Datasets:

ResponseId
stringlengths
17
17
locus_score
float64
6
20
locus
stringclasses
3 values
age
stringclasses
6 values
gender
stringclasses
4 values
gender_text
float64
assigned_birth
stringclasses
3 values
assigned_birth_text
float64
religion
stringclasses
8 values
religion_text
stringclasses
1 value
political_aff
stringclasses
7 values
political_aff_text
float64
race_ethnicity
stringclasses
22 values
prim_language
stringclasses
5 values
first_language
stringclasses
6 values
first_language_text
stringclasses
1 value
highest_education
stringclasses
7 values
employment_status
stringclasses
6 values
employment_status_text
float64
current_profession
stringclasses
12 values
current_profession_text
stringclasses
4 values
income
stringclasses
7 values
marital_status
stringclasses
6 values
marital_status_text
stringclasses
2 values
family_status
stringclasses
8 values
family_status_text
stringclasses
1 value
disability_binary
stringclasses
3 values
conditional_disability
stringclasses
27 values
vaccination
stringclasses
66 values
question
stringclasses
41 values
response
stringlengths
1
675
Creative Imagination
float64
1
5
Responsibility
float64
1
5
Intellectual Curiosity
float64
1
5
Depression
float64
0.5
4.5
Emotional Volatility
float64
0.5
4.5
Trust
float64
0.5
4.5
Productiveness
float64
0.5
4.5
Conscientiousness
float64
1.27
4.55
Anxiety
float64
1
5
Respectfulness
float64
0.5
4.5
Compassion
float64
1.33
5.33
Energy Level
float64
1
5
Negative Emotionality
float64
1.17
4.67
Aesthetic Sensitivity
float64
0.5
4.5
Assertiveness
float64
0.5
4.5
Agreeableness
float64
1.27
4.36
Extraversion
float64
1.27
4.55
Organization
float64
0.67
4.67
Sociability
float64
1.33
5.33
Open-Mindedness
float64
1.17
4
topic
stringclasses
8 values
media_path
stringclasses
35 values
mental_health
stringclasses
204 values
sexual_health
stringclasses
109 values
copd
stringclasses
389 values
chronic_disease
stringclasses
127 values
hiv
stringclasses
350 values
nutrition
stringclasses
270 values
substance_abuse
stringclasses
276 values
media_type
stringclasses
3 values
target_population
stringclasses
22 values
behavior_change
stringclasses
12 values
R_50SOP3WeOvfxgPq
9
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
5.0
3
2
4.5
1.5
3
2
2.5
2
3.5
3
5.33
4
2.67
3.5
1.5
3.27
3.45
2
3.33
2.5
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['7', '8', '6', '8']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_33vdPZC3Ili4sy5
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Technology/Engineering
null
$150,000 or more
Single
null
Single, living with family
null
No
null
null
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
9.0
4
2.75
3.25
1.25
2.5
2.25
2.75
3.18
2.75
2
3
4.5
2.17
1.5
3.5
2.36
3.91
3
4.33
2.75
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_1odmPslZtSRpLHa
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
Visual impairment
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
8.0
3
2.5
2
4
2.5
2
2.5
2.55
4
2
2.67
3
3.5
3.5
0.5
2.18
3.09
3.33
4.67
3
Smoking and COPD
https://physoc.onlinelib…2-gra-0001-m.jpg
null
null
['7', '4', '7', '8']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_1QMoGiitDY4YkE3
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American,Hispanic/Latino
English
English
null
High school diploma or equivalent
Employed part-time
null
Business/Finance
null
Less than $25,000
Single
null
Single, living with family
null
Yes
Physical disability,Visual impairment,Mental health condition
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
4.0
4
3.5
1
4.5
3.5
3.5
2
2
4
2
2
4
4
2.5
2
2.55
2.91
0.67
3.33
2.67
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['6', '6', '2', '2']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_1uDkUdXB4Q9N8bM
16
high internal locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
5.0
4.5
4
3
2.5
2
1.5
3.5
3.82
4
1
1.33
4
2.83
0.5
2.5
1.27
2.91
4.67
2.67
2.83
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['7', '7', '6', '5']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_1uuGP5PPjVnKmJP
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
2.0
3
2
4.5
2
3.5
3
2.5
3.09
3.5
4.5
4
2
3
1.75
2.5
3.82
2.36
3.33
3.33
3.42
Smoking and COPD
https://www.boredpanda.c…8ca8927__700.jpg
null
null
['6', '3', '2', '5']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44)
Smoking
R_4Kv2oSAarDHX3QR
12
moderate internal/external locus of control
55–64
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to not use substances. - Scale: 1 (not at all) - 9 (extremely)
9.0
3.5
4
3.5
4
1.5
3
2.5
2.55
3
2
4.67
3.5
2.83
1.5
1.5
3.09
3.64
1.33
4.67
3
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['3', '4', '4', '2']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_3MWz96gUMDOCo5i
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
Prefer not to say
null
The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely)
9.0
2
3
2.5
2.5
2.5
2.25
1.5
2.55
3.5
2
2
4
2.83
4.5
2.5
2.09
3.45
1.33
4.67
2.17
Smoking and COPD
https://ash.org/wp-conte…cond-768x768.png
null
null
['9', '9', '9', '8']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_3jwXYLYz9886fKx
12
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
Yes
