Datasets:

ResponseId
stringlengths
17
17
locus_score
float64
6
20
locus
stringclasses
3 values
age
stringclasses
6 values
gender
stringclasses
4 values
gender_text
float64
assigned_birth
stringclasses
3 values
assigned_birth_text
float64
religion
stringclasses
8 values
religion_text
stringclasses
1 value
political_aff
stringclasses
7 values
political_aff_text
float64
race_ethnicity
stringclasses
22 values
prim_language
stringclasses
5 values
first_language
stringclasses
6 values
first_language_text
stringclasses
1 value
highest_education
stringclasses
7 values
employment_status
stringclasses
6 values
employment_status_text
float64
current_profession
stringclasses
12 values
current_profession_text
stringclasses
4 values
income
stringclasses
7 values
marital_status
stringclasses
6 values
marital_status_text
stringclasses
2 values
family_status
stringclasses
8 values
family_status_text
stringclasses
1 value
disability_binary
stringclasses
3 values
conditional_disability
stringclasses
27 values
vaccination
stringclasses
66 values
question
stringclasses
41 values
response
stringlengths
1
675
Creative Imagination
float64
1
5
Responsibility
float64
1
5
Intellectual Curiosity
float64
1
5
Depression
float64
0.5
4.5
Emotional Volatility
float64
0.5
4.5
Trust
float64
0.5
4.5
Productiveness
float64
0.5
4.5
Conscientiousness
float64
1.27
4.55
Anxiety
float64
1
5
Respectfulness
float64
0.5
4.5
Compassion
float64
1.33
5.33
Energy Level
float64
1
5
Negative Emotionality
float64
1.17
4.67
Aesthetic Sensitivity
float64
0.5
4.5
Assertiveness
float64
0.5
4.5
Agreeableness
float64
1.27
4.36
Extraversion
float64
1.27
4.55
Organization
float64
0.67
4.67
Sociability
float64
1.33
5.33
Open-Mindedness
float64
1.17
4
topic
stringclasses
8 values
media_path
stringclasses
35 values
mental_health
stringclasses
204 values
sexual_health
stringclasses
109 values
copd
stringclasses
389 values
chronic_disease
stringclasses
127 values
hiv
stringclasses
350 values
nutrition
stringclasses
270 values
substance_abuse
stringclasses
276 values
media_type
stringclasses
3 values
target_population
stringclasses
22 values
behavior_change
stringclasses
12 values
R_3paN2SuCAeYvHMW
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Education
null
$150,000 or more
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
6.0
3
3
3
2.5
3.5
2.5
1.5
2.36
1
3.5
2.67
2
2.33
2.5
0.5
2.91
2.18
3.33
2.67
2.33
Substance abuse
Unknown
null
null
null
null
null
null
['9', '8', '9', '9']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_79vjE8Q6LhkHEcr
8
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Islam
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
6.0
1
4
4
2.5
3.5
0.5
3
3.27
4
2
4.67
2
3.33
3.5
3
2.18
3.27
3.33
3.33
3
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['9', '9', '8', '6']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_1dJPe0ubsTXbPx6
16
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Prefer not to say
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Arts/Entertainment
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
3.0
2.75
3
2.5
2
3
1.5
1.5
2.27
4.75
1.5
3.67
2.75
3.25
1.25
3.5
2.09
2.91
1.67
3
1.83
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_2OE65GCAzqxQlmM
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
Black/African American
English
English
null
High school diploma or equivalent
Self-employed
null
Business/Finance
null
Less than $25,000
Single
null
Single, living alone
null
Prefer not to say
Prefer not to say
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
2.0
2.5
3.5
4
2.5
1.5
1.25
1.5
3.27
3
2.5
2.67
3
2.33
1.5
2.5
2.09
3.27
3.33
2.67
2.83
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['7', '6', '6', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_10UGhdGalvoBvup
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Some college, no degree
Self-employed
null
Business/Finance
null
Less than $25,000
Single
null
Single, living alone
null
No
null
null
How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely)
6.0
2.25
3.5
3
2
1.5
3.5
2.5
2.73
2.5
4.5
4
2
2
4.5
2
4
2.73
2.67
2.67
2.75
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['6', '5', '4', '7']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_51mMyvGzejMko1G
15
moderate internal/external locus of control
25–34
Female
null
Female
null
Islam
null
Independent
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
5.0
2
4.5
3
2
2
2.5
1.5
3.45
3.5
2.5
4
4
2.5
2.5
2.5
2.91
2.55
2.67
1.33
1.67
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['6', '5', '2', '3']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_6ZzaS73oeyKZMeR
14
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Healthcare/Medical
null
$150,000 or more
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
5.0
3.5
2
2
2.5
1.5
2.5
3
1.82
3
2
5.33
2
2.33
1.5
2.5
3.09
2.91
0.67
2.67
1.83
Mental Health
null
['8', '9', '8', '8']
null
null
null
null
null
null
null
null
null
R_6Q6kSog7ripzUCI
16
high internal locus of control
25–34
Male
null
Male
null
Prefer not to say
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Arts/Entertainment
null
Less than $25,000
Single
null
Single, living alone
null
No
Prefer not to say
null
How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely)
9.0
3.5
4
2.75
2.5
3
1.5
3
3.36
4
3
2
2.5
3.17
3.25
2.5
2.18
3.18
3.67
3
2.83
Smoking and COPD
https://www.boredpanda.c…44b7b94__700.jpg
null
null
['7', '8', '8', '8']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_5Gx1SkzPVg9DnYD
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Apolitical/Not involved in politics
null
Black/African American
English
English
null
Some college, no degree
Employed full-time
null
Technology/Engineering
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
Yes
Chronic illness (e.g., diabetes, heart disease)
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
8.0
2.75
3
3.25
1.75
2.25
1.5
2
2.45
3.25
1.5
3.33
2.75
2.42
1.5
1.5
2
3
1.67
4
2.17
Smoking and COPD
https://www.boredpanda.c…9916fdb__700.jpg
