2.67
2
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['2', '6', '7', '2']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_5Qg6I9AajtuIDhT
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Unemployed
null
Education
null
$50,000–$74,999
Widowed
null
Single, living alone
null
No
null
null
How open are you to adopting practices that promote good mental health in the future? - Scale: 1 (not at all)-9 (extremely)
4.0
3
3
3
1.5
3
1
1.5
3.09
2
2.5
4.33
2.5
2.17
2
1
2.45
2.55
3.33
2.67
2.5
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['9', '7', '4', '6']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_8DH01kat7om3yTj
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
2.0
3
2.75
2
2.25
2.5
2.25
1.5
1.91
3.75
3
2.67
3.25
2.83
4
1
2.64
2.73
2
3.67
2.5
Smoking and COPD
https://physoc.onlinelib…2-gra-0001-m.jpg
null
null
['5', '7', '6', '3']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_3GpnP5178xSGEpS
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Married
null
Married/Partnered, with children
null
Yes
Visual impairment
null
Type in every thought that came to mind viewing this material.
Avoid sharing any personal items
3
4
2
2.5
2.5
1.75
2
3.27
2
1.5
4
3
2.33
1.25
2.5
2.27
3.73
2
4.33
1.75
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_32VsjaIdo13vDhb
10
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Prefer not to say
null
Prefer not to say
null
Asian
English
Chinese
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$75,000–$99,999
Married
null
Single, living with family
null
Prefer not to say
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
2.0
1
3
4
2.5
1.5
3.5
4.5
3.09
3
1.5
1.33
3
2.33
2.5
1.5
2.18
2.55
2
4
2.67
Smoking and COPD
https://www.boredpanda.c…be1f5c5__700.jpg
null
null
['6', '5', '8', '7']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24
Smoking
R_3RbToLq4kGyCF0Z
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Buddhism
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
7.0
2
4
4
3
3.5
1
2.5
3.09
4.5
3
3.33
3
3.67
3.5
2.5
2.36
3.64
0.67
4
2
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['2', '2', '9', '5']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_5M38S9MTrShXonL
15
moderate internal/external locus of control
35–44
Female
null
Female
null
Islam
null
Moderate
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed part-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is ignoring mental health to your overall quality of life? - Scale: 0 (not at all)-6 (extremely harmful)
2.0
2.5
2.75
1
3
2.25
2
2.5
3
3.75
1.5
4
3.5
3
1
3
2.36
2.91
2
2.67
1.67
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['8', '5', '8', '5']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_6V2UFyb4NQmWbTY
16
high internal locus of control
18–24
Male
null
Male
null
Islam
null
Moderate
null
Black/African American
English
English
null
Some college, no degree
Student
null
Student
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
Type in every thought that came to mind viewing this material.
Smoking kills
4
4
3
2.5
2.5
2.75
3.25
3.36
4
3
2.67
2
3
3
2.5
2.82
2.18
3.33
2.67
2.5
Smoking and COPD
https://theadamskilt.com…vertisement-.jpg
null
null
['8', '8', '8', '1']
null
null
null
null
Persuasive-Threat
Young Adults 18-24, Adolescent (12-17)
Smoking
R_1dJPe0ubsTXbPx6
16
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Prefer not to say
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Arts/Entertainment
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
The message makes me more concerned about the importance of mental health - Scale: 1 (not at all) - 9 (extremely)
9.0
2.75
3
2.5
2
3
1.5
1.5
2.27
4.75
1.5
3.67
2.75
3.25
1.25
3.5
2.09
2.91
1.67
3
1.83
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['9', '9', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_8ncRQ8fWnQSNlxR
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
Hispanic/Latino
English
French
null
Some college, no degree
Employed part-time
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
['6', '5', '4', '6']
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
7.0
1.5
2
3
0.5
0.5
4.5
2.5
1.82
3
1.5
2.67
3
1.33
2.5
3.5
2.91
3.09
1.33
3.33
1.83