Chronic illness (e.g., diabetes, heart disease)
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
6.0
2.5
2
1
3
1.5
2
3
2.55
5
2.5
4
3
3.17
1.5
1.5
2.73
3.45
3.33
4.67
1.83
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['8', '7', '9', '9']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_6Yuca2N6aEDGuLn
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
6.0
1.5
3
3
3.5
2
1.5
2.5
3.45
4
4.5
1.33
1
3.17
1.5
3.5
2.55
2.55
3.33
4
2.5
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['9', '7', '7', '8']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_2nTvyKbjbhlcIsv
13
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
4
1
4
0.5
2.5
1.5
2.5
2.73
2
1.5
4
3
1.67
3.5
2.5
2.18
2.91
3.33
1.33
2.67
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['8', '6', '7', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_2KYDEFuMCNvMjz9
11
low internal focus of control/high external locus of control
18–24
Male
null
Male
null
Christianity
null
Independent
null
Hispanic/Latino
English
English
null
Bachelor’s degree
Unemployed
null
Education
null
$50,000–$74,999
Single
null
Single Parent with children
null
Prefer not to say
Mental health condition
null
In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful)
3.0
3.5
2.5
3.5
1.5
3
2.5
1.75
2.18
2.5
2.25
4.33
3.75
2.33
1
2.75
2.91
3.18
1.67
1.67
2.5
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['2', '4', '7', '3']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_6ewVDWdZnLfWP9k
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Prefer not to say
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful)
2.0
2
3.5
4
2.5
3.5
3.5
4.5
2.91
2
4.5
2.67
3
2.67
4.5
2.5
3.64
3.27
0.67
2.67
3
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['7', '6', '7', '6']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_3dAg56tWkuQLnP2
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Hinduism
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
5.0
2.75
3.75
3.5
2.5
1.75
2.5
1.25
3.09
2.5
3
2.67
1.5
2.25
3.5
3
2.73
2.36
3.33
3.33
3.08
Smoking and COPD
https://www.boredpanda.c…771dc13__700.jpg
null
null
['8', '5', '2', '2']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_8lfB0vFjJrMapbS
15
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
4.0
2
4.5
3
2.5
2.5
3.5
1
3.64
3.5
2.5
2.67
3
2.83
1.5
3.5
2.91
4.36
4
5.33
3
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['5', '5', '7', '5']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_7eCrTENY5iiNtsl
18
high internal locus of control
35–44
Female
null
Female
null
Christianity
null
Independent
null
Black/African American
English
English
null
Associate’s degree
Employed part-time
null
Education
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
3.5
2
3
2.25
2.25
2
2.75
2.09
4.5
2
3.67
2.5
3
0.5
2.5
2.45
3.36
0.67
3.67
2.83
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_3l3NjiAM0JHXf1e
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely)
7.0
3
2
3
2.5
2.5
3.5
3.5
2.73
5
1.5
2.67
4
3.33
4.5
1.5
2.55
2.55
3.33
2.67
3
Substance abuse
https://joyberryenterpri…se_cover_web.jpg
null
null
null
null
null
null
['6', '6', '5', '5']
Informational
Adolescent (12-17)
Substance Abuse
R_21yE9mBky0920HD
15
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
6.0
3.5
3.75
3.25
2
1.75
3.5
2.5
3.82
2.25
2.5
2.33
2.5
2
3.25
2.25
2.82
2.91
4.33
3
3
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['7', '7', '8', '8']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_3IvojJqDvVoTw8V
11
low internal focus of control/high external locus of control
18–24
Female
null
Female
null
Christianity
null
Libertarian
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Single
null
Single, living with family
null
No
null
null
The message makes me more concerned about the health risks of substance abuse - Scale: 1 (not at all) - 9 (extremely)
8.0
2
4.5
3
3.5
0.5
2.5
2.5
3.64
3
2
2
4
2.33
1.5
3
2.18
4.18
2
5.33
2.33
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['7', '9', '2', '7']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_3jwXYLYz9886fKx
12
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
Yes
Chronic illness (e.g., diabetes, heart disease)
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
8.0
2.5
2
1
3
1.5
2
3
2.55
5
2.5
4
3
3.17
1.5
1.5
2.73
3.45
3.33
4.67
1.83
Substance abuse
https://joyberryenterpri…se_cover_web.jpg
null
null
null
null
null
null
['7', '4', '8', '7']
Informational
Adolescent (12-17)
Substance Abuse
R_5VsTNmxiiCZS1KY
14
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Single, living with family
null
No
Chronic illness (e.g., diabetes, heart disease)
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
8.0
4
4.25
2.75
2.75
2.5
2.75
1.5
2.36
2.25
3.5
5
1.5
2.5
2.25
2.5
3.64
2.64
1.67
3
2.67
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['9', '9', '9', '9']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_165Yl8QBUaWkask
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
7.0
2
3.5
1
3
2.5
1.5
3
3.27
4
3.5
4.67
4
3.17
3.5
2
3.09
4.18
1.33
5.33
1.67
Smoking and COPD
https://www.boredpanda.c…8ca8927__700.jpg
null
null
['6', '8', '8', '5']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44)
Smoking
R_81uU8mG13AB8lNF
13