null
null
['9', '8', '9', '9']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_3EluZfPSfdq30op
11
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
5.0
4
2.5
2.5
1.5
2.5
2.5
3.5
2.73
1
2.5
2.67
1.5
1.67
1.5
1.5
2.55
2.36
2.67
2.67
2.83
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['8', '6', '7', '5']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_7t6eR0oTfaNhXGV
10
low internal focus of control/high external locus of control
45–54
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
6.0
2
3.5
3.5
3
0.5
3
2.5
3.45
2
4.5
4
3.5
1.83
2.5
4
3.82
3.45
2.67
3.33
3.17
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['5', '6', '5', '4']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_3mDIQVFrcvQVh0W
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Some college, no degree
Student
null
Student
null
$75,000–$99,999
Single
null
Single, living with family
null
No
null
null
How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely)
5.0
3
3
2
1.5
3.5
4.5
2.5
3.45
2
2.5
4
4
2.33
2.5
3.5
3.64
3.64
3.33
4
2.67
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['7', '8', '7', '9']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_1OMzxEdYpwJ64e9
14
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Associate’s degree
Employed full-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
7.0
3.5
4
2
2
3.5
2.5
1
2.18
2
2
4
3.5
2.5
4
2.5
2.73
3.82
0.67
4
2.67
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQZ4iRwB475vrvl0_kSjo8f7dYsleJkbP0FTg&s
null
null
null
null
['5', '2', '7', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV
R_5fad7ibBOQ7otle
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
Chronic illness (e.g., diabetes, heart disease),Visual impairment
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
4.0
2.5
2.5
3
2
1.5
3
3
2.91
3.5
2.25
2.67
2.5
2.33
1.5
3
2.64
2.36
2.67
2
3.17
Mental Health
null
['7', '8', '9', '8']
null
null
null
null
null
null
null
null
null
R_15vmAgEK0tdojHT
13
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
6.0
4
2
1
2.5
1.5
2.5
4.5
3.45
4
2.5
2.67
4
2.67
1.5
1.5
2.55
2.91
4.67
4
2.33
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['8', '8', '5', '9']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_7sSd4HKT8mQiuDY
20
high internal locus of control
25–34
Male
null
Male
null
Islam
null
Liberal
null
Black/African American
English
English
null
Associate’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely)
9.0
2.5
3
2.75
2
2
1.5
1.5
2.45
2.25
1.75
3.67
3.5
2.08
1.5
2.5
2.18
3.27
1.67
3.33
1.92
Smoking and COPD
https://blogger.googleus…cigarette_05.jpg
null
null
['9', '9', '9', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_3hCQYBPI6RfFy6d
16
high internal locus of control
35–44
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Government/Public Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
2.0
3.5
2.5
3.5
2.25
4
3.5
2
2.73
3.75
1.75
3.67
2
3.33
3.25
2.5
2.91
2.64
3.33
4.33
3.08
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['5', '6', '7', '5']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_3pLlvZyPfBlbDKV
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
1.0
2.5
3
3.5
2
2.5
2.25
2.25
2.55
4.5
1.25
3.33
2.25
3
3.25
0.75
2.18
2.55
3
4
2.92
Mental Health
null
['9', '9', '9', '9']
null
null
null
null
null
null
null
null
null
R_1OLR6Y9fDquTBMR
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
Less than $25,000
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
4.0
1.5
3.25
2
2.5
3.5
2.75
3
3.45
4
0.75
2.67
3
3.33
1.5
3.5
2
2.82
3.67
2.33
1.5
Sexual Health
https://placeit-img-1-p.…_thumb_stage.jpg
null
['9', '9', '9', '9']
null
null
null
null
null
Informational
Not targeted towards one group
Sexual Health
R_806nWcpzoNWTQuG
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$150,000 or more
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
The message makes me more concerned about the importance of mental health - Scale: 1 (not at all) - 9 (extremely)
4.0
4
4
3
2.5
2.5
3.5
2.5
2.73
2
3.5
2.67
1
2.33
2.5
1.5
3.27
2.55
2
4
2
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['9', '4', '5', '6']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_3upiVjiO47Gq2eR
16
high internal locus of control
35–44
Male
null
Male
null
None of the above
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
I wonder what kind of question it answers,of people struggling with addiction?Thier loved ones?I think it's addiction,how people or why people are addicted to harmful substances
3.5
3
3.25
1.5
2
2
3.5
3.64
3
2.5
4
3
2.17
2.5
2.25
2.73
2.64
4
3.33
2.58
Substance abuse
https://joyberryenterpri…se_cover_web.jpg
null
null
null
null
null
null
['8', '9', '8', '7']
Informational
Adolescent (12-17)
Substance Abuse
R_6dLvlxvaMjDqvC1
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
3.0
2
2
3
1.5
2.5
2.5
2.5
3.45
4
2.5
5.33
3
2.67
1.5
1.5
3.27
2.55
4.67
1.33
2.33
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_1xMqFXiqlpEAMTC
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Islam
null
Liberal
null
Black/African American
English
English
null
Associate’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, no children
null
No
null
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
4.0
3
4
2.5
0.5
1.5
2.5
1.5
3.45
3.5
4
2
2
1.83
1.5
2
2.91
3.09
3.33
5.33
2.83
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['7', '7', '8', '3']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_1hySC2a0f3sz6KN
16
high internal locus of control
35–44
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
1.0
2.5
3.25
2
3.25
2.5
3.25
1.75
2.45
3
2.75
2
2.5
2.92
2
2
2.73
2
1.67
2
2
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['8', '9', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_3QLzViSynDeF58z
13
moderate internal/external locus of control
35–44
Male
null
Male
null
None of the above
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
Quitting smoking can significantly improve the quality of life of people with COPD and slow the progression of the disease.