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_1tdPsOZU2k92zmN
14
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$75,000–$99,999
Single
null
Single, living with family
null
No
null
null
The message motivates me to not use substances. - Scale: 1 (not at all) - 9 (extremely)
2.0
2
2.5
3
3
1.5
2.25
2.5
2.55
3.5
0.5
2.67
2
2.67
2.5
2.25
1.73
2.82
2
2.67
1.33
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['7', '3', '7', '8']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_6ZTUJyoZd3qRweN
10
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
Spanish
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
In your opinion, how harmful is leaving arthritis untreated to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
5.0
3
3
2.5
1.75
2
3
2
2.18
3
3.25
4
3
2.25
3.5
3.5
3.36
3.36
2
4.33
3.17
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['8', '8', '8', '8']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_7f3rA7ZYH8JIQld
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Islam
null
Libertarian
null
Hispanic/Latino
English
English
null
Associate’s degree
Self-employed
null
Arts/Entertainment
null
Prefer not to say
Single
null
Single, living with family
null
No
null
null
In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful)
5.0
2
3.5
5
1.5
4.5
2.5
3.5
2.73
2
2.5
2.67
2.5
2.67
1
1.5
2.55
2.91
1.33
3.33
2.83
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['8', '8', '8', '8']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_63s49WDXHmXfdFM
16
high internal locus of control
35–44
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
9.0
3.5
3
4
2.5
3.5
2
1.5
3.09
4
1.5
5.33
4.5
3.33
2.5
1.5
2.73
3.64
3.33
3.33
2.83
Smoking and COPD
https://theadamskilt.com…vertisement-.jpg
null
null
['6', '5', '5', '7']
null
null
null
null
Persuasive-Threat
Young Adults 18-24, Adolescent (12-17)
Smoking
R_5lPwKN5hrMFYD5D
13
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Doctoral or professional degree
Employed full-time
null
Government/Public Service
null
$50,000–$74,999
Married
null
Single Parent with children
null
Yes
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
7.0
3
3
2
1.5
1.5
1.5
1.5
2.73
3
2.5
4
3
2
1.5
1.5
2.55
3.27
2
4
1.67
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_1vlDhtYvBZwwi4N
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
8.0
2
4
3
1.5
1.5
1.5
3.5
3.82
3
2.5
4
3
2
0.5
1.5
2.55
2.55
2
1.33
2.67
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['8', '6', '7', '7']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_7w1xsOjSGgfRfzj
13
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Associate’s degree
Student
null
Student
null
$50,000–$74,999
Single
null
Single, living alone
null
No
Prefer not to say
null
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
8.0
1.5
3
3
4.5
2.5
3.5
2.5
2.73
4
2.5
2.67
2
3.67
3.5
2.5
2.91
3.45
3.33
4.67
2.17
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['7', '5', '6', '6']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_71mVhjqg7V4ex4L
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
I recognize that I often opt for convenience foods that are high in sugar and unhealthy fats, rather than preparing balanced meals.
5
1.5
4
2.5
2.5
2
2.5
1.45
3
3
4
2.5
2.67
3
3
2.91
3.64
0.67
4
3.5
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['5', '3', '8', '3']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_2oiQ2Arz5mw1JfD
13
moderate internal/external locus of control
45–54
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Government/Public Service
null
$75,000–$99,999
Married
null
Single, living with family
null
Yes
Hearing impairment
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
3.0
2
2
2
1.5
3.5
3.5
3.5
2.73
3
2.5
4
3
2.67
1.5
1.5
3.27
2.91
3.33
2.67
2.67
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['7', '7', '6', '6']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_5NDPR4wEkZe6q1P
17
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
2.0
4
2.75
2.5
2.75
2.5
0.5
2.25
3.18
3.25
2
3
3
2.83
1.25
1.5
1.73
3.27
3.67
4
2.25
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_5VmaOQffoSOZvO1
9
low internal focus of control/high external locus of control