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Student
null
Education
null
Less than $25,000
Single
null
Single, living with family
null
No
null
null
The message makes me more concerned about the health risks of untreated arthritis. - Scale: 1 (not at all) - 9 (extremely)
7.0
2.5
2
3.5
2
3
2
3
3.09
2
1.25
3
4.75
2.33
4
4.5
2
3.73
4
2
2.83
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['9', '9', '9', '9']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_1pmlSRIYgd07mQI
12
moderate internal/external locus of control
45–54
Female
null
Female
null
Islam
null
Conservative
null
White/Caucasian
English
English
null
Doctoral or professional degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
9.0
3
3
1.75
2
1.5
2.5
0.75
2.36
2.75
2.25
2.33
4
2.08
1.25
2.75
2.36
4
1.67
4.33
1.67
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['9', '7', '9', '9']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_40OARg94C72qJtC
18
high internal locus of control
18–24
Female
null
Female
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
9.0
2.5
3
2.75
2.5
2.5
1.25
2.25
2.18
3
1.5
3.67
2.25
2.67
1
1.5
2
2.64
1.67
3.33
1.92
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_7VBFatjNNX9o9Ox
13
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Associate’s degree
Student
null
Student
null
$25,000–$49,999
Single
null
Single, living with family
null
Yes
Physical disability
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
3.0
1.5
3.5
4
0.5
2
2.5
3
3.45
4
3
5.33
3.5
2.17
3
2
3.45
2.55
3.33
1.33
2.33
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['3', '4', '8', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_5jHEPr69yKAaUkG
15
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Associate’s degree
Employed part-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely)
9.0
3.75
2.25
3.25
2.75
2.5
3.25
1.25
2.27
1.5
0.75
3.33
3.75
2.25
1.75
3.25
2.36
3.55
1.67
1.67
2.42
Smoking and COPD
https://washburnreview.o…84acff50bd79.jpg
null
null
['9', '9', '9', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_5ogSzqJHkZtMxwy
13
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
8.0
4
3
2
1.5
1.5
1.5
0.5
2.36
3
0.5
4
3
2
1.5
2.5
1.82
3.64
2
4
2
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['9', '7', '8', '9']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_1TwaiT18rJOazzR
13
moderate internal/external locus of control
45–54
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
I understand that I frequently indulge in sugary drinks instead of water, which adds unnecessary calories to my diet.
1.5
3.5
1.5
1
3.5
3
1
2.55
3
3
3.33
3
2.5
1.5
2
3.09
3.27
2.67
4.67
1.67
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['2', '2', '8', '6']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_23m4NIewvIH5cT2
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Associate’s degree
Self-employed
null
Technology/Engineering
null
$75,000–$99,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
8.0
1
2
2.75
2.75
1.75
0.5
1.25
2.27
3.5
2.5
3.67
4.5
2.67
2
3.5
2.09
4.18
2
5.33
2.42
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['8', '8', '9', '8']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_5xVJikTi45QZ9Pe
9
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Judaism
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$25,000–$49,999
Divorced
null
Single Parent with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
5.0
2.25
4
2.75
2
2.5
2.75
2.25
3.73
2
1.25
4.67
4
2.17
3.5
3.5
2.73
3.64
4
4
2.5
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['8', '9', '9', '1']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_8rRg9SoguStsCOJ
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Healthcare/Medical
null
$50,000–$74,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
3.0
1.75
3.5
3.25
2.25
1.75
2.25
2.25
2.91
3.75
1.25
3.33
2.25
2.58
2
2.5
2.18
3.27
1.67
4.33
2.33
Substance abuse
https://wgme.com/resourc…8x502720x467.jpg
null
null
null
null
null
null
['3', '4', '2', '6']
Persuasive-Efficacy
Adults (24-44)
proper medication use
R_2bUAYaObshiO1UH
9
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Independent
null
Black/African American
English
English
null
Associate’s degree
Employed part-time
null
Healthcare/Medical
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely)
6.0
2.75
3.25
2.75
2
1.75
1.75
1.5
2.55
3
1.25
4
2.5
2.25
1.5
0.5
2.18
2.64
1.67
3.67
2
Smoking and COPD
https://physoc.onlinelib…2-gra-0001-m.jpg
null
null
['8', '6', '5', '8']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_5qr354z5HisyyWg
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
8.0
3
1.5
3
2.5
2.5
2.5
2
2.55
2
4
5.33
5
2.33
3
3.5
3.82
3.27
2.67
1.33
2.17
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['6', '6', '9', '7']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_5L4OXclzoCuzFIC
10
low internal focus of control/high external locus of control
45–54
Female
null
Female
null
Christianity
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to not engage in unsafe sexual behavior - Scale: 1 (not at all) - 9 (extremely)
5.0
3
3
3
0.5
3.5
1.5
3.5
2.91
2.5
2.5
4
3
2.17
0.5
2.5
2.55
2.55
2.67
2.67
3
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['4', '6', '8', '6']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_5jZKLJHO03v37SN