2
4
4.5
3
2.5
4
3
3.64
3
1.5
2.67
1.5
2.83
1.5
2.5
2.73
3.27
3.33
4.67
2.17
Smoking and COPD
https://theadamskilt.com…vertisement-.jpg
null
null
['6', '5', '4', '5']
null
null
null
null
Persuasive-Threat
Young Adults 18-24, Adolescent (12-17)
Smoking
R_6vdmnI3CvhFZTdr
12
moderate internal/external locus of control
35–44
Female
null
Female
null
None of the above
null
Independent
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to prioritize my mental well-being and seek support when needed. - Scale: 1 (not at all) - 9 (extremely)
5.0
2.5
2
3.5
2.5
3
1.5
2.5
2.91
3
4.5
1.33
3.5
2.83
2.5
2.5
2.55
3.45
2.67
5.33
2.67
Mental Health
https://i.pinimg.com/736…51be1013c434.jpg
['8', '9', '4', '6']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_1dJPe0ubsTXbPx6
16
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Prefer not to say
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Arts/Entertainment
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
['7', '9', '7', '7']
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
2.0
2.75
3
2.5
2
3
1.5
1.5
2.27
4.75
1.5
3.67
2.75
3.25
1.25
3.5
2.09
2.91
1.67
3
1.83
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_1ss5Hz4iMIP0Hhn
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Apolitical/Not involved in politics
null
Asian,White/Caucasian,Native American/Alaska Native,Native Hawaiian/Other Pacific Islander
English
English
null
Some college, no degree
Employed part-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
Yes
Physical disability,Chronic illness (e.g., diabetes, heart disease),Mental health condition
null
In your opinion, how harmful is leaving arthritis untreated to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
3.0
3
2
3
3.5
1.5
2.5
2.5
2.73
4
2.5
4
3
3
1.5
3.5
2.91
3.64
2
5.33
2
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['5', '6', '5', '5']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_19nxrcxabE6aVbE
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Buddhism
null
Moderate
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
3.0
3
3.5
3.5
1.5
3
3
4
3.64
3.5
1.5
3.33
5
2.67
2
3.5
2.55
4
2.67
4
3.67
Smoking and COPD
https://www.boredpanda.c…da5dd3d__700.jpg
null
null
['7', '4', '2', '5']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_3PejwHcIBJq9dra
15
moderate internal/external locus of control
45–54
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
7.0
4
2.5
3
2.5
2
3
3
2.55
3
2.5
3.33
3.5
2.5
3
1
2.91
3.27
1.33
4
2.5
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['8', '7', '3', '4']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_1YS5wxrteLgUeZP
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$150,000 or more
Single
null
Single, living alone
null
No
null
null
The message motivates me to not use substances. - Scale: 1 (not at all) - 9 (extremely)
8.0
3
3
2
2.5
1.5
2.5
3.5
3.09
4
2
1.33
1
2.67
2.5
0.5
2
1.82
3.33
2.67
2.67
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['7', '7', '7', '7']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_1HiQIMlHtfSAH1O
17
high internal locus of control
18–24
Male
null
Male
null
None of the above
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Single
null
Single, living alone
null
No
null
null
The message makes me more concerned about the health risks of HIV/AIDS - Scale: 1 (not at all) - 9 (extremely)
8.0
4.5
3.25
1.5
2.5
0.75
2.5
3.25
3.18
2
2.75
4
3
1.75
1.5
3
3
3.09
1.67
2.67
2
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['9', '9', '1', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_1OCapMzz9MroKSH
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
How open are you to trying a substance in the future? - Scale: 1 (not at all)-9 (extremely)
1.0
2.5
4
3
1.5
2
1
2.5
3.27
3.5
1
4
4
2.33
1
2.5
1.82
4.18
1.33
4.67
2
Substance abuse
https://www.nlm.nih.gov/…90-sm-square.jpg
null
null
null
null
null
null
['9', '9', '9', '1']
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+)
Substance Abuse
R_67yuFleZb1fPHXz
18
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Unemployed
null
Unemployed/Looking for work
null
$75,000–$99,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
2.0
5
2
3.75
2.5
2.5
2.5
0.75
2.09
2
2.75
5.33
2.75
2.33
3.5
2.5
3.36
2.45
2.67
2.67
3.58
Substance abuse
https://joyberryenterpri…se_cover_web.jpg
null
null
null
null
null
null
['9', '9', '9', '1']
Informational
Adolescent (12-17)
Substance Abuse
R_3v1cD7GKvlnMcRl
11
low internal focus of control/high external locus of control
18–24
Male
null
Male
null
Christianity
null
Libertarian
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed part-time
null
Business/Finance
null
$75,000–$99,999
Single
null
Single, living with family
null
Yes
Physical disability
['2', '1', '4', '2']
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
9.0
3
3.25
3
2.5
2
1.75
2.5
2.82
2.5
4
4
3
2.33
2
2.25
3.18
3.73
0.67
4.67
2.17
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_3pLYP91pEhPhaql
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Education
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely)
7.0
4.5
3
3
3.5
2.5
3.5
3.5
2.73
3
2
2
2
3
3.5
2
2.55
2.36
2
1.33
2.5
Smoking and COPD
https://www.boredpanda.c…44b7b94__700.jpg
null
null
['7', '8', '8', '1']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_5flBmlLK99TB3Va
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Independent
null
Black/African American
English
English
null
Bachelor’s degree
Self-employed
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$100,000–$149,999
Divorced
null
Single, living with family
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
2.0
3.75
3
3.75
2.5
2.5
1.25
2.5
2.82
3
1.5
3
2.25
2.67
1
1.5
1.82
2.64
1.67
2.67
2.83
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['9', '9', '9', '9']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_3hu8h9yMwXVQtH7
20
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
3.0
3
3
2.25
3
2
2.75
1.5
2.82
2.5
2.5
3
2.5
2.5
2.5
2.5
2.73
2.82
3
3
2.42
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['8', '9', '8', '8']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_3fiQKnQnyObMKlP
14
moderate internal/external locus of control
35–44
Female
null
Female
null
Islam
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to not ignore arthritis symptoms. - Scale: 1 (not at all) - 9 (extremely)
3.0
2
3
3
3.25
3
2
1.5
2.91
4
3.5
4
3
3.42
1.5
1.5
3.09
2.91
2.67
3.33
3
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['7', '6', '8', '8']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_3fHnVUbUbF6AdkC
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
3.0
2
3
2
1.5
2.5
4.5
2
2.55
3
1.5
4
2
2.33
3
3.5
3.27
2.18
0.67
1.33
1.83
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['9', '8', '8', '9']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_6FEZduT4j0RSSkI
13
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Liberal
null
Black/African American,Hispanic/Latino
English
English
null
Associate’s degree
Employed full-time
null
Arts/Entertainment
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of untreated arthritis. - Scale: 1 (not at all) - 9 (extremely)
2.0
2
2.5
3
1.75
3
4
3
3.45
4
3.25
4
3
2.92
3.5
3.25
3.73
2.82
4.67
2.67
3
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['7', '8', '9', '7']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_1FnKWqKAw8TXUFH
8
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Islam
null
Independent
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$50,000–$74,999
Married
null
Single Parent with children
null
No
Mental health condition
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
8.0
5
2
1.5
1
4
3
2
2.18
2.25
3
4.67
2
2.42
2.5
2
3.45
2.73
0.67
4
3.17
Nutrition
https://alexbhill.org/wp…w=800&h=1&crop=1
null
null
null
null
null
['3', '6', '3', '6']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+)
Nutrition
R_5rtNG3tSDP8uqC5
12
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Government/Public Service
null
$50,000–$74,999
Single
null
Single, living with family
null
No
null
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
3.0
4.5
3
3
1.5
1
4.5
2.5
2.36
2
1.5
4
2
1.5
4
2
3.27
3.09
2
4
2.67
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['7', '7', '7', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_3gAKNPXqGrIrkpH
16
high internal locus of control
25–34
Male
null
Male
null
Islam
null
Moderate
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
1.0
2.25
3
3
3.25
2
1.5
1.5
2.45
2.5
1.5
3.67
2.5
2.58
1.75
2.75
2.09
2.55
1.67
1.67
2
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['9', '9', '9', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_1Rd7bhTMEjg3kE9
16
high internal locus of control
35–44
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
This is really sad. I'm worried about their future and well being.