55–64
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
7.0
3
3
3
2
2
1.5
0.5
2.91
3
1
2.67
2
2.33
2
3
1.64
3.09
4
4
2.83
Substance abuse
https://joyberryenterpri…se_cover_web.jpg
null
null
null
null
null
null
['6', '7', '7', '6']
Informational
Adolescent (12-17)
Substance Abuse
R_3fndLcXg4pIlqOl
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
2.0
4
3.5
4.5
1.5
2.5
3.5
1.75
3.18
4
1.5
2.67
1
2.67
3.5
2.5
2.55
2
2.67
3.33
2.83
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['8', '6', '6', '6']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_1gw5YTIj3GBaTsR
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Student
null
$25,000–$49,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
5.0
2.75
1
3
3.5
3.5
2
2.5
2.27
4
1.5
4
3
3.67
3.5
3.5
2.36
2.73
1.67
2
2.08
Smoking and COPD
https://www.boredpanda.c…771dc13__700.jpg
null
null
['7', '4', '7', '8']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_5dLz4L8SRzQBBFJ
14
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
2.75
2.75
3
1.5
2.5
2.5
1.25
2.36
4
1.75
3.67
3.5
2.67
2
3.5
2.55
4
1.33
4.67
2.42
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['8', '8', '7', '7']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_8EcbOKpnDoChyku
14
moderate internal/external locus of control
25–34
Male
null
Male
null
Islam
null
Independent
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to practicing safe sex in the future? - Scale: 1 (not at all)-9 (extremely)
2.0
2
4
2.5
2
4.5
3.5
3.5
4.36
3.5
3.5
3.33
3
3.33
2.5
1.5
3.45
3.27
4
4
1.83
Sexual Health
https://placeit-img-1-p.…_thumb_stage.jpg
null
['7', '8', '1', '4']
null
null
null
null
null
Informational
Not targeted towards one group
Sexual Health
R_7ZTw8pSzblNEsTP
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Islam
null
Prefer not to say
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Government/Public Service
null
$100,000–$149,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
3.0
3
3
3
1.5
1.5
1.5
1.5
2.73
3
1.5
4
3
2
1.5
1.5
2.18
3.27
2
4
2
Smoking and COPD
https://www.boredpanda.c…be1f5c5__700.jpg
null
null
['8', '8', '8', '7']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24
Smoking
R_3VgephNAOUeb2LJ
11
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
Yes
Chronic illness (e.g., diabetes, heart disease)
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
5.0
1
3.5
2
2.5
4.5
2.5
2.5
2.73
4.5
2.5
2.67
1.5
3.83
1.5
1.5
2.55
1.64
1.33
2.67
2.33
Substance abuse
https://wgme.com/resourc…8x502720x467.jpg
null
null
null
null
null
null
['7', '7', '9', '8']
Persuasive-Efficacy
Adults (24-44)
proper medication use
R_1AEA8vzTOOvxuXD
12
moderate internal/external locus of control
35–44
Female
null
Female
null
Prefer not to say
null
Conservative
null
Hispanic/Latino
English
English
null
Master’s degree
Employed full-time
null
Arts/Entertainment
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
7.0
4.5
2.5
3
2
1.5
1.5
2
2.55
4
2
2.67
3.5
2.5
2
3
2
3.27
2.67
2.67
2.33
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['9', '8', '8', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_7Q4lklAzQRzch7X
14
moderate internal/external locus of control
45–54
Male
null
Male
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
9.0
2
3
3
2.5
1.5
3.5
2.5
3.09
2
3.5
2.67
3
2
3.5
3.5
3.27
2.91
2
2.67
2.33
Substance abuse
Unknown
null
null
null
null
null
null
['7', '8', '7', '8']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_2kuXP9V50K8sMcr
14
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Healthcare/Medical
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
8.0
2
4
3
4
3.5
3.25
2.75
3.09
4.5
1.25
3.67
2.5
4
4
2.5
2.64
2.09
1.67
1.67
2.5
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['8', '8', '1', '9']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_6FWYP2f5oZNJxTP
13
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Healthcare/Medical
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
3.0
3
3
3
1.5
2.5
1.5
2.5
3.82
3
2.5
5.33
4
2.33
1.5
3.5
2.91
3.64
4.67
4
2
Sexual Health
https://placeit-img-1-p.…_thumb_stage.jpg
null
['9', '9', '9', '9']
null
null
null
null
null
Informational
Not targeted towards one group
Sexual Health