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
6.0
4
4
5
3
3.5
2.5
2.5
2.91
2
3.5
2.67
2
2.83
3.5
2.5
2.91
2
2.67
2
3
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['4', '4', '3', '4']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_6D84eGG2H1Yx2lr
14
moderate internal/external locus of control
35–44
Female
null
Female
null
Buddhism
null
Conservative
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed part-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
4.0
3
4
3
3.5
3
2.5
2.5
3.64
2.5
3.5
1.33
5
3
2.5
1.5
2.55
4
2.67
4
3
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['2', '7', '6', '4']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_1gbRUPNBJh6VXI4
17
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
9.0
2
2.5
3.5
2.5
2.75
2.25
1.5
2.27
3
1.25
2.33
2.25
2.75
2.25
1.5
1.91
2.45
1.67
2.67
2.25
Smoking and COPD
https://washburnreview.o…84acff50bd79.jpg
null
null
['9', '2', '8', '8']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_3shZIAKvVZzsk7v
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
3.0
4.25
1.5
3
3.5
2.5
3.5
3.5
2.45
3.5
2.75
4.33
1.5
3.17
2.5
2.5
3.45
2.36
1.67
2.67
3.08
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['7', '8', '7', '7']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_3rIV6WAwLPcxEza
10
low internal focus of control/high external locus of control
55–64
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
7.0
2.5
3
3.5
3.5
3.5
2.5
2.5
2.73
3
3.5
5.33
5
3.33
3.5
1.5
3.64
4
3.33
4
2
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['3', '7', '7', '4']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_64HtZcf4CNb4v0q
11
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
Asian,Hispanic/Latino
English
English
null
Some college, no degree
Self-employed
null
Education
null
$25,000–$49,999
Married
null
Married/Partnered, no children
null
Yes
Chronic illness (e.g., diabetes, heart disease),Hearing impairment
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
4.0
3
4.5
4
3.5
2.5
2.5
3.5
4
3
3.5
2.67
3
3
2.5
4.5
2.91
2.91
4.67
1.33
4
Smoking and COPD
https://theadamskilt.com…vertisement-.jpg
null
null
['5', '5', '6', '6']
null
null
null
null
Persuasive-Threat
Young Adults 18-24, Adolescent (12-17)
Smoking
R_3KpaynUtL94tzdP
9
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
5.0
3.5
3.5
3
3.5
1
1.5
3
3.45
3.5
1.5
2.67
2.5
2.67
2.5
4
1.82
3.64
3.33
4
1.83
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['9', '6', '6', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_1BxEGM3cJVer5H9
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Islam
null
Conservative
null
Asian
English
English
null
Bachelor’s degree
Employed part-time
null
Education
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
In your opinion, how harmful is neglecting proper nutrition and weight management to your overall health? - Scale: 0 (not at all)-6 (extremely harmful)
5.0
2
3.5
3
3.5
1
3
3.25
3.18
3.25
2.5
2
2
2.58
2
2.5
2.55
2.91
3.33
4
2.5
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['6', '5', '6', '6']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_1Bh3Xoswr76WoR9
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
3.0
2.5
3.5
3
3
1.5
1
0.5
2.91
2.5
1.5
4
3
2.33
3
2.5
2
3.82
3.33
4.67
3
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['8', '6', '7', '6']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_6P63ATbAGgLZZJ3
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$150,000 or more
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
The message makes me more concerned about the health risks of substance abuse - Scale: 1 (not at all) - 9 (extremely)
3.0
2
3.5
1
4.5
4.5
3
2.5
3.18
5
3.5
3.33
2
4.67
3.5
0.5
3.27
2.27
1.67
3
2.33
Substance abuse
https://wgme.com/resourc…8x502720x467.jpg
null
null
null
null
null
null
['6', '7', '8', '4']
Persuasive-Efficacy
Adults (24-44)
proper medication use
R_2aqOsaxTonLPonN
16
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Arts/Entertainment
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
['9', '1', '9', '9']
In your opinion, how harmful is skipping vaccinations to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
2.25
3
3
1.5
2.25
2.25
1.5
2.82
3.75
1.75
4.67
3.25
2.5
2.25
2.75
2.73
3.36
3
3.67
1.67
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_7oL1y8EJNLZT0Hs
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
7.0
2.75
3
1.75
2.75
2.5
4.25
2.5
3.18
3.75
1.75
4.67
1.75
3
2
2.25
3.45
2.36
3
4
2
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['8', '6', '7', '5']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_1QhHAWUdeUr8rRe
14
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Education
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely)
9.0
1.5
2.5
3.75
1.5
2
3
2.25
2.45
4.5
3
2.67
1.5
2.67
2.5
1.5
2.91
2.55
0.67
3.33
2.75
Smoking and COPD
https://physoc.onlinelib…2-gra-0001-m.jpg
null
null
['8', '4', '4', '5']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_40OARg94C72qJtC
18
high internal locus of control
18–24
Female
null
Female
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
Type in every thought that came to mind viewing this material.