2.5
3
2.25
2
2.5
1.75
1.5
2.45
3.5
1.5
3
2.5
2.67
3
1.75
2
2.64
1.67
3.33
1.92
Substance abuse
https://joyberryenterpri…se_cover_web.jpg
null
null
null
null
null
null
['9', '9', '9', '1']
Informational
Adolescent (12-17)
Substance Abuse
R_3shZIAKvVZzsk7v
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
1.0
4.25
1.5
3
3.5
2.5
3.5
3.5
2.45
3.5
2.75
4.33
1.5
3.17
2.5
2.5
3.45
2.36
1.67
2.67
3.08
Chronic Diseases
https://www.cysticfibros…pg?itok=m3FS5PwF
null
null
null
['8', '7', '7', '7']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
cystic fibrosis
R_82KB8J1FqhUYT97
11
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Doctoral or professional degree
Employed full-time
null
Healthcare/Medical
null
$150,000 or more
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
The message motivates me to make healthy eating choices - Scale: 1 (not at all) - 9 (extremely)
9.0
4
3
2
0.5
2.5
4.5
2.5
3.09
3
3.5
2.67
3
2
0.5
1.5
3.64
3.27
2
4
2.33
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['9', '9', '9', '9']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_1qpOH2JXNLnJ4WD
19
high internal locus of control
18–24
Female
null
Female
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
5.0
2.75
2.75
4
1.75
1.5
1.25
1.75
2.27
3
1.25
3.67
2.75
2.08
1.5
1.5
1.91
2.45
1.67
4
2.25
Smoking and COPD
https://kuow-prod.imgix.…lse&w=1400&h=434
null
null
['9', '9', '9', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74)
Smoking
R_1Ojin3tlK8pqV23
12
moderate internal/external locus of control
18–24
Female
null
Female
null
None of the above
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
4.0
3
2
2.5
2
3
2
3.5
2
2
4.5
3.33
4
2.33
2
2
3.27
2.73
0.67
2.67
2
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['8', '5', '8', '5']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_5gndnaplhLok37W
17
high internal locus of control
18–24
Male
null
Male
null
Christianity
null
Apolitical/Not involved in politics
null
Black/African American
English
English
null
Bachelor’s degree
Employed part-time
null
Student
null
$75,000–$99,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
1.0
3.5
2.5
3
2.5
2.5
1.5
2
1.91
3.75
2
3.67
3
2.92
1.5
1
2.27
3.45
1.67
5.33
2.83
Smoking and COPD
https://www.boredpanda.c…771dc13__700.jpg
null
null
['9', '9', '9', '9']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_3paN2SuCAeYvHMW
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Education
null
$150,000 or more
Married
null
Married/Partnered, with children
null
Yes
Physical disability
null
In your opinion, how harmful is neglecting HIV treatment and prevention to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
5.0
3
3
3
2.5
3.5
2.5
1.5
2.36
1
3.5
2.67
2
2.33
2.5
0.5
2.91
2.18
3.33
2.67
2.33
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['9', '8', '9', '8']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_1IazvoJ75vgyBnc
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Islam
null
Liberal
null
Hispanic/Latino
English
English
null
Bachelor’s degree
Employed part-time
null
Education
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
Yes
Physical disability,Chronic illness (e.g., diabetes, heart disease)
null
In your opinion, how harmful is smoking to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
1.0
2
2
2.5
1.5
1.5
3
4
2.91
3.25
3.5
3.33
2.5
2.08
2.5
2
3.27
2.36
3.33
3.33
2.17
Smoking and COPD
https://physoc.onlinelib…2-gra-0001-m.jpg
null
null
['5', '6', '6', '4']
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_1mxzUaFmS7GrIIW
11
low internal focus of control/high external locus of control
18–24
Female
null
Female
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
Type in every thought that came to mind viewing this material.
Impact on cognitive function: Drug abuse can lead to memory loss, poor concentration, and decreased decision-making ability.
2
3.5
4
2
3
2.5
1
2.91
3.5
3
4
2
2.83
1.5
2.5
3.09
2.73
4
4.67
2.67
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['7', '8', '9', '7']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_6cjBEsTjTxHeNvy
11
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
Yes
Hearing impairment
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
7.0
2.5
5
3
0.5
3.5
2.5
3.5
3.64
3
1.5
2.67
2.5
2.33
2
3.5
2.18
2.73
2.67
2.67
3
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['5', '8', '6', '6']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_8ozmYQmgaDRqViN
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Islam
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Unemployed
null
Education
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
4.0
2.25
4.75
1.5
4.5
1.5
2
2
3.45
2.75
3
3.33
1
2.92
1.25
2
2.73
2.82
4.33
4.33
1.67
Mental Health
null
['6', '4', '7', '6']
null
null
null
null
null
null
null
null
null
R_3dAPttLEC7f6eQZ
16
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
7.0
2
3.5
2
2.5
3
1.5
1
2.18
2.5
1.75
3.33
2.25
2.67
1.5
1
2.09
2.09
1.33
1.33
1.67
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['9', '8', '9', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_6ewVDWdZnLfWP9k
11
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Prefer not to say
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
Type in every thought that came to mind viewing this material.