R_5xXCxqFga3eobGM
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
5.0
2.5
3.5
3
2.25
2.75
2
1.5
3
3.5
2
5
2.25
2.83
2
1.5
2.82
2.64
3
4
2.5
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['9', '9', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_8NrhKm6a4uX2rHX
19
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Business/Finance
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
The message motivates me to not ignore arthritis symptoms. - Scale: 1 (not at all) - 9 (extremely)
7.0
3.5
2
3.75
2
2.75
1.75
2.5
2.45
3.25
1.75
3
1.75
2.67
1.75
3.75
2.09
3
1.67
4.33
2.5
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['8', '9', '9', '7']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_165Yl8QBUaWkask
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
5.0
2
3.5
1
3
2.5
1.5
3
3.27
4
3.5
4.67
4
3.17
3.5
2
3.09
4.18
1.33
5.33
1.67
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['5', '6', '8', '7']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_7lK9yWGZHf4jkHL
15
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Associate’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Divorced
null
Single Parent with children
null
Yes
Visual impairment,Mental health condition
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
2.0
3
3
3
3.5
2.5
2.5
3.5
3.27
3.5
3.5
4.67
4
3.17
3
3.25
3.45
3.82
4
3
2.83
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['7', '7', '7', '7']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_17DUzveWMbYQoyR
13
moderate internal/external locus of control
35–44
Female
null
Female
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
8.0
2
3.5
3
3.5
4
2.5
2.5
2.91
2.5
2
4
5
3.33
4
1.5
2.73
3.64
3.33
2.67
1.83
Smoking and COPD
https://www.boredpanda.c…be1f5c5__700.jpg
null
null
['5', '6', '6', '6']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24
Smoking
R_6rVB0aHnC9rEOru
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
1.0
3.75
3.5
3
1.75
2.25
2.5
1.75
2.73
2
1.5
5
3.5
2
1.25
3
2.82
3.55
1.67
3.67
2.5
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['8', '8', '8', '1']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_19iCkFxZHBh5JGK
9
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
Yes
Mental health condition
['8', '9', '6', '8']
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
5.0
1.5
2
2
0.5
3.5
3.5
2.5
2.36
2.5
2.5
4
2
2.17
2
1.5
3.27
2.91
3.33
4
1.67
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_7yIesjRs3XO20lb
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
3.0
3.75
4.25
1.75
2.5
2.75
2
1.5
2.73
4
1
2.33
2.5
3.08
1.25
2.75
1.73
3.45
1.67
4.33
1.92
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['8', '8', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_6iewywaad5B3yG2
16
high internal locus of control
35–44
Male
null
Male
null
Buddhism
null
Conservative
null
White/Caucasian
English
English
null
Less than high school
Employed full-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
2.0
3.5
3.25
2.5
2
2.75
1.75
4
3
4.5
3.5
4
2
3.08
2.5
2
3
3.09
2
4
2.67
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['6', '2', '3', '5']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_3cUJY65T5z8Qd6q
12
moderate internal/external locus of control
25–34
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the importance of mental health - Scale: 1 (not at all) - 9 (extremely)
8.0
4
4
4
0.5
2.5
3
3.5
4.55
3
3.5
2.67
1.5
2
1
3
3.09
2.55
4.67
2.67
2.83
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['7', '7', '8', '8']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_165Yl8QBUaWkask
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely)
8.0
2
3.5
1
3
2.5
1.5
3
3.27
4
3.5
4.67
4
3.17
3.5
2
3.09
4.18
1.33
5.33
1.67
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['5', '6', '8', '7']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_8SAmAA5RIaGjOqR
19
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Libertarian
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Business/Finance
null
$25,000–$49,999
Married
null
Married/Partnered, no children
null
No
null
null
Type in every thought that came to mind viewing this material.
Health risk, taking drug not prescribe to you.