Prevention is always better than cure taking precautions helps maintain the virus for those that have it already
2.5
3
2.75
2.5
2.5
1.25
2.25
2.18
3
1.5
3.67
2.25
2.67
1
1.5
2
2.64
1.67
3.33
1.92
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_3go5xjyOuaPgouY
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
8.0
3
3.5
4
2.5
3
0.5
1.5
3.45
3.5
3.5
2.67
5
3
2.5
1.5
2.18
3.64
4
2.67
2.67
Smoking and COPD
https://kuow-prod.imgix.…lse&w=1400&h=434
null
null
['6', '4', '6', '6']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74)
Smoking
R_1odmPslZtSRpLHa
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
Visual impairment
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
4.0
3
2.5
2
4
2.5
2
2.5
2.55
4
2
2.67
3
3.5
3.5
0.5
2.18
3.09
3.33
4.67
3
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['7', '6', '7', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_1gp6Dg2r9fWRnue
12
moderate internal/external locus of control
25–34
Female
null
Female
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to adopting practices that promote good mental health in the future? - Scale: 1 (not at all)-9 (extremely)
7.0
3
2.5
2.5
3
2.5
0.5
1.5
2.91
2
3
4
1
2.5
2.5
1.5
2.36
2.91
3.33
5.33
2.17
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['9', '5', '5', '5']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_6O95iFOm2dLzsp6
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Islam
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Self-employed
null
Technology/Engineering
null
$75,000–$99,999
Single
null
Single, living alone
null
Yes
Chronic illness (e.g., diabetes, heart disease)
null
Type in every thought that came to mind viewing this material.
AIDS can not be ignored, there must be a sense of safety to prevent AIDS
4
4
3
4.5
1.5
2.5
3.5
3.45
4
2.5
4
4
3.33
3.5
4
2.91
3.64
3.33
3.33
3
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['6', '7', '8', '6']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_7FE83PdMwWo66Eh
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Islam
null
Moderate
null
Hispanic/Latino
English
Arabic
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
8.0
3.25
3.25
3.75
3.5
2.5
2.25
1.5
2.36
3.75
2.25
4
1.5
3.25
1
2.5
2.73
2.27
1.67
3.67
2.67
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['8', '8', '7', '8']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_5CJblsOiw6bzldr
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
7.0
3
3
3
3.5
0.5
1.5
1.5
2.73
4.5
2.5
4
1
2.83
3.5
2.5
2.55
2.18
2
4
2.67
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['7', '7', '7', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_3hCQYBPI6RfFy6d
16
high internal locus of control
35–44
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Government/Public Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
2.0
3.5
2.5
3.5
2.25
4
3.5
2
2.73
3.75
1.75
3.67
2
3.33
3.25
2.5
2.91
2.64
3.33
4.33
3.08
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['5', '6', '7', '5']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_6i5rbAP86snkFxc
16
high internal locus of control
25–34
Female
null
Female
null
Islam
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Arts/Entertainment
null
$75,000–$99,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
1.0
4.5
3.25
2.75
3.5
3.5
3.25
2.75
2.82
2
2.5
3.67
2.75
3
1.25
3
3.09
3.64
1.67
5
2.83
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_3FfeiDIoODdF1DX
15
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Self-employed
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
Yes
Visual impairment
null
The message motivates me to not ignore arthritis symptoms. - Scale: 1 (not at all) - 9 (extremely)
8.0
2
3.5
2.75
2
1.5
2.25
1.75
2.45
3.5
2.5
3
3.75
2.33
3
2.5
2.55
3.27
1.33
3
2.08
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['7', '2', '7', '8']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_2d4cNsByM6nNTPP
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Islam
null
Conservative
null
White/Caucasian
English
English
null
Doctoral or professional degree
Employed full-time
null
Government/Public Service
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
9.0
3
4
2
0.5
1.5
3.5
3.5
4.18
4
1.5
2.67
3
2
1.5
1.5
2.55
2.55
3.33
1.33
1.67
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_3R4n0p4xuKpi82d
16
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
1.0
3
3
2.75
2
1.75
1.25
1.5
2.45
3
1.5
3.67
2.5
2.25
2.25
2.25
2
3.36
1.67
4
1.67
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['9', '9', '9', '9']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_7qfflHU4bof34Sc
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Student
null
$75,000–$99,999
Single
null
Single, living alone
null
No
null
null
Type in every thought that came to mind viewing this material.