Preventing material
2
3.5
4
2.5
3.5
3.5
4.5
2.91
2
4.5
2.67
3
2.67
4.5
2.5
3.64
3.27
0.67
2.67
3
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['7', '7', '6', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_1Kyc4HEiHB6K3bH
10
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
Asian
English
English
null
Bachelor’s degree
Employed part-time
null
Education
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely)
2.0
4
2
3
2.5
2.5
4.5
3.5
2.73
5
2.5
1.33
2
3.33
4.5
2.5
2.91
2.73
2
4.67
3.33
Smoking and COPD
https://www.boredpanda.c…da5dd3d__700.jpg
null
null
['5', '7', '9', '7']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_1wcomZgbRO40dtF
10
low internal focus of control/high external locus of control
45–54
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
9.0
4
2.5
4
2.5
3
1.5
4.5
3.09
2
2.5
1.33
3.5
2.5
3.5
3.5
1.82
3.45
2.67
4
3.33
Smoking and COPD
https://washburnreview.o…84acff50bd79.jpg
null
null
['2', '6', '4', '7']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_3aKAucOYaf2ZJc1
12
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Doctoral or professional degree
Employed full-time
null
Government/Public Service
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
3
3
3
1.5
1.5
1.5
1.5
2.73
3
1.5
4
3
2
1.5
1.5
2.18
3.27
2
4
2
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['9', '9', '9', '9']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_1m2nqsT4Jp9amLy
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Associate’s degree
Employed part-time
null
Arts/Entertainment
null
Prefer not to say
Single
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
2.0
4.5
2
4
2.75
1.5
4
2.75
2.73
3
1.5
3.67
4
2.42
2.5
1.5
3
3.18
3
2.33
2.83
Sexual Health
https://placeit-img-1-p.…_thumb_stage.jpg
null
['8', '8', '8', '6']
null
null
null
null
null
Informational
Not targeted towards one group
Sexual Health
R_5fZvS7WgqGlknyD
12
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Libertarian
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
How open are you to smoking in the future? - Scale: 1 (not at all)-9 (extremely)
6.0
2
3
3
2.5
1.5
2.5
3.5
2.73
3
1.5
2.67
3
2.33
1.5
1.5
2.18
2.91
2
2.67
1.67
Smoking and COPD
https://www.boredpanda.c…9916fdb__700.jpg
null
null
['7', '6', '8', '7']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_8kKVtju09j5o206
13
moderate internal/external locus of control
18–24
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
High school diploma or equivalent
Self-employed
null
Business/Finance
null
$50,000–$74,999
Single
null
Single, living with family
null
Yes
Prefer not to say
null
The message motivates me to not smoke. - Scale: 1 (not at all) - 9 (extremely)
5.0
3.25
2.25
1.5
1.75
2.75
3.5
3.75
3.27
1.75
3.25
2.67
4.5
2.08
2.5
2.5
3.18
3.64
4.67
3.33
2.08
Smoking and COPD
https://countertobacco.o…lish-360x141.jpg
null
null
['7', '7', '5', '3']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_3QLzViSynDeF58z
13
moderate internal/external locus of control
35–44
Male
null
Male
null
None of the above
null
Liberal
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
5.0
2
4
4.5
3
2.5
4
3
3.64
3
1.5
2.67
1.5
2.83
1.5
2.5
2.73
3.27
3.33
4.67
2.17
Smoking and COPD
https://theadamskilt.com…vertisement-.jpg
null
null
['6', '5', '4', '5']
null
null
null
null
Persuasive-Threat
Young Adults 18-24, Adolescent (12-17)
Smoking
R_72DXCFzx695D2pK
16
high internal locus of control
25–34
Female
null
Female
null
None of the above
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
3.0
2.5
4.5
2.5
2.5
2
2.5
1
2.64
3.5
2.5
2.67
2
2.67
3
2.5
2.55
2.91
1.67
4
3.17
Nutrition
https://i0.wp.com/circul…08/childdiet.jpg
null
null
null
null
null
['8', '7', '2', '8']
null
Persuasive-Threat
Child Health (0-4), Young Adults 18-24, Adults (24-44)
Nutrition
R_7kIJ7tXh9OrYufZ
16
high internal locus of control
45–54
Male
null
Male
null
Christianity
null
Moderate
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
7.0
4
4
2.5
3
3
3.5
2
3.45
3
1.5
2
2.5
3
3
1.5
2.36
1.64
2.67
1.33
2.33
Nutrition
https://scontent-iad3-1.…uMyQ&oe=682C10D8
null
null
null
null
null
['6', '9', '4', '7']
null
Persuasive-Threat
Adults 45-64, Young Adults 18-24, Adults (24-44)
Nutrition
R_6wnxGzboG8bXOLf
16
high internal locus of control
35–44
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$150,000 or more
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
8.0
2.5
2.75
4.25
2.5
3
1.25
1.25
3.18
3.25
1.5
3.67
3
2.92
1.25
2
2
2.82
4.33
3
3
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['6', '6', '8', '9']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_8ZHKwPNMDBcFZFn
12
moderate internal/external locus of control
35–44
Female
null
Female
null
Christianity
null
Libertarian
null
Asian,Black/African American
English
English
null
High school diploma or equivalent
Self-employed
null
Business/Finance
null
Less than $25,000
Married
null
Married/Partnered, with children
null
Yes
Physical disability,Visual impairment,Mental health condition
['4', '4', '4', '4']
How open are you to getting recommended vaccinations in the future? - Scale: 1 (not at all)-9 (extremely)
5.0
2
2
4
2.5
1.5
1.5
2.5
2
3
2.5
2.67
3
2.33
2.5
2.5
2.18
3.27
2
2.67
3
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_8ODjNDr8MytEnQF
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Judaism
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
The message makes me more concerned about the health risks of COPD and smoking - Scale: 1 (not at all) - 9 (extremely)
8.0
4
2
5
3.5
2.5
0.5
3.5
2.36
3
1.5
2.67
3
3
0.5
1.5
1.45
2.91
2
2.67
3.33
Smoking and COPD
https://www.boredpanda.c…771dc13__700.jpg
null
null
['9', '7', '8', '9']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_1PJtjfWz04wmPmx
13
moderate internal/external locus of control
18–24
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
High school diploma or equivalent
Employed part-time
null
Education
null
$50,000–$74,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
2.0
2
4
3
1.5
1.5
4.5
3.5
4
3.5
2.5
2.67
5
2.17
2.5
4
3.27
3.82
2.67
1.33
2.67
Smoking and COPD
https://www.boredpanda.c…da5dd3d__700.jpg
null
null
['6', '8', '7', '5']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Smoking
R_79vjE8Q6LhkHEcr
8
low internal focus of control/high external locus of control
25–34
Male
null
Male
null
Islam
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
Type in every thought that came to mind viewing this material.