3.25
3
4
2.75
2.5
2
2.5
3
4
1.5
2
2
3.08
1.75
2.25
1.82
2.82
3
3.33
2.67
Substance abuse
https://joyberryenterpri…se_cover_web.jpg
null
null
null
null
null
null
['9', '9', '9', '2']
Informational
Adolescent (12-17)
Substance Abuse
R_6i4lQsvoXMlqUv5
15
moderate internal/external locus of control
25–34
Male
null
Male
null
Prefer not to say
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
6.0
3
3.5
1
1.5
2.5
2.5
2.5
3.45
3.5
0.5
4
2.5
2.5
2.5
1.5
2.18
3.27
2.67
4.67
1.67
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['6', '7', '7', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_2TzddP6ZjDZ64wp
15
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
1.0
2.75
3
3.5
2
3.25
1.5
1.5
2.45
3.25
1.5
3.67
2.75
2.83
1.5
1.5
2.09
3.18
1.67
4
2.25
Smoking and COPD
https://www.boredpanda.c…8ca8927__700.jpg
null
null
['9', '7', '7', '6']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44)
Smoking
R_3MmnCrfdWIVkYzU
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Independent
null
Black/African American
English
English
null
Master’s degree
Self-employed
null
Healthcare/Medical
null
$25,000–$49,999
Single
null
Single, living with family
null
Yes
Hearing impairment
null
The message makes me more concerned about the health risks of untreated arthritis. - Scale: 1 (not at all) - 9 (extremely)
8.0
4
3
3
1.5
2.5
1.5
1.5
2.73
3
1.5
4
3
2.33
1.5
1.5
2.18
3.27
2
4
2.33
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['9', '9', '9', '9']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_2duhXeLfhIrB4Br
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Arts/Entertainment
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
4
3
4
1.5
2.5
3.5
2
3.27
2
1.5
4
2
2
2.5
2.5
2.91
3.27
3.33
4
3.67
Smoking and COPD
https://www.boredpanda.c…8ca8927__700.jpg
null
null
['6', '9', '7', '8']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44)
Smoking
R_1biFdPo8y0gHN6N
17
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Prefer not to say
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is unsafe sexual behavior to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
2
4
3.5
4
2
2.5
2
2.82
2
1
3.33
2.5
2.67
3.5
1.5
2.18
2.36
3
1.33
2.5
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['9', '9', '9', '9']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_23CPAe1czqE8JDb
13
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Self-employed
null
Arts/Entertainment
null
$25,000–$49,999
Married
null
Married/Partnered, no children
null
No
null
null
Type in every thought that came to mind viewing this material.
Afraid
4
3.25
3.75
2
4
3.25
1.25
2.64
4
1.25
1.33
3.5
3.33
0.5
2.25
2
2.91
1.67
3.67
3.25
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['9', '9', '9', '1']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_5VsTNmxiiCZS1KY
14
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Single, living with family
null
No
Chronic illness (e.g., diabetes, heart disease)
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
4.0
4
4.25
2.75
2.75
2.5
2.75
1.5
2.36
2.25
3.5
5
1.5
2.5
2.25
2.5
3.64
2.64
1.67
3
2.67
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['9', '9', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_1PBH0NHHT3eXS1k
6
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Prefer not to say
null
Apolitical/Not involved in politics
null
Black/African American
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
6.0
3
3
1.75
3.5
3.5
2
2.5
2.18
4
2
2.67
1.5
3.67
2.25
2.25
2.18
1.91
1.33
2.67
2.5
Smoking and COPD
https://countertobacco.o…lish-360x141.jpg
null
null
['7', '4', '6', '5']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_7sb83Zlu5h7O5No
19
high internal locus of control
18–24
Male
null
Male
null
None of the above
null
Independent
null
White/Caucasian
English
English
null
High school diploma or equivalent
Student
null
Student
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
8.0
2.5
4
1.75
3.75
2
1.75
2.5
3.27
1
2.75
2.33
2.5
2.25
1
2.75
2.27
2.64
2
3.33
1.92
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['9', '9', '9', '8']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_66I8d8tj1oX5c4x
9
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
Black/African American
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely)
7.0
4
3
3
2.5
1.5
2.5
3
2.91
2
1.5
3.33
1
2
2.5
3
2.36
2.55
3.33
4.67
2
Smoking and COPD
https://theadamskilt.com…vertisement-.jpg
null
null
['4', '4', '9', '6']
null
null
null
null
Persuasive-Threat
Young Adults 18-24, Adolescent (12-17)
Smoking
R_51cnwXuIev5KEmt
16
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to not use substances. - Scale: 1 (not at all) - 9 (extremely)
9.0
2.75
3
3
2
2.25
1.5
1.25
2.36
3
1.5
3.67
3.5
2.42
2.25
1.75
2.09
2.73
1.67
1.67
1.67
Substance abuse
https://joyberryenterpri…se_cover_web.jpg
null
null
null
null