Dangerous
3.5
3.75
3
3.25
3.5
2.5
2.5
3.18
3.25
1.25
4
1.75
3.33
2.5
1.25
2.45
2.55
2
3.33
1.83
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['7', '8', '6', '7']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_5mCtjEpUK5sURaA
14
moderate internal/external locus of control
35–44
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
8.0
3
2
3.5
4
1.5
2
1.5
2.36
3
3
4
1.5
2.83
2
2.5
2.91
2.91
2
3.33
2.33
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['8', '3', '9', '5']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_8QlrzdvdWqOMmBX
12
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Associate’s degree
Employed part-time
null
Student
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
7.0
2.5
3.25
2.75
2.5
1.5
2.25
0.75
2.27
4
1.75
3.67
2.25
2.67
1.25
2.5
2.45
3
1.67
2.67
1.83
Smoking and COPD
https://physoc.onlinelib…2-gra-0001-m.jpg
null
null
['9', '9', '9', '1']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_5WSrtZgjVy4nwkN
14
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$25,000–$49,999
Single
null
Single, living alone
null
No
Chronic illness (e.g., diabetes, heart disease)
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
6.0
3
3
1
4.5
1.5
3.5
3.5
3.09
4
3.5
2.67
4
3.33
3.5
2.5
3.27
4.36
3.33
5.33
2.67
Substance abuse
Unknown
null
null
null
null
null
null
['6', '7', '6', '4']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_82Y9tuDr4XDWg7u
15
moderate internal/external locus of control
55–64
Female
null
Female
null
Christianity
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
5.0
3
3.5
3
1.5
3.5
1
1.5
3.27
3
3
2.67
4
2.67
3.5
3.5
2.18
4
3.33
2.67
2.67
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['5', '5', '5', '4']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_3LA7RIuyYe21WI1
9
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
2.0
2
1
4
3.5
1.5
3.5
4.5
2.73
3
3.5
4.67
3
2.67
3.5
2.5
3.82
2.91
3.33
4
2.67
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['9', '8', '8', '8']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_6Q6kSog7ripzUCI
16
high internal locus of control
25–34
Male
null
Male
null
Prefer not to say
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Arts/Entertainment
null
Less than $25,000
Single
null
Single, living alone
null
No
Prefer not to say
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
5.0
3.5
4
2.75
2.5
3
1.5
3
3.36
4
3
2
2.5
3.17
3.25
2.5
2.18
3.18
3.67
3
2.83
Smoking and COPD
https://www.boredpanda.c…44b7b94__700.jpg
null
null
['7', '8', '8', '8']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_1sWp4QoGcPhDZxD
12
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
['9', '8', '8', '7']
The message makes me more concerned about the health risks of skipping vaccinations. - Scale: 1 (not at all) - 9 (extremely)
9.0
4
3
3
1.5
0.5
1.5
1.5
2.55
2
2.75
4
2.75
1.33
1.5
1.5
2.64
3.18
2
4
2.33
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_5ErUMKUXm1wgVoU
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Some college, no degree
Student
null
Student
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
7.0
3.75
3.75
2.75
2.75
2.5
1.75
1
2.73
2.75
1.5
3.67
2.75
2.67
1.25
2.25
2.18
3
1.67
3
2.42
Substance abuse
https://wgme.com/resourc…8x502720x467.jpg
null
null
null
null
null
null
['9', '5', '9', '1']
Persuasive-Efficacy
Adults (24-44)
proper medication use
R_7IdgiTGcTC06sEq
15
moderate internal/external locus of control
35–44
Female
null
Female
null
Islam
null
Libertarian
null
White/Caucasian
English
English
null
Less than high school
Employed part-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely)
4.0
3.5
5
2
2.5
2.75
3
1.75
3.64
2
3.5
3.67
3
2.42
1
2
3.36
3.09
3.67
2.67
2
Smoking and COPD
https://www.boredpanda.c…771dc13__700.jpg
null
null
['1', '6', '7', '8']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_5ogSzqJHkZtMxwy
13
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
9.0
4
3
2
1.5
1.5
1.5
0.5
2.36
3
0.5
4
3
2
1.5
2.5
1.82
3.64
2
4
2
Smoking and COPD
https://countertobacco.o…lish-360x141.jpg
null
null
['9', '9', '7', '9']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_7BXGdmJaTpXxPYZ
15
moderate internal/external locus of control
45–54
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Healthcare/Medical
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
5.0
2.5
4
3
3
1.25
1.75
1.25
3
3.75
2.5
3
3.25
2.67
4.25
1.5
2.36
2.91
2.67
3.67
2.42
Smoking and COPD
https://www.boredpanda.c…be1f5c5__700.jpg
null
null
['7', '8', '9', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24
Smoking
R_3XLp6whjWYx62Od
13
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Prefer not to say
null
Native American/Alaska Native
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
1.0
2.5
4
2.5
2.5
1.5
1.5
1.75
2.82
2
1.75
4
2
2
1.5
1.75
2.27
2.64
1.33
2.67
2.33
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['8', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_5Ez4drt5LdLsW9Y
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
None of the above
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
8.0
3.5
4
2
1
0.5
1.5
1.5
3.64
4.5
0.5
4.67
3
2
2
1
2
3.09
4
4
2.67
Substance abuse
https://joyberryenterpri…se_cover_web.jpg
null
null
null
null
null
null
['6', '8', '7', '6']
Informational
Adolescent (12-17)
Substance Abuse
R_6Ba2nVNTyFZHg89
14
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Associate’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
Physical disability,Visual impairment,Hearing impairment
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
4.0
2
4.5
2
2
2
3.5
2
2.73
3
1.5
3.33
5
2.33
3.5
3.5
2.73
4.18
2
4.67
2.67
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['5', '7', '5', '6']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_6pEBTJd4nVGA0q1
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Buddhism
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to prioritize my mental well-being and seek support when needed. - Scale: 1 (not at all) - 9 (extremely)