The fact that insect bites do not transmit HIV can help reduce unnecessary panic.
1
4
4
2.5
3.5
0.5
3
3.27
4
2
4.67
2
3.33
3.5
3
2.18
3.27
3.33
3.33
3
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['6', '6', '4', '6']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_1tdPsOZU2k92zmN
14
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$75,000–$99,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
4.0
2
2.5
3
3
1.5
2.25
2.5
2.55
3.5
0.5
2.67
2
2.67
2.5
2.25
1.73
2.82
2
2.67
1.33
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['7', '6', '5', '5']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_7ByXANgzuHcM07t
14
moderate internal/external locus of control
18–24
Female
null
Female
null
Prefer not to say
null
Apolitical/Not involved in politics
null
Black/African American
English
English
null
Bachelor’s degree
Student
null
Student
null
Prefer not to say
Single
null
Single, living alone
null
No
Mental health condition
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
1.0
2
1
2
1.5
3
4.5
2.5
3
3
3
4
3
2.5
3
2.5
3.82
2.73
4.33
3.33
2.17
HIV
https://i0.wp.com/circul…=201%2C300&ssl=1
null
null
null
null
['8', '8', '7', '9']
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
HIV/AIDS
R_2rJbknt43Tiirro
19
high internal locus of control
25–34
Male
null
Male
null
None of the above
null
Apolitical/Not involved in politics
null
Black/African American
English
English
null
Master’s degree
Self-employed
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel guilty? - Scale: 1 (not at all) -9 (extremely)
1.0
3.25
4
4.5
3.25
2.5
1.75
1.75
2.73
2.75
1.75
3.33
3.5
2.83
1.75
2.5
2.18
3
1.67
2.33
2.67
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['9', '9', '9', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_1Gc7fhMB5I0QtLr
12
moderate internal/external locus of control
45–54
Female
null
Female
null
Islam
null
Conservative
null
White/Caucasian
English
English
null
Doctoral or professional degree
Employed full-time
null
Healthcare/Medical
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
1.0
1.5
3
3
1.75
2
2
1.75
2.45
3.25
2
4
3
2.33
1.5
1.5
2.55
3.27
2
4
2.17
Substance abuse
https://joyberryenterpri…se_cover_web.jpg
null
null
null
null
null
null
['9', '9', '9', '9']
Informational
Adolescent (12-17)
Substance Abuse
R_3c26kB4XwmeUtV1
11
low internal focus of control/high external locus of control
18–24
Female
null
Female
null
None of the above
null
Apolitical/Not involved in politics
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$100,000–$149,999
Married
null
Married/Partnered, no children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
6.0
3
2
2
1.5
2
3
2
2.91
3
3.5
2
3
2.17
2.5
2
2.91
2.36
3.33
2.67
2
Sexual Health
https://placeit-img-1-p.…_thumb_stage.jpg
null
['4', '5', '5', '4']
null
null
null
null
null
Informational
Not targeted towards one group
Sexual Health
R_1OH4ONSq6bUfXep
18
high internal locus of control
18–24
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
Prefer not to say
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
5.0
2.25
2
3.25
2
1.75
1.5
1.5
2.09
3.5
1.25
2.33
3.5
2.42
2.25
2.5
1.64
3.45
1.67
3.33
2.58
Smoking and COPD
https://blogger.googleus…cigarette_05.jpg
null
null
['5', '5', '5', '5']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_6ayOsOy5OcF3MhQ
10
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Healthcare/Medical
null
$150,000 or more
Married
null
Single Parent with children
null
Yes
null
['7', '8', '8', '8']
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
4.0
2
5
4
2.5
1.5
1.5
3.5
3.45
3
2.5
2.67
1
2.33
0.5
3.5
2.18
1.82
2
1.33
3
Vaccination
https://www.verywellheal…fa496b82eea0.jpg
null
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults (24-44)
Chickenpox prevention strategies
R_4JJtJsdhbJyNBMB
12
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Prefer not to say
null
Black/African American
English
English
null
Bachelor’s degree
Employed full-time
null
Government/Public Service
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
In your opinion, how harmful is leaving arthritis untreated to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
3
3.75
2.5
1
2.5
3
1.5
3.64
1.5
3
3.33
3
1.67
3.5
1
3.09
2.09
4.33
1.67
3.17
Chronic Diseases
https://world-heart-fede…ic-2023.jpg.webp
null
null
null
['8', '9', '8', '9']
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
heart disease
R_19W42EXpBTDwPyV
13
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
Black/African American
English
English
null
Associate’s degree
Employed part-time
null
Education
null
Less than $25,000
Single
null
Single, living alone
null
Yes
Chronic illness (e.g., diabetes, heart disease)
null
To what extent did the material make you feel sad? - Scale: 1 (not at all) -9 (extremely)
8.0
2.5
2.5
2.5
2.75
2
3.5
1.5
2.91
4
2.5
4
5
2.92
3.75
2
3.27
4.18
3.33
4
2.92
Substance abuse
https://drive.google.com/file/d/1s0VHlhJysto6xQ9ML1sH8WYariV8XVMk/view
null
null
null
null
null
null
['6', '5', '2', '3']
Persuasive-Threat
Adults 45-64, Adults (24-44)
Substance Abuse
R_1smHI0rKWpbvdBP
18
high internal locus of control
25–34
Female
null
Female
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Business/Finance
null
$100,000–$149,999
Single
null
Single, living with family
null
No
Mental health condition
null
How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely)
9.0
3.5
3.5
1.5
2.5
1.5
2.5
2.5
3.18
4.25
1.75
3.33
2.25
2.75
2.5
1.75
2.45
3.18
3
4.33
2.33
Nutrition
https://exposure.org.uk/…ty_Ad_Final1.jpg
null
null
null
null
null
['8', '9', '9', '9']
null
Persuasive-Threat
Young Adults 18-24, Adults 45-64, Older Adults (65-74)