null
null
['9', '9', '8', '1']
Informational
Adolescent (12-17)
Substance Abuse
R_3R4n0p4xuKpi82d
16
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
Informative, helpful , educational
3
3
2.75
2
1.75
1.25
1.5
2.45
3
1.5
3.67
2.5
2.25
2.25
2.25
2
3.36
1.67
4
1.67
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['9', '9', '9', '9']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_7pnXxF3AtAe9f7L
13
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Some college, no degree
Student
null
Student
null
$100,000–$149,999
Single
null
Single, living with family
null
No
Prefer not to say
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
4.0
3
4
2
2.5
3.5
2.5
3.5
4.18
4
2.5
2.67
2
3.33
4.5
2.5
2.55
2.18
3.33
2.67
2.67
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['8', '9', '7', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_7shGzsdljbaPPAB
11
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Islam
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
6.0
3
2
3.25
1.5
3
1
2
2.55
3
2
3.33
3
2.5
3.5
2.25
2
3.36
2
4
2.42
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['4', '6', '4', '3']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_6ewVDWdZnLfWP9k
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Prefer not to say
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
3.0
2
3.5
4
2.5
3.5
3.5
4.5
2.91
2
4.5
2.67
3
2.67
4.5
2.5
3.64
3.27
0.67
2.67
3
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['7', '7', '6', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_3fHnVUbUbF6AdkC
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
9.0
2
3
2
1.5
2.5
4.5
2
2.55
3
1.5
4
2
2.33
3
3.5
3.27
2.18
0.67
1.33
1.83
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['7', '9', '8', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_8GcX8LUDNg640Sf
16
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
9.0
1.75
3
2.5
3.25
2.75
2
1.5
2.45
2.5
1.75
3.67
2.5
2.83
3
1.5
2.36
2.55
1.67
3.33
2.25
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_5dLz4L8SRzQBBFJ
14
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely)
7.0
2.75
2.75
3
1.5
2.5
2.5
1.25
2.36
4
1.75
3.67
3.5
2.67
2
3.5
2.55
4
1.33
4.67
2.42
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['7', '7', '7', '8']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_3hCQYBPI6RfFy6d
16
high internal locus of control
35–44
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Government/Public Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of poor eating habits - Scale: 1 (not at all) - 9 (extremely)
4.0
3.5
2.5
3.5
2.25
4
3.5
2
2.73
3.75
1.75
3.67
2
3.33
3.25
2.5
2.91
2.64
3.33
4.33
3.08
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['9', '8', '7', '7']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_6PhiaxuJGjChsns
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely)
3.0
3
3.5
4.5
3
1.25
2.75
2.25
2.91
3.5
3.5
4
4
2.58
3.5
0.75
3.36
3.09
1.67
3.67
3.5
Smoking and COPD
https://www.boredpanda.c…771dc13__700.jpg
null
null
['6', '4', '6', '4']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_1oBKStm5inhfsZA
16
high internal locus of control
25–34
Female
null
Female
null
None of the above
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Government/Public Service
null
$50,000–$74,999
Other (please specify)
Engaged
Other (please specify):
Engaged living with partner
No
null
null
In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
4.0
2.25
2
3
2
2.5
3.25
2.5
2.55
1.5
2.25
3.33
4.25
2
1.5
3.75
2.91
4.09
1.33
3
1.92
Substance abuse
Unknown
null
null
null
null
null
null
['6', '6', '6', '5']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_53c6YPwzx6n2Hv3
17
high internal locus of control
18–24
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Some college, no degree
Employed part-time
null
Student
null
$100,000–$149,999
Single
null
Single, living alone
null
No
Visual impairment
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
1.0
2.75
5
1
4.5
4
2.25
3
4
3
2.5
5.33
1.5
3.83
1.25
2
3.18
2.55
3.33
2.67
1.33
Substance abuse
Unknown
null
null
null
null
null
null
['8', '8', '8', '1']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_61hnVax0ov9QhtY
16
high internal locus of control
25–34
Male
null
Male
null
Buddhism
null
Liberal
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
7.0
3.5
4.5
2
2.5
0.5
1.5
3
3.45
3
2.5
4
4
2
3.5
1.5
2.55
4
3.33
5.33
2.5
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['8', '7', '8', '6']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_1ml1eMNO5iyGEed
17
high internal locus of control
45–54
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
2.0
3.25
4
4.25
1.75
3
3
3
3.45
3.5
2.25
2
3
2.75
2.5
2
2.45
3.64
4
4.67
3
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['5', '5', '7', '4']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health