8.0
3.5
3.5
2
3.5
1.5
3
4
3.82
2
4.5
3.67
4
2.33
3.5
1.5
3.73
2.73
4.67
3.33
2.5
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['7', '8', '6', '7']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_5tFqWnn8zJj7vyx
14
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
Asian,Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$25,000–$49,999
Single
null
Single, living alone
null
No
None,Prefer not to say
null
In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
1
4
1
2.5
3.5
1.5
2.5
2.55
5
3.5
4
2
3.67
3.5
2.5
2.91
2.18
1.33
2.67
1.33
Smoking and COPD
https://blogger.googleus…cigarette_05.jpg
null
null
['5', '6', '7', '5']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_6i5rbAP86snkFxc
16
high internal locus of control
25–34
Female
null
Female
null
Islam
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Arts/Entertainment
null
$75,000–$99,999
Married
null
Married/Partnered, no children
null
No
null
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
8.0
4.5
3.25
2.75
3.5
3.5
3.25
2.75
2.82
2
2.5
3.67
2.75
3
1.25
3
3.09
3.64
1.67
5
2.83
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_1UfylFQhgtzREat
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Prefer not to say
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Business/Finance
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
4.0
3
1.75
5
3
3.75
1.5
1.75
2.09
2.75
1.5
3.67
3.75
3.17
2.5
0.75
2.09
3
1.67
3.67
2.33
Substance abuse
https://joyberryenterpri…se_cover_web.jpg
null
null
null
null
null
null
['3', '5', '9', '2']
Informational
Adolescent (12-17)
Substance Abuse
R_1EaniXyyAk8qeSa
15
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
Hispanic/Latino,White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
2.0
3
2
3.5
1
1.5
1.25
2.5
3
2
1.75
4.33
4.5
1.5
1.25
3
2.27
3.55
4.33
3.67
2.58
Smoking and COPD
https://www.boredpanda.c…44b7b94__700.jpg
null
null
['8', '8', '9', '3']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_3dM5V9j1jYuDBDz
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Associate’s degree
Employed full-time
null
Technology/Engineering
null
$25,000–$49,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
1.0
2
3.75
1.5
3.5
3
1.5
1.75
2.55
3.5
3
5.33
1
3.33
2.5
3.5
3.09
2.55
0.67
4
1.5
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['9', '8', '9', '9']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_2RsED2X5sdX7zXm
10
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Libertarian
null
Native American/Alaska Native
English
English
null
Bachelor’s degree
Self-employed
null
Education
null
Less than $25,000
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to adopting practices that promote good mental health in the future? - Scale: 1 (not at all)-9 (extremely)
6.0
4
3
3
2.5
2.5
1.5
3
2.91
4
1.5
2.67
2
3
3.5
2.5
1.82
2.55
2
4
2.33
Mental Health
null
['7', '7', '7', '7']
null
null
null
null
null
null
null
null
null
R_5foGGN2KDunMoLT
15
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
Native American/Alaska Native
English
English
null
Bachelor’s degree
Employed part-time
null
Retail/Hospitality/Food Service
null
Prefer not to say
Single
null
Single, living with family
null
Prefer not to say
Prefer not to say
null
In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
3.0
3.5
2.75
3.75
2
1.75
2.5
2
2.82
3
1.75
2.67
2.5
2.25
1.5
1
2.27
3.27
2
5.33
3.42
Smoking and COPD
https://www.boredpanda.c…da5dd3d__700.jpg
null
null
['6', '5', '5', '8']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_57ThFL1NUzBWQlb
17
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Single
null
Single, living alone
null
No
null
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
3
3
2.75
2
2
2.75
3.25
3.27
3.75
2.5
3.33
2.25
2.58
2.5
1.25
2.82
2.45
1.67
2.33
2.25
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['8', '9', '7', '8']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_7Mhwn52oJGSukBq
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Doctoral or professional degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
1.0
5
2.5
2.5
4.5
3
3.25
2
1.82
3
3
2.67
2.75
3.5
1.5
1.5
3
2.82
1.33
2.67
2.5
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['9', '9', '9', '9']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_7dFT0ATa0meFDKM
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
None of the above
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
Yes
Hearing impairment
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
7.0
4
2
3
3.5
2.5
4.5
1.5
2
4
2.5
1.33
4.5
3.33
0.5
2.5
2.91
3.09
3.33
2.67
2.67
Smoking and COPD
https://www.boredpanda.c…771dc13__700.jpg
null
null
['5', '9', '8', '8']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_84nEh0Z242OAfc5
14
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Business/Finance
null
Less than $25,000
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
4.0
5
5
4
3.5
2
1.5
2.5
4
4.5
3
2.67
2
3.33
2.5
3
2.36
3.27
2.67
4.67
3
Smoking and COPD
https://washburnreview.o…84acff50bd79.jpg
null
null
['9', '9', '8', '3']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_1n3l1GBkaq8kZim
10
low internal focus of control/high external locus of control
18–24
Female
null
Female
null
None of the above
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
7.0
4
3.5
1
3.5
3
1.5
2
2.73
2.5
1.5
4.67
3
3
1
2
2.36
3.64
3.33
4.67
2.17
Smoking and COPD
https://www.boredpanda.c…da5dd3d__700.jpg
null
null
['5', '7', '5', '3']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_8kKVtju09j5o206
13
moderate internal/external locus of control
18–24
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
High school diploma or equivalent
Self-employed
null
Business/Finance
null
$50,000–$74,999
Single
null
Single, living with family
null
Yes
Prefer not to say
null
Type in every thought that came to mind viewing this material.