Nutrition
R_57ThFL1NUzBWQlb
17
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Liberal
null
Black/African American
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Single
null
Single, living alone
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
8.0
3
3
2.75
2
2
2.75
3.25
3.27
3.75
2.5
3.33
2.25
2.58
2.5
1.25
2.82
2.45
1.67
2.33
2.25
Smoking and COPD
https://countertobacco.o…lish-360x141.jpg
null
null
['8', '9', '9', '8']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_5jZKLJHO03v37SN
12
moderate internal/external locus of control
25–34
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Education
null
$50,000–$74,999
Married
null
Married/Partnered, no children
null
No
null
null
The message makes me more concerned about the health risks of substance abuse - Scale: 1 (not at all) - 9 (extremely)
6.0
4
4
5
3
3.5
2.5
2.5
2.91
2
3.5
2.67
2
2.83
3.5
2.5
2.91
2
2.67
2
3
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['6', '3', '2', '5']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_1mmBv7ZVfuMSSBy
12
moderate internal/external locus of control
18–24
Male
null
Male
null
Christianity
null
Liberal
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed part-time
null
Government/Public Service
null
$75,000–$99,999
Single
null
Single, living alone
null
No
Hearing impairment
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
3.0
4
1.5
4.5
1.5
3.5
3.5
2
2.27
2
3.5
5
4.5
2.33
2
2.5
3.91
3.09
1.67
2.67
4
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['7', '6', '7', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies
R_5ijOCmV2Pw97sGB
10
low internal focus of control/high external locus of control
18–24
Male
null
Male
null
Christianity
null
Conservative
null
Black/African American
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Single
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
6.0
2
2
4
3
1.5
3
1.5
2.73
3
3
2.67
3
2.5
4.5
2.5
2.91
2.55
3.33
2.67
3
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['8', '9', '8', '6']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_7IdgiTGcTC06sEq
15
moderate internal/external locus of control
35–44
Female
null
Female
null
Islam
null
Libertarian
null
White/Caucasian
English
English
null
Less than high school
Employed part-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel disgusted? - Scale: 1 (not at all) -9 (extremely)
3.0
3.5
5
2
2.5
2.75
3
1.75
3.64
2
3.5
3.67
3
2.42
1
2
3.36
3.09
3.67
2.67
2
Smoking and COPD
https://www.boredpanda.c…771dc13__700.jpg
null
null
['1', '6', '7', '8']
null
null
null
null
Persuasive-Efficacy
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_3NzjFetB9aind1r
13
moderate internal/external locus of control
35–44
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel afraid? - Scale: 1 (not at all) -9 (extremely)
4.0
3.5
3.5
3
3
1.5
2.5
3
3.45
1
1.5
4
4
1.83
1.5
1.5
2.55
3.64
2
4
3.17
Smoking and COPD
https://washburnreview.o…84acff50bd79.jpg
null
null
['5', '4', '6', '7']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_8ilELyAufGkmSYu
14
moderate internal/external locus of control
35–44
Male
null
Male
null
None of the above
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Arts/Entertainment
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
7.0
3
3
2
2.5
2.5
2
1.5
3.27
3
4
2.67
3
2.67
1.5
1
2.91
2.73
4
2.67
2.33
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['8', '5', '5', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_811GsUpuDlLpCtb
17
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Technology/Engineering
null
$100,000–$149,999
Single
null
Single, living with family
null
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
1.0
2.5
2.25
2.75
2.25
1.75
2.25
1.25
2.45
1.5
2.5
4.33
2.75
1.83
4.25
3
2.91
2.64
3
2.67
2.33
Smoking and COPD
https://washburnreview.o…84acff50bd79.jpg
null
null
['7', '8', '9', '1']
null
null
null
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Smoking
R_3wfjkV2Cu4WDcRz
11
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Islam
null
Conservative
null
White/Caucasian
English
English
null
Bachelor’s degree
Employed full-time
null
Retail/Hospitality/Food Service
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
Yes
Chronic illness (e.g., diabetes, heart disease)
null
To what extent did the material make you feel worried? - Scale: 1 (not at all) -9 (extremely)
7.0
2
1.5
2
4
4
2
2
1.64
3
2
3.33
2.5
3.67
2.5
1.5
2.36
1.82
0.67
2
1.67
HIV
https://images.prismic.i…rmat&rect=&q=100
null
null
null
null
['9', '7', '8', '8']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74)
HIV prevention strategies
R_3Yz7wdomHcVqjNq
9
low internal focus of control/high external locus of control
18–24
Female
null
Female
null
Christianity
null
Libertarian
null
Black/African American
English
English
null
High school diploma or equivalent
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Single
null
Single, living with family
null
No
null
null
In your opinion, how harmful is substance use to your general health? - Scale: 0 (not at all)-6 (extremely harmful)
6.0
2.5
3.5
3
1.5
2.5
1.5
3.5
3.64
3.5
4
4
4
2.5
3.5
1.5
3.09
2.91
2
4
2.83
Substance abuse
Unknown
null
null
null
null
null
null
['7', '8', '7', '6']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_1h1oYrOmXVV8Qwh
18
high internal locus of control
25–34
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Technology/Engineering
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to not engage in unsafe sexual behavior - Scale: 1 (not at all) - 9 (extremely)
7.0
2.5
3
4.25
2
2
1.75
1.5
2.45
3.5
1.5
3.33
2.5
2.5
1.75
2.25
2.09
2.91
1.67
3
2.33
Sexual Health