I am always scared to see even the write up about HIV
3.25
2.25
1.5
1.75
2.75
3.5
3.75
3.27
1.75
3.25
2.67
4.5
2.08
2.5
2.5
3.18
3.64
4.67
3.33
2.08
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['8', '8', '8', '7']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_72DXCFzx695D2pK
16
high internal locus of control
25–34
Female
null
Female
null
None of the above
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely)
8.0
2.5
4.5
2.5
2.5
2
2.5
1
2.64
3.5
2.5
2.67
2
2.67
3
2.5
2.55
2.91
1.67
4
3.17
Smoking and COPD
https://www.boredpanda.c…8ca8927__700.jpg
null
null
['9', '8', '8', '2']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (75+), Older Adults (65-74), Adults (24-44)
Smoking
R_7Q4lklAzQRzch7X
14
moderate internal/external locus of control
45–54
Male
null
Male
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
5.0
2
3
3
2.5
1.5
3.5
2.5
3.09
2
3.5
2.67
3
2
3.5
3.5
3.27
2.91
2
2.67
2.33
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['6', '2', '5', '6']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_79vjE8Q6LhkHEcr
8
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Islam
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
7.0
1
4
4
2.5
3.5
0.5
3
3.27
4
2
4.67
2
3.33
3.5
3
2.18
3.27
3.33
3.33
3
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['6', '6', '4', '6']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_5QXH2l0TaOwbukx
14
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$150,000 or more
Single
null
Single, living alone
null
No
Visual impairment
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
7.0
2.5
3.5
3.25
1.5
1.5
3
3.5
3.45
4.5
3.5
3.33
2.75
2.5
2.25
4
3.27
3.36
4
4
2.67
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['7', '6', '7', '9']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_5DO0tqi2Mo0Dt3J
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Islam
null
Conservative
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
5.0
4
2.5
1
2.5
3.5
2.5
2
2.36
4.5
2
3.33
2.5
3.5
4
4
2.55
2.91
0.67
2.67
2.5
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['7', '5', '8', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_8zDbTP8RvR098Hw
16
high internal locus of control
25–34
Female
null
Female
null
Prefer not to say
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
Type in every thought that came to mind viewing this material.
Diseases that can kill
4
3.5
3
2.5
0.5
3
2.5
2.73
2
3.25
3.33
4
1.67
2.5
1.5
3.18
3.27
1.33
2.67
3.33
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['1', '1', '5', '1']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_217T5QhQXL5X44N
16
high internal locus of control
35–44
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
Chronic illness (e.g., diabetes, heart disease)
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
4
2.5
3.5
2
2
2
2.5
3.27
3.5
3.75
4.67
4.25
2.5
2
3
3.36
3.55
4
2.67
2.33
Smoking and COPD
https://theadamskilt.com…vertisement-.jpg
null
null
['8', '9', '8', '1']
null
null
null
null
Persuasive-Threat
Young Adults 18-24, Adolescent (12-17)
Smoking
R_72yeaqeocnzyaQP
14
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$75,000–$99,999
Married
null
Single, living with family
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
5.0
3
2
3
1.5
4.5
2.5
3.5
2.73
3
4.5
2.67
3
3
1.5
0.5
3.27
2.91
3.33
4
2.67
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['9', '8', '8', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_8471nwzfG3USzzo
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Islam
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
Yes
Physical disability
null
The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely)
9.0
4.5
3
3
2.5
2
2.5
2.75
2.73
4
1.5
4.67
4
2.83
2.25
1.5
2.73
3.45
1.67
3.33
2.42
Smoking and COPD
https://www.boredpanda.c…9916fdb__700.jpg
null
null
['7', '6', '8', '2']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_5I3lqvZwrpaai43
15
moderate internal/external locus of control
45–54
Female
null
Female
null
None of the above
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
Misconceptions about the fact that HIV is not transmitted through daily contact, help eliminate fear and prejudice.
3
3
2
1.5
3
1
2.5
3.27
4.5
2.5
2.67
3
3
1.5
2.5
2
2.36
4
2
1.67
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['3', '3', '3', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_5DO0tqi2Mo0Dt3J
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Islam
null
Conservative
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
2.0
4
2.5
1
2.5
3.5
2.5
2
2.36
4.5
2
3.33
2.5
3.5
4
4
2.55
2.91
0.67
2.67
2.5
Smoking and COPD
https://www.boredpanda.c…be1f5c5__700.jpg
null
null
['4', '7', '6', '7']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Adults (24-44), Young Adults 18-24
Smoking