https://www.nlm.nih.gov/…90-sm-square.jpg
null
['9', '8', '9', '8']
null
null
null
null
null
Persuasive-Threat
Not targeted towards one group, All adults
Sexual Health
R_8MPsMOCm4iwnTjF
15
moderate internal/external locus of control
35–44
Male
null
Male
null
Christianity
null
Moderate
null
Native American/Alaska Native
Spanish
Spanish
null
Associate’s degree
Self-employed
null
Education
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
How open are you to adopting healthier eating habits and lifestyle changes? - Scale: 1 (not at all)-9 (extremely)
8.0
3.25
3.5
1.5
3
2.5
4.5
2.5
3.45
3.5
3
4
5
3
2
1.5
3.82
3.64
2.67
2.67
2.25
Nutrition
https://i.pinimg.com/736…66a78cd55a47.jpg
null
null
null
null
null
['6', '6', '7', '7']
null
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Older Adults (75+), Adults (24-44)
Nutrition
R_1uDkUdXB4Q9N8bM
16
high internal locus of control
35–44
Female
null
Female
null
Christianity
null
Moderate
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Business/Finance
null
$50,000–$74,999
Married
null
Married/Partnered, with children
null
No
null
null
The message motivates me to not use substances. - Scale: 1 (not at all) - 9 (extremely)
7.0
4.5
4
3
2.5
2
1.5
3.5
3.82
4
1
1.33
4
2.83
0.5
2.5
1.27
2.91
4.67
2.67
2.83
Substance abuse
https://dci832c741skk.cl…_602.800x600.jpg
null
null
null
null
null
null
['7', '7', '6', '5']
Persuasive-Threat
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adolescent (12-17), Adults (24-44)
Substance Abuse
R_5lKCsCrWwDxxg8S
13
moderate internal/external locus of control
25–34
Male
null
Male
null
Christianity
null
Libertarian
null
White/Caucasian
English
English
null
Associate’s degree
Self-employed
null
Arts/Entertainment
null
$50,000–$74,999
Single
null
Single, living with family
null
Prefer not to say
null
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
3.0
3
4
2
3.5
3.5
1.5
1.5
3.09
4
3.5
2.67
3.5
3.67
2.5
4.5
2.55
3.45
2
2.67
2
Mental Health
null
['6', '7', '7', '7']
null
null
null
null
null
null
null
null
null
R_1oBKStm5inhfsZA
16
high internal locus of control
25–34
Female
null
Female
null
None of the above
null
Liberal
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Government/Public Service
null
$50,000–$74,999
Other (please specify)
Engaged
Other (please specify):
Engaged living with partner
No
null
null
To what extent did the material make you feel hopeful? - Scale: 1 (not at all) -9 (extremely)
1.0
2.25
2
3
2
2.5
3.25
2.5
2.55
1.5
2.25
3.33
4.25
2
1.5
3.75
2.91
4.09
1.33
3
1.92
Substance abuse
Unknown
null
null
null
null
null
null
['6', '6', '6', '5']
Persuasive-Threat
Adults 45-64, Adults (24-44), Young Adults 18-24
Substance Abuse
R_35AWeijPh7hfCrl
12
moderate internal/external locus of control
35–44
Female
null
Female
null
None of the above
null
Libertarian
null
White/Caucasian
English
English
null
Some college, no degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$25,000–$49,999
Married
null
Married/Partnered, with children
null
No
null
null
To what extent did the material make you feel ashamed? - Scale: 1 (not at all) -9 (extremely)
7.0
3
3
2.5
1.5
2.5
1
1.5
2.73
1.5
4
4
2
1.83
3
1.5
2.91
2.55
2
2.67
3
Sexual Health
https://placeit-img-1-p.…_thumb_stage.jpg
null
['5', '6', '6', '9']
null
null
null
null
null
Informational
Not targeted towards one group
Sexual Health
R_7qeCRXq3wg5TVAB
11
low internal focus of control/high external locus of control
35–44
Female
null
Female
null
Christianity
null
Independent
null
White/Caucasian
English
English
null
Associate’s degree
Employed full-time
null
Business/Finance
null
$75,000–$99,999
Married
null
Married/Partnered, with children
null
Yes
Chronic illness (e.g., diabetes, heart disease),Mental health condition
null
In your opinion, how harmful is ignoring mental health to your overall quality of life? - Scale: 0 (not at all)-6 (extremely harmful)
3.0
2
3
1
1
2
3.5
1.5
2.36
4
2
4
2
2.33
1
2.5
3.09
2.55
0.67
4
1.83
Mental Health
https://thumbs.dreamstim…921143.jpg?w=768
['9', '7', '8', '9']
null
null
null
null
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Older Adults (65-74), Adults (24-44)
Mental Health
R_3QYgQZ3QKdl1VGR
10
low internal focus of control/high external locus of control
35–44
Male
null
Male
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Master’s degree
Employed full-time
null
Skilled Trades/Labor (e.g., construction, electrician, landscaper, house cleaner)
null
$100,000–$149,999
Married
null
Married/Partnered, with children
null
No
Mental health condition
null
To what extent did the material make you feel angry? - Scale: 1 (not at all) -9 (extremely)
5.0
3.5
4.25
1
1.5
3
2.5
3
3.64
4
3
1.33
4.5
2.83
3.5
3.75
2.36
4.55
3
4.33
1.83
HIV
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS2wPh1ylc6OKF8cFnq12OYDd72mC2YC_XWlw&s
null
null
null
null
['6', '9', '8', '7']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV/AIDS
R_6lLBZVoCiJa3VkM
9
low internal focus of control/high external locus of control
25–34
Female
null
Female
null
Christianity
null
Conservative
null
White/Caucasian
English
English
null
Some college, no degree
Employed part-time
null
Business/Finance
null
$150,000 or more
Single
null
Single, living with family
null
No
null
null
The message motivates me to practice safe behaviors - Scale: 1 (not at all) - 9 (extremely)
9.0
4
2.5
3
3.5
3
3.5
3.5
2.91
3
3.5
2.67
2
3.17
2.5
4
3.27
3.09
3.33
4
2.67
HIV
https://www.who.int/imag…fvrsn=ebea0ecc_9
null
null
null
null
['9', '9', '8', '9']
null
null
Informational
Not targeted towards one group, Adults 45-64, Young Adults 18-24, Adults (24-44)
HIV prevention strategies